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Research Summary. Here are some key facts to know if you're looking to hire a marketing manager/project managers in the United States:

  • The median cost to hire a marketing manager/project manager is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Small businesses spend $1,105 per marketing manager/project manager on training each year, while large companies spend $658.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • There are a total of 72,120 marketing manager/project managers in the US, and there are currently 187,949 job openings in this field.
  • New York, NY, has the highest demand for marketing manager/project managers, with 16 job openings.

How to hire a Marketing Manager/Project Manager, step by step

To hire a marketing manager/project manager, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a marketing manager/project manager:

  • Step 1: Identify your needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Writing a marketing manager/project manager job description
  • Step 5: Post the job
  • Step 6: Interview process
  • Step 7: Send a job offer and onboard your new marketing manager/project manager
  • Step 8: Go through the checklist for the hiring process
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Identify Your Needs

Before you post your marketing manager/project manager job, you should take the time to determine what type of worker your business need. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing manager/project manager for hire on a part-time basis or as a contractor.

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A marketing manager/project manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing manager/project managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

This list provides information on the salaries of different marketing manager/project manager roles.

Type Of Marketing Manager/Project ManagerDescriptionHourly Rate
Marketing Manager/Project ManagerAdvertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.$26-52
Manager, Field MarketingA field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show More$32-61
Marketing LeadA marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show More$35-70

Create An Ideal Candidate Profile

Ideally, you should have the perfect candidate profile in mind before you write a marketing manager/project manager job description. This means you should have a clear idea of the skill set they need to be proficient in, what their main responsibilities will be, and what kind of background they'll have.

Marketing manager/project managers typically have the following skills:

Common Skills:
  • Project Management
  • Digital Marketing
  • Marketing Campaigns
  • PowerPoint
  • Email Campaigns
  • Email Marketing
  • Project Scope
  • CRM
  • Integrated Marketing
  • SEO
  • Strong Project Management
  • Status Reports
  • Graphic Design
  • Channel Marketing
Check All Skills

Here are the responsibilities that most marketing manager/project managers perform:

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
Check all Duties

Cultural fit is also an essential factor that you shouldn't overlook. Consider how your perfect marketing manager/project manager will contribute to the team dynamic and help grow the team's culture in a positive way. If you can include a clear vision of this in your marketing manager/project manager job description, it'll help attract candidates who are better suited for the position.

Most Common States For Marketing Manager/Project Managers In The US

Rank #State# Of Jobs% of PopulationAvg. Salary
2North Carolina2,77727%$65,081

Professional Project Manager CV example

Make A Budget

Including a salary range in the job description is a good way to get more applicants. A marketing manager/project manager salary can be affected by several factors, such as the location of the job, their level of experience, education and certifications, and the prestige of the employer. For example, the average salary for a marketing manager/project manager in Kansas may be lower than in Nevada, and an entry-level engineer typically earns less than a senior-level marketing manager/project manager. Additionally, a marketing manager/project manager with lots of experience in the field may command a higher salary as a result.

Updated March 16, 2023

Marketing Manager/Project Manager Salary Estimate


$37.68 hourly

Entry level Salary
$56,000 yearly

Marketing Manager/Project Manager Average Salary By Location

RankStateAvg. SalaryHourly RateJob Count
3New Jersey$92,151$44
4Rhode Island$89,437$431

Marketing Manager/Project Manager Average Salary By Company

RankCompanyAverage SalaryHourly RateJob Openings
3Bed Bath & Beyond$118,431$56.94
7Marcus & Millichap$105,388$50.6714
8Dimensional Fund Advisors$105,350$50.651
10NRG Energy$102,998$49.522
15American Water$99,368$47.771
16PNM Resources$98,436$47.33

Writing a Marketing Manager/Project Manager Job Description

A marketing manager/project manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing manager/project manager job description:

Example of Full Job Description

As a Marketing Project Manager, you are responsible for leading projects in support of the overall marketing strategy. You will drive the development and execution of marketing programs, materials and orchestrate project launches across all company brands. You will work cross-functionally to ensure projects are executed effectively and on time, while also streamlining processes and functionalities that can improve the operational effectiveness of the organization.

Accountable for defining, planning, managing, and delivering a given marketing project.Directs complex projects often involving deliverables that take input from sales, product management, IT, Digital Team and Inventory.Rigorously manages project scope to ensure commitments are achieved within agreed upon time, cost, and quality parameters. Partners with Finance to validate financial forecasts and provide on-going reconciliation of resources and other related project expenditures. Define and tracks project milestones while developing, maintaining, and reporting on a project plan.Develops the creative strategy, project charter, integrated project plan, resource plan, contingency plan and related project artifacts.Continuously documents and communicates project issues, milestone, and updates to project stakeholders.Manages and escalates project risks and issues when necessary; identify solutions to remedy issues when possible.Develop and nurture a cohesive team committed to working together and completing the project to the best of their ability. Share project statuses with leadership and cross-functional partners to reduce roadblocks and ensure smooth handoff to stakeholders upon completion.Take leadership of assigned projects and manage team participation, resource alignment, project plan layout, deadline delivery and budget management.
Demonstrated competence in project management skills and related experience in relevant fields.Customer-centric mindset Ability to navigate a highly matrixed organization effectively organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners.Ability to communicate at all levels with clarity and precision both written and verbal.Results-oriented and willing to shift plans to meet goals. Works autonomously and takes the initiative to move the business forward.Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure and develops processes for ambiguous situations High motivated, curious individual with a passion for our customers and industry

Bachelor's degree in marketing, industrial distribution, business management or related field and a minimum of 3 years' experience in a technical sales or marketing role, or equivalent combination of education and experience.PMP CertificateDirect experience in the electrical wholesaling or manufacturing industry is preferred.


Total Rewards and Benefits
Crescent Electric's compensation package includes an array of top-tier benefit options, including:
Eligibility for health, and dental, vision coverage, 401(k) plan, and flexible spending accounts, subject to plan terms.Eligibility for company-paid benefits such as life insurance, short-term disability, long-term care, and Employee Assistance Program, subject to applicable waiting periods.Excused Absence time off and Paid Time Off (PTO).Company-paid holidays.Other benefits for which you may be eligible includes supplemental life insurance, hospital indemnity, and accident and critical illness benefits with cancer coverage.Eligibility: Employees are eligible for health, dental, vision, and life insurance benefits on the first of the month following 30 days of employment. Employees who are 21 years of age or older will be automatically enrolled in the company's 401(k) plan once they achieve 90 days of employment.

Family Owned. Culture of Quality. Opportunities to Advance.
Crescent is transforming and we are on a mission to power the communities we serve through teamwork and relentless customer focus. We have a vision of uncompromising teamwork committed to becoming the industry leader for our employees, suppliers, and shareholders. At Crescent, you will have the opportunity to develop professionally, grow personally and have the flexibility to balance your life's priorities. Let's serve together. Let's power our communities together. Let's become THE industry leaders...together.

Crescent Electric Supply is an Equal Opportunity Employer. Candidates are subject to pre-employment assessments, Motor Vehicle Record review, criminal background checks, references check, and a post-offer drug screen.

Post A Job

There are a few common ways to find marketing manager/project managers for your business:

  • Promoting internally or recruiting from your existing workforce.
  • Ask for referrals from friends, family members, and current employees.
  • Attend job fairs at local colleges to meet candidates with the right educational background.
  • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

Post your job online:

  • Post your marketing manager/project manager job on Zippia to find and recruit marketing manager/project manager candidates who meet your exact specifications.
  • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
  • Post a job on free websites.

Interview Process

To successfully recruit marketing manager/project managers, your first interview needs to be all about engaging with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

It's also a good idea to ask about candidates' special skills and talents to see if they map with your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

Send A Job Offer And Onboard Your New Marketing Manager/Project Manager

Once you've decided on a perfect marketing manager/project manager candidate, it's time to write an offer letter. In addition to salary, it should also include details such as benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

Once that's done, you can draft an onboarding schedule for the new marketing manager/project manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

Go Through The Checklist For The Hiring Process

  • Determine employee type (full-time, part-time, contractor, etc.)
  • Submit a job requisition form to the HR department
  • Define job responsibilities and requirements
  • Establish budget and timeline
  • Determine hiring decision makers for the role
  • Write job description
  • Post job on job boards, company website, etc.
  • Promote the job internally
  • Process applications through applicant tracking system
  • Review resumes and cover letters
  • Shortlist candidates for screening
  • Hold phone/virtual interview screening with first round of candidates
  • Conduct in-person interviews with top candidates from first round
  • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
  • Conduct background checks on top candidates
  • Check references of top candidates
  • Consult with HR and hiring decision makers on job offer specifics
  • Extend offer to top candidate(s)
  • Receive formal job offer acceptance and signed employment contract
  • Inform other candidates that the position has been filled
  • Set and communicate onboarding schedule to new hire(s)
  • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How Much Does it Cost to Hire a Marketing Manager/Project Manager

Recruiting marketing manager/project managers involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

You can expect to pay around $78,368 per year for a marketing manager/project manager, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing manager/project managers in the US typically range between $26 and $52 an hour.

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Hiring Marketing Manager/Project Managers FAQs

How Much Does A Good Marketing Manager/project Manager Cost?

A good marketing manager/project manager costs $37.68 an hour in the US. However, it can vary based on factors such as the marketing manager/project manager experience, abilities, industry, and the specific requirements of your business.

What Are The Duties Of A Marketing Manager/project Manager?

The duties of a marketing manager/project manager are:
  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.

Should I Hire A Marketing Manager/project Manager With No Experience?

Yes, you should hire a marketing manager/project manager with no experience. Hiring an entry-level marketing manager/project manager with no experience offers versatility for your team. They may lack some qualifications, but are adaptable and have not yet formed problematic habits. However, more training may be required compared to experienced.

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