A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

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Marketing Manager/Project Manager Responsibilities

Here are examples of responsibilities from real marketing manager/project manager resumes representing typical tasks they are likely to perform in their roles.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Design and maintain e-commerce capable website using XHTML, CSS, Javascript and PHP.
  • Create email marketing, landing pages, lead acquisition ads, PPC / AdWord campaigns.
  • Create and maintain implementation tracking documents for all SEO recommendations
  • Develop and implement marketing plans and maximize ROI by stretching every dollar.
  • Develop SEO/ SEM and social media initiatives increasing site visibility and customer loyalty.
  • Monitor and compile statistical data and returns resulting from Facebook advertisement and e-mail deploys.
  • Produce superior marketing materials and leverage photography skills to create a substantial digital photo library.
  • Collaborate on the implementation/utilization of client CRM systems as a basis for increase business process efficiency.
  • Develop a checkout center display and merchandise solution to maximize impulse purchases and generate incremental ROI.

Marketing Manager/Project Manager Job Description

Between the years 2018 and 2028, marketing manager/project manager jobs are expected to undergo a growth rate described as "faster than average" at 8%, according to the Bureau of Labor Statistics. So if the thought "should I become a marketing manager/project manager?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of marketing manager/project manager opportunities that are projected to become available by 2028 is 21,800.

A marketing manager/project manager annual salary averages $78,368, which breaks down to $37.68 an hour. However, marketing manager/project managers can earn anywhere from upwards of $56,000 to $109,000 a year. This means that the top-earning marketing manager/project managers make $53,000 more than the lowest-earning ones.

Once you've become a marketing manager/project manager, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a senior manager of marketing, manager, field marketing, marketing lead, and marketing strategist.

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12 Marketing Manager/Project Manager Resume Examples

Marketing Manager/Project Manager Skills and Personality Traits

We calculated that 17% of Marketing Manager/Project Managers are proficient in Project Management, Digital Marketing, and Marketing Campaigns. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.

We break down the percentage of Marketing Manager/Project Managers that have these skills listed on their resume here:

  • Project Management, 17%

    Facilitated cross-functional support regarding project management initiatives.

  • Digital Marketing, 12%

    Perform as consultant to marketing staff of operating unit associated with strategy plus planning activities for content and digital marketing projects.

  • Marketing Campaigns, 7%

    Spearheaded direct marketing campaigns, driving traffic and membership through sales collateral and consumer education, and maintaining email marketing database.

  • PowerPoint, 5%

    Planned and managed communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.

  • Email Campaigns, 3%

    Developed internal/external processes for email campaigns and product launch.

  • Email Marketing, 3%

    Help oversee the ongoing email campaign management process, offering support and guidance to the Email Marketing Coordinator where appropriate/necessary

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Marketing Manager/Project Manager Resume

"project management," "digital marketing," and "marketing campaigns" aren't the only skills we found marketing manager/project managers list on their resumes. In fact, there's a whole list of marketing manager/project manager responsibilities that we found, including:

  • The most important skills for a marketing manager/project manager to have in this position are creativity. In this excerpt that we gathered from a marketing manager/project manager resume, you'll understand why: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." According to resumes we found, creativity can be used by a marketing manager/project manager in order to "directed marketing content development with creative team and the clinical study teams. "
  • Another commonly found skill for being able to perform marketing manager/project manager duties is the following: interpersonal skills. According to a marketing manager/project manager resume, "managers must deal with a range of people in different roles, both inside and outside the organization." Check out this example of how marketing manager/project managers use interpersonal skills: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
  • Organizational skills is also an important skill for marketing manager/project managers to have. This example of how marketing manager/project managers use this skill comes from a marketing manager/project manager resume, "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "instituted organizational systems for sales, invoicing and project management. "
  • In order for certain marketing manager/project manager responsibilities to be completed, the job requires the skill "analytical skills." According to a marketing manager/project manager resume, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." As an example, this snippet was taken directly from a resume about how this skill applies: "researched, analyzed and synthesized competitive approaches, market assessments, market research findings and demographic information for strategic white papers. "
  • Yet another important skill that a marketing manager/project manager must demonstrate is "communication skills." Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process This is clearly demonstrated in this example from a marketing manager/project manager who stated: "design and execute market research capturing data to personalized communication for customer segments. "
  • See the full list of marketing manager/project manager skills.

    Before becoming a marketing manager/project manager, 76.7% earned their bachelor's degree. When it comes down to graduating with a master's degree, 15.0% marketing manager/project managers went for the extra education. If you're wanting to pursue this career, it may be impossible to be successful with a high school degree. In fact, most marketing manager/project managers have a college degree. But about one out of every nine marketing manager/project managers didn't attend college at all.

    Those marketing manager/project managers who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for marketing manager/project managers include a communication degree or a management degree.

    When you're ready to become a marketing manager/project manager, you might wonder which companies hire marketing manager/project managers. According to our research through marketing manager/project manager resumes, marketing manager/project managers are mostly hired by Trellix, IGT, and Rockline Industries. Now is a good time to apply as Trellix has 52 marketing manager/project managers job openings, and there are 46 at IGT and 22 at Rockline Industries.

    Since salary is important to some marketing manager/project managers, it's good to note that they are figured to earn the highest salaries at Meta, Google, and Bed Bath & Beyond. If you were to take a closer look at Meta, you'd find that the average marketing manager/project manager salary is $132,181. Then at Google, marketing manager/project managers receive an average salary of $131,630, while the salary at Bed Bath & Beyond is $118,431.

    View more details on marketing manager/project manager salaries across the United States.

    We also looked into companies who hire marketing manager/project managers from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include IBM, Microsoft, and AT&T.;

    The industries that marketing manager/project managers fulfill the most roles in are the manufacturing and professional industries. But the highest marketing manager/project manager annual salary is in the technology industry, averaging $95,863. In the finance industry they make $85,134 and average about $82,674 in the media industry. In conclusion, marketing manager/project managers who work in the technology industry earn a 28.2% higher salary than marketing manager/project managers in the hospitality industry.

    The three companies that hire the most prestigious marketing manager/project managers are:

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    What Senior Manager Of Marketings Do

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    In this section, we compare the average marketing manager/project manager annual salary with that of a senior manager of marketing. Typically, senior managers of marketing earn a $39,982 higher salary than marketing manager/project managers earn annually.

    While their salaries may differ, one common ground between marketing manager/project managers and senior managers of marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like project management, digital marketing, and marketing campaigns.

    These skill sets are where the common ground ends though. A marketing manager/project manager responsibility is more likely to require skills like "powerpoint," "project scope," "status reports," and "graphic design." Whereas a senior manager of marketing requires skills like "sr," "kpis," "patients," and "salesforce." Just by understanding these different skills you can see how different these careers are.

    Senior managers of marketing receive the highest salaries in the technology industry coming in with an average yearly salary of $126,981. But marketing manager/project managers are paid more in the technology industry with an average salary of $95,863.

    On average, senior managers of marketing reach similar levels of education than marketing manager/project managers. Senior managers of marketing are 4.2% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Manager, Field Marketing?

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    Now we're going to look at the manager, field marketing profession. On average, managers, field marketing earn a $14,928 higher salary than marketing manager/project managers a year.

    Not everything about these jobs is different. Take their skills, for example. Marketing manager/project managers and managers, field marketing both include similar skills like "project management," "digital marketing," and "marketing campaigns" on their resumes.

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, marketing manager/project manager responsibilities are more likely to require skills like "powerpoint," "project scope," "strong project management," and "status reports." Meanwhile, a manager, field marketing might be skilled in areas such as "salesforce," "demand generation," "lead generation," and "grass." These differences highlight just how different the day-to-day in each role looks.

    It's been discovered that managers, field marketing earn higher salaries compared to marketing manager/project managers, but we wanted to find out where managers, field marketing earned the most pay. The answer? The technology industry. The average salary in the industry is $100,565. Additionally, marketing manager/project managers earn the highest paychecks in the technology with an average salary of $95,863.

    On the topic of education, managers, field marketing earn lower levels of education than marketing manager/project managers. In general, they're 5.5% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

    How a Marketing Lead Compares

    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

    The marketing lead profession generally makes a higher amount of money when compared to the average salary of marketing manager/project managers. The difference in salaries is marketing leads making $26,296 higher than marketing manager/project managers.

    By looking over several marketing manager/project managers and marketing leads resumes, we found that both roles utilize similar skills, such as "project management," "digital marketing," and "marketing campaigns." But beyond that the careers look very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing manager/project manager is likely to be skilled in "project scope," "status reports," "graphic design," and "internal clients," while a typical marketing lead is skilled in "healthcare," "digital transformation," "salesforce," and "kpis."

    Interestingly enough, marketing leads earn the most pay in the technology industry, where they command an average salary of $118,478. As mentioned previously, marketing manager/project managers highest annual salary comes from the technology industry with an average salary of $95,863.

    Marketing leads typically study at similar levels compared with marketing manager/project managers. For example, they're 0.8% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.

    Description Of a Marketing Strategist

    The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

    Marketing strategists tend to earn a higher pay than marketing manager/project managers by about $1,665 per year.

    While their salaries may vary, marketing manager/project managers and marketing strategists both use similar skills to perform their jobs. Resumes from both professions include skills like "project management," "digital marketing," and "marketing campaigns. "

    While some skills are shared by these professions, there are some differences to note. "project scope," "seo," "strong project management," and "status reports" are skills that have shown up on marketing manager/project managers resumes. Additionally, marketing strategist uses skills like social media marketing, content strategy, healthcare, and wordpress on their resumes.

    In general, marketing strategists make a higher salary in the technology industry with an average of $100,214. The highest marketing manager/project manager annual salary stems from the technology industry.

    Marketing strategists reach similar levels of education when compared to marketing manager/project managers. The difference is that they're 1.1% more likely to earn a Master's Degree less, and 0.1% more likely to graduate with a Doctoral Degree.

    What a Marketing Manager/Project Manager Does FAQs

    Is A Marketing Manager A Project Manager?

    Yes, a marketing manager can be a project manager. A marketing project manager is a type of project manager who oversees projects related to marketing campaigns.

    Marketing project managers supervise both the people working on marketing projects and the projects themselves.

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