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Top 50 Marketing Manager/Project Manager Skills

Below we've compiled a list of the most important skills for a Marketing Manager/Project Manager. We ranked the top skills based on the percentage of Marketing Manager/Project Manager resumes they appeared on. For example, 17.4% of Marketing Manager/Project Manager resumes contained Company Website as a skill. Let's find out what skills a Marketing Manager/Project Manager actually needs in order to be successful in the workplace.

These are the most important skills for a Marketing Manager/Project Manager:

1. Company Website

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high Demand
Here's how Company Website is used in Marketing Manager/Project Manager jobs:
  • Managed redesign of company website.
  • Implemented new business strategies, created new online marketing tools, re-designed company website, and created company presentations.
  • Designed, created and updated company Website and Resource Sites (including Co-branding for strategic partners.)
  • Introduced bilingual logo enhancements to reinforce C&F Foods' brand image & company website.
  • Prepared monthly market forecasts and analyses available for a fee on the company website.
  • Web Producer - updated company website, recommended site enhancements, and produced content.
  • Created, designed and launched new company website to better address target market.
  • Updated the company website and created marketing mailers prospecting for new listings.
  • Established web presence by designing, building and implementing company website.
  • Managed company website development to promote new product versions and services.
  • Developed suggestions for the company website and graphic design.
  • Maintained content and design for all company websites.
  • Maintain social media presence and manage company website.
  • Designed logos and format of company website.
  • Provided updates to company websites as needed.
  • Created and maintained company websites.
  • Run A/B tests on landing pages and main company website to optimize lead generation and user acquisition channels.
  • Web Site Management - Established relationships with new and existing vendors/clients to maintain current information on company websites.
  • Produced commercials and viral videos for company website and YouTube page.
  • Create social media marketing strategies for company website Rollout new agent program Community outreach generate brand awareness Branding and advertising

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2. Project Management

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high Demand
Here's how Project Management is used in Marketing Manager/Project Manager jobs:
  • Performed full spectrum project management including feasibility, definition, planning, prioritization, implementation and close out of projects.
  • Led key strategic initiatives and provided project management expertise to the North American division.
  • Enforced newly implemented project management processes within the Global Marketing Department.
  • Project Management with Spanish language and international relations duties.
  • Restructured Stage Gate and Project Management processes, applying key methodologies delivering quicker product approvals and 110% increase in efficiency.
  • Support the identification of best practices for project management and identify areas for process improvement, propose changes and lead implementation.
  • Created an automation process allowing other function areas to perform Project Management duties as it relates to new product ideas.
  • Trained employees in project management to assist them with development and management of detailed tasks that supported the program.
  • Coordinated all clients activities with a unique mix of strategy, content and campaign lead and project management.
  • Provided strategic PR and Marketing project management throughout each phase of multiple product launches each year.
  • Project Management of multiple accounts valued at $10M-$500M.
  • Provide project management for strategic, cross functional marketing projects.
  • Collaborated with the implementation of AtTask as the organization s new project management system and the data migration from Clarizen.
  • Structured a cloud based project management system resulting in a reduction in turn-around time and creating trackable benchmarks.
  • Developed fundraising goals, strategies, project management best practices and plan for local Foster Kids non-profit.
  • Researched and implemented a new project management system to streamline department workflow for the in-house creative team.
  • Key Contribution: Implemented the company-wide usage of Liquid Planner project management software.
  • Apply project management practices to implement projects effectively and ensure timelines and quality expectations are met and communicated.
  • Commended for "project management tenacity" and ensuring there are no delays with any stakeholder.
  • Provided on-going project management to track all of the deliverables from inception through delivery, worked close daily with partners.

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36 Project Management Jobs

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3. Online

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high Demand
Here's how Online is used in Marketing Manager/Project Manager jobs:
  • Managed a team of twenty-two sales professionals throughout Pennsylvania selling Online Marketing advertising.
  • Analyzed effectiveness of online programs and continuously refine marketing programs.
  • Certified Coach/Trainer for Curves Complete products/Online/Nutrition/Exercise program.
  • Coordinated the development, creation and distribution of the marketing and advertising collateral to launch Optimum Online in the Tri-State area.
  • Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.
  • Increased US regional and international branding through retail, online, new media, tour, event and radio campaigns.
  • Utilize Music & Arts, KMC Online, and MindBody tools to maintain current projects and client demands.
  • Worked with the ASTD Creative Department to create ads and images for the online store and ASTD website.
  • Developed promotional recaps of project success to include in-store, online, sweepstakes, radio and television.
  • Assemble a team of writers and collaborate with them to produce a bi-weekly online periodical.
  • Coordinated online and print production of collateral, training catalogs, newsletters, and brochures.
  • Increased online sales by five percent of new software and peripherals paired with refurbished product.
  • Maintained budgets, billing, housing, online registration, reporting and logistics.
  • Evaluated new technologies, programs, and online training tools.
  • Coordinated marketing initiatives, online projects, and trade shows.
  • Manage new content that requires global online advertising promotions.
  • Uploaded and tracked online advertising campaign.
  • Developed pricing and promotion structure and workflow for the software development of the refurbished online store (Dell Outlet).
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Use SEO tools such as Google AdWords, and Analytics; monitor and maintain online marketing strategies.

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4. Email

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high Demand
Here's how Email is used in Marketing Manager/Project Manager jobs:
  • Worked closely with Marketing Database and Email Managers to ensure email campaign effectiveness.
  • Create and execute email and social media marketing campaigns for clients in the specialty food, apparel and hospitality industries.
  • Managed the execution of email marketing campaigns to drive new customers into the product funnel to successfully purchase products online.
  • Content development for web, social media, email, newsletter, print, blog, and press releases.
  • Implemented and developed new business processes by creating a browser enabled form to streamline and optimize in-house email operations.
  • Write ad copy, emails, press releases, and other related informative, marketing and promotional material.
  • Managed creation, proofing and deployment of critical communication to clients via email campaigns, mail and newsletters.
  • Project management on print, web, and email communications creating better customer experience.
  • Developed and maintained social media pages, client websites and email marketing campaigns.
  • Analyzed website and email data to track revenue gained via various channels.
  • Managed company website, email marketing campaigns, and print marketing materials.
  • Managed communication systems via email, websites, and dealer portal.
  • Analyzed and delivered monthly eMail Performance reports.
  • Translate complex incentive requirements into simple, easy-to-understand emails, one pagers, and PPT decks.
  • Developed, managed and maintained the eMail Process for the Global Production Department.
  • Managed the deployment of eMail and Marketing Automation for NA region.
  • Created quarterly email inbox placement reports that provided a high-level analysis on campaign inbox placement performance per ISP.
  • Managed photo-shoots from pre to post production for eCommerce, magazine, email blasts, and seasonal look-books.
  • Process involves extensive, clear verbal and written communications via email, Sametime chat, and GoToMeeting webinars.
  • Create design for emails, flyers, and all social media material Conduct Market Research Run Social Media

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2 Email Jobs

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5. New Product Development

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high Demand
Here's how New Product Development is used in Marketing Manager/Project Manager jobs:
  • Facilitated new product development strategy for multiple divisions including Sports Nutrition and Vitamins / Supplements.
  • Manage new product development to commercialization status.
  • Conduct primary and secondary research to assess market opportunities for new product development and new lines of business.
  • Led new product development in matrix cross-functional global teams, via a phased Product Development & Launch Process.
  • Performed sales analysis to support new product development, product life cycle management.
  • Organized incoming substrate test requests and new product development projects from customers.
  • Developed and delivered new product development (NPD) plans.
  • Designed the idea-oriented front-end of the new product development process.
  • Created new product development process and aided in strategic planning.
  • Initiate projects for new product development and external col
  • managed new product development programs for Residential Home Building Market.
  • Reported directly to the VP of the organization Responsible for: Duties focused on new product development.

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6. Web Content

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high Demand
Here's how Web Content is used in Marketing Manager/Project Manager jobs:
  • Promoted awareness of alliance relationships by creating marketing collateral and web content and ensuring brand consistency for logos and signage system-wide.
  • Created and edited digital copy and web content associated with marketing and promotional campaigns.
  • Produced Web content, external quarterly newsletter and internal monthly electronic newsletter.
  • Managed all in-house marketing communications projects, including news releases, sales literature, advertisements, web content, and newsletters.
  • Turned those opportunities into marketing campaigns, email blasts, web content, presentations, and sales support materials.
  • Project leader on brand strategy, key messaging and web content for University District Food Bank grantee.
  • Designed new company website, developed all web content and launched site, all within company deadline.
  • Conduct classroom, one-on-one, and online training classes teaching employees how to update web content.
  • Created all marketing material, product brochures, presentations, advertisements and web content.
  • Collaborated with legal group to manage approvals and quality of collateral and web content.
  • Create email messages/promotions, online quizzes, web content placement, and event support.
  • Created marketing material, managed web content, and advertising graphics and deployment.
  • Web content migration coordination and supervision to new CMS hosting environment.
  • Provided photography and Graphic Design for web content and advertising.
  • Developed web content and managed website.
  • Created marketing collateral including all web content, sales presentations and proposals/RFPs.
  • Served as Web Content and Project Manager for external web site.
  • Manage projects including thought leadership, web content, social media content, events, paid campaigns and other marcom initiatives.
  • freelance project)Developed web content for Microsoft s BI product.
  • Prepared, monitored and forecastedmulti-million dollar department budget.Accomplishments: Web Content: Facilitated curated merchandise assortment for categories of wedding registrygifts.

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7. Customer Service

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high Demand
Here's how Customer Service is used in Marketing Manager/Project Manager jobs:
  • Provided superior customer service by maintaining open communication lines regarding account management and servicing to ensure client loyalty and retention.
  • Strengthened relationships with vendors, agencies and contributors by providing exemplary customer service.
  • Assisted in establishing corporate customer service and marketing policies and procedures.
  • Provide customer service and problem resolution to external customers.
  • Created and developed Customer Service Department.
  • Provided leadership to Customer Service and Regulatory Departments by giving feedback, and working with staff on individualized and collective goals.
  • Ensured operational and security policies and procedures were followed; assured employees provided quality customer service for all products and clients.
  • Represent Customer Services to the Philips Internet Global Site Owners team and update/develop materials as appropriate with CS strategic messaging.
  • Composed messages to be communicated through effective collaboration with Product, Editorial, IT, and Customer Service.
  • Collaborated with sales team, operations, and customer service department to pinpoint opportunities for sales growth.
  • Prime for marketing and training of Hertz Sales, Revenue Management, Reservations and Customer Service departments.
  • Developed process for Customer Service team for responding to inquiries and comments on social media.
  • Provided customer service to all tenants and investors to ensure their satisfaction during work preformed.
  • Provided customer service for national advertising clients including ad rate quotes for ad space.
  • Managed work flow for customer service department, direct supervision of 6 employees.
  • Reoriented retail sales floor for faster customer service and impulse up selling.
  • Served on service excellence (customer service) committee.
  • Maintain the highest quality of customer service.
  • Involved in sales and customer service.
  • Implemented the project with customer service, web developers and IT designers.

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8. Market Research

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high Demand
Here's how Market Research is used in Marketing Manager/Project Manager jobs:
  • Researched, analyzed and synthesized competitive approaches, market assessments, market research findings and demographic information for strategic white papers.
  • Design and execute market research capturing data to personalized communication for customer segments.
  • Generated $21M in annual cost savings by utilizing market research to improve consumer promotion spending, packaging and product formulation.
  • Manage multiple marketing and project functions across 3 business entities concerning the generic business from market research to launch.
  • Conduct market research in three core areas: e-gaming, alternative risk transfer business and investment funds management.
  • Team leader on all primary, qualitative market research projects such as focus groups and usability testing.
  • Maintain current relationships and generate new leads via market research and cold calling to establish meetings.
  • Handled market research requirements, crafting social media campaigns for branding / direct marketing purposes.
  • Conduct market research to manage website and marketing campaigns; Social Media control.
  • Developed Market Research Documents complete with schedules for roll out of new products.
  • Managed market research and a wide range of social media scheduling.
  • Conduct market research such as customer questionnaires and focus groups.
  • Market Research on the running NetSuite implementation project.
  • Used market research to create multiple marketing campaigns.
  • Organized market research and focus groups.
  • Led comprehensive market research to shape strategic planning, encompassing ad pre-testing, brand health, advertising and brand tracking strategies.
  • Managed and supervised all interns in our department, teaching them web analytics and market research techniques and procedures.
  • Lead all aspects of multiple marketing projects from pre-campaign market research to post-campaign results analysis.
  • Market research to determine a manuscripts potential.
  • Change Management Project Management Market Research & Analysis Marketing Planning Copywriting Business Analysis Budgeting Financial Analysis Customer Retention Training Product Development

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1 Market Research Jobs

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9. Trade Shows

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high Demand
Here's how Trade Shows is used in Marketing Manager/Project Manager jobs:
  • Organize sales meetings and trade shows both nationally and internationally
  • Managed trade shows and internal communications projects.
  • Represented mechanical and chemical product development capabilities at 3 industry conferences, 5 trade shows and monthly trade association meetings.
  • Managed travel, food, and accommodations for employees and special guests to conventions and trade shows.
  • Adhered to contractual obligations and deadlines with vendors for conventions, trade shows and product presentations.
  • Organize and company attendance and representation at trade shows in Latin America such as SAGSE Panama.
  • Project manager for local outdoor sporting goods retailer to lead educational consumer trade shows and workshops.
  • Initiated sales contacts at trade shows and corporate events for new business and partner programs.
  • Maximized impact of events, including customer user conferences, trade shows and press events.
  • Develop marketing strategies and materials, organize logistics and attend US and International Trade shows.
  • Manage trade shows to increase awareness in our services to manufacturers and small businesses.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Arranged trade agreements with industry trade shows, which included advertising and promotions.
  • Created a corporate video for use at trade shows and other sales events.
  • Develop, evaluate and oversee logistics and budget associated with trade shows.
  • Planned trade shows, user conferences, media events and distributor meetings.
  • Coordinated and participate in trade shows (SHOPA).
  • Participated in various trade shows and company exhibits.
  • Administer trade shows and host hospitality suites.
  • Directed all activities related to trade shows, seminars, sponsorships and client-appreciation events.

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10. Promotional Materials

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high Demand
Here's how Promotional Materials is used in Marketing Manager/Project Manager jobs:
  • Created presentations and promotional materials to communicate complex technical issues to all audiences.
  • Supervised the design of all promotional materials following corporate brand requirements.
  • Updated content and maintained inventory of marketing and promotional materials.
  • Revised and edited University promotional materials for the public website.
  • Planned and publicized events and designing promotional materials.
  • Developed promotional materials for new games.
  • Manage the launch of new products for both wholesale and retail including all Point of purchase, sales and promotional materials.
  • Provided leadership and direction to service departments to guide the creation of promotional materials and ensure congruence with objectives.
  • Worked with an outside vendor to develop all training and promotional materials to support the new system.
  • Create engaging content for use in print and online marketing, as well as promotional materials.
  • Manage direct mail assignments, promotional materials, signage, and more with multiple vendors.
  • Write, edit, and proof copy for promotional materials to meet marketing objectives.
  • Help to ensure a consistent corporate image throughout all product lines and promotional materials.
  • Designed and developed company brand, website(s) and promotional materials.
  • Created the marketing plan for these products and developed promotional materials.
  • Developed promotional materials for sales staff to use during sales calls.
  • Composed, edited, and proofread correspondence and promotional materials.
  • Planned and executed promotional materials and plans for the brand.
  • Created ads and promotional materials.
  • Designed, photographed, printed, and implemented promotional materials for the Seattle Pacific University Annual, Cascade.

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11. SEO

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high Demand
Here's how SEO is used in Marketing Manager/Project Manager jobs:
  • Create and maintain implementation tracking documents for all SEO recommendations
  • Managed a slate of digital projects including: SEO, website redesign, social media, and email campaigns.
  • Design websites for 10 entities using online software, track and improve online traffic monthly using SEO tools.
  • Lead the program to provide insight on SEM/SEO ROI to discover new Search opportunities and the gaps.
  • Write marketing copy and design visual ads for books and other products with attention to SEO.
  • Maintained website, SEO, online advertising, social media, blog and email marketing.
  • Oversee all SEO efforts growing organic web traffic by 6%+ over prior year.
  • Increased organic traffic by 50% and achieved Google rankings by implementing SEO techniques.
  • Create SEO optimized content for multiple websites and landing pages for ad campaigns.
  • Implemented SEO marketing strategies to improve organic search ranking across all search engines.
  • Managed events to promote SEO improvement and drive demand for the company.
  • Manage relationship with SEO Company and track effectiveness of their strategies.
  • Researched, presented & launched SEO strategy for multiple vertical markets.
  • Implemented and executed short to long-term SEO strategies.
  • Guided Realtors and Brokers through property marketing process from video product development to social media to print to SEO and SEM.
  • Accomplished Several Marketing and promotions efforts, Including SEO, Social Media and Banner Ad Campaigns.
  • Managed SEO campaigns in Google and Bing.
  • Improved the open and click- through and conversion rates 25% through organic and paid search (SEO/SEM).
  • Managed the marketing department and oversaw all marketing materials, digital and print, website UX and CONTACT inventory SEO.
  • Ensured consistent, successful, on-time delivery of project deliverables SEO within budget.

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12. Press Releases

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high Demand
Here's how Press Releases is used in Marketing Manager/Project Manager jobs:
  • Crafted and distributed internal and external corporate communications, including press releases.
  • Managed product launch media releases including developing and writing appropriate literature, newsletter articles, press releases, and website content.
  • Produce content for collateral, web sites, direct mail, press releases, client success stories, and email marketing.
  • Created PowerPoint presentations, e-newsletters, referral solicitation mailers, promo giveaways, websites, press releases, and brochures.
  • Write content for print and electronic advertising, internal communications, press releases, bank website and collateral updates.
  • Copy writing for website, press releases, prints advertising, special event collateral, and digital advertising.
  • Write and issue press releases; 1 to 2 per week and picked up by various media outlets.
  • Developed press releases, marketing materials, and sales presentations and consulted other employees on graphic design.
  • Created all marketing materials such as press releases, media kits, advertisements, and direct-marketing pieces.
  • Planned and executed press releases, print sales, print materials, digital media, and packaging.
  • Managed production of marketing materials such as newsletters, press releases, billboards and print advertisements.
  • Worked with the SVP of Business Development on extensive PR and Marketing campaigns and press releases.
  • Edited all marketing communications, including press releases, product documentation, and help systems.
  • Research possible material and create or direct production of monthly press releases.
  • Write and distribute press releases and serve as the press contact.
  • Involved in all product development, press releases, and launches.
  • Create and distribute press releases for numerous events.
  • Executed brand awareness campaigns thru public relations radio, TV and web media buying and press releases.
  • Improved content for Google ranks including; graphics, press releases, webpage site key word terms and blog posts.
  • Prepared press releases, member information "Alerts, " and minutes of quarterly Commission (Board) meetings.

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13. CRM

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high Demand
Here's how CRM is used in Marketing Manager/Project Manager jobs:
  • Collaborated with IT on Marketo-CRM integration and assisted with database hygiene and maintenance.
  • Led efforts to integrate the Microsoft Dynamics customer base into CRM welcome programs, data quality processes and competitive profiling systems.
  • Implemented persuading e-mail marketing strategies to compel potential clients to visit landing pages containing Web-to-lead forms linked directly to corporate CRM.
  • Manage a team to develop a software sales forecasting system, which combined data from the CRM and ERP systems.
  • Maintained CRM database, monitored production budgets and maintained service quality with clients, printers, dealers and manufacturers.
  • Developed brand awareness strategies and creative methods through CRM and SEO to drive traffic to site.
  • Conceptualized utilization of CRM to build, deploy, and track e-mail campaigns to potential clients.
  • Introduced and implemented CRM systems to numerous clients to improve targeting and tracking clients.
  • Created, launched, tracked, and reported on e-mail campaigns via corporate CRM.
  • Managed more than 90 projects throughout the Mid-Atlantic utilizing CRM tools.
  • Trained company staff for CRM use.
  • Led operationalization and scaling of sales and marketing process with needs analysis and implementation of CRM/Project Management system.
  • Partnered with stakeholders in selection, implementation and integration of new CRM database - Salesforce.com.
  • Trained clients and employees on CRM system via on-site, classroom, and Webex training methods.
  • Implemented new Customer Relationship Management (CRM) system and efficiencies in advertising:.
  • Initiated relationships with Broadlook, strategic partners, investors, and CRM partners.
  • Assist in implementation of new CRM database - Salesforce.com.
  • Managed Zoho CRM and sales leads for clients.
  • Rolled out Unica Affinium CRM across 17 casinos in five states.
  • Compile statistical data for quarterly and yearly reporting using Google Analytics, Openx and Zoho CRM.

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1 CRM Jobs

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14. Facebook

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high Demand
Here's how Facebook is used in Marketing Manager/Project Manager jobs:
  • Managed and supported social networking activities using Facebook, Twitter and virtual environments.
  • Created an official company page on Facebook to facilitate interaction with customers.
  • Manage writer contributions to the company's blog and other Social Media outlets, including Twitter, Facebook, and Forums.
  • Created and managed multiple official pages on Facebook for Banyan Strategics and the schools they serve to facilitate interaction with parents.
  • Provide support in maintaining, executing, and planning Facebook page posts for corporate page and its five brand pages.
  • Handled and managed all social network marketing, to include the management of Facebook, Twitter, Google Ads accounts.
  • Managed social media campaigns via Facebook and Twitter to more than 130K+ fans and 110K+ followers, respectively.
  • Developed, launched and manage Atlantic Trust s social media strategy for LinkedIn, Facebook and Twitter.
  • Launched and managed social media presence for organization on Facebook, Twitter, YouTube and WordPress.
  • Advised on blogging, Twitter, and Facebook integration to bring in sales through multiple avenues.
  • Develop Facebook, Twitter & SEO schedules for the launch of new products & services.
  • Initiated company's Facebook, LinkedIn and Twitter accounts to increase social media presence.
  • Handle social media marketing, grew Facebook fans from 700to 28k in one year.
  • Established online presence on social media sites beginning with Facebook and Twitter in 2009.
  • Developed editorial content calendar & manage posts for Twitter & Facebook.
  • Developed new corporate website initiative within 3 months * Developed and implemented client's social media presence on Facebook.
  • Created, managed, and promoted the company's Facebook page to increase awareness of the company..
  • Managed all social media accounts across platforms that include Facebook, Twitter, Pinterest and YouTube.
  • Update Facebook, Twitter, LinkedIn, Digg and additional social media outlets
  • Created and managed Facebook and google ad-campaigns.

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15. Business Development

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average Demand
Here's how Business Development is used in Marketing Manager/Project Manager jobs:
  • Cultivated excellent business development opportunities.
  • Performed customer and competitor research analysis as well as mapping the most profitable regions of Sales Representative/Business Development Manager area.
  • Conduct required research on business development opportunities and prepare comprehensive summary and recommendations to the VP of Clinical Strategies.
  • Provided Marketing and Communications leadership to strengthen and increase existing relationships while supporting business development efforts.
  • Utilized web application to provide training of web based applications for Business Development Managers sales representatives.
  • Oversee business development initiatives as well as marketing, advertising and other promotional materials.
  • Researched/analyzed business development strategies and competitive products, and communicated findings to leadership.
  • Worked closely with president and vice president on business development campaigns.
  • Analyze business developments and monitor market trends.
  • Work alongside Business Development to create and build a product pipeline via in-house development, product licensing, and acquisitions.
  • Coordinate execution of the project across the Creative Development and Production, Technology and Business Development teams.
  • Coordinated project efforts with Business Development Team and Finance by providing status updates and task lists.
  • Collaborate with Business development in the search for potential products, and markets to explore.
  • Serve as CRM Administrator in charge of functionality, users, and business development processes.
  • Managed all business development, VC capital search, sales and marketing activities.
  • Analyzed industry trends for business development and expansion to new markets.
  • Conduct new business development searches.
  • Developed timelines and budgets for product development, in collaboration with Marketing Director and Business Development Managers.
  • Researched, compiled and maintained a list of Biotech and Business Development conferences both domestic and international.
  • Led brainstorming and workshops (20) with creative, marketing, business development and product development teams.

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2 Business Development Jobs

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16. Graphic Design

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average Demand
Here's how Graphic Design is used in Marketing Manager/Project Manager jobs:
  • Introduced team communication strategies to programmers, graphic designers and data specialists, resulting in increased productivity.
  • Eliminated brokers and brought graphic design and production of marketing and communications collateral material in-house.
  • Managed in-house graphic designer, outside design contractors and product administrative assistant.
  • Serve as manager to the graphic designer and webmaster by ensuring projects and tasks are carried out completely and on time.
  • Worked directly with graphic designers in creative process, including proof reading and editing copy, acquiring approvals for printing.
  • Coordinated with copywriters, graphic designers, web designers and other teammates as needed to ensure on-time completion of projects.
  • Coordinated custom email campaigns as the liaison between email marketing vendor, graphic design team, and management.
  • Supervised external graphic designers, writers, photographers, and printers to ensure that brand standards were met.
  • Secured bids from designers, production artists, graphic designers, illustrators and printers for the best price/quality.
  • Assigned all communications projects and lead teams of writers and graphic designers for over 500 ongoing projects.
  • Directed multiple teams including graphic designers, developers, copywriters, brand managers and IT.
  • Collaborated with graphic design and web development team on projects for web and e-commerce channels.
  • Contributed copy and created graphic design specific to the Experience Centers on several global campaigns.
  • Maintained strong team participation with graphic designer, IT manager, event coordinator, vendors
  • Coached product managers on best practices for e-mail marketing and digital graphic design.
  • Contributed digital and print graphic design solutions to support marketing campaigns:.
  • Included basic graphic design, content production, repurposing, and editing for social media.
  • Worked closely with designers on graphic design, videography and website production.
  • Managed workflow and assigned projects for internal and freelance graphic design teams.
  • Managed in-house and outside graphic designers' projects and deliverables.

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17. Status Reports

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average Demand
Here's how Status Reports is used in Marketing Manager/Project Manager jobs:
  • Maintained ongoing communication with sales / marketing / engineer stakeholders and provided ongoing status reports.
  • Collaborated with Management to develop periodic status reports, ensuring alignment on project progress.
  • Conducted inter departmental weekly status meetings and delivered status reports to senior management.
  • Worked collaboratively to develop and maintain marketing project schedules and status reports; obtains cost estimates; and tracks actual expenses.
  • Produced project status reports, managed the team and resolved day-to-day issues with an emphasis on marketing plans.
  • Provided status reports and feedback on current and planned projects during bi-weekly calls with the Executive team.
  • Generated status reports alerting project teams to project milestones, potential scope creep, and task delegation.
  • Presented periodic status reports on current projects, future opportunities and client issues or concerns.
  • Prepare project status reports by collecting, analyzing, and summarizing information and trends.
  • Prepare estimates, schedules, status reports and manage overall profitability for projects.
  • Tracked and reported project benchmarks; provided status reports on weekly basis.
  • Provide entire team with real-time status reports on all projects.
  • Provided monthly status reports on inventory levels for each region.
  • Presented status reports on products to the executive team.
  • Prepared agendas and weekly status reports.
  • Prepared and presented regularly scheduled project status reports.
  • Authored Statements of Work and Status Reports to support projects and effectively communicated goals and milestones to clients and stakeholders.
  • Track and report project milestones and provide status reports to team & sponsor.
  • Maintained status reports, timeline calendars, recorded accomplished jobs and forecasted $250,000 plus budget.
  • Track project deliverables and detail them on specific timelines; provided detailed status reports.

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18. ROI

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Here's how ROI is used in Marketing Manager/Project Manager jobs:
  • Measured and reported ROI analysis of marketing effectiveness for over 10 marketing campaigns.
  • Reduced offer time-to-market while optimizing marketing budget ROI.
  • Created usage forecasts to accurately calculate ROI.
  • Developed on-line marketing plans to increase the sales of clients and maintain within budget to increase ROI for clients and agency.
  • Create marketing strategies and campaigns for the company and provide the logistics for implementing them while paying close attention to ROI.
  • Contracted and supervised outside vendors for various types of internet and conventional media to attain the best ROI.
  • Created and managed 150+ B2B project schedules, estimates, resource plans, ROI and status reports.
  • Led a cross-functional team toward successful execution while keeping a close focus on ROI and other consequences.
  • Partnered with a local cardiologist on a joint advertising campaign that produced a 338% ROI.
  • Directed cross-functional team of marketing, media relations, technical and operational functions to maximize ROI.
  • Maximized marketing communication ROI using free and low-cost media and tactics to reduce overall spend.
  • Developed unique marketing ideas that build upon current client strategies to increase investment ROI.
  • Led and initiated the use of social media to test ROI of outbound marketing.
  • Reduced costs of marketing campaigns by ceasing the ones with the lowest ROI.
  • Maintained relevant project/media plans, budgets, and ROI analysis for assigned programs.
  • Manage reporting process - determine client ROI for marketing programs.
  • Selected appropriate marketing vehicles for project to maximize ROI.
  • Facilitated client relations as a point of contact for a big three Detroit auto manufacturer.
  • Google Analytics review with consultation on where and how to improve engagement and build ROI.
  • Launched high level multi-channel marketing and advertising campaigns which generated increased ROI and expanded our patient population 20%.

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19. Creative Direction

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Here's how Creative Direction is used in Marketing Manager/Project Manager jobs:
  • Project management * Creative direction * Copy-writing and editing
  • Implemented plan after client sign off, including creative direction, production, purchasing and distribution of all printed materials.
  • Provided creative direction for the department s website that created a holistic user experience.
  • Included creative direction, copy, selection of print vendors and inventory management.
  • Developed creative direction and strategy for two brands.
  • Utilized skills in creative direction and graphics production to define Orora's new brand strategy and revitalize all marketing tools.
  • Consulted with company executives to establish creative direction for the redesign of the Baselayer package.
  • Provided creative direction to promote Company brands.
  • Developed creative direction on infographics, eBooks, videos, webinars, and other advanced content.

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20. Special Events

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Here's how Special Events is used in Marketing Manager/Project Manager jobs:
  • Initiated collaboration with Marketing and wrote content for internal and external communications, partnering campaigns and special events.
  • Served as company spokesperson, generated media coverage, and coordinated special events.
  • Led communications and special events for geographically-dispersed 1,200-person business unit.
  • Lead point of contact in the design and implementation of multiple concurrent marketing campaigns, project initiatives, and special events.
  • Spearheaded, planned and organized special events using budget restraints to ensure timely and successful results.
  • Established and managed vendor relationships; organized, planned, and executed special events.
  • Coordinated all special events (Grand Opening, VIP, Broker, Blessing)
  • Manage all off-air projects and special events assigned by SVP and Executive Office.
  • Experienced in website, print, video, photography and special events projects.
  • Managed special events and fundraisers for local politicians and various other clients.
  • Developed and planned all aspects of special events related to product launch.
  • Produce and facilitate special events, presentations, conferences and team meetings.
  • Advertised and coordinated all holidays and special events to increase sales.
  • Assisted in concept development of special events.
  • Managed special events and outreach programs.
  • Served as Project Manager for business development, special events coordination, budget analysis, public relations and advertising.
  • Worked closely with development/foundation to collaborate in hospital fund campaigns and fundraising special events.
  • Assisted with letter and script writing for Easterseals' meetings, presentations and special events.
  • Formulated time and action plans for special events (e.g.
  • Assist Foundation with planning and execution of special events, solictation of potential sponsors and submission of grants to hospital funders.

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21. Internal Clients

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Here's how Internal Clients is used in Marketing Manager/Project Manager jobs:
  • Collaborated with internal clients to create customer-facing marketing materials, brand advertising, and customer communications that supported worldwide sales.
  • Managed relationship with internal clients and business managers to create and execute creative brief and ensure timely delivery.
  • Managed relationships with research vendors and internal clients aimed at primary research planning and execution.
  • Define and project manage marketing database initiatives and consulting to internal clients.
  • Crafted technical documentation and reference materials used to educate internal clients:.
  • Lead team of internal clients and creative services to ensure projects are delivered per scope, within budget and on schedule.
  • Consulted with up to 20 internal clients to determine strategic direction for development of collateral in support of five different programs.
  • Work in close partnership with designers and internal clients in the timely and flawless delivery of projects across several mediums.
  • Lead project input/review meetings with internal clients and provide direction to creative team (internal or external agency partner).
  • Worked with internal clients to determine scope, stakeholders and key requirements needed to ensure successful project launches.
  • Created marketing plans for internal clients based on department needs and budget.
  • Acted as primary contact and subject matter expert for all internal clients.
  • Sourced, interviewed, and presented candidates to internal clients.

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22. Twitter

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Here's how Twitter is used in Marketing Manager/Project Manager jobs:
  • Create innovative Social Media visibility via Twitter, Facebook and producing all content for newly launched website.
  • Direct the development of marketing materials for social media (Facebook, Twitter, and MySpace).
  • Increased the brand presence via social media platforms like YouTube, Facebook, Twitter and blogs.
  • Maintain and converse with customers through social networking sites (Facebook, Twitter, etc.)
  • Prepared Social Media Calendars for platforms such as: LinkedIn, Facebook, and Twitter.
  • Initiated social media program for Facebook and Twitter; grew 3,000+ fans/followers in first year.
  • Maintain and post to the company website, intranet, Facebook, and Twitter.
  • Integrate social media strategy for company Twitter, Facebook, LinkedIn and YouTube profiles
  • Managed and maintained relevant social media activities on Facebook, Pinterest, Twitter, Google+, and LinkedIn Accounts.
  • Launched and maintained company social media presence on LinkedIn, Twitter, Facebook, Google+ and Instagram.
  • Integrate marketing campaigns through social media sites such as Facebook, Instagram, Twitter, LinkedIn & others
  • Created and maintained a social media following via Twitter, Instagram, and Facebook.
  • Interact with customers via social media(Facebook, Twitter, Pinterest)
  • Managed: Google+, Facebook, Twitter, Yelp, Instagram, Tumblr, and Youtube accounts.
  • Managed Facebook, Twitter, Instagram, and YouTube page growth [ ] followers).
  • planned/prepared conceptual interrelationships of product lines for Web, Etsy, EBay, along with Twitter, Face Book and Pinterest.

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23. Google Analytics

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Here's how Google Analytics is used in Marketing Manager/Project Manager jobs:
  • Monitor YouTube/Google analytics activity for data collection and analysis of campaign effectiveness.
  • Conducted keyword and competitor analysis; used Google Analytics to assess performance.
  • Provide Google Analytics analysis of marketing campaigns via bookings performance and engagement.
  • Tracked, analyzed and provided comprehensive reporting of website performance utilizing Google Analytics, Google AdWords and WebStat.
  • Monitored site activity through Google Analytics, and used WordPress to publish the company's blog.
  • Developed online marketing campaigns using social media, Google Analytics & other sources.
  • Utilized Constant Contact, Website, SEO, and Google Analytics.
  • Monitored and reported SEO results through Google Analytics.
  • Utilized Google analytics to track website performance.
  • Google Analytics Set-up and Reporting.
  • Implement tracking pixels on Clients' websites, monitor progress on Kenshoo Dashboard, Google Analytics, and Call Rail.
  • Managed all accounts for Google Analytics, Adwords, Webmaster, web directories, blogs and social media accounts.
  • Google Analytics, MailChimp, and Hootsuite.
  • Monitor Google Analytics & Report Accordingly .
  • Tracked google analytics for all companies.
  • Utilized social media management software: SproutSocial, Google Analytics, Curalate, Hootsuite.

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24. Powerpoint

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Here's how Powerpoint is used in Marketing Manager/Project Manager jobs:
  • Planned and managed communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Created marketing presentations, using PowerPoint, successfully promoting company developed systems applications for use within the retail stores.
  • Created and edited product- and strategy-based PowerPoint presentations for use among financial professionals and institutional investors.
  • Developed PowerPoint presentations for company events and training meetings presented by company executives.
  • Created executive-level PowerPoint presentations including a three-screen interactive display.
  • Create data base and PowerPoint presentations to market the PACE program and optimal model for other duel edgily programs.
  • Created the PowerPoint sales & training presentations, and the employee and client training manuals.
  • Organized and prepared event materials, including pitch books and PowerPoint materials.
  • KEY ACCOMPLISHMENTS: Generated compelling PowerPoint presentations for Sales/Marketing meetings and potential partnerships to increase brand visibility
  • Developed and presented company and product PowerPoint slide shows to national Homebuilders.
  • Prepare quarterly Marketing Staff Presentations to include a multimedia powerpoint presentation.
  • Work with IT to develop system functionality when needed Create PowerPoint presentations for project review with Area core teams
  • Assisted VP level personnel with PowerPoint messaging (tradeshows, user groups, etc.)
  • Refined and developed powerpoint slide deck to roll out to pilot team.
  • Create PowerPoint and Prezi presentations, and press releases.
  • Used Adobe Photoshop and Illustrator for Powerpoint presentations to Upper Management.

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25. New Clients

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Here's how New Clients is used in Marketing Manager/Project Manager jobs:
  • Increased the company s growth by securing new clients, consulting, and communicating new products to offer them.
  • Implemented UX best practices into website that resulted in adding new clients to the customer base.
  • Establish strategic relationships with new clients and existing internal Intel clients and manage resulting relationships.
  • Applied marketing techniques to create new clients and enhance company portfolio.
  • Visited numerous hospice and senior living centers to conjure up new clients
  • Prospected new clients for incremental sales revenue and research competition.
  • Solicited new clients for our home health care agency.
  • Signed and managed relationships with new clients.
  • Attend oil and gas conferences to promote company relations with existing clients and forge relationships with prospective new clients.

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26. Search Engine Optimization

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Here's how Search Engine Optimization is used in Marketing Manager/Project Manager jobs:
  • Managed marketing projects by coordinating development of online ads, search engine optimization and website development.
  • Managed search engine optimization and pay-per-click marketing efforts.
  • Worked for a Search Engine Optimization consulting company testing web applications and implemented for online beta software tools.
  • Managed web agency in all Search Engine Optimization (SEO) and other online advertising and marketing efforts.
  • Manage and organize website data for 1,200+ promotional products on multiple websites - coordinate search engine optimization.
  • Implemented search engine optimization tactics that resulted in an increase in 50% increase in visitors.
  • Search Engine Optimization (SEO) and the implementation of campaign monitoring tools.
  • Advised the corporate leadership on search engine optimization and social media strategies.
  • Search engine optimization Management of web blog, and coupon-trading site.
  • Increased visibility of website through search engine optimization (SEO).
  • Search Engine Optimization - Managed partner accounts for clients at Yelp!

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27. Html

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Here's how Html is used in Marketing Manager/Project Manager jobs:
  • Created HTML-formatted newsletters with Adobe DreamWeaver and emailed them with Constant Contact, enabling professional looking communication with constituents.
  • Developed and executed mutual fund marketing campaigns including HTML e-mails, direct mail, brochures, banner and print ads.
  • Create and send out several HTML newsletters monthly to close to 1 million users that drive usage of core services.
  • Designed email marketing campaigns for various brands and for multiple audiences including retailer and consumers using HTML and Constant Contacts.
  • Executed content strategy and design of social media campaigns, HTML emails, and monthly Newsletters.
  • Create HTML email blasts for variety of ongoing campaigns including building in HTML and incorporating graphics.
  • Reviewed and approved promotional and HTML content for branding, copy, and pricing compliance.
  • Developed and revised HTML content with search engine friendly keywords and other metadata information.
  • Executed automation of product performance display data in HTML vs PDF display.
  • Obtained new skills with HTML coding and technical troubleshooting.
  • Developed HTML process format for new and existing accounts.
  • Developed marketing campaigns using (HTML/CSS & Flash.)
  • Developed HTML/PHP skills for web design and management.
  • Developed HTML templates and personalized links.
  • Secured bids from designers, graphic designers, html & coders and printers for the best price/quality on a project.
  • Created eMarketing messages in HTML including newsletter, product promotions, and general market awareness.
  • Assisted with web design and HTML coding for emails, landing pages and microsites.
  • Create various graphics for websites/html newsletter utilizing Photoshop/Illustrator.
  • Create marketing elements using email wysiwig and html editor.
  • Worked with Analytics, Omniture; Managed Website updates: HTML and CSS; 3.

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28. Business Partners

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Here's how Business Partners is used in Marketing Manager/Project Manager jobs:
  • Collaborated with business partners to develop and launch process management system to establish process standards within project management team.
  • Collaborated with internal business partners on process for collecting B2B needs that supported competitive business strategies.
  • Project Manager between corporate business partners and client representatives in the customization of insurance plans.
  • Produced internal and external multimedia marketing materials to support sales personnel and global business partners.
  • Developed management tools used to discuss performance standards with business partners and vendors
  • Served as liaison between business partners and creative team to facilitate collaboration.
  • Recognized by internal business partners for strong, multifaceted plan development.
  • Negotiated with business partners and provided support to content providers.
  • Channel and resource expert in advising business partners on execution strategy
  • Manage relationship with marketing vendors and business partners.
  • Researched, edited and rewrote letters while engaging business partners across several internal units to execute letter re-launch over 12 weeks.
  • Worked with business partners to develop a rewards program which included an ACH card as well as a rewards card.
  • Encourage 100% adoption by team members and business partners to ensure coordination, management, and project success.
  • Serve as subject matter expert on projects and provide mentoring and/or training and development to co-workers and business partners.
  • Build and maintain working relationships with team members, business partners and other vendor partners.
  • Worked with outside vendors, business partners and colleagues to ensure successful delivery of projects.
  • Collaborated with internal and external business partners to build integrated seasonal strategies for seasonal in-store collateral and external marketing.
  • Managed major accounts including IBM, SAP and Avnet and their business partners.
  • Worked with business partners to clearly define project objectives, goals and timelines.
  • Coordinated the automated workflow for providing third party business partners (i.e.

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29. Annual Budget

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Here's how Annual Budget is used in Marketing Manager/Project Manager jobs:
  • Developed and managed annual budget.
  • Set team priorities and managed an annual budget of $5 million to deliver on schedule and within budget.
  • Create and execute strategic and tactical Marketing plans for businesses based on annual budgets to help create growth.
  • Delivered on 3 million dollar annual budget goal by ensuring spending parameters were adhered to.
  • Co-managed creative development and production of print and digital media with $1M annual budget.
  • Generate monthly reports for sales and returns and assist with annual budget and forecast.
  • Managed all aspects of publishing team with annual budget of more than $3M.
  • Managed an annual budget of $6 million including accruals and monthly forecasting.
  • Managed annual budget of $3M+ for display advertising and paid search.
  • Managed staff, subcontractors, resources, and 1M annual budget.
  • Worked with finance on annual budget for the initiative.
  • Managed $2-4 million annual budget.
  • Transformed procurement process by revamping and negotiating contracts for specialty merchandise, a $33 to $36 million annual budget.
  • Manage [ ] annual budget, responsible for allocating marketing funds to maximize sales objectives across all product lines.
  • Secured new business, increased market share, and guest visitation rate, yielding higher in-park spending Managed million dollar annual budget

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30. Vendor Relations

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Here's how Vendor Relations is used in Marketing Manager/Project Manager jobs:
  • Supply Chain Management: Strategically sourced new vendors and managed existing vendor relationships.
  • Optimized a policy lead generating program 60% through effective vendor relationship management.
  • Managed outside vendor relationships for production and delivery of direct mail advertising materials.
  • Cultivated and maintained vendor relationships including quote negotiations to reduce company costs.
  • Managed multiple vendor relationships and inventory for annual $1.2M promotional budget
  • Constructed and maintained vendor relations for production of marketing materials.
  • Managed external vendor relationships for creative design.
  • Managed all marketing related vendor relationships.
  • Managed business unit and vendor relationships.
  • Managed list processing vendor relationship.
  • Acquired new vendor relationships and managed bid coordination, creative delivery, production, and installation.
  • Manage aspects of the auction process including strategy, project scope, and client/vendor relationship management.
  • Managed vendor relations, project estimates, coordinating projects and visual inspections for all items.
  • Established and managed Vendor relationships including RFI and RFQ, negotiation and contract processes.
  • Sourced new products from industry trade shows and established and maintained vendor relationships.
  • Manage vendor relationships, maintain budget within statement of work.
  • Coordinated concept execution, Design and studio production, managed vendor relations, and confirmed completeness and accuracy of print deliverables.
  • Managed vendor relationship for production of web site video marketing material.
  • Planned and implemented brand presence at community events Maintained promotional inventory and vendor relations Created and managed Marketing Intern Program
  • Managed third-party vendor relationships that included implementing, testing and ordering deliverables on newly created Web site.

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31. Project Timelines

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Here's how Project Timelines is used in Marketing Manager/Project Manager jobs:
  • Collaborated with corporate communications, operations, and design teams to execute marketing tactics and meet project timelines.
  • Manage project timelines to ensure budget expectations.
  • Developed and maintained project timelines and estimates.
  • Communicated project timelines and statuses.
  • Established and supervised compliance and fulfillment of marketing plans, budgets, project timelines, and branding guidelines.
  • Meet project timelines to manage realization of project benefits and maintain downstream effect on project funnel.
  • Develop project timelines, manage day-to-day production activities and consultants to ensure deadlines are met.
  • Managed project timelines for marketing department to ensure deadlines are met.
  • Managed project timelines and tasks to ensure deadlines were met.
  • Develop and manage the execution of project timelines and milestones.
  • Reported on project timelines, budgets, and contract negotiations.
  • Develop and manage project timelines and budgets.
  • Planned and scheduled project timelines.
  • Initiated coordinated project timelines with creative and IT departments based on client expectations of project deliverables.
  • Managed project timelines and teammate schedules for a variety of events, print and online marketing projects.
  • Worked with the project client to define deliverables, project timelines, and implementation plans.
  • Planned, scheduled and tracked project timelines, milestones and deliverables using appropriate tools.
  • Produced project timelines, milestones and timeline tracking, Produced Excel spreadsheets and templates.
  • Created and enforced project timelines with web developers including site map and wireframes.

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32. Content Development

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Here's how Content Development is used in Marketing Manager/Project Manager jobs:
  • Adhered to stringent brand standards and communication guidelines in the content development and design/production of public relations and marketing collateral.
  • Increased inbound traffic for departmental websites through content development in thoughtful collaboration with web production team and senior leadership.
  • Administered content development for point-of-sale marketing materials, intranet website, reference documents, and training materials.
  • Provided project support including meeting logistics, content development, communications, and process/program improvement.
  • Project managed creation of the navigational structure and content development for various Motorola websites.
  • Managed content development for digital customer communications publishing platform.
  • Core team member of Merck Six Sigma project to reduce the cycle time for closed loop marketing content development.
  • Managed content development for a multitude of mass email and print marketing initiatives to promote the company.
  • Analyzed business needs, concept design, content development, implementation of blended learning solutions.
  • Project team member in the redesign and content development for 2 company websites.
  • Directed marketing content development with creative team and the clinical study teams.
  • Deployed a new website through design guidance and content development.
  • Assist with content development for website and social media programs.
  • Developed and managed webcasts which included recruiting subject matter experts, facilitating content development and executing live presentations.
  • Gathered requirements, led content development, prototyping, user communication and rollout.
  • Content development and management: distills project scope for diverse campaigns with marketing team and subject matter experts.

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33. Market Share

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Here's how Market Share is used in Marketing Manager/Project Manager jobs:
  • Performed extensive assessments and analyses including customer needs, client positioning, competitive media, schedule, industry and market share.
  • Leveraged market data and insights into maintaining industry's largest market share, page rate, and CPM.
  • Developed new and innovative strategies to grow market share, increase new business, and improve client/revenue retention.
  • Prospected and increased account relationships to drive market share and sales opportunities.
  • Designed and developed new product lines to increase overall market share.
  • Provide Natural gas service and products to increase market share.
  • Increased the market share of local products through designing a marketing strategy for InTajuna project by raising awareness and changed perception.
  • Assisted in growing market share of each center by utilizing demographics, psychographics and customer touch points.

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34. Business Units

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Here's how Business Units is used in Marketing Manager/Project Manager jobs:
  • Developed recycling best practices which were implemented at all North American corporate business units.
  • Coordinate with other business units on partnered marketing efforts
  • Implemented and tracked multiple project pieces for two separate business units, working across four functional teams to ensure client success.
  • Provided support to the brand managers and business units to determine event budget and manage expenses to that budget.
  • Worked on the field marketing, solutions marketing plans for the business units and tracked them to closure.
  • Partner with client and third party business units across multiple teams in varied aspects of project execution.
  • Developed marketing strategies and plans that helped business units meet and exceed their revenue and membership goals.
  • Utilized Constant Contact to manage and execute e-blast campaigns for firm s business units.
  • Served as a liaison between business units and Front Page product managers and engineers.
  • Served as subject matter expert to the business units for the IVR/VRU systems.
  • Developed business process, resource planning and road map for multiple business units.
  • Lead all project management efforts across business units and divisions within North America.
  • Managed cross-functional project teams, balancing the needs of multiple business units.
  • Partnered with Marketing strategists and business units to produce print and digital marketingcampaigns.
  • Develop and implement Best Practices and processes ensuring streamlined workflow within the team and across business units.
  • Worked closely with business and non business units to maintain project timeline, budget and schedules.
  • Managed print, online and experiential deliverables with business units Instrumental in the creation and development of marketing projects and initiatives.

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35. RFP

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Here's how RFP is used in Marketing Manager/Project Manager jobs:
  • Managed vendor Request for Proposal (RFP) initiative with Strategic Sourcing group to widen competitive bidding for direct marketing services.
  • Provide RFP, lead generation efforts and other support to the sales and relationship management teams.
  • Develop RFP's; Manage vendor selection process and all vendor's installations and service programs.
  • Reviewed project documentation including subcontractors RFP's, RFI's and request for change orders.
  • Participated in RFP process, contract negotiation, and execution of a new booth build.
  • Create one-sheets, RFP's, manage client support materials and deliver executive presentations.
  • Reviewed project documentation including subcontractors RFP s, RFI s and RFC orders.
  • Project management of in-house digital projects, including issuing SOQ/RFQ/RFP and work authorizations.
  • Assisted in the RFP process by producing materials and binders for shipping out.
  • Handled the entire RFP and selection process for the Globalization Management System.
  • Managed RFP and RFQ requests, supply chain operations, and logistics.
  • Managed employer/consultant RFP response process, supervising a staff of five analysts.
  • Managed incoming RFP proposals for a variety of media clients.
  • Manage sales and products from RFP stage through provisioning.
  • Drafted responses to RFP's for Corporate Accounts.
  • Co-managed RFP process for new vendor search.
  • Conducted RFP and selected new vendor for cardmember insurance programs, and negotiated substantial cost savings.
  • Prepared and provided relationship managers with client reporting, client Service, and RFPs.
  • Worked with clients to gather information for developing RFPs and scope of work.
  • Managed responses to RFIs, RFPs, and RFQs from major defense contractors.

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36. Business Requirements

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Here's how Business Requirements is used in Marketing Manager/Project Manager jobs:
  • Authored and delivered a business requirements document for the Microsoft Business Productivity Online Services team.
  • Facilitated workshops for identification of business requirements and translation of those into detailed Technology requirements.
  • Developed business requirements to identify and design direct marketing campaigns.
  • Managed product development, go-to-market strategy, business requirements/pricing.
  • Manage business requirements to ensure alignment with development.
  • Identified and defined business requirements with clients.
  • Identified and documented business requirements.
  • Led a team comprised of corporate officers and marketing staff to analyze current and future business requirements for the Proposal module.
  • Work closely with clients and other system groups to capture business requirements and see them through to implementation.
  • Translate the commercial high level needs to technical and business requirements.
  • Ensured new code met business requirements and followed up to guarantee that modifications requests were accurately implemented.
  • Researched business requirements, developed new procedures to leverage technology, reducing costs.
  • Work with internal stakeholders (sales, sales ops, support) to ensure that the configuration supports business requirements.
  • Defined business requirements including Leads to Quote to Order for global CRM system and eCommerce platform.
  • Assess & define business requirements, deploy, beta test &manage content.
  • Implemented store automation projects Identified, analyzed and streamlined business requirements Provided effective communication with customers, organized road-shows
  • Co-authored the Hart Crowser Deltek Business Requirements Document.

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37. External Vendors

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Here's how External Vendors is used in Marketing Manager/Project Manager jobs:
  • Manage multiple projects by coordinating both internal and external company employees and external vendors, and agency representatives and graphic designers.
  • Establish and maintain effective customer rapport and maintain mutually beneficial business relationships with both internal and external vendors.
  • Managed the creation and development of marketing communication materials and programs with internal and external vendors.
  • Develop and maintain relationships with external vendors and internal department leaders to achieve corporate goals.
  • Coordinated cost effective procurement of MarCom materials through internal and many external vendors.
  • Ensured strategic alignment among internal support groups and external vendors for efficient execution.
  • Build relationships across the organization and with external vendors to implement improvements, troubleshoot issues, and drive seamless processes.
  • Communicated with internal staff, external vendors and clients, keeping them updated with project status, changes or redirection.
  • Coordinated planning with cross-functional teams and external vendors on developing ideas, executing logistics of sales support tools.
  • Served as main source of communication for collaboration between internal and external vendors for events and campaigns.
  • Worked with internal stakeholders, marketing and external vendors to deliver project on-time and on-budget.
  • Certify all internal staff members and external vendors were hitting planned project due dates.
  • Lead cross-functional teams, including members of business/functional staff and external vendors.
  • Supported the launch of new and existing partnerships with external vendors.
  • Manage staff, external vendors and allocated departmental budgets.
  • Defined and managed project scope within organization and in collaboration with external vendors.
  • Managed project schedules and budgets by communicating status and expectations with the client, project teams, and external vendors.

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38. Linkedin

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Here's how Linkedin is used in Marketing Manager/Project Manager jobs:
  • Lead demand generation efforts to improve customer acquisition and conversion including drip campaigns, webinars, trade-shows and Linkedin campaigns.

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39. CMS

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Here's how CMS is used in Marketing Manager/Project Manager jobs:
  • Created marketing requirement documents and presented to development teams and executives while maintaining CMS system to insure compliance.
  • Edited and maintained marketing material including images and metadata within a content management system (CMS) on the company website.
  • Trained clients to use internal CMS and CRM systems as well as other various standalone modules.
  • Managed creative for initial roll out of Medicare programs, aligning with CMS requirements.
  • Develop advertising and website content using company CMS.
  • Project management for Web 2.0, Email Marketing, CMS and SaaS projects (up to $500K.)
  • Managed internal and external relationships to guarantee planning, production, and fulfillment timelines meet business requirements and CMS regulatory guidelines.
  • Project manager of teams, including vendors, in various projects that include company LCMS and extranets: i.e.
  • Design and set up multiple websites to work with liberty/ivoke site application and CMS.
  • Project Marketing lead on high visibility project to migrate 32 partner sites from Drupal to .CMS (custom built).
  • Manage website content updates using CMS tools, including WordPress, Drupal, and other custom platforms utilizing Dreamweaver.
  • Completed WordPress CMS, Google Analytics and Google Adwords training.

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40. Website Development

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Here's how Website Development is used in Marketing Manager/Project Manager jobs:
  • Managed multiple website development projects and vendor, developed marketing strategies and definition of promotional activities.
  • Project management for website development and other assigned projects.
  • Developed and structured marketing materials and website development.
  • Supervised the production of all marketing materials, including website development, presentations, catalogs, and email blasts.
  • Key contributor to website development and web presence for project.
  • Prepared strategic plan to take website development to next level.
  • Assisted with website development, design, and maintenance.
  • Led new-hire training in consumer product retail website development.
  • Managed new corporate website development, the signature piece in the company s rebranding campaign.
  • Supported IT Engineer in website development and management.
  • Managed the marketing of the "McClure" line through website development, sales promotions, and various social media platforms.

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41. PPC

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low Demand
Here's how PPC is used in Marketing Manager/Project Manager jobs:
  • Managed SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Developed functional design of landing pages, created A/B testing, and optimized for SEO and PPC.
  • Developed and executed advertising, content, search engine marketing, PPC and lead generation strategies.
  • Manage the PPC online advertising with steady increase in website visitors and provide website traffic statistics.
  • Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
  • Optimized landing pages for PPC campaigns.
  • Facilitated the implementation of analytics of PPC keywords to drive traffic to web sites and landing pages.
  • End to End Channel Management for SEO, SMO, SEM, PPC, Social Media Marketing and Search Marketing, .
  • Managed Pay Per Click (PPC) Programs Yahoo, Google Adwords.

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42. Special Projects

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low Demand
Here's how Special Projects is used in Marketing Manager/Project Manager jobs:
  • Complete special projects as assigned by our Director of Global Procurement, Senior Vice-President of Global Operations and Chief Executive Officer.
  • Collaborated on a process for Special Projects and trained facilities in MN and CA on the new process and programming.
  • Managed special projects such as union negotiations, senior officer programs, and website.
  • Work with marketing team and other hospital staff in planning and managing special projects.
  • Coordinated RFP process and managed fulfillment for special projects valued at $24M+.
  • Participate in special projects to support business needs.
  • Participated in special projects and teams.
  • Managed all planning, fundraising, stewardship, communication, implementation and logistics for special projects and children s programs.
  • Coordinated special projects with ROXY US team, including global events, social media contest and photoshoots.
  • Assigned several special projects to 'project manage' with critical timelines and tasks.
  • Worked on special projects including White Sale and "Too by Blu Dot" signing for City Target.

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43. Competitive Analysis

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low Demand
Here's how Competitive Analysis is used in Marketing Manager/Project Manager jobs:
  • Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
  • Crafted competitive analysis process that facilitated implementation of aggressive marketing strategy.
  • Conducted competitive analysis and market research to optimize programs and offerings.
  • Executed various marketing competitive analysis to determine marketing campaign strategies.
  • Conducted and formulated quantitative market research and competitive analysis reports.
  • Led primary and secondary market research, business analysis, forecasting, and competitive analysis for the CT and Ultrasound businesses.
  • Conducted monthly competitive analysis and presented results with recommendations on best market trends to the Board of Directors.
  • Conducted competitive analysis of circulars, program initiatives, TV ads, and community programs during key seasons.
  • Supported sales team by creating competitive analysis reports through market research, competitor shopping, and presentation.
  • Directed marketing and promotional activities including print and online ad placements, sponsorships, media partnerships and competitive analysis.
  • Managed order fulfillments from retail networks and performed competitive analysis for best value sourcing decisions on merchandise.
  • Strategized the payment allocation program through pricing sensitivity, scenario simulation, and competitive analysis.
  • Performed competitive analysis, evaluated market shares, pricing, datasheet and product positioning.

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44. Photo Shoots

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low Demand
Here's how Photo Shoots is used in Marketing Manager/Project Manager jobs:
  • Manage photo shoots, annual report production and preparation/delivery of materials for industry show appearances.
  • Organized marketing budgets, costs, payroll deductions, mailings, photo shoots, and database list buys for mortgage bankers.
  • Coordinated and directed photo shoots to visually explain the placement of window displays and signage to stores.
  • Set up photo shoots and stylist; trained personnel in software and file management hierarchy.
  • Assisted with social networking, marketing and promotional assignments as well as photo shoots.
  • Managed and organized marketing samples for photo shoots, customer requests and catalogs.
  • Facilitated and attended photo shoots and press-checks as needed to manage production schedule.
  • Assessed and supervised photo shoots and press checks for all marketing promotions.
  • Negotiated and managed contracts for events, video productions and photo shoots.
  • Organized photo shoots by scheduling photographer, props and location.
  • Coordinated photo shoots and event coverage as needed.
  • Organized photo shoots and maintained digital assets.
  • Acted as in-house photographer and videographer/editor, including scheduling, and directing professional photo shoots.
  • Assist in onsite photo shoots * Attend trade shows
  • direct e-mail campaigns, event marketing, international exhibits, advertising, and photo shoots).
  • Contract Position InStore Campaign: Back to School Organized, plan and executed product photo shoots.

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45. Sales Presentations

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low Demand
Here's how Sales Presentations is used in Marketing Manager/Project Manager jobs:
  • Created and delivered strategic marketing/sales presentations that generated numerous new leads and income potential for the company.
  • Created marketing materials for various sales presentations and industry conferences.
  • Developed promotional activities/sales presentations for clients.
  • Published periodic performance reviews, standard sales presentations, and competitive analyses for internal and external users and clients.
  • Created and gave targeted sales presentations based on extensive market research to find new customers for Coronado products.
  • Developed conceptual sales presentations for resorts scale clients securing contracts up to 1 M/year.
  • Plan and develop effective targeted sales presentations and reports for customers and prospects.
  • Managed staff preparations of sales presentations, product samples and sales follow up.
  • Create and present the annual Marketing Plan, and complete sales presentations.
  • Planned, created, and proofed marketing materials and sales presentations.
  • Created sales presentations using Microsoft PowerPoint for field sales personnel.
  • Prepared content and materials for sales presentations and seminars.
  • Prepare visual sales presentations for individual and group meetings.
  • Create and present sales presentations for potential customers.
  • Coordinate creation of content for all sales presentations.
  • Created and designed customized marketing materials for sales presentations, distribution channels and webcasts.
  • Managed the development and on-going maintenance of sales support tools such as product demonstrations and sales presentations.
  • Developed sales presentations for portfolio managers, sales people, and financial advisors.

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46. Stakeholders

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low Demand
Here's how Stakeholders is used in Marketing Manager/Project Manager jobs:
  • Develop and execute project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility.
  • Provided all stakeholders with best practices in creating customized merchandising, content and consumer retail experiences.
  • Included effectively communicating project expectations to team members and stakeholders in a timely and clear manner.
  • Presented campaign results, budget analysis and strategic direction to executive stakeholders.
  • Collaborated with key stakeholders to capture content for executive presentations.
  • Determined realistic goals, managed triple constraint, and adapted various plans to achieve the goals of the project and stakeholders.
  • Worked collaboratively with stakeholders across the company including Marketing, Product Development, Engineering, Customer Service, Shipping, Accounting.
  • Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization.
  • Qualified Standard Process requirements for all cross-functional stakeholders, including: engineering, field, factory, and order management.
  • Supervised and kept strategic projects on track with the functions, senior management, and key stakeholders.
  • Created a communication plan to update all stakeholders on an interval or as needed basis.
  • Satisfied sponsors and stakeholders by delivering high quality project plan and simplified and clear reports.
  • Plan and manage frequent communication of project status with stakeholders.
  • Acted as main POC for advertising agency and internal stakeholders.
  • Identified key stakeholders, develop project Plan and Schedule.
  • Manage the relationship with the client and all stakeholders.
  • Collaborate with internal and external stakeholders to develop event assets to educate and promote new product.
  • Defined project scope, goals, and deliverables that supported business goals in collaboration with senior management and stakeholders.
  • Managed a team consisting of three external vendors globally (US/Europe/Asia) plus SMEs, stakeholders and IT.
  • Analyzed metrics and reported on project progress to all stakeholders on a weekly basis.

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47. R

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low Demand
Here's how R is used in Marketing Manager/Project Manager jobs:
  • Managed and coordinated the development of marketing collateral for various distribution channels from start to finish.
  • Calibrate forecast updates and management process to budget management process to ensure integrity of data.
  • Fostered exceptional client relationships & provided appropriate & timely solutions.
  • Identified opportunity for the company by trademarking our technologies.
  • Modified and revitalizing marketing strategies based on program analysis.
  • Determined quantities and distribution of materials.
  • Monitored inventory of literature fulfillment center.
  • Evangelized, got buy-in & in the process of implementing a cross-functional campaign & project management tool.
  • Proofread all projects - my attention to details/consistency is one of my major strengths.
  • Work with other departments (Editorial, Circulation, Human Resources, etc.)
  • Quote and order outsourced printing and perform press checks on clients' projects.
  • Worked directly with clients to get their needs met by Marketing staff.
  • Schedule and oversee advertising and marketing projects from beginning to end.
  • Assisted with editing and proofreading of all materials.
  • Updated content and design elements with SquareSpace.
  • Ensured deadlines and budgets were met.
  • Key Highlights: Constituted the business plan and the employee handbook for the company.
  • Excellerated skills in Microsoft Office, and CAD (engineering software).
  • Produced sales materials including media kits, onesheets, & presentations.
  • Goverened client projects, lab analyses, and research studies.

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49. Data Analysis

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low Demand
Here's how Data Analysis is used in Marketing Manager/Project Manager jobs:
  • Provide strategy analysis: Data analysis and manipulation, Presentation building and Issue & feedback management.
  • Monitored industry trends and managed data analysis for reporting on market competitors.
  • Performed data analysis and campaign management.
  • Managed direct marketing campaigns including content creation, disclosures, selection criteria, coordination, and data analysis.
  • Developed plan for post-launch data analysis and designed flow charts and presentations for Executive Team and Board approval.
  • Developed customer satisfaction surveys, performed data analysis, and reported KPI's to the client.
  • Consult prospective and existing clients on campaign projections based on extensive market research and data analysis.
  • Maintain new project status and journal data analysis for reporting data.
  • Enhance service management by performing data analysis of P&L.
  • Serve as a key contributor to the overall creative strategy, implementing data-centric tactics to create efficiencies using data analysis.

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50. B2C

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low Demand
Here's how B2C is used in Marketing Manager/Project Manager jobs:
  • Reviewed existing marketing materials for B2B, B2C, and third party origination partners for trade show and mailing campaigns.
  • Designed and rolled out B2B and B2C print and digital marketing collateral for over 2,500 hotels.
  • Develop marketing strategy for B2B and B2C customers leading to behavior change around gas safety initiatives.
  • Launch and sustain strong consumer demand in very complex B2B and B2C stakeholder environment.
  • Develop B2C programs and encouraged owner participation to grow revenue and base business.
  • Manage and produce a monthly calendar of 20-30 B2C and B2B emails.
  • Created B2B/B2C marketing assets including seasonal calendars, 360 campaign decks and deliverables for e-commerce.

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Marketing Manager/Project Manager Jobs

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20 Most Common Skills For A Marketing Manager/Project Manager

Company Website

22.1%

Project Management

12.4%

Online

9.6%

Email

8.7%

New Product Development

6.1%

Web Content

4.3%

Customer Service

3.7%

Market Research

3.3%

Trade Shows

3.1%

Promotional Materials

2.9%

SEO

2.9%

Press Releases

2.5%

CRM

2.5%

Facebook

2.5%

Business Development

2.3%

Graphic Design

2.3%

Status Reports

2.3%

ROI

2.2%

Creative Direction

2.1%

Special Events

2.0%
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Typical Skill-Sets Required For A Marketing Manager/Project Manager

Rank Skill
1 Company Website 17.4%
2 Project Management 9.8%
3 Online 7.5%
4 Email 6.9%
5 New Product Development 4.8%
6 Web Content 3.4%
7 Customer Service 2.9%
8 Market Research 2.6%
9 Trade Shows 2.4%
10 Promotional Materials 2.3%
11 SEO 2.3%
12 Press Releases 2.0%
13 CRM 2.0%
14 Facebook 2.0%
15 Business Development 1.8%
16 Graphic Design 1.8%
17 Status Reports 1.8%
18 ROI 1.8%
19 Creative Direction 1.7%
20 Special Events 1.6%
21 Internal Clients 1.5%
22 Twitter 1.3%
23 Google Analytics 1.3%
24 Powerpoint 1.0%
25 New Clients 0.9%
26 Search Engine Optimization 0.8%
27 Html 0.7%
28 Business Partners 0.7%
29 Annual Budget 0.7%
30 Vendor Relations 0.7%
31 Project Timelines 0.7%
32 Content Development 0.7%
33 Market Share 0.7%
34 Business Units 0.6%
35 RFP 0.6%
36 Business Requirements 0.6%
37 External Vendors 0.6%
38 Linkedin 0.6%
39 CMS 0.6%
40 Website Development 0.6%
41 PPC 0.6%
42 Special Projects 0.6%
43 Competitive Analysis 0.6%
44 Photo Shoots 0.6%
45 Sales Presentations 0.6%
46 Stakeholders 0.5%
47 R 0.5%
48 Print ADS 0.5%
49 Data Analysis 0.5%
50 B2C 0.5%
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