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Summary. We reviewed real candidate profiles to learn the best path to become a marketing manager/project manager. We'll guide you through the education, experiences, and skills hiring managers look for in a marketing manager/project manager.

  • Most companies require a marketing manager/project manager to have a bachelor's degree degree in a related field, such as business or marketing.

  • It's important to have relevant work experience, with typical job requirements ranging from 4-6 years in related fields.

  • Common job titles before becoming a marketing manager/project manager include project manager, marketing manager, and marketing coordinator.

  • Hiring managers expect a marketing manager/project manager to have soft skills such as creativity, interpersonal skills, and organizational skills.

  • Once you have all the required skills and experience, it takes an average of 1-3 months of job training to become a marketing manager/project manager.

  • Getting a certification as a Project Management Professional (PMP) will help you to earn more as a marketing manager/project manager.

How to become a Marketing Manager/Project Manager in 5 steps:

  • Step 1: Explore marketing manager/project manager education
  • Step 2: Develop marketing manager/project manager skills
  • Step 3: Complete relevent training/internship
  • Step 4: Research marketing manager/project manager duties
  • Step 5: Prepare your resume
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Key Steps To Become a Marketing Manager/Project Manager

  1. Explore Marketing Manager/Project Manager Education

    If you're interested in becoming a marketing manager/project manager, one of the first things to consider is how much education you need. We've determined that 76.7% of marketing manager/project managers have a bachelor's degree. In terms of higher education levels, we found that 15.0% of marketing manager/project managers have master's degrees. Even though most marketing manager/project managers have a college degree, it's impossible to become one with only a high school degree or GED.

    Choosing the right major is always an important step when researching how to become a marketing manager/project manager. When we researched the most common majors for a marketing manager/project manager, we found that they most commonly have business, marketing and communication.

    Marketing Manager/Project Manager Degrees

    Bachelors

    76.7 %

    Masters

    15.0 %

    Associate

    6.1 %

    Marketing Manager/Project Manager MajorPercentages
    Business26.20%
    Marketing21.10%
    Communication11.50%
    Management4.60%
    Other Degrees36.60%

  2. Develop Marketing Manager/Project Manager Skills

    It'll be a good idea to develop marketing manager/project manager skills before applying for a job. Here are some skills commonly requested in marketing manager/project manager job descriptions:

  3. Complete Relevent Training/Internship

    Marketing manager/project managers spend an average of 1-3 months on post-employment, on-the-job training. During this time, new marketing manager/project managers learn the skills and techniques required for their specific job and employer. The chart below shows how much time it takes to gain competency as a marketing manager/project manager based on U.S. Bureau of Labor Statistics data and data from real marketing manager/project manager resumes.

    Average Amount Of Time At Training

    None

    Less than 1 month

    1-3 months

    3-6 months

    6-12 months

    1-2 years

    2-4 years

    More than 10 years

  4. Research Marketing Manager/Project Manager Duties

    When you decide to become a marketing manager/project manager, It's important to know what duties and responsibilities are required for this position. Some common responsibilities are a part of most marketing manager/project manager jobs. Here is a list of the main duties that define the role:

    • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
    • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
    • Define and program manage nurture campaigns utilizing CRM database.
    • Manage sensitive digital and print archives of value historic and current photography.
    • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
    • Assist in developing websites by writing HTML5, CSS, and JavaScript code.

  5. Prepare Your Resume

    Finally, when you already have checked the skills and responsibilities for this role, you can start creating your resume. Everything that goes into creating a perfect resume can take hours, days, or even weeks. No worries, we created a resume builder to make this process as easy as possible with tips and examples of skills, responsibilities, and a summary.

    Choose From 10+ Customizable Marketing Manager/Project Manager Resume templates

    Build a professional Marketing Manager/Project Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Manager/Project Manager resume.

    Marketing Manager/Project Manager Resume
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    Marketing Manager/Project Manager Resume
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    Marketing Manager/Project Manager Resume
    Marketing Manager/Project Manager Resume
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    Marketing Manager/Project Manager Resume
    Marketing Manager/Project Manager Resume
    Marketing Manager/Project Manager Resume
    Marketing Manager/Project Manager Resume
    Marketing Manager/Project Manager Resume
    Marketing Manager/Project Manager Resume

  6. Apply For a Marketing Manager/Project Manager Job

    With your ready resume, it's time to start searching for a new job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

    Marketing Manager/Project Manager Jobs

  7. How To Become a Marketing Manager/Project Manager
    How To Become a Marketing Manager/Project Manager Career Overview
Top Marketing Manager/Project Manager Jobs Near You

How To Become a Marketing Manager/Project Manager Without A Degree

Becoming a marketing manager/project manager without a degree is possible with the right approach. One way is to start as a marketing specialist or marketing consultant, where you can learn the ropes and gain practical experience. You can also seek out mentorship from experienced marketing manager/project managers, participate in online courses, or earn marketing manager/project manager certifications. Building a strong network, staying up-to-date with industry trends, and having a positive attitude can also increase your chances of success in this career path.

With the right courses, you can start a successful career as a marketing manager/project manager.

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