Marketing manager jobs in Richmond, VA - 175 jobs

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Travel Requirements:** + This role requires travel for internal meetings, industry conferences/trade shows (as required/needed). **The Team and Role:** The **Marketing Manager, Education** is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will be responsible for building and executing a marketing strategy for both direct and indirect (i.e. through channel). The direct marketing strategy will be built upon the focus areas defined by leadership, leverage the content, messaging and programs received from central functions or self-generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team. The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to-channel tactics such as enablement, training, and incentives, as well as through-channel tactics such as advertising, email, and events. The Marketing Manager, Education will present and garner buy-in for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization. **Your Contribution:** **Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will: + Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment. + Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives. + Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers. + Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes. + Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations. + Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners. + Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc. + Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities. + Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set-up, pre and post-analysis (lift & return on investment), and reporting results both internally and externally. + Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives. + Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum). + Bring your relationships with education-specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics. + Act as a subject matter expert within the broader organization regarding the needs, requirements of the Public Sector market, and how they provide benefit to Logitech. **In addition, this role will have regional responsibility for the following programs.** + Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs. **Key Qualifications:** For consideration, you must bring the following minimum skills and behaviors to our team: + Demonstrated success in education marketing. Experience targeting IT decision-makers with technology and/or enterprise services is a plus. + Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required. + Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions. + Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business. + Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required. + Unrelenting curiosity to learn, grow, and adapt. + Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region. In addition, **preferable** skills and behaviors include: + Functional fluency in Customer Relationship Management tools (e.g. Salesforce), Partner Relationship Management tools (e.g. Impartner), and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred. + Understanding of education technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies. + Strong copywriting and design skills will improve agility and speed of execution in this role. **Education:** + BA/BS or equivalent work experience. **\#LI-CT1** **\#LI-Remote** **This position offers an annual salary of typically between $ 83K and $ 185K dependent on location and experience.** **In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.** Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at *************** for assistance and we will get back to you as soon as possible.

This employee manages regional marketing workflow by prioritizing, assigning & expediting all marketing production assignments. The position orchestrates the local integration of all functions performed by the corporate marketing department. This position requires basic understanding and knowledge of A/E/C services. The employee manages research, surveying, due diligence procedures, corporate follow-up, and post-mortem procedures to obtain intelligence that leads to the refining and improvement of PBK's marketing techniques and strategies. The Manager is charged with effectively communicating this knowledge to senior architects, engineers, consultants, other managerial staff, and the marketing department. A primary objective of the role is to develop and implement firm-wide processes that incorporate better delivery methods for marketing production. Your Impact: * Possesses full authority over all production processes associated with production of responses to Requests for Qualifications (RFQs). * Direct and oversee the efforts of architects, engineers, consultants and all other staff resources when formulating a coordinated response to best represent the firm's qualifications. * Works with assigned personnel to maintain creative and written control over the appearance and information used to profile the firm's qualifications. Here's What You'll Need: * Degree in Business, Marketing, Communications, Political Science, and/or associated discipline * Minimum of 1 year of experience managing a team of marketing professionals * Minimum 4-7 years of experience in the A/E/C industry serving as a marketing professional with control over marketing assignments * Proficiency in Adobe Creative Suite: InDesign, Illustrator, Acrobat, Photoshop, etc. * Ability to operate and make decisions independently * Effectively exercise discretion to design, organize, and oversee production of the firm's marketing materials * Strong organizational skills * Ability to work well under pressure, juggle and prioritize multiple projects and adjust work accordingly, often against tight deadlines * Excellent written and oral communication skills * Ability to develop written content for qualifications statements that represent PBK's services in a manner that is customized for each opportunity * Ability to interact with senior management, external client organizations and vendors * Quality-minded, self-motivated, and team-oriented

Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services. Job TitleMarketing Manager Location(s) Cambridge, MA, Cambridge (UK), Columbia, SC, Indianapolis, IN, Miami, FL, Orlando, FL, Princeton, NJ, Rahway, NJ, Raleigh, NC, Richmond, VA, Summit, NJ, Tampa, FL, US Remote - NC, West Point, PA, Westwood, MA Job Description Brand Development & Stewardship Support the creation and roll-out of the OneSource Life Sciences master brand and sub-brand architecture. Partner with leadership on the brand narrative, value messaging, positioning, and visual identity. Ensure brand consistency across all business units, marketing channels, and customer-facing materials. Manage the development of brand guidelines and enable cross-functional teams to adopt them. Website Creation & Launch Oversee the end-to-end build of the new OneSource Life Sciences website, including content, structure, user experience, and vendor management. Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing. Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation. Manage launch timeline, testing, QA, and post-launch optimization. Marketing Strategy, Campaigns & Execution Support the annual marketing plan for brand awareness, customer retention, and account growth. Develop and maintain sales collateral, capability decks, case studies, and customer-facing content. Partner with sales, account management, and operations leaders to understand market needs and create relevant materials. Manage general marketing requests from across the organization with clarity and prioritization. Assist in development of digital campaigns (email, web, social) to drive awareness and demand. Track performance metrics to support continuous improvement. Account-Based Marketing (ABM) Support Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top-tier accounts. Build targeted content, messaging, and materials tailored to strategic clients and verticals. Coordinate with sales and account teams to understand account goals, decision-maker needs, and buying journeys. Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories. Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact. Ensure ABM programs reinforce the new brand and support long-term customer relationships. Cross-Functional Collaboration Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging. Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance. Support event marketing for conferences, summits, and customer engagements. PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

Responsibilities: Creates marketing programs that effectively describe and promote Light Wave Dental practices in Virginia Assists in managing the execution of brand marketing initiatives, from creative development to tactical execution, to ensure that there is an integrated brand communication throughout all internal and external communication vehicles Coordinates with outside vendors/agencies as well as key stakeholders to assist with the content design and execution of advertising campaigns, events and associated marketing collateral Development of marketing strategies and core marketing foundation elements and processes Development of marketing plans for practice launches and acquisitions Monitors marketing spending to ensure all commitments and expenditures are accurate and within budget Track patient engagement and conversion rates to identify ways to improve marketing campaigns Support the development of internal marketing resources, tools and training Leads the execution of market-specific target audience research projects Qualifications: At minimum BS/BA degree in business, marketing or communication 6-8 years of relevant experience Demonstrated ability to work with and manage creative agencies Extensive knowledge and involvement in social media platforms Extensive knowledge and experience in a variety of advertising methods Comprehensive knowledge of consumer advertising and marketing development process Demonstrated ability to collaborate and interact with all levels within and outside of River Run Dental Understanding of direct to consumer marketing strategies for a service industry Demonstrated ability in launching new products, services or locations Understand the complexities of managing multiple brands Demonstrated ability in managing multiple stakeholders Knowledge in developing public relations strategies a plus High levels of creativity and design thinking Strong problem-solving skills Ability to work with little direction and in a fast-paced entrepreneurial environment Comfortable with a collaboration and teamwork Excellent organization and presentation skills Exceptional multi-tasking skills Proficiency with the full suite of Microsoft Office software

Here's a revised version tailored for a Marketing Communications Manager role: Join Our Team as a Marketing Communications Manager! Are you a strategic storyteller with a passion for branding, content creation, and audience engagement? We are seeking a dynamic Marketing Communications Manager to develop and execute compelling marketing strategies that elevate our brand and drive business success. Why You'll Love This Role: 🎯 Strategic Impact - Lead marketing communication efforts that enhance brand awareness and engagement. ⏰ Work-Life Balance - Enjoy a flexible schedule with full-time opportunities. 🚀 Career Growth - Access professional development programs and leadership opportunities. 💰 Competitive Compensation - Earn a stable income with performance-based incentives. Your Responsibilities: Develop and implement integrated marketing communication strategies across multiple channels. Create compelling content for websites, email campaigns, social media, and press releases. Collaborate with cross-functional teams to align messaging with business objectives. Manage brand voice, ensuring consistency across all marketing materials and communications. Oversee media relations, PR initiatives, and partnerships to enhance brand visibility. Analyze marketing campaign performance and optimize strategies for better engagement. What We're Looking For: Proven experience as a Marketing Communications Manager or in a similar role. Strong writing, editing, and storytelling skills. Proficiency in digital marketing tools, social media management, and content creation platforms. Ability to develop and execute successful communication campaigns. Excellent collaboration and project management skills. Experience in PR, media relations, and brand management is a plus. Perks & Benefits: Paid professional development and continuous learning opportunities. Health insurance and retirement plans. Performance-based bonuses and recognition programs. Leadership growth and career advancement opportunities. 🚀 Ready to Make an Impact? If you're passionate about crafting compelling marketing communications that drive brand success, apply today! Join us and be part of a team that values creativity, strategy, and innovation. Your journey as a Marketing Communications Manager starts here-let's tell our story together!

Job Description The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth's efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia's competitive advantages, including digital branding, trade show engagement, and site consultant outreach. This role will interact professionally, collaboratively, and strategically with all divisions of VEDP as well as local, regional, and state partners, and site selection consultants, often engaging and leveraging resources where viable to accomplish the division's objectives and providing relevant support to achieve VEDP's goals and mission. Critical to the outreach component of this role is the ongoing cultivation of VEDP's relationships with site selection consultants, who represent companies in their search for best business destination to relocate or expand their business operations across the United States. The Vice President, Marketing & Communications is a member of VEDP's Business Development Core Group, ultimately reporting to the Sr. Vice President, Marketing, Communications & Research and Chief of Staff. Core Responsibilities Leadership Develop Marketing & Communication's strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients. Provide appropriate staff oversight and performance management. Foster independence and appropriate risk taking as well as team interdependence and support. Provide ongoing performance feedback that is both positive and constructive. Address performance deficiencies specifically, constructively, and timely, i.e., evaluate performance accurately and continually. Execute effective budgets and assignments of tasks to maximize resource allocation. Create employee engagement by communicating as a leader and a team player. Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them. Ensure adequate professional development opportunities are provided for team members. Promote and encourage teamwork and collaboration across units at VEDP. Continually identify potential growth opportunities within the division and/or VEDP for staff in order to cultivate long-term success and support employee retention. Branding & Advertising Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best place to live, invest, and grow. Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes. Lead and collaborate on Virginia's value proposition, developing primary messaging focused on the Commonwealth's differentiated value. Oversee integration of the messaging into (1) marketing materials, such as brochures, campaigns, print publications, and websites, and (2) enhancements to the Commonwealth's brand as a premier location for business. Direct successful web and mobile marketing strategies that promote Virginia's business location advantages and increase top of mind awareness that Virginia is the premier business location. Oversee a marketing collateral program to support and enhance VEDP's brand position and outreach marketing programs. Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge base for economic development content and services, targeting individuals seeking information regarding Virginia's economic development programs, target industries, assets, and/or VEDP. Oversee the content development, publication, positioning, and distribution of VEDP's Virginia Economic Review quarterly magazine. Oversee the content development and distribution of large, annual projects, such as VEDP's Annual Report. Oversee the third-party agency relationship and budget management. In collaboration with VEDP's Sr. Vice President for Talent and Workforce Strategy, support development and execution of a talent attraction strategy for Virginia, including, but not limited to research, partner engagement, and cross-organizational collaboration. Site Consultant Cultivation, Outreach Marketing, Ecosystem Awareness, and Lead Generation Lead Virginia's site consultant cultivation strategy and execution. Responsible for proactive consultant outreach in partnership with VEDP's leadership team and related divisions. Partner with VEDP colleagues to (1) identify, target, and engage customer segments and (2) incorporate primary messaging into pitches and presentations. Collaborate with VEDP colleagues (e.g., all Lead Generation Divisions, Research, Economic Competitiveness) to develop and support lead generation initiatives by: Coordinating with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts. Mining and analyzing data in Salesforce CRM to track and improve client engagement across all client-facing divisions. Developing and implementing targeted media campaigns. Planning and overseeing high-quality events that enhance our customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours. Strategically coordinate and leverage the resources of Team Virginia, including overall programming, high-impact events, and content development. Coordinate with state agency partners to leverage resources, build awareness of the sectoral ecosystems, and retain and attract talent to the Commonwealth. Communications Management and Media Relations Direct VEDP's earned media communications program and partner with other state agency resources to implement a strategic media relations program that ensures maximum exposure of favorable Virginia economic development, community development, and quality of life articles in major business publications, economic development trade magazines, and vertical industry publications. Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events. Support the Governor's Call and Mission programs with key messaging and event planning as needed. Support the Communications team with two industry-focused media tours per fiscal year. Develop and implement an internal communications strategy to improve information sharing across all VEDP divisions. Experience Required At least 15 years of relevant experience, in positions of progressive responsibility including, but not limited to, marketing and communications leadership experience at the managing director, assistant VP, and/or VP level. Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills. Excellent strategic analysis and problem-solving skills. Excellent communication (verbal and written) and interpersonal skills. Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams. Excellent computer proficiency, particularly with presentation (PowerPoint) and spreadsheet (Excel) development. Division/department management, resource allocation, and project delegation. Support of organization-wide efforts. Ability to multitask. Ability to work, lead, and generate results and outcomes in time sensitive situations. Preferred Experience Participation and experience with economic development, government agencies, and/or industry organizations. Personal Attributes Innovative and strategic thinker who can synthesize large amounts of information quickly. Exceptional attention to detail. Excels under pressure, in a fast-paced, high-profile work environment. Passion for public-sector impact. Enjoys meeting needs of internal and external customers. Ability to balance progress on medium- and long-term projects with short-term deliverables. Patience and collaborative instincts with stakeholders. Relationship builder, motivator, and team player. Positive attitude and energetic. Sound judgment. Inquisitive. Within 9-12 months, success looks like . . . The Vice President has developed a full understanding of VEDP and is comfortable presenting to internal staff, VEDP's Board of Directors, and external stakeholders on VEDP activities and initiatives. The Vice President has developed trusting and collaborative relationships with VEDP colleagues and has partnered with colleagues to refine Virginia's positioning and implement primary messaging that motivates target customers to live, invest, and grow in the Commonwealth. The Vice President has developed strong, productive relationships with other state, regional, and local partners. The Vice President has engaged and led execution of the FY26 VEDP Marketing and Communications strategy and will lead development of the FY27 VEDP Marketing and Communications strategy. VEDP's Marketing and Communications team is operating efficiently and effectively, with staff productively executing their various assigned responsibilities and partners providing consistently positive feedback. The Vice President has made distinctive contributions through effective management of multiple complex workstreams to evaluate and improve the perception of Virginia and its regions for business investment. The Vice President and team are regarded as highly supportive and collaborative based on interactions with internal and external partners (e.g., sharing goals and potential synergies, aligning strategies and programs, communicating frequently and openly.) Economic ecosystems continue to attract increased national attention from investors, stakeholders, and earned media. Education Bachelor's degree in related field (e.g., business, economics, marketing, communications) is required. Graduate degree preferred. Compensation Salary will be competitive and commensurate with experience and qualifications. References and Background Information It is VEDP's policy to complete an extensive background and reference check of candidates. Once strong mutual interest has been established, candidates are asked to provide a list of references that should include, but not be limited to, a supervisor, peer, a development client and a subordinate, as applicable. Candidates will be asked to sign an authorization to release information for the purpose of background investigation, which may include verification of education, credit check, criminal, and driving records. Should an offer be extended prior to the completion of these checks, the offer will be contingent on the successful completion of the reference and background checks. Application Process Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website ***************************** Applicants must submit a resume and cover letter. A valid Virginia driver's license and ability to obtain a passport is required. Application deadline: Open Until Filled. VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi lities. It is VEDP's intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at ************** or *************** . TDD **************.

Job Description Job Title: Marketing Manager Reports To: Chief Operating Officer Department: Marketing Pay Range: $50,000 - $65,000 Position Type: Full-Time Richmond, (Hybrid) The Marketing Manager is responsible for leading, managing, and holding accountable to the marketing team to deliver high-quality campaigns, content, and initiatives that align with organizational goals. This role integrates the marketing function for both Commonwealth Autism (CA) and Good Foods Grocery (GFG). The Marketing Manager will report to the Chief Operating Officer and manage the members of the marketing team. This role requires strong leadership, project management, and cross-functional collaboration to ensure all marketing efforts effectively support brand awareness, revenue growth, and mission impact, while upholding our company's culture and values. Key Responsibilities Lead, Manage, and Accountability (LMA) Supervise and develop marketing staff, providing clear direction, feedback, and support for professional growth. Ensure team accountability through regular check-ins, metrics review, and progress tracking. Foster a collaborative, creative, and performance-driven culture aligned with organizational values and brand identity. Manage external partners, agencies, and contractors to ensure consistent quality and alignment with brand standards. Project Management Oversee the planning, execution, and delivery of all marketing projects, ensuring deadlines and budgets are met. Implement effective systems for tracking timelines, approvals, and deliverables. Prioritize competing initiatives and allocate resources efficiently to meet departmental and organizational objectives. Maintain and optimize project management tools and workflows. Campaign Oversight Plan, coordinate, and evaluate marketing campaigns across multiple channels (digital, print, social, events, etc.). Develop and execute integrated marketing strategies that support fundraising, retail, and programmatic goals. Monitor campaign performance and ROI; adjust strategies based on data and insights. Ensure consistent messaging and brand representation across all platforms. Cross-Department Collaboration Partner with key departments (Development, Programs, Retail, Operations) to ensure marketing initiatives support organizational priorities. Collaborate with leadership to develop messaging that aligns with strategic goals and audience needs. Serve as a bridge between teams to ensure timely communication, alignment, and delivery of shared objectives. Support company-wide events, initiatives, and communications. Performance & Budget Oversight Track and analyze marketing metrics, reporting outcomes to the Director of Marketing and leadership team. Manage marketing budgets, ensure efficient use of funds, and alignment with strategic priorities. Identify opportunities for cost savings and improved effectiveness through data-driven decision making. Regularly review vendor contracts, advertising spends, and media investments. Qualifications Bachelor's degree in marketing, Communications, Business, or related field required. 5+ years of marketing experience, including supervisory or project management roles. Proven ability to lead a team and manage multiple complex projects simultaneously. Strong written, verbal, and visual communication skills. Proficiency with marketing tools such as Google Analytics, CRM systems, social media platforms, and project management software. Experience managing budgets and analyzing marketing performance metrics.

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time. Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers. Interested in learning more about how we're transforming the financing experience and joining our team? What You'll Do Koalafi is seeking a Manager of Business Analytics to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts. This is an individual contributor role, at the Manager level. In this role, you'll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance , and accelerate Koalafi's channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives. This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech company-while shaping how we understand, influence, and grow our customer base. Marketing Analytics & Attribution * Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns. * Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs. * Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation. * Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams. Experimentation & Insights * Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages. * Identify key drivers of engagement, conversion, retention, and reactivation. * Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership. Direct-to-Consumer Growth * Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting. * Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions. * Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention. B2B Support * Design the B2B analytics roadmap from the ground up. * Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs. * Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs. About You (Qualifications) * Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics) * 4-6 years of experience in marketing analytics, growth analytics, or a related field * Sound understanding of attribution models and underlying rationale for various model types * Strong SQL skills and experience working with large datasets * Proficiency building dashboards in Tableau, Looker, or similar BI tools * Experience designing and analyzing A/B tests * Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up * Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy * You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow * Detail-oriented, proactive, and driven by curiosity and continuous improvement * Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time. Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most. Benefits: At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best: * Comprehensive medical, dental, and vision coverage * 20 PTO days + 11 paid holidays * 401(k) retirement with company matching * Student Loan & Tuition Reimbursement * Commuter assistance * Parental leave (maternal + paternal) * Inclusion and Associate Engagement Programs Who we are & what we value: * We focus on what's most important * We set clear expectations and deliver * We embrace challenges to reach our full potential * We ask, "How can this be better?" * We move fast together

About the Role The Digital Marketing & Audience Manager plays a key role in developing, executing, and optimizing digital advertising campaigns and audience strategies for our higher-education clients. This individual owns day-to-day campaign management across multiple platforms and collaborates closely with the Director of Digital Strategy to ensure all paid media efforts align with institutional objectives and the student recruitment lifecycle. The Digital Marketing and Audience Manager partners closely with the Director of Audience Strategy to help acquire and grow student and parent audiences for targeted marketing efforts. This role translates audience strategy into execution across multiple test-based search platforms, ensuring campaigns align with client goals. The ideal candidate is analytical, detail-oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities. Key Responsibilities * Lead the end-to-end management of digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, TikTok, and Snapchat. * Translate client enrollment goals into targeted media plans, budget recommendations, and performance benchmarks in collaboration with the Director of Digital Strategy. * Execute digital campaign setup including audience segmentation, creative trafficking, tracking implementation (UTMs, pixels, tags), and QA across all platforms. * Conduct ongoing optimization including bid adjustments, audience refinement, A/B testing, creative rotation, and landing page recommendations. * Monitor digital campaign performance and provide clear, insight-driven reporting using internal dashboards and analytics tools. * Interpret audience strategy documentation for creation and execution in 'search' platforms. * Manage revisions to audience acquisition both in-cycle and as a result of annual strategy refreshes. * Collaborate with the campaign and data quality teams to ensure timely delivery of name availability to partners. * Supports the analytical assessment of audience strategy performance and provides recommendations for enhancement. * Communicate regularly with internal teams and client partners regarding performance updates, optimization opportunities, and strategic recommendations. * Stay current with digital advertising and audience trends, platform updates, and emerging opportunities-especially those relevant to higher-education marketing. * Manage budgets, pacing, and vendor relationships to ensure efficient and effective media and audience delivery. * Contribute to process improvements, workflow enhancements, and the evolution of Two Ocean's digital advertising and audience strategy best practices. * Collaborate effectively with internal operations and campaign building teams as a productive conduit between scheduling & program plans, timing of audience acquisition and ultimate campaign builds & executions. Qualifications Minimum Requirements: * 2-4+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment. * Demonstrated expertise with Google Ads (search, display, YouTube) and Meta; experience with additional platforms (LinkedIn, TikTok, Snapchat) strongly preferred. * Strong analytical skills and proficiency using tools such as Microsoft Excel, Google Analytics, platform dashboards, and data visualization software. * Experience managing measurable outcomes such as lead generation, conversion optimization, and full-funnel campaign performance. * Willingness to learn and develop audience strategy knowledge base. * Ability to interpret data clearly and translate insights into actionable recommendations. * Excellent communication, project-management, and organizational skills. * Strong ability to collaborate internally with multiple stakeholders and teams that are integral to campaign success. * Commitment to accuracy, consistency, and meeting deadlines in a fast-paced environment. * Advanced awareness of SEO and GEO elements as they relate to technical site requirements, engine ranking optimizations, and on-site conversion rate optimization strategies. Preferred Skills (Nice to Have): * Experience working with higher-education clients or in enrollment marketing. * Google Ads, Meta Blueprint, or related platform certifications. * Familiarity with CRM or student recruitment tools (Slate, Salesforce, etc.). * Understanding of student journey trends and enrollment marketing best practices. Why Join Two Ocean Education Partners? At Two Ocean, we share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families. We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates. By joining our team, you'll benefit from: * A mission-driven workplace that values your contributions. * Opportunities to cross-train and grow your career. * A collaborative, supportive environment where success is shared. * The chance to make a meaningful impact on higher education and student outcomes. Commitment to Equal Opportunity Two Ocean Education Partners is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law. Work Authorization Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.

About the Role The Digital Marketing & Audience Manager plays a key role in developing, executing, and optimizing digital advertising campaigns and audience strategies for our higher-education clients. This individual owns day-to-day campaign management across multiple platforms and collaborates closely with the Director of Digital Strategy to ensure all paid media efforts align with institutional objectives and the student recruitment lifecycle. The Digital Marketing and Audience Manager partners closely with the Director of Audience Strategy to help acquire and grow student and parent audiences for targeted marketing efforts. This role translates audience strategy into execution across multiple test-based search platforms, ensuring campaigns align with client goals. The ideal candidate is analytical, detail-oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities. Key Responsibilities Lead the end-to-end management of digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, TikTok, and Snapchat. Translate client enrollment goals into targeted media plans, budget recommendations, and performance benchmarks in collaboration with the Director of Digital Strategy. Execute digital campaign setup including audience segmentation, creative trafficking, tracking implementation (UTMs, pixels, tags), and QA across all platforms. Conduct ongoing optimization including bid adjustments, audience refinement, A/B testing, creative rotation, and landing page recommendations. Monitor digital campaign performance and provide clear, insight-driven reporting using internal dashboards and analytics tools. Interpret audience strategy documentation for creation and execution in ‘search' platforms. Manage revisions to audience acquisition both in-cycle and as a result of annual strategy refreshes. Collaborate with the campaign and data quality teams to ensure timely delivery of name availability to partners. Supports the analytical assessment of audience strategy performance and provides recommendations for enhancement. Communicate regularly with internal teams and client partners regarding performance updates, optimization opportunities, and strategic recommendations. Stay current with digital advertising and audience trends, platform updates, and emerging opportunities-especially those relevant to higher-education marketing. Manage budgets, pacing, and vendor relationships to ensure efficient and effective media and audience delivery. Contribute to process improvements, workflow enhancements, and the evolution of Two Ocean's digital advertising and audience strategy best practices. Collaborate effectively with internal operations and campaign building teams as a productive conduit between scheduling & program plans, timing of audience acquisition and ultimate campaign builds & executions. Qualifications Minimum Requirements: 2-4+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment. Demonstrated expertise with Google Ads (search, display, YouTube) and Meta; experience with additional platforms (LinkedIn, TikTok, Snapchat) strongly preferred. Strong analytical skills and proficiency using tools such as Microsoft Excel, Google Analytics, platform dashboards, and data visualization software. Experience managing measurable outcomes such as lead generation, conversion optimization, and full-funnel campaign performance. Willingness to learn and develop audience strategy knowledge base. Ability to interpret data clearly and translate insights into actionable recommendations. Excellent communication, project-management, and organizational skills. Strong ability to collaborate internally with multiple stakeholders and teams that are integral to campaign success. Commitment to accuracy, consistency, and meeting deadlines in a fast-paced environment. Advanced awareness of SEO and GEO elements as they relate to technical site requirements, engine ranking optimizations, and on-site conversion rate optimization strategies. Preferred Skills (Nice to Have): Experience working with higher-education clients or in enrollment marketing. Google Ads, Meta Blueprint, or related platform certifications. Familiarity with CRM or student recruitment tools (Slate, Salesforce, etc.). Understanding of student journey trends and enrollment marketing best practices. Why Join Two Ocean Education Partners? At Two Ocean, we share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families. We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates. By joining our team, you'll benefit from: A mission-driven workplace that values your contributions. Opportunities to cross-train and grow your career. A collaborative, supportive environment where success is shared. The chance to make a meaningful impact on higher education and student outcomes. Commitment to Equal Opportunity Two Ocean Education Partners is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law. Work Authorization Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.

Summary/Objective: The Digital Marketing Manager is primarily responsible for ensuring that the company website is optimized from an SEO and SEM standpoint to successfully sell acoustical products online and to generate high quality leads for the national sales team to process. Additionally, the Digital marketing manager is also responsible for the company social media presence and all other aspects of marketing. The position reports to the company president and is an integral member of the senior management team of the company. The Digital Marketer works cooperatively with other departments and company personnel to ensure the overall on-going commercial success of the company. Essential Functions: Manage Web developer priorities and work with the developer to improve customer experience to increase online sales and to generate more contractor and solution sales team leads. Implement new capabilities to improve customer experience - e.g. new applications for the chat bot, a panel configurator, an art panel self-service tool, design tool for custom designs, and other creative ways to build interest in and sales of the company's products. Work with sales team to add new content and improve current content to increase SEO ranking on Google and Bing. Content may include updated product information, case studies, blogs, video etc. Develop and implement a plan to increase video content on the web site. Update and manage our social media presence. Manage and direct an outside agency to maximize SEM spend to achieve targeted ROAS results, online sales results, and conversion goals within the agreed to budget. Create and launch outbound marketing campaigns to generate sales leads. Manage the customer review process using TrustPilot. Support the launch of new products as required. Support other marketing related activities as required. Lead the monthly marketing department review meeting highlighting results, issues/opportunities. Fully participate in the company's continuous improvement processes and adhere to all company procedures and policies. 'Follow and Live' the company's stated Values and work to promote our values with co-workers when needed - in a respectful and professional manner.

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. Seramount, part of EAB, is a strategic business dedicated to providing talent solutions and strategies that help forward-thinking organizations prepare for the workplace of tomorrow. Over the past four decades we've built deep, data-powered intelligence on the employee experience, allowing us to address specific client workplace challenges. Our business is in growth mode and offers the right person the opportunity to be a part of a fast-moving, creative, and highly skilled team partnering with leading companies. At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role in Brief: Manager, Product Marketing (Corporate B2B) Seramount is seeking a Product Marketing Manager to help drive growth of our talent solution products. This role will develop and execute go-to-market strategies and create compelling, visually engaging collateral that clearly articulate product value, generate demand, and strengthen the broader Seramount brand. The position may be based in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental United States. Primary Responsibilities: * Content development - Conceptualize and craft compelling marketing materials-including blogs, infographics, webinars, guides, and case studies-tailored for multiple channels such as email, web copy, conferences, and presentation decks. * Visual design and collateral creation - Translate ideas and messaging into visually compelling marketing and sales assets. Create or refine solution one-pagers, presentation decks, and product collateral using tools like PowerPoint or Canva. Maintain brand consistency while finding creative ways to simplify complex ideas through design. * Sales enablement - Partner with sales teams to develop materials that support the buyer journey, such as training decks, FAQs, one-pagers, and case studies. Ensure assets are easy to use, visually polished, and aligned to product messaging. * Product messaging and positioning - Contribute to defining product positioning, value propositions, and audience-specific narratives that differentiate Seramount in the market. * In-person and virtual executive roundtables - Support both virtual and in-person events, from organizing logistics and collateral to preparing speaker materials and post-event follow-up. * Stakeholder management - Work closely with cross-functional partners across marketing, sales, and product to align messaging, share insights, and maintain consistent brand voice. Basic Qualifications: * Bachelor's degree or equivalent experience * 2-3+ years of B2B marketing experience, preferably in content marketing, product marketing, or graphic design * Strong writer with the ability to communicate complex ideas clearly across multiple formats * Demonstrated visual and design skills, with high proficiency in PowerPoint and Canva * Experience developing sales enablement tools in partnership with commercial teams * Strong collaboration skills and receptivity to feedback from internal stakeholders * Ability to ideate, strategize, and take ownership/manage projects from beginning to end * Adaptability in a fast-paced, lean environment with a passion for innovation * Ability to travel to industry conferences/work related events (about 4 times a year) * Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation: The anticipated starting salary (base) range for this role is $44,000 - $65,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance. Benefits: Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: * Medical, dental, and vision insurance plans; dependents and domestic partners eligible * 20+ days of PTO annually, in addition to paid firm and floating holidays * Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) * 401(k) retirement savings plan with annual discretionary company matching contribution * Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans * Employee assistance program with counseling services and resources available to all employees and immediate family * Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation * Fertility treatment coverage and adoption or surrogacy assistance * Paid parental leave with phase back to work program for birthing and non-birthing parents * Access to milk shipping service to support nursing employees during business travel * Discounted pet health insurance coverage for dog and cat family members * Company-provided life, AD&D, and disability insurance * Financial wellness resources and membership in a robust employee discount program * Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities Benefits kick in day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

The Growth Marketing Specialist is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration. Position Summary The Growth Marketing Specialist drives the execution and optimization of marketing initiatives that support the organization's growth objectives and goals. The Growth Marketing Specialist: Coordinates activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.) Supports the strategy and execution of email newsletters and social media Proofread submissions before use in marketing campaigns Assists with PR and event planning Maintains Salesforce data for accurate reporting Stays informed about marketing industry trends Analyzes marketing trends and customer behavior to inform marketing strategy Assists the Growth Marketing Manager with budget management Supports cross-division teams with client and sales assets Responsibilities Campaign and PR Management Ensure quality execution of marketing campaign assets Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications Assist the Growth Marketing Manager with maintaining budgets Research potential new local and national advertising opportunities to promote brand awareness Develop and complete award submissions, and also source additional award opportunities Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates Website Management & Maintenance Manage WorkshopDigital.com and DigitalRVA.com to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads. Implement SEO best practices across the websites, including but not limited to: keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation Maintain a clean lead list in Salesforce for the sales team Manage the company's digital asset library, ensuring all materials are properly organized and accessible both internally and externally Reporting and Analysis Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Growth Marketing Manager Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies Business Development Support Assist the Business Development team in Sales collateral (including RFP submissions) and the Client Services team in client assets Professional Development Continuously improve knowledge and skills through industry publications, professional development, training, and certifications Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department Assist in compiling strategy presentations to present to Leadership Qualifications A minimum of 3 years of proven experience in growth marketing Strong organization skills and attention to detail Clearly and effectively articulates thoughts and points Excellent analytical, project management, and time management skills Able to identify and resolve problems Excellent communication and interpersonal skills. Creative thinker with a data-driven and analytical mindset. Basic level skills in MS Office Suite and Google Suite, particularly in Excel, Google Sheets, Google Slides, and Google Docs Proficiency in digital marketing channels (SEO, SEM), analytics tools, and marketing automation platforms Relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus. Knowledge of emerging marketing trends and technologies. Experience in marketing automation tools and platforms, particularly in Craft CMS, Salesforce, Account Engagement, Basecamp, and Canva (preferred) Experience with A/B testing and multivariate experiments (preferred) Benefits Competitive salaries 25 days PTO, 5 days STO, 12 Holidays Hybrid workspace for Richmonders (only Mondays are required) 3 months fully paid Parental Leave 8 hours of paid volunteer time per quarter 401k with 3% non-elective contributions A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance Life insurance, short-term, and long-term disability Profit sharing 2x a year company-wide meetup in Richmond, VA List of Awards 8x Outside Best Places to Work 7x Virginia Business Best Places to Work 2x Search Engine Land Finalist 1x US Search Awards - Best Small PPC Agency Salary Expected base salary range is $65,000 - $75,000 annually, based on experience Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."

_This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability. **_Job Summary_** The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business. **_Responsibilities_** Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Senior manager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following: Team management and development + Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges. + Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback. + Establish and track key performance indicators (KPIs) to measure team success and development. Financials and Performance Metrics + Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics + Regular report-outs to management with insights and recommended actions to exceed financial commitments. + Prepare reports and presentations on product performance and market insights for stakeholders. Product Marketing and GTM Strategies + Develop compelling product positioning and messaging that differentiates the product in the market. + Create value propositions that resonate with target customer segments. + Plan and execute go-to-market strategies for new product launches, including timelines and messaging, + Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch + Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments. + Develop and execute marketing strategies. Create value propositions that resonate with target customer segments + Developing pricing, product, and solution positioning strategies to optimize revenue and profitability. + Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives. + Identify and access potential new opportunities to expand market reach through product roadmap + Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide support and help defend and grow business with key customers. + Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified. + Ensures that marketing strategies are effectively executed at the channel level + Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis + Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively. + Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD Sales Enablement + Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively + Continued collaboration with the sales and solutions team to gather insights to refine messaging and product. **_Qualifications_** + Bachelor's degree from an accredited university preferred; an MBA is preferred + 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred + Previous people management experience preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Ability to influence cross-functional teams without formal authority + Must be able to travel up to 25% of the time, including some nights and weekends. **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible. _**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._ _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************

You are... a content generator with expertise in the marketing space, an innovator with a strategic approach, and a consultant who aims for producing measurable results. As a Marketing Specialist, you are a key member of the Marketing Team who supports all Marketing activities in collaboration with stakeholders. This position is located at our US Headquarters in Ashland, VA. The base salary range for this position is $23-$26 per hour. We offer full benefits, a profit-sharing contribution to your 401k and a $10,000 anniversary bonus every five years. We are ... focused on selling and supporting Anton Paar's range of high-precision measuring instruments for physical, chemical, mechanical, and structural property analysis. A highly diverse, dynamic, and financially sound company, we have grown every year since our start in 1986. Our exceptionally high investment in R&D fuels industry-leading solutions throughout a vast range of the industrial and academic landscape, impacting nearly every product you use in daily life. Anton Paar USA is a for-profit sales and service organization in the Anton Paar Group, privately owned by the charitable Santner foundation with it's headquarters in Graz, Austria. Job Description Responsibilities * Develop and implement customer events, training courses, and marketing exhibitions. * Plan, execute, and measure the impact of presentations and events. * Ensure events and content are representative of the Anton Paar brand. * Analyze performance data to optimize marketing strategies. Qualifications Qualifications * Superior problem-solving and communication skills * 2 years of marketing, design, and advertising experience * Strong planning skills * Knowledge of scientific methods and related applications a plus Additional Information Life at Anton Paar is more than just work, with an employee-led In Motion Program organizing active social events during and outside working hours. We also offer unique and rewarding positions with competitive salaries, an award-winning benefits package, and opportunities for professional growth. We provide a drug free workplace and require pre-employment drug tests. Anton Paar USA, Inc. considers all qualified candidates for this position. This position is not eligible for current or future work authorization or visa sponsorship. We do not accept applications via personnel service providers or recruitment agencies and ask all interested applicants to submit their documents directly via our career site. #LI-GG1

**10+ Years of Experience Required** Primary Skills: 1. Ability to build and execute customer experience roadmaps - synthesizing content strategy and channel strategy and activating flawlessly 2. Ability to lead marketing intent and unify multiple stakeholders and disciplines to ensure lockstep alignment - from legal and compliance to post-launch analytics 3. Ability to stand up repeatable scalable marketing infrastructure that can be flexed / attenuated based on prioritized business outcomes and marketing behaviors Mandatory Requirements: 1. 4-year college degree, preferably in marketing 2. Prior experience crafting creative briefs and building marketing requirements - then serving as CEO of the customer experience from planning through post-launch analytics 3. Proven experience managing digital experiences (web pages, landing pages, e-mail, SMS) 4. Prior experience supporting rewards / loyalty platforms Primary Responsibilities: Marketing product owner fluent in delivery of digital ecosystems including but not limited to web, email, SMS Supporting multiple brands in varying stages of maturity Supporting multiple brands with distinct marketing objectives and distinct consumer jobs to be done Ability to flex from strategic, evidence-based creation of marketing intent to detailed execution Natural collaborator with proven superpower to bring together subject matter experts across highly matrixed organization Employee Benefits: At LanceSoft, full time regular employees who work a minimum of 30 hours a week or more are entitled to the following benefits: Four options of medical Insurance Dental and Vision Insurance 401k Contributions Critical Illness Insurance Voluntary Permanent Life Insurance Accident Insurance Other Employee Perks About LanceSoft LanceSoft is rated as one of the largest staffing firms in the US by SIA. Our mission is to establish global cross-culture human connections that further the careers of our employees and strengthen the businesses of our clients. We are driven to use the power of our global network to connect businesses with the right people, and people with the right businesses without bias. We provide Global Workforce Solutions with a human touch.

The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth's efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia's competitive advantages, including digital branding, trade show engagement, and site consultant outreach. This role will interact professionally, collaboratively, and strategically with all divisions of VEDP as well as local, regional, and state partners, and site selection consultants, often engaging and leveraging resources where viable to accomplish the division's objectives and providing relevant support to achieve VEDP's goals and mission. Critical to the outreach component of this role is the ongoing cultivation of VEDP's relationships with site selection consultants, who represent companies in their search for best business destination to relocate or expand their business operations across the United States. The Vice President, Marketing & Communications is a member of VEDP's Business Development Core Group, ultimately reporting to the Sr. Vice President, Marketing, Communications & Research and Chief of Staff. Core Responsibilities Leadership Develop Marketing & Communication's strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients. Provide appropriate staff oversight and performance management. Foster independence and appropriate risk taking as well as team interdependence and support. Provide ongoing performance feedback that is both positive and constructive. Address performance deficiencies specifically, constructively, and timely, i.e., evaluate performance accurately and continually. Execute effective budgets and assignments of tasks to maximize resource allocation. Create employee engagement by communicating as a leader and a team player. Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them. Ensure adequate professional development opportunities are provided for team members. Promote and encourage teamwork and collaboration across units at VEDP. Continually identify potential growth opportunities within the division and/or VEDP for staff in order to cultivate long-term success and support employee retention. Branding & Advertising Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best place to live, invest, and grow. Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes. Lead and collaborate on Virginia's value proposition, developing primary messaging focused on the Commonwealth's differentiated value. Oversee integration of the messaging into (1) marketing materials, such as brochures, campaigns, print publications, and websites, and (2) enhancements to the Commonwealth's brand as a premier location for business. Direct successful web and mobile marketing strategies that promote Virginia's business location advantages and increase top of mind awareness that Virginia is the premier business location. Oversee a marketing collateral program to support and enhance VEDP's brand position and outreach marketing programs. Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge base for economic development content and services, targeting individuals seeking information regarding Virginia's economic development programs, target industries, assets, and/or VEDP. Oversee the content development, publication, positioning, and distribution of VEDP's Virginia Economic Review quarterly magazine. Oversee the content development and distribution of large, annual projects, such as VEDP's Annual Report. Oversee the third-party agency relationship and budget management. In collaboration with VEDP's Sr. Vice President for Talent and Workforce Strategy, support development and execution of a talent attraction strategy for Virginia, including, but not limited to research, partner engagement, and cross-organizational collaboration. Site Consultant Cultivation, Outreach Marketing, Ecosystem Awareness, and Lead Generation Lead Virginia's site consultant cultivation strategy and execution. Responsible for proactive consultant outreach in partnership with VEDP's leadership team and related divisions. Partner with VEDP colleagues to (1) identify, target, and engage customer segments and (2) incorporate primary messaging into pitches and presentations. Collaborate with VEDP colleagues (e.g., all Lead Generation Divisions, Research, Economic Competitiveness) to develop and support lead generation initiatives by: Coordinating with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts. Mining and analyzing data in Salesforce CRM to track and improve client engagement across all client-facing divisions. Developing and implementing targeted media campaigns. Planning and overseeing high-quality events that enhance our customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours. Strategically coordinate and leverage the resources of Team Virginia, including overall programming, high-impact events, and content development. Coordinate with state agency partners to leverage resources, build awareness of the sectoral ecosystems, and retain and attract talent to the Commonwealth. Communications Management and Media Relations Direct VEDP's earned media communications program and partner with other state agency resources to implement a strategic media relations program that ensures maximum exposure of favorable Virginia economic development, community development, and quality of life articles in major business publications, economic development trade magazines, and vertical industry publications. Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events. Support the Governor's Call and Mission programs with key messaging and event planning as needed. Support the Communications team with two industry-focused media tours per fiscal year. Develop and implement an internal communications strategy to improve information sharing across all VEDP divisions. Experience Required At least 15 years of relevant experience, in positions of progressive responsibility including, but not limited to, marketing and communications leadership experience at the managing director, assistant VP, and/or VP level. Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills. Excellent strategic analysis and problem-solving skills. Excellent communication (verbal and written) and interpersonal skills. Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams. Excellent computer proficiency, particularly with presentation (PowerPoint) and spreadsheet (Excel) development. Division/department management, resource allocation, and project delegation. Support of organization-wide efforts. Ability to multitask. Ability to work, lead, and generate results and outcomes in time sensitive situations. Preferred Experience Participation and experience with economic development, government agencies, and/or industry organizations. Personal Attributes Innovative and strategic thinker who can synthesize large amounts of information quickly. Exceptional attention to detail. Excels under pressure, in a fast-paced, high-profile work environment. Passion for public-sector impact. Enjoys meeting needs of internal and external customers. Ability to balance progress on medium- and long-term projects with short-term deliverables. Patience and collaborative instincts with stakeholders. Relationship builder, motivator, and team player. Positive attitude and energetic. Sound judgment. Inquisitive. Within 9-12 months, success looks like . . . The Vice President has developed a full understanding of VEDP and is comfortable presenting to internal staff, VEDP's Board of Directors, and external stakeholders on VEDP activities and initiatives. The Vice President has developed trusting and collaborative relationships with VEDP colleagues and has partnered with colleagues to refine Virginia's positioning and implement primary messaging that motivates target customers to live, invest, and grow in the Commonwealth. The Vice President has developed strong, productive relationships with other state, regional, and local partners. The Vice President has engaged and led execution of the FY26 VEDP Marketing and Communications strategy and will lead development of the FY27 VEDP Marketing and Communications strategy. VEDP's Marketing and Communications team is operating efficiently and effectively, with staff productively executing their various assigned responsibilities and partners providing consistently positive feedback. The Vice President has made distinctive contributions through effective management of multiple complex workstreams to evaluate and improve the perception of Virginia and its regions for business investment. The Vice President and team are regarded as highly supportive and collaborative based on interactions with internal and external partners (e.g., sharing goals and potential synergies, aligning strategies and programs, communicating frequently and openly.) Economic ecosystems continue to attract increased national attention from investors, stakeholders, and earned media. Education Bachelor's degree in related field (e.g., business, economics, marketing, communications) is required. Graduate degree preferred. Compensation Salary will be competitive and commensurate with experience and qualifications. References and Background Information It is VEDP's policy to complete an extensive background and reference check of candidates. Once strong mutual interest has been established, candidates are asked to provide a list of references that should include, but not be limited to, a supervisor, peer, a development client and a subordinate, as applicable. Candidates will be asked to sign an authorization to release information for the purpose of background investigation, which may include verification of education, credit check, criminal, and driving records. Should an offer be extended prior to the completion of these checks, the offer will be contingent on the successful completion of the reference and background checks. Application Process Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website ***************************** Applicants must submit a resume and cover letter. A valid Virginia driver's license and ability to obtain a passport is required. Application deadline: Open Until Filled. VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi lities. It is VEDP's intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at ************** or *************** . TDD **************.