What does a marketing manager/project manager do?
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing manager/project manager responsibilities
Here are examples of responsibilities from real marketing manager/project manager resumes:
- Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
- Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
- Define and program manage nurture campaigns utilizing CRM database.
- Manage sensitive digital and print archives of value historic and current photography.
- Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
- Assist in developing websites by writing HTML5, CSS, and JavaScript code.
- Design and maintain e-commerce capable website using XHTML, CSS, Javascript and PHP.
- Create email marketing, landing pages, lead acquisition ads, PPC / AdWord campaigns.
- Create and maintain implementation tracking documents for all SEO recommendations
- Develop and implement marketing plans and maximize ROI by stretching every dollar.
- Develop SEO/ SEM and social media initiatives increasing site visibility and customer loyalty.
- Monitor and compile statistical data and returns resulting from Facebook advertisement and e-mail deploys.
- Produce superior marketing materials and leverage photography skills to create a substantial digital photo library.
- Collaborate on the implementation/utilization of client CRM systems as a basis for increase business process efficiency.
- Develop a checkout center display and merchandise solution to maximize impulse purchases and generate incremental ROI.
Marketing manager/project manager skills and personality traits
We calculated that 17% of Marketing Manager/Project Managers are proficient in Project Management, Digital Marketing, and Marketing Campaigns. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Marketing Manager/Project Managers that have these skills listed on their resume here:
- Project Management, 17%
Facilitated cross-functional support regarding project management initiatives.
- Digital Marketing, 12%
Perform as consultant to marketing staff of operating unit associated with strategy plus planning activities for content and digital marketing projects.
- Marketing Campaigns, 7%
Spearheaded direct marketing campaigns, driving traffic and membership through sales collateral and consumer education, and maintaining email marketing database.
- PowerPoint, 5%
Planned and managed communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
- Email Campaigns, 3%
Developed internal/external processes for email campaigns and product launch.
- Email Marketing, 3%
Help oversee the ongoing email campaign management process, offering support and guidance to the Email Marketing Coordinator where appropriate/necessary
"project management," "digital marketing," and "marketing campaigns" are among the most common skills that marketing manager/project managers use at work. You can find even more marketing manager/project manager responsibilities below, including:
Creativity. The most essential soft skill for a marketing manager/project manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a marketing manager/project manager resume shows how their duties depend on creativity: "directed marketing content development with creative team and the clinical study teams. "
Interpersonal skills. Another essential skill to perform marketing manager/project manager duties is interpersonal skills. Marketing manager/project managers responsibilities require that "managers must deal with a range of people in different roles, both inside and outside the organization." Marketing manager/project managers also use interpersonal skills in their role according to a real resume snippet: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. This is an important skill for marketing manager/project managers to perform their duties. For an example of how marketing manager/project manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing manager/project manager: "instituted organizational systems for sales, invoicing and project management. ".
Analytical skills. For certain marketing manager/project manager responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of a marketing manager/project manager rely on this skill, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." For example, this snippet was taken directly from a resume about how this skill applies to what marketing manager/project managers do: "researched, analyzed and synthesized competitive approaches, market assessments, market research findings and demographic information for strategic white papers. "
Communication skills. Another crucial skill for a marketing manager/project manager to carry out their responsibilities is "communication skills." A big part of what marketing manager/project managers relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to marketing manager/project manager duties can be seen in an example from a marketing manager/project manager resume snippet: "design and execute market research capturing data to personalized communication for customer segments. "
The three companies that hire the most marketing manager/project managers are:
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Compare different marketing manager/project managers
Marketing manager/project manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of a marketing manager/project manager are more likely to require skills like "powerpoint," "project scope," "status reports," and "graphic design." On the other hand, a job as a senior manager of marketing requires skills like "sr," "kpis," "patients," and "salesforce." As you can see, what employees do in each career varies considerably.
Senior managers of marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $126,981. On the other hand, marketing manager/project managers are paid more in the technology industry with an average salary of $95,863.On average, senior managers of marketing reach similar levels of education than marketing manager/project managers. Senior managers of marketing are 4.2% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Marketing manager/project manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing manager/project manager responsibilities are more likely to require skills like "powerpoint," "project scope," "strong project management," and "status reports." Meanwhile, a manager, field marketing has duties that require skills in areas such as "salesforce," "demand generation," "lead generation," and "grass." These differences highlight just how different the day-to-day in each role looks.
Managers, field marketing earn a higher average salary than marketing manager/project managers. But managers, field marketing earn the highest pay in the technology industry, with an average salary of $100,565. Additionally, marketing manager/project managers earn the highest salaries in the technology with average pay of $95,863 annually.managers, field marketing earn lower levels of education than marketing manager/project managers in general. They're 5.5% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing manager/project managers in the next 3-5 years?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Marketing manager/project manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing manager/project manager is likely to be skilled in "project scope," "status reports," "graphic design," and "internal clients," while a typical marketing lead is skilled in "healthcare," "digital transformation," "salesforce," and "kpis."
Marketing leads earn the best pay in the technology industry, where they command an average salary of $118,478. Marketing manager/project managers earn the highest pay from the technology industry, with an average salary of $95,863.Most marketing leads achieve a similar degree level compared to marketing manager/project managers. For example, they're 0.8% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Marketing manager/project manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Types of marketing manager/project manager
Updated January 8, 2025
