Paid Media Manager
Marketing manager job in Richmond, VA
CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition.
What You'll Do
Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships.
Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations.
Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance.
Use audience insights and data to shape targeting and creative recommendations.
Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns.
Develop performance reports and deliver actionable insights to leadership.
Uphold CapCenter's media governance and quality control standards.
What You Bring
5-10+ years of experience managing paid media across digital and traditional channels.
Proven media planning expertise-budgeting, forecasting, and channel strategy.
Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation.
Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs.
Excellent communication, organizational skills, and cross-functional partnership experience.
Experience in financial services or regulated industries is a plus.
Join us to help build a smarter, more efficient media engine powering CapCenter's growth.
Marketing Manager
Marketing manager job in Richmond, VA
This employee manages regional marketing workflow by prioritizing, assigning & expediting all marketing production assignments. The position orchestrates the local integration of all functions performed by the corporate marketing department. This position requires basic understanding and knowledge of A/E/C services. The employee manages research, surveying, due diligence procedures, corporate follow-up, and post-mortem procedures to obtain intelligence that leads to the refining and improvement of PBK's marketing techniques and strategies. The Manager is charged with effectively communicating this knowledge to senior architects, engineers, consultants, other managerial staff, and the marketing department. A primary objective of the role is to develop and implement firm-wide processes that incorporate better delivery methods for marketing production.
Your Impact:
* Possesses full authority over all production processes associated with production of responses to Requests for Qualifications (RFQs).
* Direct and oversee the efforts of architects, engineers, consultants and all other staff resources when formulating a coordinated response to best represent the firm's qualifications.
* Works with assigned personnel to maintain creative and written control over the appearance and information used to profile the firm's qualifications.
Here's What You'll Need:
* Degree in Business, Marketing, Communications, Political Science, and/or associated discipline
* Minimum of 1 year of experience managing a team of marketing professionals
* Minimum 4-7 years of experience in the A/E/C industry serving as a marketing professional with control over marketing assignments
* Proficiency in Adobe Creative Suite: InDesign, Illustrator, Acrobat, Photoshop, etc.
* Ability to operate and make decisions independently
* Effectively exercise discretion to design, organize, and oversee production of the firm's marketing materials
* Strong organizational skills
* Ability to work well under pressure, juggle and prioritize multiple projects and adjust work accordingly, often against tight deadlines
* Excellent written and oral communication skills
* Ability to develop written content for qualifications statements that represent PBK's services in a manner that is customized for each opportunity
* Ability to interact with senior management, external client organizations and vendors
* Quality-minded, self-motivated, and team-oriented
Auto-ApplyBrand Marketing Manager
Marketing manager job in Richmond, VA
The Brand Marketing Manager is a key member of the marketing team who will work closely with the digital marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. The position will be the marketing leader for a young and quickly growing brand within the Empower Brands franchise organizations. This position will work closely with franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.
Key Responsibilities:
Franchisee Support & Local Marketing Enablement
Develop templated, scalable marketing plans and toolkits franchisees can adopt locally.
Partner with operations and field marketing to drive adoption and execution of brand initiatives.
Provide franchisees with accessible creative, messaging, and guidance tailored to local needs.
National Brand Campaigns & Creative Development
Lead the planning and execution of brand marketing campaigns across paid, earned, and owned channels.
Own messaging consistency and elevate our brand's voice across touchpoints-from digital to print to field marketing.
Partner with creative, digital, and agency teams to deliver impactful campaigns that drive awareness and preference.
Sales & Tradeshow Support
Collaborate closely with sales teams to align marketing initiatives with revenue goals.
Own marketing support for national and regional tradeshows, including planning, materials, lead capture, and post-event follow-up.
Create sales enablement tools to help differentiate the brand with key commercial audiences.
Communications, PR & Content
Manage public relations efforts, agency partners, and editorial calendar.
Create and maintain branded collateral, presentations, and storytelling assets.
Help define and uphold brand standards across the organization and network.
Collaboration & Performance Management
Align with cross-functional teams across creative, digital, operations, and sales to ensure cohesive execution.
Manage external agencies, freelancers, and marketing vendors as needed.
Track campaign performance and provide insights to drive continuous improvement.
Qualifications:
5+ years of experience in brand marketing, ideally in home service (particularly roofing or HVAC), franchising, or multi-location environments.
Bachelors Degree in Marketing or a related field
Strong understanding of both B2C and B2B marketing principles.
Demonstrated experience developing integrated marketing campaigns.
Proficiency in managing PR, tradeshows, and supporting sales initiatives.
Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
Strong communicator who can balance strategic thinking with hands-on execution.
Experience with marketing tools and platforms (e.g., CMS, email, creative tools, project management systems).
Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.
Preferred Experience
Franchising or multi-unit business model experience.
Experience working in a field services category (roofing, construction, plumbing, HVAC, etc.).
Agency or vendor management experience.
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Auto-ApplyGrowth & Lifecycle Marketing Manager
Marketing manager job in Richmond, VA
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time.
You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.
This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results.
**Key Responsibilities**
**Lifecycle & Customer Marketing**
+ Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
+ Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
+ Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
+ Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
**Growth Support & Cross-Funnel Optimization**
+ Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
+ Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
+ Test lifecycle and early-journey experiments that drive activation and product adoption.
+ Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
**Content Development**
+ Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
+ Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
+ Help scale repeatable content frameworks that support both awareness and retention efforts.
**Analytics & Optimization**
+ Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
+ Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
+ Report out on results, learnings, and recommendations for cross-functional stakeholders.
**What You Bring**
+ 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
+ Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
+ Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
+ Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
+ Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
+ Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
+ Excitement about working cross-functionally in a fast-moving environment.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$96,000-$120,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
Growth Marketing Manager
Marketing manager job in Richmond, VA
Founded in 1998, Chmura Economics & Analytics (Chmura) is a leading provider of labor market SaaS (JobsEQ), consulting services, and data-driven insights. Chmura empowers communities, businesses, and organizations to navigate complex economic challenges. Headquartered in Richmond, Virginia's historic Shockoe Slip, with a regional office in Cleveland, Ohio, Chmura is home to a team of PhD economists, data scientists, mathematicians, statisticians, and strategic planners dedicated to delivering innovative solutions and exceptional results.
The Growth Marketing Manager will lead Chmura's marketing initiatives. The ideal candidate will have experience in lead generation and conversion for SaaS, DaaS, and API data delivery systems. This position will drive and oversee marketing outcomes by evaluating and developing go-to-market strategies while building awareness and positioning for our company's brand. This role is based in Richmond, VA, and is a hybrid position.
Responsibilities:
Oversee the marketing department, including hiring and mentoring new team members (Marketing Specialist, Graphic/Web Artist)
Develop, execute, and optimize pay-per-click (PPC) campaigns across platforms to maximize ROI and lead generation.
Oversee website inbound lead management, ensuring timely follow-up, qualification, and nurturing of prospects through the sales funnel.
Conduct product demos for prospective and existing clients, identifying upsell opportunities and supporting revenue growth.
Collaborate with the product team to plan and implement go-to-market initiatives for new product launches and enhancements.
Lead and manage social media and digital marketing strategies to build brand awareness, engage target audiences, and drive traffic.
Manage marketing budgets, ensuring efficient allocation of resources.
Oversee HubSpot account management, including website CMS, email marketing, and automation workflows.
Coordinate and attend external conferences.
Conduct customer, brand, and product research to inform strategy and positioning.
Ensure an integrated marketing communication process across all advertising, content marketing, and social media efforts.
Requirements
Bachelor's degree in business, marketing, or related field.
5-10 years of relevant marketing experience, including 2-5 years in SaaS marketing/sales.
Demonstrated success in meeting and exceeding lead generation and conversion targets.
Proficiency with HubSpot Marketing Hub and website CMS platforms.
Proven ability to manage budgets and marketing resources.
Strong project and stakeholder management skills.
Excellent interpersonal, written, and verbal communication skills.
Experience with digital marketing, including social media and content marketing.
Preferred Requirements:
Experience with B2B Marketing and Sales.
MBA or master's degree in business/marketing.
Knowledge of Snowflake data delivery and labor market/talent intelligence software.
Proven track record of management success, including achievement of key KPIs.
SEO optimization expertise.
Chmura is not able to provide sponsorship for this role.
We back our colleagues with the following benefits/programs:
Competitive base salaries
Comprehensive medical, dental, and vision benefits
Life Insurance and Disability Insurance benefits, 100% of the premium paid by Chmura
Up to a 4% Company Match on retirement savings plan
Paid parental leave for expecting parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
Free and confidential support for counseling, personal, and work-related issues through our employer-sponsored Employee Assistance Program.
Employee Development Program
Tuition Reimbursement Program
Employee Parking - paid for by the company
Chmura is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Chmura promotes a drug-free workplace. Chmura will consider for employment, qualified applicants with a criminal history in a manner consistent with the requirements of applicable federal, state, and local laws and regulations regarding criminal background inquiries, including, to the extent applicable, following applicable federal, state, and local laws and regulations regarding criminal background inquiries.
#LI-Hybrid
#LI-CHMURA
Marketing Communications Manager
Marketing manager job in Richmond, VA
Here's a revised version tailored for a Marketing Communications Manager role:
Join Our Team as a Marketing Communications Manager!
Are you a strategic storyteller with a passion for branding, content creation, and audience engagement? We are seeking a dynamic Marketing Communications Manager to develop and execute compelling marketing strategies that elevate our brand and drive business success.
Why You'll Love This Role:
🎯 Strategic Impact - Lead marketing communication efforts that enhance brand awareness and engagement.
⏰ Work-Life Balance - Enjoy a flexible schedule with full-time opportunities.
🚀 Career Growth - Access professional development programs and leadership opportunities.
💰 Competitive Compensation - Earn a stable income with performance-based incentives.
Your Responsibilities:
Develop and implement integrated marketing communication strategies across multiple channels.
Create compelling content for websites, email campaigns, social media, and press releases.
Collaborate with cross-functional teams to align messaging with business objectives.
Manage brand voice, ensuring consistency across all marketing materials and communications.
Oversee media relations, PR initiatives, and partnerships to enhance brand visibility.
Analyze marketing campaign performance and optimize strategies for better engagement.
What We're Looking For:
Proven experience as a Marketing Communications Manager or in a similar role.
Strong writing, editing, and storytelling skills.
Proficiency in digital marketing tools, social media management, and content creation platforms.
Ability to develop and execute successful communication campaigns.
Excellent collaboration and project management skills.
Experience in PR, media relations, and brand management is a plus.
Perks & Benefits:
Paid professional development and continuous learning opportunities.
Health insurance and retirement plans.
Performance-based bonuses and recognition programs.
Leadership growth and career advancement opportunities.
🚀 Ready to Make an Impact?
If you're passionate about crafting compelling marketing communications that drive brand success, apply today! Join us and be part of a team that values creativity, strategy, and innovation.
Your journey as a Marketing Communications Manager starts here-let's tell our story together!
Auto-ApplyMarketing Manager
Marketing manager job in Williamsburg, VA
Join Vacatia and Help Shape the Future of Marketing!
At Vacatia, we're reshaping vacation ownership-and how rentals drive growth within it. As a leader in hospitality and resort management, we combine data, technology, and personalized guest service to create exceptional vacation experiences. We are seeking a dynamic and strategic In House Marketing Manager, to drive lead generation, tour flow, and conversion for timeshare sales through effective on-site channels. This role is crucial for developing targeted campaigns, optimizing performance, and collaborating with sales and property teams to achieve our business objectives.
Why You'll Love Working at Vacatia
Impactful Role: You won't just manage campaigns; you'll directly influence timeshare sales performance, shape our in-house presence, and contribute to the growth of our ownership programs.
Dynamic Team Environment: You'll collaborate with timeshare sales leadership, property management, revenue managers, operations, creative, and analytics teams who value insight, accuracy, and forward-thinking ideas.
Room to Grow: With access to real-time data, enterprise systems, and cross-functional exposure, you'll expand your skills and impact across the organization.
A Company That Values Innovation: We invest in smart tools, strong partnerships, and the people who help us stay ahead in a competitive marketplace.
Your Impact
Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales, specifically through in-house marketing programs at Vacatia properties.
Manage multi-channel campaigns across direct mail, digital advertising, partnerships, and promotional offers, tailored to attract potential guests and prospects for sales presentations.
Monitor campaign performance daily, focusing on KPIs such as lead generation, tour bookings, conversion rates, and return on ad spend (ROAS) for in-house efforts.
Conduct A/B testing and segmentation strategies to improve the effectiveness of lead generation tactics and optimize prospect engagement.
Collaborate closely with timeshare sales leadership, property management, creative, brand, analytics, and revenue management teams to develop compelling, data-driven campaigns.
Manage relationships with external agencies, lead generation partners, and vendors, ensuring brand consistency across all in-house and off-property marketing communications.
Stay informed on timeshare sales trends, competitive landscape, and consumer behavior relevant to in-house, using insights to refine targeting and personalize offers for potential timeshare purchasers.
What You Bring
Must demonstrate excellent supervisory skills with the ability to train, motivate, and discipline personnel.
3 years of experience in In House Marketing.
Prior customer service experience.
Knowledge in computer software is required such as Microsoft Word, Excel and general computer applications.
Excellent project management and communication skills.
Ability to work cross-functionally and manage multiple tasks simultaneously for different locations or programs.
Preferred Qualifications:
Background specifically in the timeshare or vacation ownership industry.
2 years of experience in leadership/management experience.
Experience with CRM platforms (e.g., Salesforce, HubSpot).
Understanding of sales funnel dynamics and lead nurturing.
Demonstrated experience in partnership development and community engagement for lead generation.
Join Vacatia and Help Shape the Future of Resort Rentals
If you're ready to use your marketing expertise to drive impact and support high-growth timeshare sales programs in a dynamic hospitality environment, we want to hear from you.
Apply now and bring your marketing edge to where insight meets hospitality!
Auto-ApplyMarketing & Communications Manager
Marketing manager job in Richmond, VA
Job Description
Title: Marketing and Communications Manager
Compensation: $50,000 to $80,000 based on experience
We're partnering with a purpose-driven wealth management firm that specializes in serving collegiate and professional athletes and coaches. With a focus on holistic financial education and personalized planning, the firm is looking to amplify its voice and expand its reach through strategic marketing and communication efforts.
They are seeking a Marketing and Communications Manager to lead all aspects of marketing, public relations, and social media. This role is ideal for someone who thrives at the intersection of sports, storytelling, and strategy.
Key Responsibilities:
Develop and implement marketing strategies to build brand awareness and drive engagement
Oversee public relations efforts and seek out media opportunities that elevate the firm's profile
Manage all social media platforms with consistent and compelling content
Collaborate with internal teams and external partners to execute integrated marketing campaigns
Build relationships with athletes, coaches, and potential brand partners
Track marketing performance metrics and adjust strategies for impact
Lead content development with freelance contributors
Manage outreach and follow-up with athlete prospects and potential brand ambassadors
Qualifications:
Bachelor's degree or current enrollment in marketing, communications, or a related field
Experience in social media strategy and digital communications
Background in the sports or entertainment space is a strong advantage
Excellent writing and editing skills across all formats
Strong understanding of marketing campaign execution
Proficient in all major social media platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok
Familiar with tools like Google Analytics, Facebook Insights, and Twitter Analytics
Comfortable using content management systems and editing tools for visual and video content
Strong interpersonal and communication skills with PR or media outreach experience
Why It's a Great Opportunity:
Mission-driven work supporting the financial wellness of athletes
Ownership of the firm's marketing strategy and brand presence
A chance to grow with a fast-moving and deeply passionate team
Flexibility to lead creative initiatives in a highly entrepreneurial environment
Marketing Manager
Marketing manager job in Richmond, VA
Job Description
Job Title: Marketing Manager
Reports To: Chief Operating Officer Department: Marketing Pay Range: $50,000 - $65,000
Position Type: Full-Time Richmond, (Hybrid)
The Marketing Manager is responsible for leading, managing, and holding accountable to the marketing team to deliver high-quality campaigns, content, and initiatives that align with organizational goals. This role integrates the marketing function for both Commonwealth Autism (CA) and Good Foods Grocery (GFG). The Marketing Manager will report to the Chief Operating Officer and manage the members of the marketing team. This role requires strong leadership, project management, and cross-functional collaboration to ensure all marketing efforts effectively support brand awareness, revenue growth, and mission impact, while upholding our company's culture and values.
Key Responsibilities
Lead, Manage, and Accountability (LMA)
Supervise and develop marketing staff, providing clear direction, feedback, and support for professional growth.
Ensure team accountability through regular check-ins, metrics review, and progress tracking.
Foster a collaborative, creative, and performance-driven culture aligned with organizational values and brand identity.
Manage external partners, agencies, and contractors to ensure consistent quality and alignment with brand standards.
Project Management
Oversee the planning, execution, and delivery of all marketing projects, ensuring deadlines and budgets are met.
Implement effective systems for tracking timelines, approvals, and deliverables.
Prioritize competing initiatives and allocate resources efficiently to meet departmental and organizational objectives.
Maintain and optimize project management tools and workflows.
Campaign Oversight
Plan, coordinate, and evaluate marketing campaigns across multiple channels (digital, print, social, events, etc.).
Develop and execute integrated marketing strategies that support fundraising, retail, and programmatic goals.
Monitor campaign performance and ROI; adjust strategies based on data and insights.
Ensure consistent messaging and brand representation across all platforms.
Cross-Department Collaboration
Partner with key departments (Development, Programs, Retail, Operations) to ensure marketing initiatives support organizational priorities.
Collaborate with leadership to develop messaging that aligns with strategic goals and audience needs.
Serve as a bridge between teams to ensure timely communication, alignment, and delivery of shared objectives.
Support company-wide events, initiatives, and communications.
Performance & Budget Oversight
Track and analyze marketing metrics, reporting outcomes to the Director of Marketing and leadership team.
Manage marketing budgets, ensure efficient use of funds, and alignment with strategic priorities.
Identify opportunities for cost savings and improved effectiveness through data-driven decision making.
Regularly review vendor contracts, advertising spends, and media investments.
Qualifications
Bachelor's degree in marketing, Communications, Business, or related field required.
5+ years of marketing experience, including supervisory or project management roles.
Proven ability to lead a team and manage multiple complex projects simultaneously.
Strong written, verbal, and visual communication skills.
Proficiency with marketing tools such as Google Analytics, CRM systems, social media platforms, and project management software.
Experience managing budgets and analyzing marketing performance metrics.
Fragrance Marketing Manager
Marketing manager job in Richmond, VA
The Role You Could Play As the Fragrance Marketing Manager, you will lead the development and execution of fully integrated marketing strategies for MECCA's fragrance category. Bringing together creative flair and strategic precision, you will champion end‑to‑end campaign development; from insight‑driven briefing through to seamless execution across all channels. You will act as both category custodian and brand advocate, representing global and local fragrance partners while ensuring marketing activity is insight‑led, commercially focused, and deeply connected to the MECCA brand and customer.
In this role, you will draw on your understanding of luxury, beauty and cultural trends to elevate category storytelling, strengthen brand equity, and drive both immediate performance and long‑term strategic growth.
You Will Be Responsible For
* Leading the creation and execution of integrated marketing plans across MECCA's fragrance portfolio.
* Partnering closely with global and local fragrance brands to localise strategy, ensuring alignment with MECCA customer insights and ANZ market nuances.
* Driving the end‑to‑end campaign planning process, producing clear, insight‑rich briefs that guide internal creative, social, digital, press, and brand experience teams.
* Translating global brand direction into compelling, locally resonant marketing programs.
* Managing fragrance trade marketing activity, balancing short‑term commercial needs with long‑term brand‑building priorities.
* Identifying opportunities to improve marketing processes, streamline workflows, and enhance cross‑functional collaboration.
* Staying attuned to cultural, luxury, fashion, and beauty trends to inspire creative direction and category storytelling.
* Communicating with clarity and influence across internal and external stakeholders, demonstrating strong judgement and effective prioritisation.
What You Will Bring
As the Fragrance Marketing Manager, you will be MECCA's fragrance marketing expert - skilled at partnering with cross‑functional teams, navigating brand relationships, and delivering imaginative yet commercially grounded marketing executions. You will operate confidently across both strategic and tactical levels, seamlessly blending creative thinking with analytical decision‑making.
You will be able to demonstrate:
* Proven experience developing and delivering integrated, omni‑channel marketing campaigns.
* A background in either agency or client‑side marketing, ideally within beauty, luxury, fragrance, or related categories.
* Strong understanding of local market and customer dynamics, with the ability to translate global brand equity into locally relevant execution.
* Experience working cross‑functionally in fast‑paced environments, with excellent stakeholder management and coordination skills.
* Exceptional briefing capabilities and comfort operating with autonomy.
* A strong balance of creative storytelling and strategic rigor.
* Highly articulate communication skills, with an ability to convey brand narratives-particularly luxury narratives - with clarity and emotional resonance.
* A proactive and improvement‑oriented mindset, always seeking new opportunities, efficiencies, and ways to elevate the category.
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
* Professional development programs and first-class digitised learning offering
* Health and well-being initiatives
* Reward and recognition programs
* Access to bonus and incentive programs
* Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit ************************
#LI-KG1
Auto-ApplyHead of Advertising Strategy
Marketing manager job in Glen Allen, VA
The Head of Advertising Strategy will develop and execute full-funnel advertising activities for a variety of HBB consumer products. This role is responsible for creation and implementation of advertising programs that will resonate with our target audience and drive brand awareness, engagement, and sales. The ideal candidate will have strong strategic thinking abilities, a deep understanding of consumer behavior, and experience in managing full-funnel advertising campaigns. They will be expected to combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem. A deep understanding of marketing platforms and measurement & experimentation methodologies is required.
Supervisory Responsibilities:
Manage the HBB advertising budget (expected to grow to 3-5% of company net sales)
Manage the relationship with external partners to execute campaigns and media buys.
Duties/Responsibilities:
Develop and oversee implementation of a comprehensive advertising strategy that spans the marketing funnel and aligns with HBB's strategies and objectives for brand growth. Identify opportunities to test, learn and optimize to drive brand growth, relevance and performance.
Act as the primary liaison between HBB and its agency partners, ensuring strategic alignment, flawless execution, and results-oriented collaboration. Partner with agency and internal analytics teams to provide robust measurement frameworks for full-funnel media performance and methodologies for sales attribution and channel optimization.
Partner with Product Marketing, Digital Marketing and Creative teams to ensure alignment on business goals, brand and product messaging, and media investment strategy. Foster strong internal partnerships across marketing and analytics teams to ensure cohesive planning and execution.
Manage the advertising budget by allocating resources efficiently across multiple channels, ensuring maximum return on investment (ROI). Develop detailed budget forecasts and continually monitor expenditures to prevent cost overruns while achieving campaign goals.
Regularly track and report on budget performance against goals, providing transparent updates to senior leadership. Adjust budgets and strategies in real-time based on campaign performance and shifting market conditions.
Required Skills/Abilities:
Strong leadership skills with experience in managing and executing full-funnel campaigns with a variety of internal and external partners.
Ability to collaborate effectively across cross-functional teams and with external partners.
Strong understanding of digital, traditional, and emerging advertising channels.
Strong project management skills with the ability to manage multiple campaigns and timelines simultaneously.
Exceptional communication, presentation, and negotiation skills, with the ability to influence and collaborate effectively across all levels of the organization.
Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Education and Experience:
Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus.
10+ years of experience in marketing and advertising with a proven track record of developing and executing successful marketing strategies. CPG and agency experience are a plus.
Experience directly managing budgets
Experience with conducting an agency search, contract negotiations, and management of the agency/client relationship
Physical Requirements:
Office work; some travel may be required
Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit *****************
Auto-ApplyProduct Marketing Manager - Prescription Payer Management
Marketing manager job in Richmond, VA
We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.
**Required Skills:**
Product Marketing Manager - Prescription Payer Management Responsibilities:
1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
5. Create go-to-market (GTM) strategy to drive product adoption & engagement
6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets
8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
**Minimum Qualifications:**
Minimum Qualifications:
9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
10. In-depth knowledge of vision insurance across multiple providers
11. Experience with insurance formulary management and provider network strategies
12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
13. Experience analyzing data and translating to insights that support product development and go-to-market strategies
14. Experience leading implementation of complex product or service offerings
15. Experience working with technical partners to translate between technical and consumer languages
16. Experience collaborating with external vendors and partners
17. Bachelor's degree
**Preferred Qualifications:**
Preferred Qualifications:
18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
19. Interest and understanding of Virtual and Mixed Reality
20. MS/MBA degree
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Digital Marketing Manager
Marketing manager job in Richmond, VA
Summary/Objective:
The Digital Marketing Manager is primarily responsible for ensuring that the company website is optimized from an SEO and SEM standpoint to successfully sell acoustical products online and to generate high quality leads for the national sales team to process. Additionally, the Digital marketing manager is also responsible for the company social media presence and all other aspects of marketing. The position reports to the company president and is an integral member of the senior management team of the company. The Digital Marketer works cooperatively with other departments and company personnel to ensure the overall on-going commercial success of the company.
Essential Functions:
Manage Web developer priorities and work with the developer to improve customer experience to increase online sales and to generate more contractor and solution sales team leads.
Implement new capabilities to improve customer experience - e.g. new applications for the chat bot, a panel configurator, an art panel self-service tool, design tool for custom designs, and other creative ways to build interest in and sales of the company's products.
Work with sales team to add new content and improve current content to increase SEO ranking on Google and Bing. Content may include updated product information, case studies, blogs, video etc. Develop and implement a plan to increase video content on the web site.
Update and manage our social media presence.
Manage and direct an outside agency to maximize SEM spend to achieve targeted ROAS results, online sales results, and conversion goals within the agreed to budget.
Create and launch outbound marketing campaigns to generate sales leads.
Manage the customer review process using TrustPilot.
Support the launch of new products as required.
Support other marketing related activities as required.
Lead the monthly marketing department review meeting highlighting results, issues/opportunities.
Fully participate in the company's continuous improvement processes and adhere to all company procedures and policies.
'Follow and Live' the company's stated Values and work to promote our values with co-workers when needed - in a respectful and professional manner.
Growth Marketing Specialist
Marketing manager job in Richmond, VA
The Growth Marketing Specialist is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration.
Position Summary
The Growth Marketing Specialist drives the execution and optimization of marketing initiatives that support the organization's growth objectives and goals. The Growth Marketing Specialist:
Coordinates activity on the website
(e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)
Supports the strategy and execution of email newsletters and social media
Proofread submissions before use in marketing campaigns
Assists with PR and event planning
Maintains Salesforce data for accurate reporting
Stays informed about marketing industry trends
Analyzes marketing trends and customer behavior to inform marketing strategy
Assists the Growth Marketing Manager with budget management
Supports cross-division teams with client and sales assets
Responsibilities
Campaign and PR Management
Ensure quality execution of marketing campaign assets
Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager
Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion
Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals
Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications
Assist the Growth Marketing Manager with maintaining budgets
Research potential new local and national advertising opportunities to promote brand awareness
Develop and complete award submissions, and also source additional award opportunities
Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates
Website Management & Maintenance
Manage WorkshopDigital.com and DigitalRVA.com to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads.
Implement SEO best practices across the websites, including but not limited to: keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness
Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation
Maintain a clean lead list in Salesforce for the sales team
Manage the company's digital asset library, ensuring all materials are properly organized and accessible both internally and externally
Reporting and Analysis
Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Growth Marketing Manager
Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies
Business Development Support
Assist the Business Development team in Sales collateral
(including RFP submissions)
and the Client Services team in client assets
Professional Development
Continuously improve knowledge and skills through industry publications, professional development, training, and certifications
Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department
Assist in compiling strategy presentations to present to Leadership
Qualifications
A minimum of 3 years of proven experience in growth marketing
Strong organization skills and attention to detail
Clearly and effectively articulates thoughts and points
Excellent analytical, project management, and time management skills
Able to identify and resolve problems
Excellent communication and interpersonal skills.
Creative thinker with a data-driven and analytical mindset.
Basic level skills in MS Office Suite and Google Suite, particularly in Excel, Google Sheets, Google Slides, and Google Docs
Proficiency in digital marketing channels (SEO, SEM), analytics tools, and marketing automation platforms
Relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus.
Knowledge of emerging marketing trends and technologies.
Experience in marketing automation tools and platforms, particularly in Craft CMS, Salesforce, Account Engagement, Basecamp, and Canva (preferred)
Experience with A/B testing and multivariate experiments (preferred)
Benefits + Four Day Work Week (4DWW)
A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
Competitive salaries
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
12 days PTO, 5 days STO, 11 holidays
List of Awards
8x Outside Best Places to Work
7x Virginia Business Best Places to Work
2x Search Engine Land Finalist
1x US Search Awards - Best Small PPC Agency
Salary
Expected base salary range is $65,000 - $75,000 annually, based on experience
Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment
Marketing manager job in Richmond, VA
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief:
Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment
We are seeking a data-driven, curious, and highly collaborative Marketing Analytics Analyst to support Appily Advance product analytics and expand their impact across the Adult Learner Recruitment (ALR) division. This role sits within the ALR Marketing Analytics team and offers an exciting opportunity to deepen our understanding of adult learner behavior while directly contributing to audience targeting strategy and other high-impact marketing initiatives.
The analyst will own Appily Advance product performance monitoring and insights, while also taking on broader analytical support responsibilities across the ALR marketing ecosystem. This includes providing digital reporting support, surfacing actionable partner insights, and helping the team tell compelling stories through data.
This is a great opportunity for someone eager to grow in a fast-paced, matrixed environment while shaping how we use analytics to drive smarter, more personalized marketing for adult learners.
This role may be based in Richmond, VA or Washington, D.C.
Primary Responsibilities:
Appily Advance Product Analytics & Strategy
Monitor and evaluate performance of Appily Advance products across partners, identifying trends and uncovering opportunities to improve targeting, segmentation, or messaging.
Conduct cross-partner and longitudinal analysis to support product optimization, case studies, and partner-specific insights.
Support the Appily Advance team with analytics project management and content development (e.g., performance summaries, success stories, visualizations).
ALR Digital Analytics Support
Create processes that standardize digital reporting from paid media and website traffic
Act as a subject matter expert on reporting tools like TapClicks and Google Analytics
Create and maintain digital performance reports that convey critical information quickly and effectively
Data Mining, Visualization & Communication
Extract and analyze data from various sources (e.g., Snowflake, Tableau, SQL) to support Appily Advance and ALR-wide initiatives.
Build clear and actionable analysis that communicate insights to internal and external audiences.
Translate findings into compelling narratives that drive decisions, support partner communication, and elevate the visibility of Appily Advance and ALR analytics work.
Basic Qualifications:
Bachelor's degree in business, marketing, or quantitative field
2 years' experience using data analysis to generate insightful findings
Exceptional analytic skills with a focus on converting investigation into strategy
Strong communication skills (verbal and written) with the ability to articulate findings and strategies clearly and effectively
Detail oriented and well organized
Ability to collaborate with diverse functional areas to successfully complete projects
Strong work ethic, ability to work independently, and a desire to own projects from inception to presentation
Ideal Qualifications:
Experience in direct marketing or higher education analytics
Proficiency using SQL or other query tools/languages to perform data manipulation, with a working knowledge of databases
1+ years of experience with business intelligence software, preferably Tableau
1+ years of experience analyzing paid media performance
1+ years of experience developing reports in Google Analytics
Experience developing data focused PowerPoint presentations
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary (base) range for this role is $62,000 - $70,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
Strategic Marketing Specialist
Marketing manager job in Richmond, VA
Strategic Marketing Specialist
Richmond
, Virginia
Salary: $130,000-$150,000 Depending on Experience
This is a newly created role focused on market research and identifying growth opportunities in both established and emerging markets - especially beyond the company's core petroleum additives business. The person in this role will lead strategic evaluations, help shape market entry plans, and partner closely with R&D, business, and marketing teams to turn insights into action.
This is a great opportunity to work for a global company doing nearly $3B in sales, with a strong track record of innovation and a collaborative, supportive culture.
What You'll Do
New Market Exploration - Non-Petroleum Additives (blasting agents, solvent extractants, etc.)
Research and identify potential new market applications globally, working closely with the New Business Development (NBD) team.
Analyze and size up new markets looking at things like competitive landscape, growth potential, and customer needs.
Build and present business cases for market entry.
Reach out to potential customers to gather insights and build new relationships that could lead to future sales.
Stay on top of market trends by reviewing third-party research, industry reports, internal data, and by attending relevant conferences and events.
Adjacent Growth - Petroleum Additives (grease, shock absorber oils, etc.)
Assess growth opportunities in related markets including sizing market potential, understanding competition, and identifying key targets.
Collaborate with global and regional teams to develop marketing strategies that expand the company's footprint in these adjacent categories.
Support the creation of marketing materials and technical collateral for new offerings, in partnership with R&D.
Contribute to business planning and help guide go-to-market efforts that support revenue growth.
What You Bring
Bachelor's degree in Marketing, Business, or related field.
10+ years of experience in market research, business planning, or marketing strategy - ideally in an industrial or chemical environment.
Proven ability to develop and execute successful B2B growth plans.
Strong analytical and communication skills - you can take in large sets of data, extract insights, and explain your thinking clearly.
Confident presenting ideas to internal stakeholders and external partners.
Able to lead cross-functional projects and work well in collaborative teams.
Comfortable juggling multiple priorities in a fast-paced, evolving environment.
Willingness to travel for conferences, client meetings, and research.
& Benefits
Full insurance available (medical, dental, vision)
401(k) with company match + pension plan
3 weeks' vacation + summer flex hours
Bonus eligible
Supportive team and growth-focused culture
#LI-HE1
Global Marketing Manager - Alternative Fuels
Marketing manager job in Richmond, VA
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**Digital Marketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
Vice President of Demand Generation & Account-Based Marketing (ABM)
Marketing manager job in Richmond, VA
Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation - ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships.
Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.
Responsibilities:
* Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events
* Drives measurable pipeline growth and client engagement through targeted marketing programs
* Optimizes channel performance, ROI, and campaign attribution using analytics and martech
* Develops and scales ABM playbooks in partnership with PMDs and BD Directors
* Leads account-specific marketing programs for top global and regional clients
* Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets
* Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities
* Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns
* Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable
* Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting
* Champions operational excellence, scalability, and agility across all marketing functions
* Develops playbooks, templates, and processes to ensure consistency across practices and regions
* Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue
* Continuously optimizes channels, budgets, and tactics to improve impact and efficiency
* Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity
* Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth
* Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members
* Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
* Leads efforts in attracting, training, retaining, growing and recognizing diverse talent
* Manages conflict effectively and encourages a healthy team environment
* Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability
* Takes personal responsibility for fostering a green workplace through sustainable work practices
* Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer
* Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate
* Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements
* Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals
Qualifications:
* Bachelor's degree in Advertising or related degree
* Typically with 15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM
* Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software
* Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
* Prior experience in professional services or design industries
* Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts
* Successful track record with managing a team and performing duties in a fast-paced environment
* Proven ability to design and execute multi-channel, measurable campaigns
* Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority
* Proven ability in identifying issues, determining their cause, developing creative solutions
* Excellent operational mindset with martech, campaign orchestration, and process leadership
* Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication
* Excellent attention to detail and commitment to excellence
* Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team
* Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives
* Strong understanding of data privacy law across the globe
* Strong presentation skills
* Strong organizational skills and the ability to work on multiple projects at the same time
* Ability to partner seamlessly with BD to align marketing activity with client growth
* Ability to thrive in a complex, matrixed global organization
* Ability to influence senior stakeholders across practices, regions, and BD teams
* Ability to measure and report brand performance
* Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external
* Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
* Ability to proactively problem solve and apply innovative solutions
* Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work
* Ability to effectively meet deadlines at expected quality
* Travel may be required
Base Salary Range: $115k to $175k annually - Chicago, Denver, Los Angeles, New York, San Diego, Seattle and Washington DC locations only.
The estimate displayed represents the general base salary range of candidates hired in the above locations only. We may ultimately pay more or less than the posted range based on the location of the role. Factors that may be used to determine your actual salary may include internal equity, experience, education, specialty and training.
HKS offers a comprehensive total compensation & benefits package with health, dental, and vision care coverage, 401(k) plans, life & AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave, vacation), and much more for benefits-eligible employees. To learn more about our benefits visit this page.
Application Deadline: 1/1/2026
If you currently work for HKS, please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
Sr. Manager, Medical Distribution Account Marketing
Marketing manager job in Richmond, VA
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
Director, Global Marketing Nephrology & Immunology
Marketing manager job in Richmond, VA
As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging connections across the enterprise **. This role is responsible for the launch of a first-in-class monoclonal antibody within the Nephrology & Immunology portfolio** . A successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with proven results in shaping and implementing brand strategy, creating and delivering impactful and innovative Global programs to excel performance across the Globe. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required.
You'll join an empowered, fast-paced, high-visibility team at the forefront of scientific innovation, where your work will shape decisions that impact patients worldwide with autoimmune and rare diseases.
**Responsibilities:**
+ **Global Launch Leadership & Market Preparation:** Lead cross-functional global launch planning, ensuring alignment across R&D, medical affairs, market access, and regional teams. Drive pre-launch excellence by preparing priority markets with tailored strategies, tools, and stakeholder engagement plans. Develop and execute global launch readiness frameworks, including asset-specific launch excellence scorecards and KPIs. Ability to manage a significant scope of responsibility including multiple indication launch plans and new assets.
+ **Global Congress & KOL Strategy:** Design and implement a global congress strategy that elevates scientific presence and brand visibility. Build and execute a global KOL engagement plan to cultivate advocacy, shape perception, and inform strategy. Partner with medical affairs to align scientific narratives and ensure consistent messaging across touchpoints.
+ **Strategic Asset Development & Lifecycle Planning:** Influence target product profiles and indication prioritization with a sharp eye on market differentiation and commercial viability. Co-chair the product development committee with R&D. Shape lifecycle strategies that maximize long-term value, from pre-launch through post-market expansion. Inform the annual Global Asset Planning Process and present to senior leadership.
+ **Cross-Functional & Regional Collaboration:** Serve as the strategic integrator across global and regional teams, ensuring seamless execution and shared accountability. Facilitate enterprise-wide alignment through structured planning processes and transparent communication. Lead Launch Readiness Reviews with regions as well as Global Brand Team meeting with regions around the globe.
+ **Budget & Resource Stewardship:** Own global marketing budgets for assigned assets, ensuring strategic investment and ROI-driven execution.
**Qualifications**
+ 10+ years in pharmaceutical or biotech marketing, with deep experience in launch strategy and pre-launch planning, global preferred
+ Proven success leading cross-functional teams through late-stage development and global commercialization
+ Expertise in global congress planning, KOL strategy, and market readiness frameworks.
+ Strong strategic thinking, business case development, and stakeholder influence.
+ Experience in Nephrology, Immunology, or autoimmune therapeutic areas preferred.
+ Undergraduate degree in marketing, science, or business required; advanced degree (MBA, PharmD, PhD, MD) strongly preferred.
+ Location: Remote, with ability to be in Princeton, NJ for moments that matter
+ Willingness to travel up to 30% globally.
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.