Marketing Operations Manager
Remote Marketing Manager/Project Manager Job
The Marketing Operations Manager will be responsible for owning and optimizing SIMCO's marketing systems, processes, and reporting to maximize efficiency and performance. You will manage the integration and operation of Pardot and Salesforce.com (SFDC), ensuring alignment between marketing and sales.
In this role, you will be a critical player in enabling the marketing team to execute successful campaigns and providing actionable insights through robust reporting and data analysis.
*This is a remote position*
Key Responsibilities
Marketing Technology Management
Own and manage Pardot, ensuring it is configured and utilized effectively for lead generation, nurture campaigns, and reporting.
Maintain and enhance the integration between Pardot and Salesforce.com to support seamless lead flow and reporting.
Partner with the sales operations team to align marketing and sales processes in Salesforce.com.
Evaluate and implement new marketing tools and technologies to improve efficiency and results.
Data Management & Reporting
Oversee data quality, governance, and enrichment efforts to ensure accurate reporting and analysis.
Develop and maintain dashboards and reports in Pardot, Salesforce.com, and other analytics tools to track campaign performance, pipeline impact, and ROI.
Provide regular reporting on marketing KPIs and insights to key stakeholders.
Process Optimization & Collaboration
Work with the sales operations team to align marketing processes with sales workflows, ensuring smooth handoffs and lead management.
Identify and implement process improvements to enhance campaign efficiency, lead conversion, and overall performance.
Support the execution of ABM campaigns, demand generation programs, and other marketing initiatives by providing system support and data insights.
Compliance & Best Practices
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across marketing systems and campaigns.
Establish and document best practices for marketing operations, including lead scoring, attribution, and reporting standards.
Qualifications
5+ years of experience in marketing operations, with a strong emphasis on Pardot and Salesforce.com administration.
Proven experience in managing marketing automation platforms (e.g., Pardot) and integrating them with CRM systems (e.g., Salesforce.com).
Strong understanding of marketing and sales processes, including lead management, scoring, and attribution.
Proficiency in creating reports and dashboards in Salesforce.com and other analytics tools.
Experience in data management and ensuring data quality for accurate reporting and insights.
Familiarity with ABM strategies, demand generation, and campaign execution is a plus.
Bachelor's degree in Marketing, Business, or a related field.
Key Attributes
Detail-oriented with excellent organizational and project management skills.
Analytical mindset with the ability to turn data into actionable insights.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Proactive problem solver who thrives in a dynamic, fast-paced environment.
About Us
SIMCO is a global leader in calibration services and software solutions for industries where precision and reliability are critical, including aerospace, biomedical devices, and other high-stakes sectors. Our mission is to empower customers to achieve operational excellence and regulatory compliance in environments where lives depend on it.
As we continue to grow, we're building a best-in-class marketing team to drive demand and deliver measurable results. We are seeking a skilled Marketing Operations Manager to manage and optimize the marketing technology stack, drive data-driven decision-making, and ensure seamless collaboration with sales operations.
Executive Director and Head of HCP Marketing, Sleep Franchise (Remote)
Remote Marketing Manager/Project Manager Job
If you are a current Jazz employee please apply via the Internal Career site.
Jazz Pharmaceuticals plc (NASDAQ: JAZZ) is a global biopharmaceutical company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases - often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines and novel product candidates, from early- to late-stage development, in neuroscience and oncology. We actively explore new options for patients including novel compounds, small molecules and biologics, and through cannabinoid science and innovative delivery technologies. Jazz is headquartered in Dublin, Ireland and has employees around the globe, serving patients in nearly 75 countries. For more information, please visit ****************** and follow @JazzPharma on Twitter.
Executive Director and Head of HCP Marketing, Sleep Franchise
Reporting to the Senior Vice President and Head of the Sleep Franchise, the Executive Director HCP Marketing plays a key leadership role in the Sleep Franchise in the United States. Responsibilities include development, coordination and execution of Sleep marketing strategies and campaigns focused on healthcare professionals (HCPs), including clinicians, nurse practitioners, physician assistants and office staff. This position requires a customer-centric dynamic leader who can blend strategic insight with tactical execution to enhance brand presence, drive customer engagement and advocacy to accelerate brand performance and growth. This individual must have a history of effective commercial leadership, with the ability to collaborate with cross-functional teams, build trust, align diverse teams and perspectives, and inspire a winning culture. They will lead the Sleep HCP marketing team.
Key responsibilities:
Strategic Leadership: Member of the Sleep Franchise Team, collaborate with colleagues to establish and deliver the overall vision, ambition and strategy for the sleep franchise and product portfolio. Co-chair, with the Executive Director Consumer Marketing, the Sleep Marketing Team and Sleep cross-functional Brand Team, to create and deliver the integrated Sleep commercial strategy including the 3-year strategic plan and annual tactical plan, aligned with overall corporate and franchise goals
HCP Strategy Development: Develop and lead impactful HCP marketing strategies and campaigns, product positioning, customer segmentation and messaging platforms, supported by deep customer insight, to communicate a differentiated value proposition and accelerate Xywav adoption and utilization
Campaign Development and Execution: Manage end-to-end HCP campaign processes, including planning, budgeting, execution, and measurement of outcomes. Coordinate cross-functional teams, including medical, regulatory, sales, and agency partners, to ensure campaigns are compliant and impactful. Monitor competitive landscape and emerging trends, adjusting campaigns to remain innovative and relevant
Content Development and Management: Collaborate with scientific and medical teams to create accurate, relevant, and high-quality content that communicates product value and clinical benefits. Stay updated with the latest clinical data and potential label changes, and incorporate in HCP communications and campaigns
Cross-Functional Collaboration: Collaborate closely with colleagues across the sleep franchise including sales, market access and payer teams to provide tools and resources that ensure alignment and support pull through of messages. Partner with consumer marketing team to create a cohesive strategy that reaches both HCPs and patients
Evidence Generation: Partner with commercial development to identify and prioritize data gaps and needs to inform evidence generation plans
Market and Customer Insight: Generate and analyze market trends, HCP behaviors, needs and preferences, and prescribing patterns to inform marketing strategies and campaigns. Partner with medical, other members of the franchise team and cross-functional partners to identify and share key insights
Performance Metrics: Establish and analyze key performance indicators (KPIs) to measure the effectiveness of HCP marketing initiatives and adapt strategies as needed
Financial and Business Acumen: Single point of accountability, representing HCP and consumer marketing to partner with colleagues from the forecasting center of excellence, finance and the sleep franchise to develop forecast assumptions, revenue forecasts, annual budgets and targets. Manage the annual budget for the HCP marketing team
Portfolio Management: Leadership of marketing strategies and initiatives for pipeline products, as needed, to optimize overall value of the sleep franchise
Drive Performance: Collaborate with franchise leadership to achieve annual forecast and support communication of performance including insights on market trends, customer behaviors, competitive dynamics, and resulting action plans
Team Leadership and Development: Player-coach who leads, mentors, and inspires the marketing team focused on HCP engagement to achieve performance targets and foster a culture of collaboration, innovation and accountability. Potential dotted-line leadership of functional colleagues within the franchise, including market access marketing
Stakeholder Engagement: Build relationships with key external stakeholders, including thought-leaders, healthcare providers and industry influencers
Compliance and Ethical Standards: Ensure all marketing activities comply with industry regulations, including FDA guidelines, industry codes of conduct, and company policies
Qualifications
Experience: Minimum of 12+ years of progressive pharmaceutical marketing experience in the US including in specialty/rare disease. Experience managing a portfolio of products, multiple indications, mature products and LOE management preferred
Education: Bachelor's degree in life science, marketing or business administration, or a related field. MBA or advanced degree preferred
Background: Marketing experience in sleep medicine or neuroscience therapy area preferred
Proven Track Record: Demonstrated success in developing and executing HCP marketing strategies to achieve product and market growth
Leadership: Strong leadership skills with the ability to inspire and manage a diverse team, drive performance, and influence cross-functional teams building a strong culture of collaboration and trust
Change Management: Ability to positively lead change, demonstrating agility and a growth mindset
Communication: Strong executive presence, communication and presentation skills, with the ability to communicate complex ideas to diverse audiences including executive teams
Analytical Skills: Ability to analyze market data and performance metrics to drive decision-making and continuous improvement
Travel Requirements: ability to travel ~20% of time, predominately domestic travel in the US
Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law.
FOR US BASED CANDIDATES ONLY
Jazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full and complete base pay range is: $240,000.00 - $360,000.00
Individual compensation paid within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, and other pertinent factors. The goal is to ensure fair and competitive compensation aligned with the candidate's expertise and contributions, within the established pay framework and our Total Compensation philosophy. Internal equity considerations will also influence individual base pay decisions. This range will be reviewed on a regular basis.
At Jazz, your base pay is only one part of your total compensation package. The successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz's Long Term Equity Incentive Plan.
The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation. For more information on our Benefits offerings please click here: *********************************************
Digital Marketing Manager
Remote Marketing Manager/Project Manager Job
Hybrid Remote - work Tuesdays and Thursdays in Long Beach, CA
Key Responsibilities:
Develop and execute a comprehensive digital marketing strategy, including SEO/SEM, email marketing, social media, and display advertising campaigns.
Design, build, and maintain our social media presence, ensuring alignment with brand goals.
Measure and report on the performance of all digital marketing campaigns, assessing results against goals (ROI and KPIs).
Required Skills and Qualifications:
Bachelor's degree in marketing or a related field.
Minimum 5 years of proven experience in digital marketing, ideally in a SaaS company. Automotive industry experience is a plus but not required.
Demonstrable expertise in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Expertise in optimizing landing pages and user funnels.
Proficiency with HubSpot, including creating, managing, and reporting on campaigns.
Experience conducting A/B and multivariate testing.
Solid knowledge of website analytics tools (e.g., Google Analytics).
Hands-on experience setting up and optimizing Google Ads campaigns.
Strong analytical skills and data-driven thinking.
Up-to-date knowledge of digital marketing trends and best practices.
Nice to Have Skills & Qualifications
Experience with marketing in the automotive industry.
Familiarity with the Toyota Production System or other continuous improvement methodologies.
If interested please respond with your resume.
Marketing Manager
Marketing Manager/Project Manager Job In McLean, VA
This is your chance to be part of Marketing team that attracts customers to Client through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. Sitting on the Global Brand Marketing Strategy team, the Marketing Strategy & Performance team provides Client Marketing & Loyalty organization with the vital tools and frameworks to advance individual brand's business goals and the portfolio, empowering them with media and marketing insights along the journey.
As the Manager, GTM Marketing Strategy & Performance reporting to the Director, Marketing Strategy & Performance, you will develop and implement a comprehensive measurement strategy for Client marketing efforts aligned to overall business objectives. Partnering with Global Brand Marketing Strategy team members, you will support development of Go-To-Market strategy, campaign strategies, and brand strategies with measurable objectives and KPIs. You will partner closely with Marketing Analytics on the creation of measurement framework and learning agendas aligned to objectives and collaborate with key stakeholders to optimize marketing strategy based on performance insights. This position will challenge your ability to think analytically, handle complexity, and apply marketing strategy to address business challenges and drive success.
What will I be doing?
The Manager, Marketing Strategy & Performance will be responsible for the following:
· Help develop and implement a comprehensive strategy for Client marketing measurement aligned with overall business objectives, from briefing to execution · Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives · Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework · Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs · Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy · Support Director on the exploration of partners and strategies with evolving Media ecosystem.
What are we looking for?
We believe success in this role will demonstrate itself through the following attributes and skills:
Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional media · Outstanding collaboration skills and ability to work with and effectively communicate to a dynamic audience · Successfully operate within a highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.
Self-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependability · Dynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
· 6 years of brand/marketing experience with prior campaign management experience
· Experience in building measurement plans based on marketing goals
· Experience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace, Lumen, LiveRamp, etc.)
· In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social, Audio)
· Experience with developing and delivering succinct presentations (verbal and written) to senior audiences
· Proficiency in Excel and PowerPoint
· Willing to work a hybrid office schedule in McLean, VA
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
· BA/BS Bachelors Degree
· Experience with Media Mix Modeling
· Experience leading work with third-party vendors and agency partners
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.
PACE Activities Manager (Certified Therapeutic Recreation Specialist)
Marketing Manager/Project Manager Job In Norfolk, VA
City/State Norfolk, VA Work Shift First (Days) (United States of America) Sentara PACE is recruiting for a full time Activities Manager, Certified Therapeutic Recreation Specialist, to join their dynamic team in Norfolk. Shift: Mon - Fri The Activities Manager:
Is responsible for the planning, developing, organizing, implementing, evaluation, directing and coordinating approved activities for participants of the Program for All-Inclusive Care for the Elderly (PACE) in accordance with federal, state, and local standards and the policies and procedures of Sentara PACE and Sentara Health.
Ensures that the spiritual development and emotional, physical, and social needs of the participants are met and maintained on an individual basis.
Recommends appropriate recreational activity. Activities include trips, dramatics, social activities, and arts and crafts.
Participates as a member of the interdisciplinary team.
Is responsible for the completion of initial assessments and reassessments and creating and updating participant's care plan.
Qualifications:
Certified Therapeutic Recreation Specialist (CTRS) required
Bachelors Level Degree required
VA Drivers License required
American Red Cross/First Aid/CPR/AED Certification required
BLS required
Sentara Health offers outstanding benefits:
Tuition assistance and Student Loan Repayment Benefit
Health, Dental, Vision and Medical insurance
Generous Paid Annual Leave, Parental and Caregiver Leave
Retirement with match
Adoption, Infertility, and Surrogacy Reimbursement
Career and personal development opportunities
Reward programs for health and wellness
Be a part of an excellent healthcare organization that cares about our People, Quality, Patient Safety, Service, and Integrity. Join a team that has a mission to improve health every day and a vision to be the healthcare choice of the communities that we serve!
Keywords: Monster, Talroo - Allied Health, PACE, Activities Manager, CTRS, Certified Therapeutic Recreation Specialist
Job Summary
Responsible for the planning, developing, organizing, implementing, evaluation, directing and coordinating approved Activities Program for participants of the Program for All-Inclusive Care for the Elderly (PACE) in accordance with federal, state, and local standards and the policies and procedures of Sentara PACE and Sentara Health.
Ensures that the spiritual development and emotional, physical, and social needs of the participants are met and maintained on an individual basis. Recommends appropriate recreational activity. Activities include trips, dramatics, social activities, and arts and crafts. Participates as a member of the interdisciplinary team.
Responsible for the completion of initial assessments and reassessments and creating and updating participant's care plan.
CPR/First Aide and clean driving record required. Able to communicate with and motivate participant while being sensitive to their needs; ability to safely drive company vehicle.
Qualifications:
BLD - Bachelor's Level Degree (Required)
American Red Cross Lifeguard/First Aid/CPR/AED Certification - Certification - American Red Cross (ARC), Basic Life Support (BLS) - Certification - American Heart Association (AHA) RQI, Certified Therapeutic Recreation Specialist (CTRS) - Certification - National Council for Therapeutic Recreation Certification (NCTRC), Driver License - Certification - Virginia Department of Motor Vehicles (VDMV)
Skills
Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.
Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.
In support of our mission “to improve health every day,” this is a tobacco-free environment.
Social Media Manager
Remote Marketing Manager/Project Manager Job
There's work and there's your life's work.
Your life's work ignites a spark that fuels your passion. Your life's work grabs you by your soul and won't let go. You are an impact maker.
People join The Harwood Institute to create real, lasting change. The Institute is part of a long tradition of small, catalytic organizations throughout American history that have worked to strengthen and advance our society to create a more equitable, hopeful future for all. The Institute works to create breakthroughs on how to address societal challenges and strengthen civic culture.
We're looking for a creative, persistent, and optimistic individual to drive our social media content ideation, creation, and dissemination. This is a critical position at the Institute. Our national network of evangelists and changemakers who believe in community-led change is growing fast and our work is scaling nationwide. We seek an individual who will help us break through on various social media channels.
Our task is to position Rich as a civic champion and spread hopeful, relevant, and important messages and content. Rich and the Institute believe deeply that a new civic path forward-not more divisive politics-is the real way to create change in our country. We need to engage people with alternative messages of hope and possibility. That's where you come in.
You will work closely with the Institute's founder Rich Harwood; various team members, including our Director of Network Engagement, Media and Creative Content Manager, and Digital Media Manager; local partners; and changemakers across the country.
You are a creative content producer with a knack for and interest in social media. You want to exercise and express your creative talents through different mediums. You are mission-driven and motivated by generating impact. You are collaborative and energetic, and you get excited to figure things out. You love engaging people, enjoy problem solving, and place a premium on making things happen. You want to amplify the voice of a national civic leader and an innovative catalytic organization. You want to work in a fast-paced environment on a small, entrepreneurial team. You take initiative, build relationships, break through the noise, and get results. If this sounds like you, let's explore working together.
Responsibilities
Craft social media strategy and manage all of Rich Harwood and the Institute's various social media platforms
Create and capture content working directly with Rich Harwood and others
Spread inspiring and practical messages, social media graphics, and other content that engage people, show how communities are creating change, and foster attachment to Rich Harwood and The Harwood institute
Position Rich Harwood and the Institute as a trusted civic voice by spreading and amplifying our messages, articles, books, and speaking events
Grow follower count and engagement over time across key platforms
Demonstrated Candidate Characteristics
Track record of enterprising work, especially in social and digital media
Strong decision maker, relationship builder, strategizer, manager, organizer, and scout
Creative self-starter who is ready to seize opportunities
Clear, direct written and verbal communicator
Avid social media and news consumer, with an interest in and understanding of the full landscape and its evolving trends
Able to leverage assets and successes to amplify messages and bring people into our network
Culturally aware and sensitive
Keen interest in and a basic understanding of community change
Able to juggle multiple responsibilities and deliverables at once
Comfortable saying no, giving and receiving direct feedback, working with others to course-correct or make adjustments
Terms
Full-time position based in Richmond, VA
Should be able to connect in person with team members in Richmond regularly and travel to the Institute's headquarters in Bethesda, MD semi-frequently
Hybrid and remote work arrangements can be discussed in interviews
To Apply
If you want to be a difference-maker, email your resume and statement of interest to **********************************. We are looking to hire the right individual as soon as possible.
The Harwood Institute has a strong commitment to building a culturally diverse and inclusive team. We encourage women and minorities to apply. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
Marketing Project Manager
Marketing Manager/Project Manager Job In Richmond, VA
This role will involve managing marketing projects with a focus on technology, product marketing, and technical communications. The ideal candidate will possess a strong understanding of both technical concepts and marketing strategies, as well as excellent project management skills to ensure that cross-functional teams deliver high-quality marketing campaigns on time.
Key Responsibilities:
Lead and manage end-to-end technical marketing projects, ensuring timely delivery and alignment with marketing goals.
Coordinate project timelines, resources, budgets, and teams.
Work closely with product, engineering, sales, and marketing teams to define project goals, identify deliverables, and gather technical content for marketing materials.
Qualifications:
Bachelor's degree (Marketing, Business, or a related field preferred).
5 - 8+ years of experience in project management, with at least 2 years in a technical marketing role.
Proven experience in managing technical projects, working with product or content teams, and developing marketing content for technical products.
Strong project management skills with a track record of successfully managing complex projects.
Familiarity with project management tools and collaboration platforms.
Ability to translate complex technical concepts into clear, compelling marketing messages.
Solid understanding of digital marketing channels, including web, email, social media, SEO, and content marketing.
Certifications in Project Management (PMP, ScrumMaster) or Marketing (e.g., HubSpot) are a plus.
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit ******************* to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Senior Marketing Manager
Marketing Manager/Project Manager Job In McLean, VA
$110,000 - $130,000 + bonus & benefits
Hybrid (1-2 days a week in office)
McLean, VA
Aspire is partnering with an award-winning global brand that is in growth mode. They are looking for a Senior Marketing Manager to lead their marketing efforts here in the US.
The Senior Marketing Manager will be responsible for:
- Develop and execute targeted marketing strategies aligned with local market requirements.
- Lead multi-channel marketing campaigns across digital, social, and traditional media.
- Build strategic partnerships with local education, media, influencers, and B2B partners.
- Manage marketing budgets and optimize ROI through effective measurement.
- Collaborate closely with the international team to align marketing efforts with business objectives and share insights.
The Senior Marketing Manager will have:
- 5+ years of proven marketing experience, with a focus on brand launches and growth in luxury or tech sectors.
- Strong digital marketing expertise, including strategy development, tool utilization, and KPI-driven management.
- Data-driven decision-maker with a growth mindset and a "test & learn" approach.
- Agile and collaborative team player who thrives in fast-paced environments.
- Independent worker capable of adapting to various team structures and project needs.
If this sounds like you then I'd love to hear from you!
We Are Aspire is acting as an Employment Agency in relation to this vacancy.
Marketing and Communications Manager
Marketing Manager/Project Manager Job In Roanoke, VA
US Secretary of Energy, Jennifer Granholm said
,
“With what Virginia Transformer is doing, they are at the center of how we're going to build out the backbone of our clean energy future
.”
Virginia Transformer and Georgia Transformer Corp., is “the engineering firm that makes transformers.”
We are the largest US-owned manufacturer of electric transformers in North America and have been helping to secure the reliability and resilience of our country's electric grid for more than 50 years. We produce power transformers for any conceivable application - GSU, substations, auto-transformers, grounding transformers, drive duty, rectifier, exciter, voltage regulator, and other.
The company is experiencing steady and sustained growth and serves every part of US industry from its six state-of-the-art North American facilities. We are actively looking for individuals who want to be part of a high-growth company and who want to share in the pride we have in ensuring American manufacturing continues to flourish. Without reliable power, manufacturing cannot operate. That is where we - and you - come in. Join us.
Location: Roanoke, VA -Travel required to other locations - travel 5-10%. Must be willing to relocate to Roanoke, VA, full relocation package and competitive salary offered.
Experience in the Manufacturing and Industrial spaces are highly desired for this role.
Position: Marketing and Communications Manager
About the Company: Virginia Transformer and Georgia Transformer Corp., is “the engineering firm that makes transformers.”
We are the largest US-owned manufacturer of electric transformers in North America and have been helping to secure the reliability and resilience of our country's electric grid for more than 50 years. We produce power transformers for any conceivable application - GSU, substations, auto-transformers, grounding transformers, drive duty, rectifier, exciter, voltage regulator, just to name a few.
The company is experiencing steady and sustained growth and serves practically every part of US industry from its 6 state-of-the-art North American facilities. We are actively looking for individuals who want to be part of a high-growth company and who want to share in the pride we have in ensuring American manufacturing continues to flourish. Without reliable power, manufacturing cannot operate. That is where we - and you - come in. Join us.
General Description: We are seeking a dynamic and strategic Marketing and Communications Manager to join our team. This role will be pivotal in deepening our relationship with current customers and expanding our reach to new customers, thereby supporting our growth trajectory.
Job Duties and Responsibilities:
Strategic Initiatives and Program Development:
Identify tools, initiatives, and programs to enhance customer relationships and expand market reach.
Align these initiatives and programs across Virginia Transformer Corp.
Implement programs, measure their success, and report results to the organization.
Content Management:
Develop and update website content to ensure it is current, engaging, and aligned with our brand strategy.
Write SEO-friendly content to improve visibility and drive traffic to the site via search engines.
Seamlessly upload approved content to the website using WordPress.
Digital Marketing and Content Creation:
Develop digital and video content for use in email marketing campaigns and website integration.
Produce engaging and effective video content that resonates with our target audience.
Ensure all backend certificates and processes are functioning correctly and are up to date.
Collaboration and Reporting:
Collaborate with various departments to ensure consistent and aligned messaging.
Provide regular updates and reports on the effectiveness of communication strategies and content performance.
Qualifications:
Education: Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
Experience: Minimum of 3-5 years of experience in a communications or digital marketing role.
Skills:
Proficiency in WordPress and content management systems.
Strong understanding of SEO principles and techniques.
Excellent writing and editing skills, with a focus on creating compelling and effective content.
Ability to produce and edit video content.
Strong analytical skills to measure and report on the success of initiatives.
Excellent organizational and project management skills.
Personal Attributes:
Creative thinker with the ability to develop innovative solutions.
Strong communicator with excellent interpersonal skills.
Detail-oriented and able to manage multiple projects simultaneously.
Proactive and able to work independently as well as part of a team.
Marketing Manager
Marketing Manager/Project Manager Job In McLean, VA
My well known national bank client is looking for a contract Marketing Manager, to build strategy across marketing teams for the Bank Site with all non-incentive campaigns!
This role will be hybrid in Mclean VA, six month contract, $35/hr.
The ideal person will have marketing experience for a brand or in-app marketing. This person will build strategy for the Bank Site, along with building out creative briefs, digital email, SEO, and working with the creative team to get content for the site, along with:
Creating messaging channel strategy and partnering with other channel strategists to make sure customer experience is best presented
Leading creative brief's/reviews and collecting feedback
More general marketing campaigns
Engagement campaigns - geared towards existing Capital One members that would refer people, deposit more money, thinking about strategy for existing customers
Email marketing and Salesforce experience BIG PLUS!
BENEFIT OFFERINGS:
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to **********************************************
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
The California Fair Chance Act
Los Angeles City Fair Chance Ordinance
Los Angeles County Fair Chance Ordinance for Employers
San Francisco Fair Chance Ordinance
Marketing Director
Marketing Manager/Project Manager Job In Richmond, VA
Founded by veteran restaurateur, Dennis Barbaro, DJB Hospitality LLC is the parent company of Sedona Taphouse and NAPA Kitchen and Wine restaurants. DJB Hospitality strives to deliver memorable guest experiences with quality menu options, knowledgeable staff, and an elevated and sophisticated atmosphere.
Role Description
This is a full-time on-site role for a Marketing Director at DJB Hospitality in Richmond, VA. The Marketing Director will lead the Marketing Department. Responsibilities include market planning, marketing management, market research, marketing, and sales on a day-to-day basis as well as managing assigned projects as well as interacting with our franchisees.
Qualifications
Market Planning, Marketing Management, and Market Research skills
Marketing and Sales skills
Experience in strategic marketing planning and execution
Strong analytical and decision-making skills
Excellent leadership and communication skills
Bachelor's degree in Marketing, Business, or related field
Social Media Manager
Marketing Manager/Project Manager Job In Richmond, VA
At Journey Health & Lifestyle, we are building a dynamic, high growth direct-to-consumer healthcare products company. We are bringing our paid and organic social media in-house and looking for a Social Media Manager to join our Marketing team to run the strategy and execution for our social media. The ideal candidate for this position will be someone with 3+ years of social media experience and looking to take the next step in their career to help us accelerate the digital growth of our brand and business.
You will work closely with Marketing and Sales teams to understand offline and online customer journeys to determine how to best design campaigns to drive leads and sales. In addition, you manage the planning, execution and optimization of digital media campaigns across various social channels.
When applying, please provide links/examples of social content that you created.
We offer great benefits, generous PTO, and a hybrid/flexible work schedule.
Journey Health & Lifestyle is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace.
Web Content Manager
Marketing Manager/Project Manager Job In Richmond, VA
Robert Half's financial client in Richmond, Virginia, is seeking a Web Content Manager with experience in SharePoint to join their team for a contract-to-permanent opportunity. The SharePoint Coordinator will be responsible for managing the migration of the enterprise platform from SharePoint 2013 to SharePoint Online. The ideal candidate will work closely with various departments to audit, migrate content, and train content owners on editorial standards and best practices for content management.
Responsibilities:
Oversee the migration of the enterprise platform from SharePoint 2013 to SharePoint Online.
Audit and migrate content across different departments to ensure successful transition to SharePoint Online.
Provide training to content owners on editorial standards and best practices in content management.
Communicate migration timelines, action items, and expectations to content owners.
Collaborate with stakeholders to optimize the use of SharePoint Online templates and functionalities.
Regularly update the corporate communications team on the progress of the migration.
Identify content needs and page contributors within various departments.
Work with Tech teams to develop and distribute SharePoint Online content management training.
Act as a liaison between departments during the content audit and migration process.
Advise departments on best practices for utilizing SharePoint Online features.
Manage and create SharePoint templates, permissions, and access rights.
Monitor and report on progress, ensuring all tasks are completed within the timeline.
Qualifications:
Demonstrated proficiency in SharePoint and SharePoint Online administration.
Strong skills in Microsoft Office Suite (Excel, Word, PowerPoint).
Experience with reporting and tracking progress of migration tasks.
Expertise in training team members on SharePoint use and content management best practices.
Excellent communication skills to work effectively with stakeholders and internal teams.
Proficient in editorial content management and proofreading/editing SharePoint content.
Familiarity with migration processes, specifically SharePoint.
Knowledge of permissions, access rights, and content management within SharePoint.
Ability to manage timelines and multiple tasks efficiently.
Requirements:
Experience with SharePoint content management and migration.
Must be available to work 3 days onsite in Glen Allen, VA.
Contract-to-permanent opportunity, with the potential for long-term employment.
This is an excellent opportunity for a motivated individual looking to grow their career in SharePoint content management. If you meet the qualifications and are based in Richmond, VA, we encourage you to apply.
Marketing Strategist
Marketing Manager/Project Manager Job In McLean, VA
Akkodis is seeking a Marketing Strategist job with a client in NY, VA, TX, DE, MA, IL at client People center. Ideally looking for applicants with a solid background in the Marketing Strategy or Campaign and Customer focused.
Rate Range: $30/hour to $35/hour; The rate may be negotiable based on experience, education, geographic location, and other factors.
Role: Marketing Strategist
Location: NY, VA, TX, DE, MA, IL
Contract 20 Months
Pay: $30-$35\hr
JOB DESCRIPTION -
Open to any people center
1) Ease Apex channel strategy, build, execution & campaign management including analysis. This supports the work before, during and after a campaign is launched. They will also partner in marketing and across Enterprise teams to support campaigns.
2) Email channel strategy, build, execution & campaign management including analysis. This supports the work before, during and after a campaign is launched. They will also collaborate across marketing, brand and the integration team. This would include pre marketing launch materials as well as the subsequent post conversation marketing initiatives""
Build strategy across marketing teams for the Bank Site with all non-incentive campaigns
More Customer focused needs to be able to think quickly on their feet and think about what's best for customers. They'll work with creative teams on different iterations, deliver expertise, and then once they get the final version, deliver that to the content team to build it out on the site. Industry experience isn't important here. The most important thing is someone who has worked on front-facing customer marketing. Website marketing experience is a plus but anything within marketing that's focused on the customer experience as a whole works.
Team will be working with marketing partners on their needs on campaigns, building strategy, what site pages should say, delivering that to creative teams, creating creative briefs, thinking through different strategies, etc. Things can become very complex across digital, email, and SEO
If you are interested in this role, then please click APPLY NOW. For other opportunities available at Akkodis, or any questions, feel free to contact me at ************ or *******************************
Equal Opportunity Employer/Veterans/Disabled
Benefit offerings include medical, dental, vision, term life insurance, short-term disability insurance, additional voluntary benefits, commuter benefits, and a 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.
To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit ******************************************
Social Media and Digital Marketing Manager
Marketing Manager/Project Manager Job In Alexandria, VA
Savvy, strategic, enthusiastic, results-driven, social media and digital marketing pro sought to join our fun and fast-paced office team immediately!
Starting Salary is $70,000-$74,000 with performance based bonus averaging $10,000-20,000/yr
RGI events is an award-winning special events production firm and design atelier providing 360-degree strategic services for discerning clients around the world. We connect organizations to audiences through the power of shared experiences, drawing on over two decades of successes and an unshakable belief in what can be achieved when we gather together.
This position holds responsibility for the content strategy, content creation, management and maintenance of our social media accounts to contribute directly towards revenue generation for both RGI events and our endorsed brands (one retail e-commerce, two hospitality) on multiple channels for multiple brand identities including feed, reels, stories, etc. to ensure engagement and drive followers and inquiries, providing analytics and results reporting to company and endorsed brand leadership. This role will also strategize, create, execute, aggregate results around, analyze and report on paid social media advertising campaigns for RGI events and our endorsed brands.
In addition, this position manages the digital contact and opt-in lists across RGI events and our endorsed brands and holds responsibility to create, publish and ensure engagement with regular newsletters and promotional digital communications. This role also creates, publishes and ensures engagement with weekly blog posts for RGI events and across our endorsed brands.
Our Social Media and Digital Marketing manager also supports PPC and SEO efforts ensuring success of those efforts and supports efforts around the overall digital presences of RGI events and our endorsed brands - along with providing ad hoc support to general marketing and business development efforts when required, cross functionally.
Who we are:
We are innovative thinkers, mission-driven collaborators, and ambitious dreamers who challenge the status quo-always ready to test the limits of creativity and our imagination. Our production philosophy is rooted in a commitment to delivering seamless logistics through an unwavering attention to the unique needs of each client. Our design sensibility is shaped by our desire to delight the eye and energize the mind. Together, these priorities create engaging experiences that do the hard work of advancing agendas while feeling effortless, inspiring both our clients and their audiences.
Our clients include The Washington Nationals, Hilton, Nike, L'Oreal, OPI, KISS Cosmetics, La Roche-Posay, SkinCeuticals, The American Red Cross, Dior, The Lawyers Committee for Civil Rights Under Law, Hewlett-Packard, SpaceX, Project HOPE, The European Union Delegation to the United States, The Atlantic Council and more.
We are a group of dedicated, female-led hustlers - creative and enthusiastic who are committed to changing our industry by bringing great work and true ROI to our clients through truly innovative projects. We are advocates of small businesses, localists, the creative economy, entrepreneurship and women in business - so while our new team member does not have to be female - they must share those team values.
Digital Marketing + Social Media Manager Key Responsibilites:
This position will engage in the following tasks for RGI events accounts as well as our endorsed brands:
Plan, create and implement our social media strategies across the entire brand family.
Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, videos, and news) generating impactful and meaningful content on all social media platforms
Conduct research on current trends and audience preferences.
Create and maintain an individual social media playbook, along with SOPs and templates, etc for RGI events and all our endorsed brands
Collaborate on marketing department special projects where social media or digital marketing and/or communications is necessary/utilized/involved
Maintain pulse on brand activity and brand values across brand family
Create and implement paid social media strategy to align with business goals
Set definite objectives and report on social media Return on Investment (ROI)
Craft social media content and plans that are in alignment with the company's brand identity
Collaborate with internal teams to ensure brand consistency
Identify and contribute towards content generation opportunities in real time (bts at events, shoots, meetings, prep, site tours, company trips etc)
Interact with fans and followers, reply to queries promptly, and monitor customer feedback
Supervise social media accounts' posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and blog layout)
Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests
Monitor search, social, and content metrics
Recommend proposals to tweak the social media marketing strategy for optimal results
Prepare periodical reports on social media marketing efforts
Keep updated on the best practices and emerging trends in social media
Manage and disseminate all leads generated through social media campaigns.
Manage project budgets and ensure ROI
Oversee the creation and distribution of all digital content, including weekly blogs, social media content, newsletters, and email marketing
Ensure that company communications are consistent and meet deadlines
Support search engine optimization SEO and PPC campaign strategy
Creative problem-solving: Identifying issues and designing and implementing solutions
Key Qualifications:
*Hold a Marketing, Advertising, Social Media, PR or similar field of study BA
*4+ years of hands on experience with direct responsibility for the success of social media and digital marketing campaigns
* Proven Social Media Management success, demonstrated by metrics, preferably in a company with distinct endorsed brands
*Proven content creation skill across instagram (feed, reels, stories), tiktok, linkedin, facebook
*Fluency level mastery of Canva (or similar) FloDesk (or similar) and Squarespace/Wordpress (or similar)
*MUST have functional mastery of Asana (or similar platform), PPT, Xcel, Word, Microsoft Teams, Google Business Tools (Drive, Forms, etc)
*Short format video editing skill
*Proven experience with influencer marketing campaigns
*Demonstrated success creating, executing and reporting on paid social media advertising campaigns
*Exceptional written and verbal communication skills, with a keen attention to detail
*Exceptional written and visual storytelling skill
*Ability to keenly absorb and authentically emulate brand voice and look for meaningful public consumption and engagement
*Elite time management, problem solving and organizational skills
*Proven success managing projects day-to-day including planning, budgeting, budget management, task management
*Proven experience developing and pitching marketing concepts
*Refined analytical skills allowing meaningful reporting on deliverables
About you:
You are up to date on social media trends and can bring fresh ideas to help grow impressions and following converting content consumers into clients
You have a sophistication of taste aligned with RGI events identity and the identity of our endorsed brands
You are a self-starter who takes initiative, anticipates company needs and solves problems proactively
You can juggle and prioritize multiple projects and responsibilities
You have superior time management skills, and are able to prioritize deliverables with ease
You are OUTSTANDINGLY organized and a passionate perfectionist who never forgets the details
You are an adreneline junkie who THRIVES in a fast-paced, high-pressure industry
You meet challenges with a smile, accept critiques gracefully and mesh with a team of women who strive for excellence!
You are flexible and able to pivot priorities, think on your feet and problem-solve independently
You are an enthusiastic participant in a team environment and posses a no job is too small mentality
You don't believe in excuses, accept feedback constructively and yearn to learn all you can
Reliable personal transportation or in town transportation plan a must both to office, project sites and endorsed brand sites for content creation (up to approx 60 min from Alexandria VA by car)
Annual travel domestic and international 20-30%
Must be able to comfortably lift up to 40 lbs and stand for up to up tp 6 hours
It also helps if you:
Are madly ambitious
Are social (online and IRL)
Are trend seeking/setting
Have an eye for aesthetics
Dream big and seek inspiration everyday
You'll love working here because:
You'll have meaningful fulfillment through watching your ideas come to life and make a difference
You'll self-direct and grow based on your passions and strengths in the company
Work from home days and schedule flexibility
Pet friendly office
Cool team building activities, event invites and community atmosphere with our company tribe!
We are really, really fun.
TO APPLY:
Please send resume along with creative cover-letter to ******************* with job the subject line: Social Media Manager Application.
Letter should demonstrate how you meet the above describe need and why YOU are the perfect candidate for the role!
Priority given to applicants who also attach previous work samples - and demonstrate polish and creativity in application!
No teleworking candidates please
MUST be available to start ASAP
Marketing Operations Specialist
Marketing Manager/Project Manager Job In Richmond, VA
ProspectBlue is partnered with an investment banking firm seeking an experienced Marketing Operations Specialist to join its team in Richmond, Virginia.
The Marketing Operations Specialist will coordinate client marketing plans and align team resources for timely project execution. The marketing team operates as an internal marketing agency that requires strong communication and attention to detail in a fast-paced environment. By partnering with the firm's internal clients' administrative teams, this person will play a consultative role to help bridge client priorities with recommendations from a variety of marketing subject matter experts (SMEs).
About The Role:
Diverse responsibilities: In this role, you will: cultivate and maintain client marketing plans across internal teams; cross reference client needs to identify potential conflicts; employ judgment to set internal team priorities in a manner that meets client expectations; provide first-line critical assessment for each project to ensure inputs are ready for handoff to respective SMEs and utilize project management software.
Collaborative work environment: You will build relationships and trust with co-workers by employing excellent interpersonal and communication skills. On a day-to-day basis, you will work closely with colleagues across all departments. You will learn the team's MarTech systems to help problem solve and serve as backup to SMEs.
Professional development: New employees will participate in role-specific training to set you up for success. You will be a continuous learner and become the process flow subject matter expert for the marketing team with support from the Marketing Ops lead.
Engaging culture: The firm's employees exemplify a team over individual culture, and participate in team-building events, both regional and companywide. In this role you will be a champion of the company's “one firm” mentality and contribute to the firm's positive workplace environment.
Desired Job-Specific Competencies, Education, and Experience:
Minimum 5-7 years' experience operating within marketing production teams, ideally in an agency environment
Experience working with marketing automation software systems, e.g. Jira, Asana, etc.
Excellent communication skills, both written and oral, and ability to work well in a consultative environment
Independent thinker with a solutions-oriented approach
Organized and detail-oriented with the ability to manage shifting timelines with a client-facing attitude
Adaptable and objective under pressure
Minimum Qualifications:
Ability to work in the U.S. without sponsorship
Bachelor's degree in communication, advertising, or marketing
Architectural Marketing Coordinator
Marketing Manager/Project Manager Job In Reston, VA
Now Hiring: Marketing Coordinator
Make your next career move count! Our client is seeking a Marketing Coordinator who will utilize their expertise, detail-oriented eye, and dynamic capabilities to elevate their marketing operations in their light-filled, high-end Reston, Virginia office!
Our client is an architecture and interior design consultancy with an expanding operations team. This award-winning design firm proudly serves a regional and national-level clientele featuring projects spanning across several industries such as: commercial, hospitality, education, workplace, sports and entertainment and more.
Engage in company outings like happy hours, sporting events, company parties and more to further connect with your colleagues. Enhance your industry knowledge through in-house training and professional development workshops.
At this mid-size company, you have the power to make a big impact.
Key Responsibilities
Coordinate the proposal process including: planning, development and execution of high-quality proposals and qualifications in a deadline-driven environment.
Communicate with outside vendors and consultants for submittal coordination.
Proactively pursue and track RFI / RFQ / RFP opportunities.
Create and maintain a digital library of marketing support materials (resumes, project sheets, images, brochures, presentations, other collateral).
Provide graphic and design support and skills to produce a variety of marketing materials following brand standards.
Source and develop submissions for company awards and accolades.
Manage and update company website (LinkedIn and Facebook accounts)
Create and maintain a calendar of industry events and marketing initiatives.
Update and maintain firm contact list.
Compile quarterly company newsletter.
Plan, organize, and coordinate events and meetings, including business development activities, marketing outreach and meetings, bi-monthly team social outings, Career Fairs, etc.
Assist with research and development of large scale, strategic marketing pursuits.
Preferred Qualifications
BA/BS/BBA degree. Marketing, Communications, or Business degree a plus
1-5 years of relevant professional experience
Experience in the engineering or architectural design industry is a plus
Demonstrated graphic design experience and proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.)
Knowledge of Microsoft Office including Word, Excel, and PowerPoint
Ability to prioritize and complete simultaneous projects with minimal supervision; meeting deadlines and working well under pressure, while maintaining a high level of accuracy
Excellent attention to detail and organizational skills
Drive to exceed expectations in an effort to consistently improve the company's position
Technologically savvy and resourceful with experience generating content for digital platforms; proficiency with WordPress
Strong verbal and written communication skills
What They Offer
Our client is committed to their people. To show this commitment, they offer a comprehensive benefits package curated to ensure that their employees lead happy, healthy, and balanced lives. Benefits include:
Medical & Dental Insurance
Flexible Spending Account
Profit-Sharing
On-Site Professional Development Training + Workshops
401K
Life Insurance
Reimbursement for licensure exams
Staff Outings + Social Events
Hybrid Work
Equal Opportunity Employer
Our client is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, gender identity, protected veteran, or disabled status.
Marketing Coordinator
Marketing Manager/Project Manager Job In Richmond, VA
Swig Life is hiring a Marketing Coordinator to assist with marketing campaigns across DTC and wholesale channels. This position requires someone who is a detail-oriented multi-tasker who will work closely with multiple internal teams to execute marketing deliverables. Communication and organization skills are crucial to succeed in this role as it requires extensive coordination with internal and external partners. You must thrive in a creative, fast-paced, customer-focused environment. The successful candidate will be able to execute objectives with minimal supervision, while thinking strategically, creatively, and collaboratively.
Responsibilities
Execute all retail and wholesale marketing campaigns across ecommerce, email, sms, paid ads, and social media channels.
Create and maintain marketing department calendars.
Support marketing manager with new product launches across all digital platforms.
Execute merchandising strategies to support digital marketing efforts across homepage, landing, and collection pages.
Participate in testing & implementing technical initiatives that support e-commerce, marketing, and brand priorities.
Required Experience
1 year of marketing experience or related field
Experience with Shopify, Klaviyo or Attentive preferred
Experience with NetSuite and Amazon a plus
Strong Microsoft Excel skills a plus
Some experience with HTML a plus
Organizational and time management skills, self-motivated and able to work independently
Positive and pleasant approach to challenges, especially in difficult situations
Having experience with a well-established, premium consumer brand a plus
A high level of written, verbal, and interpersonal skills
Proven history of delivering consistent results with a high attention to detail
Bachelor's degree in marketing, business, or merchandising preferred
This position is not remote and is located at our Richmond, VA office.
Senior Product Marketing Manager
Marketing Manager/Project Manager Job In Arlington, VA
The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry's biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.
The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!
Position Summary:
Reporting to the VP, Marketing, the Sr. Manager, Product Marketing will partner cross-functionally with THMA Insights and Sales teams functioning as the Marketing liaison to translate brand offerings into solid value propositions and develop content, communicating effectively to personas across the buyer's journey. The leader in this role would also partner with Marketing's Digital and Marketing Operations (MOPs) team members to drive organizational growth via brand awareness by generating a robust content marketing strategy, establishing a SEO strategy, and generating qualified leads. Tactics would be implemented through brand-related prospect marketing activities, including events, programs, and the establishment and implementation of THMA's thought leadership strategy.
The ideal candidate will demonstrate expertise creating and implementing marketing strategy in the areas of market segmentation, campaigns, omnichannel strategy, full funnel marketing, webinar marketing, public relations, and thought leadership. They will also demonstrate technical skills such as managing brand consistency, content optimization, email marketing, search marketing, social media, SEO, and digital marketing.
The Sr. Manager, Product Marketing will be responsible for managing the development and tactical implementation of programmatic prospect campaigns. KPIs for this role will align with marketing lead generation and revenue goals. The candidate in this role would leverage creative, website, SEO/SEM, cross-functional team utilization, thought leadership initiatives and social media platforms to demonstrate the value of THMA products.
The leader in this role should be commercial-leaning, data-driven and creative. They should be a strong writer and communicator, have a firm grasp of current marketing tools and strategies, and be able to create and execute marketing programs and campaigns from conception to implementation and optimization.
Primary Job Duties:
Responsible for development and execution of THMA's product marketing strategy, which would include deep knowledge on successful implementation of campaigns, content, SEO, and thought leadership strategies.
Develop personas and create campaigns designed to increased awareness, leads and strategic marketing message penetration with key audiences.
Collaborate with various departments and across multiple stakeholders to align campaign strategies with the overall THMA strategy.
Analyze the outcomes of each campaign by collecting and interpreting data, providing formal executive level readouts and reporting, and using this information to continually improve strategies and outcomes.
Analyze and report on the effectiveness of brand related marketing campaigns, making data-driven decisions to optimize results.
Build and maintain positive relationships with media outlets, manage press releases, and shape THMA's company voice, increasing share of voice (SOV).
Understand and utilize Salesforce to retrieve data analytics allowing for more informed marketing decisions.
Serves as THMA's Brand SME, providing guidance and support to team members for proper brand amplification, enabling strategic goal achievement and high-quality delivery of value.
Willingness and creativity in providing company-wide marketing education; strong presentation skills
Optimize, expand, and drive campaign efficiencies, tracking and funnel conversion metrics.
Other duties as assigned.
Minimum Qualifications:
Bachelor's degree in marketing, advertising, communications or related field
8+ years' experience in strategic or product marketing roles
Healthcare experience required
Demonstrated strong communication skills - writing, presentation development, collateral development
Ability to partner cross-functionally
High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)
Experience with SEO strategy development with deep expertise in content marketing and content development
Experience creating and managing integrated thought leadership strategy via multi-channel delivery - from submitting abstracts for podium presence to comprehensive brand strategy
Preferred experience with Salesforce, able to differentiate data from Salesforce reports and dashboards
Interpersonal Skills & Attributes:
Must possess high emotional intelligence
Ability to translate product and feature and benefits into easily understood value-driven messages that can be used to amplify our brand
Ability to communicate product information in a concise and understandable manner for optimal conversion
Mastery of Microsoft Office (Word, Excel, PowerPoint)
Familiarity with SharePoint and website content management systems
Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiences
Demonstrated ability to collaborate with and support multiple stakeholder groups with competing priorities
Flexible; able to thrive in a fast-paced, ever-changing environment
Possess confidence and poise when presenting to and interacting with executive leadership
Results-oriented and commercial-leaning with a data-driven personality
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.
Notice of Equal Opportunity Employment:
The Health Management Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, THMA will provide reasonable accommodations for qualified individuals with disabilities. THMA's goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.
Compensation and Benefits:
Starting salary from $130,000-140,000 per year.
THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.
Marketing Coordinator
Marketing Manager/Project Manager Job In Reston, VA
Carahsoft is seeking creative, resourceful, and talented individuals to join the marketing team. This opportunity offers a recent graduate valuable experience in the professional arena of software marketing, event planning, webcasts, e-marketing and collateral development. The marketing team provides training in areas of marketing and public relations to support our government customers and vendor partners.
This role is based out of our office in Reston, VA.
Overall Responsibilities
Produce marketing plans in conjunction with management team
Create and coordinate onsite and online events, communications, advertising and collateral
Draft press releases
Execute tactical and creative marketing projects utilizing a variety of skills and mediums
Coordinate and conduct informational webcasts, utilizing organizational skills to work with speakers, distribute content and liaise with sales teams for post event lead follow-up
Develop and maintain strong relationships with clients to maximize the ROI of dual marketing projects
Desired Qualifications & Experience
Clear, concise communication skills
Strong desire to learn about federal software marketing
BA/BS degree (marketing or business preferred)
Proven track record of responsibility and dependability
Candidate must thrive in a fast-paced, changing environment
Self-starter with marketing or business internship experience
Knowledge of and/or experience with public relations and marketing functions
Carahsoft is an equal opportunity company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.