Personal Lines Marketing Manager
Marketing manager job in Rochester, NY
Job Description
Independent Retail Insurance Agency with multiple locations in New York is seeking a dynamic and experienced Personal Lines Marketing Manager. The successful candidate will be responsible for marketing new & renewal personal insurance accounts, providing exceptional service and ensuring their insurance needs are met with tailored solutions.
Responsibilities:
Serve as the primary point of contact for marketing new & renewal personal insurance clients
Analyze client insurance programs and recommend appropriate coverage enhancements or adjustments
Identify new market opportunities and develop strategies to expand our customer base
Build and maintain strong relationships, ensuring their needs are met
Prepare and present insurance proposals and renewals for clients
Stay updated on industry trends, regulatory changes, and development of new insurance products to identify potential business opportunities
Qualifications & Experience:
Current property and casualty license
5+ years of experience preferred in personal insurance
Experience with standard market and high net worth personal lines home, auto, umbrella coverages
Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients and colleagues
Detail-oriented with strong analytical and problem-solving abilities
Organizational skills with the ability to prioritize tasks effectively
Experience with multiple insurance carriers preferred
Role is hybrid/remote
Marketing Automation Manager
Marketing manager job in Rochester, NY
Marketing Automation Manager needs 8-10 years experience working with teams to develop best-in-class marketing automation initiatives (i.e., executing education, awareness-building and nurturing activities via email, landing pages, and multi-touch campaign/journeys.).
Marketing Automation Manager requires:
Minimum 8 years experience with HTML, CSS and Javascript.
Minimum of 5 years of leading software development projects
Preferred: Pardot certification, Agile/Scrum certification.
Proven success leading implementations, serving in a digital product owner role.
Must have strong expertise in marketing automation tools, Pardot; strong experience building and deploying emails, using HTML and CSS to manage templates and components appropriately.
Strong understanding and knowledge of digital marketing industry standards and best practices, including data privacy and compliance.
Demonstrated success working in a matrixed environment and ability to collaborate cross-functionally.
Proven track record managing multiple initiatives and teams simultaneously.
Communication and organization skills to manage diverse stakeholders and partners.
Strong interpersonal relationship skills to build relationships across functional departments.
Project management skills to effectively manage initiatives on-time and within budget, proactively raising issues and recommending solutions.
Strong troubleshooting, testing and analytic abilities; strong expertise with analytic tools.
Attention to detail and outstanding organizational skills.
Ability to communicate effectively at different levels of the organization.
Ability to multitask effectively.
Bachelor's degree is required: in technology, computer science, marketing, or related subject areas.
Knowledge with CRM software and integration
Marketing Automation Manager duties:
Pardot Product Owner and Subject Matter Expert - Responsible for development of the strategic roadmap of Pardot tool enhancements and adoption/utilization of system capabilities.
System Governance, Process Management, Training and Administrative Support. Lead the development of the marketing automation tool governance, processes and infrastructure guidelines ensuring the proper training and utilization of licensed users across the organization.
Drive and manage the full lifecycle of system improvements including but not limited to: discovery, scope, implementation, execution, requirement documentation, rollout planning, QA testing, production deployment, user training and post launch evaluation and adaption.
Monitoring and Analytics strategize and define email marketing KPIs, create reporting templates and analyze system data to provide actionable insights to support the ongoing improvement of campaign performance
Responsible for Corporate Marketing Communication's global email marketing program including: campaign automation program creation, email/landing page development, list segmentation, testing, deployment and monitoring.
Proactively research and implement best practices, strategies and industry standards to ensure continual improvement of the system infrasturcture and email marketing campaigns.
Partner with key stakeholders to maintain marketing automation integration with CRM and assist in the integration of additional platforms with the marketing automation tool such as, lead lifecyle, lead scoring, lead nurturing, segmentation and data cleansing.
Marketing Manager
Marketing manager job in Rochester, NY
A Marketer works with other members of a sales or marketing team to plan, execute and monitor a successful marketing campaign. Their duties and responsibilities often include:
Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
Creating editorial and content creation calendars for various media platforms and outlets
Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
Producing a brand style guide that best captures the company or client's voice and mission
Helping team leads set, allocate and monitor the budget of each project
Meeting with clients to discuss brand guidelines, goals, budget and timelines
Conducting market research to determine a target audience's needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
Researching previous successful campaigns to understand what worked, what didn't and what can be improved
Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
Marketing Director
Marketing manager job in Victor, NY
LSI SOLUTIONS founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres.
We have a fantastic opening for a Marketing Director looking for som eone with a minim um of a B achelor's degree and 10+ years of progressive marketing experience in the medical device, biotech, or healthcare industry!
We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS an ISO 13485 certified company, you will become part of as energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient.
POSITION TITLE: Marketing Director
SHIFT HOURS: 8:00am to 5:00pm (days)
LOCATION: Onsite at LSI Solutions in Victor, NY
SALARY PAY RANGE: $150,000/yr to $220,000/yr
JOB SUMMARY: The Marketing Director provides strategic leadership for all marketing activities to drive brand awareness, product adoption, and revenue growth within the medical device sector. This role develops and executes marketing strategies aligned with corporate objectives, ensures compliance with regulatory requirements, and leads cross-functional collaboration with sales, product management, and regulatory teams.
ESSENTIAL FUNCTIONS
Strategic Planning: Develop and implement comprehensive marketing strategies to support product launches, market penetration, and portfolio growth in alignment with business objectives.
Brand & Positioning: Define brand identity, messaging, and value propositions to differentiate products in a competitive, regulated marketplace.
Market Analysis: Conduct and oversee market research, competitive analysis, and customer insights to identify trends, opportunities, and unmet needs.
Campaign Development: Direct the creation of multi-channel campaigns (digital, print, conferences, KOL engagement) tailored to healthcare providers, distributors, and regulatory audiences. Participate in trade shows, analyze attendance and identify leads.
Compliance Oversight: Ensure all marketing materials and communications comply with FDA, ISO 13485, EU MDR, and other applicable regulatory standards.
Team Leadership: Build, mentor, and manage a high-performing marketing team while fostering cross-department collaboration.
Sales Enablement: Develop tools, training, and resources to support the sales team in achieving revenue targets.
Budget & Metrics: Manage marketing budgets, track ROI, and present performance dashboards to senior leadership.
ADDITIONAL RESPONSIBILITIES :
Represent the company at medical conferences, industry trade shows, and professional associations.
Support corporate communications, including press releases, investor relations, and internal updates.
Oversee digital marketing presence, including website, social media, and CRM-driven outreach.
Build and maintain strong relationships with Key Opinion Leaders (KOLs), industry partners, and clinical stakeholders.
EDUCATION & EXPERIENCE:
Bachelor's degree required; Marketing, Business Administration, or Life Sciences preferred.
MBA or advanced degree in related field desired.
10+ years of progressive marketing experience, including at least 5 years in a leadership role within the medical device, biotech, or healthcare industry.
Demonstrated success in product launches, market expansion, and portfolio marketing.
Experience managing teams, budgets, and complex cross-functional initiatives.
KNOWLEDGE, SKILLS & ABILITIES:
Strong knowledge of medical device industry, clinical workflows, and healthcare economics.
Expertise in regulatory-compliant marketing (FDA, ISO 13485, MDR).
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
Proficiency with marketing analytics platforms, CRM, and digital marketing tools.
Strategic thinker with proven ability to convert market insights into actionable strategies.
Leadership and people management skills, fostering accountability and collaboration.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to walk, sometimes for extended distances.
Frequently required to sit, stand, and talk or hear, sometimes for extended periods.
Required to occasionally bend and lift and/or move up 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Standing for extended periods (3+ hours) in labs, in cases, and at conferences.
Travel required.
LSI SOLUTIONS BENEFITS INCLUDE:
Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts
15 Paid Holidays, PTO, Sick Time
Medical, Dental, Vision effective first day of employment
LSI SOLUTIONS is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic.
Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.
Auto-ApplyVP of Marketing
Marketing manager job in Henrietta, NY
Ransomware and Phishing attacks are the largest threats facing every organization today. Token has invented Next-Generation MFA that stops these attacks, and it is changing the way our customers secure their organizations. The Token Ring provides wearable, biometric, multifactor authentication. We deliver the next generation of access security that is invulnerable to social engineering, malware, and removes the shortcomings of legacy MFA for organizations where breaches, data loss, and ransomware must be prevented.
What We Offer:
A collaborative, remote-first environment, with a competitive salary and stock option grants for all employees. We offer medical, dental, and vision insurance, PTO, wellness time, and unlimited sick time.
Position Summary:
The Vice President of Marketing will serve as a key member of the Token Executive Leadership Team and will build, lead, and execute the company's end-to-end marketing strategy. This role is both highly strategic and deeply hands-on, suited for a professional who excels in dynamic, early-stage environments and is motivated by direct ownership of execution.
The VP of Marketing will define and communicate Token's brand, messaging, and category narrative; develop and launch integrated demand generation programs; partner closely with Sales to drive qualified pipeline; and position Token as the category-defining leader in passwordless, phishing-proof identity. This individual will operate with creativity, speed, and analytical rigor.
This role requires broad full-stack marketing expertise across brand, product marketing, demand generation, digital, ABM, events, content, and analytics, with a strong understanding of B2B SaaS and (ideally) cybersecurity. The successful candidate will thrive in a fast-moving, resource-efficient environment and will be energized by building a marketing engine from the ground up.
Responsibilities:
This list is not exhaustive
Strategy and Planning
* Develop, own, and communicate the complete go-to-market strategy for Token's SaaS authentication platform.
* Create and maintain a compelling brand narrative centered on passwordless and phishing-resistant identity.
* Build integrated product marketing functions including positioning, messaging, competitive analysis, and launch planning.
* Partner with Sales, Product, and Executive Leadership to align ICP, messaging, value propositions, and pipeline goals.
* Conduct market and competitive research to inform strategy, identify trends, and strengthen Token's category leadership.
* Translate complex technical concepts into clear, differentiated marketing materials that resonate with both technical and non-technical stakeholders.
* Use data-driven decision-making to shape strategy, evaluate performance, and prioritize initiatives.
* Leverage AI-driven insights to optimize campaigns, refine messaging, and accelerate learning cycles where applicable.
Demand Generation & Digital Marketing
* Develop and execute targeted campaigns for CIOs, CISOs, and identity/security decision makers.
* Build, manage, and optimize paid media programs across LinkedIn and other B2B digital channels.
* Increase qualified pipeline through hands-on digital initiatives, events, webinars, ABM, and content-driven programs.
* Manage SEO, SEM, analytics, and marketing automation workflows; Marketo and Salesforce expertise strongly preferred.
* Monitor performance metrics and deliver regular insights on attribution, pipeline, and campaign effectiveness.
Content, Communications & Thought Leadership
* Produce high-quality content including thought-leadership pieces, social media, newsletters, sales enablement, and category education assets.
* Represent Token publicly as a marketing and brand evangelist at events, webinars, analyst briefings, and other external engagements.
* Collaborate with executives and subject-matter experts to amplify Token's voice in cybersecurity and identity-focused communities.
Execution & Leadership
* Operate with a "builder" mindset and a hands-on approach across all marketing functions.
* Lead cross-functional collaboration to ensure cohesive execution across marketing, sales, product, and external partners.
* Manage contractors, agencies, designers, and freelancers as needed.
* Represent marketing at the executive level and report directly to the CEO.
* Uphold high standards of integrity, accountability, and transparency in planning and execution.
Core Competencies:
* Strategic Thinking: Shapes a clear marketing vision and drives scalable, measurable growth.
* Execution Excellence: Delivers high-impact work quickly and independently in a fast-paced environment.
* Analytical Rigor: Uses data to inform decisions, evaluate performance, and optimize outcomes.
* Storytelling & Communication: Crafts compelling narratives, simplifies complexity, and communicates confidently to diverse audiences.
* Cross-Functional Collaboration: Builds strong partnerships across organizational lines to drive alignment and achieve results.
* Leadership Courage & Accountability: Makes sound decisions, addresses challenges proactively, and owns outcomes.
* Adaptability: Thrives in an early-stage environment with evolving priorities, limited structure, and rapid iteration.
Educational Requirements:
* Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent work experience.
* Advanced degree welcome but not required.
Other Experience, Requirements & Qualifications:
* 5-15 years of progressive experience in B2B SaaS marketing with demonstrated success driving growth and pipeline.
* Full-stack marketing experience including brand, demand generation, product marketing, ABM, digital, events, and content.
* Experience marketing to mid-market and enterprise buyers.
* Strong understanding of (or strong interest in) cybersecurity and identity markets.
* Hands-on experience with LinkedIn paid media, Google Ads, SEO/SEM, analytics platforms, and automation tools.
* Experience with Salesforce and Marketo strongly preferred.
* Proven ability to operate effectively in an early-stage, high-growth environment.
* Excellent written and verbal communication skills.
* Ability to develop compelling narratives and category-defining messaging.
* This role may require occasional travel for events, conferences, or customer engagements.
* All responsibilities may shift as business needs evolve; flexibility is essential.
Salary for this role is between $150,000-$225,000, depending on your unique mix of education and experience.
Associate Marketing Manager
Marketing manager job in Rochester, NY
Food Holdings, LLC:
Brothers International brings the world's best fruit to its customers. Our Ingredients divisions supply every major food and beverage manufacturer in North America with the fruits from the best growing regions of the world. Our CPG division sells market-leading branded and private label freeze-dried fruits to retailers nationwide.
We are seeking a full-time Associate Marketing Managerto join our talented team in our Rochester, NY headquarters!
Position Summary:
As the Associate Marketing Manager for Brothers International, you will use a data-driven approach to drive growth for our Ingredients business working in partnership with the Marketing Director. This role combines critical thinking with hands-on execution and involves leadership and collaboration within the Marketing department and across Sales, R&D and Operations cross-functional teams. This role may also provide support to key CPG initiatives as needed.
Essential Functions:
Brand Management
Assist in the development of long-term brand strategies including BIFH Ingredients Divisions branding and the migration of Dennick and Hosh sub brands
Support positioning and marketing executions that differentiate the brand
Understand key channels and customers
Develop and execute marketing strategies that increase brand awareness and lead generation
Brand steward assist in development of brand standards, ensure brand consistency and alignment with company messaging
Manage BIFH website refresh, ongoing enhancements and Google Analytics reporting
Copywriting
Contribute to annual budget planning and ongoing financial management
Campaign Development
Plan and execute print and digital advertising campaigns including paid search managing timelines, budgets and performance tracking
Develop and implement a LinkedIn content strategy including content creation and implementation that increases brand reach and engagement
Lead development of a new Ingredients creative brand platform
Develop a plan to drive lead generation using existing tools/platforms and recommend new tools/platforms as needed
Trade Shows + Events
Lead annual planning and execution of Ingredients shows and business meetings
Develop branded materials as needed
Organize and coordinate requirements pre-show and on-site
Develop strategies for sampling ingredients at Tradeshows
Customer-Centric Marketing
Partner with sales teams to deliver impactful presentations
Develop sales enablement tools (brochures, sell sheets etc)
Support customer specific tradeshows
Data Driven Performance
Establish KPIs for success, analyze performance and make ongoing recommendations for optimization
Benchmark against key competitors
Assess and make recommendations for annual marketing plan budget based on ROI
Minimum Qualifications:
Bachelors degree in marketing, communications, or related field.
Minimum of 3 years experience in Marketing Management with responsibility in general marketing, communication or graphic design.
People management experience a plus.
Experience in developing and implementing marketing plans that drive measurable results.
Knowledge, Skills & Abilities:
Working understanding of food ingredients and CPG product marketing.
In-touch with food ingredient trends, b2b insights, consumer preferences and market dynamics.
Ability to create and implement comprehensive marketing strategies to align with business objectives.
Knowledge of product lifecycle, positioning and pricing strategies to optimize sales.
Ability to analyze data, market research and metrics to measure marketing performance and support data-driven decisions.
Ability to think creatively and generate innovative marketing ideas.
Desire to collaborate cross-functionally to support business goals.
Excellent communication and interpersonal skills.
Ability to manage multiple projects with conflicting priorities.
Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.
Events Marketing Manager
Marketing manager job in Rochester, NY
We are hiring for a specialized Events Marketing Manager! In this full-time opportunity, you will be acting as a project manager for marketing events, monitoring plans, actions, budgets, and results. Candidates must have a Bachelor's Degree and 5 years of experience in event and project management. Qualified candidates must be a creative- thinker, organized, and have a strong attention to detail. Does this describe you? Apply today!
Position Details:
Full time, contract
M-F schedule; 8am-5pm (Flexibility for evening and weekend work required to follow event schedules)
Acts as project manager/lead for marketing events to ensure marketing plans and actions are being implemented.
Ensures effective management of assigned expense budgets to optimize results of plans and strategies that are implemented.
Monitors the success, impact, and contribution of all event participation.
Researches, qualifies, and analyzes information from various sources to make informed business decisions and actions.
Works with appropriate partners to develop and implement marketing strategies relative to purposes and goals.
Identifies and coordinates creative requirements, including graphic themes, messaging, design, and floor plan layouts.
Manages all aspects of the pre-planning process for corporate and marketing-driven events, including submission of exhibitor/sponsor contracts, payments, booth space selection, booth staff registration, and logistics.
Conducts event postmortems to identify strengths and areas for improvement.
Helps plan and execute engagement strategies to optimize event results.
Partner Marketing Strategist
Marketing manager job in Rochester, NY
Salary Description
$89,000 to $103,000 a year
Digital Marketing Strategist
Marketing manager job in Rochester, NY
The Sales Acceleration Digital Strategist supports the development and execution of digital campaigns and sales plays while serving as a key member of Sales Play Center of Excellence. This role collaborates closely with cross-functional teams across marketing and sales operations at Paychex. Primary focus entails developing a comprehensive audience targeting strategy, guiding asset and collateral development, creating multi-channel inbound strategies, reporting key insights, and monitoring campaign performance.
Responsibilities
Develops inbound (digital, ABM) tactics along customer journey across multiple channels.
Analyzes marketing campaign performance and execution while overseeing optimizations and data leveraging to drive decision-making.
Directs agency efforts in campaign strategy, set-up, performance, and optimization.
Develops comprehensive reporting and insights from inbound campaign performance.
Works with cross-functional teams to guide effective messaging, assets, and collateral needed to support campaigns.
Manages consumer insights generation through test and learn, optimizations, and stakeholder input.
Builds strong relationships with internal stakeholders, subject matter experts, and external partners.
Continuously seek out opportunities to improve Sales Play marketing processes and drive efficiency.
Performs other duties as assigned by Sales Acceleration Marketing leadership team.
Dealer Marketing Consultant - Upstate NY
Marketing manager job in Rochester, NY
Our team is engaged, driven and excited about the work we do. We're bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?
About The Role
As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.
The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.
About You
Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.
Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:
Dealership Websites
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media and Reputation Management
CRM / DMS Systems
Google Adwords / Analytics
Automotive experience
This position requires extensive travel in Rochester, Albany, Syracuse and locations in between.
At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skillset, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at *********************************************
This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.
Why Should You Apply?
Full time position with a growing company
Excellent health insurance plans!
Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
Voted Best Midsize Company to work for in Detroit by Detroit Free Press
Auto-ApplyMarketing Account Manager
Marketing manager job in Rochester, NY
At Howell Studios, our people are our most valuable asset, and we see our team as family. We foster a culture that values integrity, respect, and personal growth. As a mid -size creative marketing company, we are looking for a talented Marketing Manager to join our team. We need someone to take full control of the planning, development, and execution aspects of our marketing campaigns. Creativity is essential to our company, and we require our team members to work both strategically and creatively. If you have experience executing and managing successful marketing campaigns, we'd love to hear from you.
Responsibilities
Plan, develop, and execute marketing campaigns across various channels, including digital, print, and social media for our clients.
Collaborate with cross -functional teams, such as account management and creative, to ensure marketing initiatives are well -coordinated and aligned with overall client goals.
Monitor and analyze campaign performance, adjusting strategies as needed to optimize results and meet KPIs.
Manage the marketing budget to maximize ROI and achieve revenue goals.
Stay current with industry trends, emerging technologies, and best practices in marketing.
Develop and maintain strong relationships with external partners, vendors, and other agencies.
Perform both on -page and off -page SEO to enhance online visibility and search rankings.
Execute and manage paid social ads for platforms such as LinkedIn and Meta.
Join our team and contribute to our mission of delivering exceptional marketing solutions. Apply today and help us take our campaigns to the next level!
Requirements
Requirements
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in marketing, ideally in a similar industry.
Strong understanding of various marketing channels and strategies, with a focus on digital marketing.
Excellent project management, communication, and decision -making skills.
Ability to think creatively and strategically, with a results -driven mindset.
Proficiency in marketing analytics tools and performance metrics.
Experience with SEO and managing paid social ads on LinkedIn and Meta.
Benefits
Why Join Us:
Shape the Future of Digital Marketing: Work with a team dedicated to innovation and creativity.
Make a Real Impact: Help businesses achieve their goals with tailored marketing solutions.
Collaborative Environment: Join a diverse and enthusiastic team passionate about marketing.
Perks and Benefits:
Competitive Pay
Growth Opportunties
Travel Opportunities
Holiday Pay
Performance -based bonuses.
Health, Maternity and Paternity Leave.
Paid Time Off (PTO) & More.
Director of Marketing and Communications
Marketing manager job in Webster, NY
Job Description
The Director of Marketing and Communications is responsible for the development and execution of marketing strategies for CDS Life Transitions and all affiliates. The Director will manage the staff and day-to-day activities that promote, enhance, and protect the organization's brand reputation. The Director is responsible for the development, integration, and implementation of a broad range of marketing and communications initiatives relative to the strategic direction and positioning of the organization. The Director is an ambassador for the organization and will build relationships with the media and key community partners with the goal of positioning CDS Life Transitions and its affiliates with relevant constituents and to drive broader awareness and support for the organization.
Essential Job Functions:
Develop and implement integrated strategic marketing communication, outreach, and public relations plan to advance CDS Life Transitions and affiliates' brand identity; broaden awareness of its programs and priorities; increase the visibility of its programs across key stakeholder audiences.
Ensure alignment of all marketing and communications goals with the strategic needs of the organization to drive future growth and expand brand recognition.
Work collaboratively to organize logistics and support public relations and marketing needs for special events and tours including event communications, promotions, materials, preparation, and day-of support.
Oversee development and distribution of all internal and external communications including marketing collateral materials, electronic communications, social media channels, and presentations.
Work with the leadership team to recognize internal and external communication opportunities and solutions, as well as define and execute appropriate strategies to support them.
Monitor and supervise updating of agency/affiliate websites
Supervise creation of social media posts, providing ongoing monitoring and timely responses
Coordinate video & photographic production for events and messaging
Supervise Internal and external print media (newsletters/advertising)
Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports. Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
Develop and update public relations materials as needed (one-sheets, media kits, press releases, signage, event coordination (invitations, tracking of attendees)
Serve as agency spokesperson for media requests, interviews, statements, and agency events.
Supervise post-event communications (press releases)
Maintain high internal and external customer satisfaction levels
Schedule touchpoint meetings and provide ongoing progress with CDSLT departments supported by the Marketing Department
Travel to CDS facilities across upstate New York to capture stories and coordinate agency events
Perform other duties relevant to the position as assigned by supervisor
Knowledge, Skills, and Abilities:
Must be a critical thinker with strong problem-solving skills.
Must be organized and deadline driven.
Excellent planning and organizational skills. Ability to multi-task and establish priorities.
Self-starter skilled in working both alone and in a team environment
Demonstrate sense of ownership and pride in your performance and its impact on the Agency's success.
Outstanding communication, presentation and leadership skills.
Knowledge of multi-media platforms and digital technology.
Must bring network of media contacts and potential donors.
Knowledgeable of market research and analysis.
Education and Experience:
Bachelor's degree in marketing, communications, business, or related field required
Minimum five years of progressive experience in the marketing and communication fields required
Minimum two years supervisory experience required
Experience in managing media requests, including on-camera interviews
Competency in Adobe Creative Suite, Microsoft Office applications, and Mac OS preferred
Experience in copywriting, editing, and content generation
CDS Life Transitions is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to gender, race, color, religion, national origin, ancestry, age, marital status, sexual orientation, pregnancy, disability, citizenship, military or veteran status, gender expression and/or identity, or any other status or characteristic protected by federal, state, or local law.
Marketing Coordinator
Marketing manager job in Rochester, NY
Job Description
This role is the liaison between the practice and our target referring dental practices, schools, and other community organizations as well as the manager of our practice level social media channels. This person will possess several key qualities including having strong customer service skills, being congenial, compassionate, creative, proactive, analytical, supportive, organized, self-managed and sales-minded. This person will be an out-of-the-box thinker always looking for new ways to both make the biggest impact within our community and bring in new patients. This person will represent the practice in a positive light, embodying everything that we stand for.
Essential Job Responsibilities:
Prepare reports relating to KPIs for the organization and be prepared to present findings.
Identify referring dentists in each market. Per guidelines, designate these practices to Referral Tiers.
Create marketing outreach plan for referring dentists, schools and community organizations.
Schedule, coordinate and execute Dr. to Dr. Lunches and Lunch & Learns.
Create a delivery calendar for referring dentists, schools, and community organizations and meet assigned deadlines.
Make it a goal to visit with the doctor on every visit.
Make contact (via in-person delivery or mailed package) with target schools (based on information provided by Constant Analytics) at least once every quarter.
Attend key membership meetings with community organizations as strategically appropriate. Strategically promote our brand to these organizations for partnership opportunities (ex: social media giveaways).
Create travel schedules/routes that are the most efficient use of the business' time.
Create, procure, assemble and deliver thoughtful, personal, and experiential gifts for our partners.
Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries.
Collaborate with Doctors, practice leadership, and Orthodontic Partners' marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement.
Prepare presentations for community partners to showcase our practice, orthodontic treatments, different ways we can collaborate, etc.
Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns.
Send email and text blasts to patients for announcements and one-off promotions prn, using the practice's CRM tool.
Schedule social media posts (Facebook, Instagram, and other new channels as they arise) in advance, scheduling ~5 posts per week to each channel. Develop and execute content strategy unique to the style and audience of each channel.
Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels.
Assist with phone handling, scheduling, and general administrative tasks as needed by the organization.
Update Hubspot after each outreach interaction with partner contact information and follow-up items.
Attend regularly scheduled marketing meetings with a prepared agenda.
Knowledge, Skills and Abilities:
Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded
Exceptional customer service skills
Out-of-the-box thinker
Affinity of analyzing data
Detail-oriented
Exceptional communication skills, both verbal and written
Possess strong leadership qualities, highly organized, self-motivated and holds one's self accountable to high standards of excellence
Self-starter who proactively takes initiative
Education and Experience:
High School Diploma, GED or equivalent required
Proficient in Microsoft Office Suite
Marketing & sales experience is desirable, but not required if candidate is exceptional
CRM Marketing Coordinator
Marketing manager job in Fairport, NY
Full-time Description
At Spartronics, we design, engineer, and manufacture complex electronic and electromechanical products that power industries where precision and reliability matter most - including aerospace, defense, medical, and industrial markets. Our Fairport, NY Corporate headquarters is home to a collaborative and innovative team focused on driving excellence through technology, data, and customer connection. As part of our growing organization, you'll help support our mission to deliver world-class products and services while strengthening our relationships with customers and communities around the world.
Career Opportunity- CRM Marketing Coordinator
Reports to: Marketing Manager
Works on-site in Fairport, NY
Department: Marketing
Position Overview
The CRM Marketing Coordinator plays a key role in maintaining and optimizing Spartronics' Customer Relationship Management (CRM) system, Salesforce. This individual will collaborate with multiple departments to ensure data integrity, streamline business processes, and empower teams through effective system use, analytics, and training.
We're looking for a CRM Coordinator to help us enhance how we manage customer relationships and business insights. This position bridges technology and business-perfect for someone who loves using data-driven insights to improve efficiency and strengthen customer engagement.
Key Responsibilities:
Data Management
Maintain data accuracy and integrity within the CRM.
Conduct regular audits and lead data cleansing initiatives.
Implement data quality standards across teams.
System Administration
Manage user accounts, roles, and access permissions.
Configure and customize CRM features to enhance user experience.
Partner with IT to ensure optimal system performance.
Training and Support
Develop and deliver user training programs.
Provide ongoing troubleshooting and user assistance.
Create clear, user-friendly documentation.
Process Optimization
Identify opportunities to streamline workflows using CRM tools.
Implement automation and efficiency improvements.
Support adoption of best practices across departments.
Reporting and Analytics
Design and maintain dashboards and reports.
Analyze CRM data to identify trends and business opportunities.
Deliver actionable insights to sales, marketing, and leadership teams.
Cross-Functional Collaboration
Partner with sales, marketing, and customer service to align CRM processes with business objectives.
Support integration of CRM with other enterprise systems.
Requirements
Preferred Background
Bachelor's degree in Business Administration, Marketing, Communications, Information Systems, or a related field preferred.
1-3 years of experience in CRM administration, data management, or business operations (preferred but not required).
Preferred Certification- Salesforce Administrator. We will consider candidates without a certification but the hired person must become certified within the first 4 months of employment.
Familiarity with data visualization tools and workflow automation.
Strong understanding of CRM principles and best practices.
Experience with CRM platforms such as Salesforce, Microsoft Dynamics, or HubSpot.
Exceptional written and verbal communication skills
Strong analytical skills and the ability to translate data into insights.
Proficiency in managing multiple priorities in a dynamic environment.
A proactive, customer-focused mindset and attention to detail.
The Ideal Candidate is a detail-oriented, analytical problem solver with a passion for technology and collaboration. Have the ability to translate business needs into practical CRM solutions that drive results.
Recent graduates ready to build a career in business technology.
Professionals in customer service, marketing, or sales seeking a more data-driven role.
Individuals who love organizing systems, improving processes, and helping teams succeed.
Analytical thinkers who enjoy collaborating across departments.
Due to ITAR regulations all applicants must be a US Citizen, Permanent Resident, or Green Card Holder. We can not provide Visa sponsorships.
Our Company Benefits-
Health and Wellness:
Medical insurance plans - options include: 1 PPO plan and 2 High Deductible Health Plans (HDHP) with a Health Savings Account (HSA)
Dental insurance plans - options include: a Standard plan and a Buy-up plan which includes adult orthodontia
Vision Insurance
Flexible Savings Accounts (FSA) - options include: Medical, Dependent Care, and Limited Purpose (dental and vision only)
Employee Assistance Program
Wellness program
Time Off:
Paid time off (PTO)
Holiday Pay
Retirement Planning:
401(k) plan
Employer matching contributions (50% to every dollar up to 6%)
Financial Security:
Life and Accidental Death & Dismemberment Insurance (company paid) at 1-times your annual salary, with options to increase coverage amounts
Basic Short-Term and Long-Term Disability insurance (company paid), with the options to increase coverage amounts
Voluntary Accident, Critical Illness, Hospital Indemnity, and Legal Insurance plans at a group discount
Professional Development:
Tuition Reimbursement
Training and development programs
Opportunities to grow and excel in the Electronics Manufacturing industry at a company that values promotions and learning from within. Every day is different, challenging, and rewarding
Join Spartronics
If you're ready to combine your technical skills and business insight to make a tangible impact, we'd love to hear from you. Apply today and help shape the way Spartronics connects with its customers.
Salary Description $55-70k based on experience
Marketing Coordinator
Marketing manager job in Henrietta, NY
Melroc Group is a Rochester, New York-based family office where the entrepreneurial spirit continues to drive us to be better and achieve more. Our investment focus is on mid-market businesses and commercial real estate development. With a value-additive, owner's mentality approach, we work alongside management teams to accelerate growth through innovation, improved processes, and human capital development. Our culture is fast-paced, collaborative, and passionate about achieving successful outcomes.
Position Overview
The Marketing Coordinator position with Melroc Group will support a diverse portfolio of businesses, from established industry leaders to cutting-edge startups. This role will be a Brand Ambassador, managing our website and social media presence, amplifying our brand awareness, and helping us take the Melroc Group to new heights. It will also oversee the marketing efforts for one of our exciting equipment rental companies that is scaling fast, diving into strategic and creative marketing initiatives to support the sales efforts and the brand opening in new markets across the Northeast.
As the Marketing Coordinator for the Melroc Group, you will coordinate and execute the company's marketing activities across several markets. You will be responsible for assisting in the creation and execution of omnichannel marketing, advertising, and communications, including, but not limited to, the creation of printed collateral, copywriting, social media, event coordination, and creation of any other documents or activity related to Marketing and Brand Ambassadorship for Melroc member businesses.
Key Responsibilities
Brand Ambassadorship
Promote Melroc Group to networks through the company's website, social media, and events.
Embody the corporate identity of Melroc Group and promote its values, ethics, and opportunities in its member businesses.
You will use your ability to use promotional strategies that will strengthen the customer-product-service relationship.
Espouse the Melroc Group business methodology to support recruitment of aligned key players for member businesses.
Manage the brand image throughout the organization, set guidelines, and maintain them.
Digital Marketing and Communications
Post content, monitor activity, and increase followers on all social media platforms to promote products and the company to end users.
Prepare and write blog articles and case studies for print and online publication.
Assist in the creation of video content and distribution.
Ensure the marketing documents folder is current and has an accurate historical record of actioned activities for future reference.
Develop marketing collateral (
i.e.
, brochures, internal and external newsletters, and presentations), including briefing, copywriting, working with graphic designers, proofing, and obtaining approval.
General Organizational Duties
Attend all meetings relevant to marketing activity and keep meeting minutes.
Keep the marketing and project budgets accurate and up to date.
Respond promptly to colleagues, service providers, and portfolio companies regarding regular and ad-hoc inquiries.
Work as a team and not be afraid to ask questions or seek additional assistance when a question arises that you are unsure about.
Confidentiality is paramount. Any breach of trust will be regarded seriously and addressed appropriately by senior management. All employees of Melroc Group are required to sign a confidentiality agreement.
Skills & Requirements
Bachelor's degree in Marketing or a related field (desired but not essential).
Knowledge of marketing practices, including briefing, print production, copywriting, and driving leads.
Experience managing social media accounts and email marketing.
Proficiency in Microsoft Office applications.
An upbeat, positive attitude with a strong drive to learn.
Possess resilience, perseverance, and people skills to gather information, follow up and get sign-off.
Excellent written/verbal communication and presentation skills.
Strong attention to detail and high level of accuracy.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
Professional personal presentation and willingness to be a brand ambassador.
Honest, trustworthy, and able to strictly maintain sensitive, confidential information.
What We Offer
Medical, dental, and vision health plans with generous employer contributions.
Supplemented health savings account (HSA).
Vacation, PTO, and 10 paid holidays per year.
Opportunity for advancement based on performance, personal growth, and cultural fit.
Work with a team-oriented culture that supports continuing education and career growth.
Strong support for volunteer, community, and industry involvement.
Team Member
Marketing manager job in Rochester, NY
Job DescriptionDescription:
Earn up to $18/HR!
At Get Air, you will have the opportunity to work in a fast-paced environment that's all about fun. You will be part of a team that creates lasting memories for customers by ensuring they have the best day ever at our park.
With more than 60 locations throughout the United States, Canada, Belgium, and Japan, Get Air knows how to have fun. If you've never been to one of our parks before, just imagine a combination of wall-to-wall trampolines, ninja obstacle courses, foam pits, trampoline dodgeball, and more. Our vision is to lift and connect to our local communities by providing a safe, healthy and fun family experience.
Get Air employees can expect to promote safety and cleanliness in the park, to strive to meet sales goals, and to host parties on a day-to-day basis. We're looking for someone who can provide great customer service, is self-motivated and self-disciplined, and is excited to work with a great team.
Employees have many opportunities to earn tips, bonuses and commissions on top of their regular wages ($15.50/hour). We offer on-the-job training with many opportunities for growth within the park and the company. Plus, you can take part in the fun and jump for free anytime you're off the clock.
Come be part of the Get Air Family, apply today.
Requirements:
Oracle Purchasing / Manufacturing Functional / CRM/SOA Technical
Marketing manager job in Webster, NY
Job Title: Oracle Functional Consultant
Relevant Experience (Yrs) 8+ Functional with technical skills Oracle ERP Applications
Technical/Functional Skills : Oracle eBusiness Suite 11.5.10
• Order Management
• Oracle Purchasing
• Inventory, Costing
• Manufacturing, BOM, WIP
Total Experience Required 8+ Years
Roles & Responsibilities • Process flows in Oracle ERP Modules
• Order to Cash, Procure to Pay, Inventory, Accounting
• Manufacturing, BOM, WIP
• Analysis of the requirements and Create/Update requirement documentation
• Preparing the Solution Design documents
• Configure modules, setups, profile options
• BR 100, BR120,
• Create Test Case, Unit testing the functionality developed
• End to End Integration Testing and assist business users in UAT
• Support to Go-Live activities and Burn In support
• Technical skills is added advantage
Generic Managerial Skills - Good verbal and written communication skills
Education Bachelor's Degree equivalent and above
Work Location Webster, NY, 14580
Job Title Oracle Technical consultant/SOA developer
Relevant Experience (Yrs) 5+ technical skills Oracle ERP Applications/AIA/PIP/MDM
Technical/Functional kills Oracle E-Business Suite R12
Account Receivable and TCA. Also preferably Service Contracts, Install Base, Lease Contracts (OKL).
SOA/FMW
• Experience in AIA 11g (Web Services, BPEL, ESB, Mediators, and Composites).
• Experience in implementing AIA Customer MDM PIP 11g, preferably in integrating Oracle Customer Hub, Siebel CRM and Oracle E-Business Suite.
• Experience on Oracle SOA suite 11g Technologies (Web Services, BPEL, OSB, Mediators, and Composites)
Technical
Oracle APPS Technical, PL/SQL,SQL, UNIX,XML, XSLT, XSD, Jdeveloper
Roles & Responsibilities Oracle E-Business Suite R12
Account Receivable and TCA. Also preferably Service Contracts, Install Base, Lease Contracts (OKL).
SOA/FMW
• Experience in AIA 11g (Web Services, BPEL, ESB, Mediators, and Composites).
• Experience in implementing AIA Customer MDM PIP 11g, preferably in integrating Oracle Customer Hub, Siebel CRM and Oracle E-Business Suite.
• Experience on Oracle SOA suite 11g Technologies (Web Services, BPEL, OSB, Mediators, and Composites)
Technical
Oracle APPS Technical, PL/SQL,SQL, UNIX,XML, XSLT, XSD, Jdeveloper
Onsite Lead
Customer communication
Offshore co-ordination
Generic Managerial Skills - Good verbal and written communication skills
Education Bachelor's Degree equivalent and above
Work Location Webster, NY, 14580
Qualifications
#Oracle #Apps #Mfg #BOM #WIP #Functional #SOA #CRM #Technical
Additional Information
Saviance Technologies is an EEO employer, employing over 500 professionals across more than 5 offices and 3 global delivery centers in the U.S, UK and India. We offer a very attractive benefits package which includes Medical, dental and vision insurance and compares well with the best in the industry. We deliver a full portfolio of services that includes Application Development & Management, Mobile Testing Services, Enterprise Software Solutions, Engineering Services, Full Spectrum of Microsoft Technology Solutions, Business Intelligence & Data Warehousing, Global Infrastructure as well as Professional Services. Our mission is to ‘To provide world class Staff Augmentation Services to our clients to enable them to win and grow by using our talent and experience in technological services, intuitive strategies and focused execution'.
For immediate consideration please send a Microsoft word copy of your resume to [email protected]. Please include the job title, authorization to work, interview/project availability and contact information. Call us now - we guarantee an interview, provided you have the right set of skills and attitude.
Sanitation Team Member
Marketing manager job in Ontario, NY
Primary Responsibilities: * Attend all training requirements: Food Safety, Sanitation, Health & Safety and ensure that compliance is adhered to always - company policies, rules and regulations. * Wear appropriate PPE as required (Personal Protective Equipment).
* Only operate equipment once you have been properly trained: ex: floor scrubber, vacuums,
dispensing stations, etc.
* Requirement of some heavy lifting and equipment break-down.
* Complete and maintain Health and Food Safety records as required.
* Teamwork required, follow directions, offer support and make suggestions when necessary.
* Report any damages or issues immediately so that repairs can be administered.
* Other assigned duties as required from time to time.
Education/Background Requirements:
* Grade 12 diploma or equivalent required.
* One-year related work experience required.
Specific Knowledge, Skills and Abilities Required
* Self-motivated, positive attitude, work independently.
* Work independently with minimal supervision.
* Must follow all company policies and procedures.
* WHMIS certification an asset, willingness to train.
* Follow all Food Safety & Health & Safety policies.
LifeCafe Team Member Evenings
Marketing manager job in Geneva, NY
The LifeCafe Staff will be responsible for executing menu items according to recipe and speed of service standards. They will need to deliver exceptional customer service and maintain a clean and sanitized environment. Job Duties and Responsibilities
* Executes food, shakes and beverage orders in a fast and efficient manner
* Responds to members questions and makes suggestions regarding food and service
* Ensures cleanliness in a fast paced customer focused environment
* Executes espresso drink orders in a fast and efficient manner
Position Requirements
* Ability to work in a stationery position and move about the Cafe for prolonged periods of time
* Ability to routinely and repetitively bend to lift more than 20 lbs
* CPR/AED certification required within the first 30 days of hire
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.
Auto-ApplyE-Commerce Team Member
Marketing manager job in Rochester, NY
Job Description
An e-Commerce Team Member will focus on creation and order fulfillment for all e-Commerce business lines. This includes ownership for all of or a part of department processes which include sorting and labeling sellable items, photographing, listing, and packaging items for shipment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Order fulfillment:
Prioritizing orders as first in first out daily. Orders are packaged to arrive undamaged, then processed accurately with the correct customer shipping address at the lowest possible cost;
Verification of order fulfilment within three business days and monitoring of problematic orders to ensure resolutions are achieved within as soon as possible.
Placing product online:
List all items accurately and comprehensively with no typographical, grammatical, or spelling errors. Listings should have attention grabbing titles and informative descriptions which limit the number of customer questions;
Photograph items using digital cameras, smartphones, and tablets. Photographs should be clear and provide an accurate representation of the item listed. Photographs may need to be edited using computer software.
Product processing and inventorying:
Identifying and labeling sellable items, sorting them by category, and positioning them for photography and listing;
Maintaining organization of department shelving and storage by storing listed items, removing unlisted items, and keeping the workspace properly labeled;
Research and test items to ensure accurate descriptions and appropriate pricing.
Professional accountability and development:
Work with a group of diverse individuals to reach department productivity goals, as well as your personal development goals.
Strive to maximize your productivity by establishing SMART goals, striving to improve operational workflow, and suggesting creative solutions to the team.
Oversee training and operations of interns with their professional development and department goals in mind.
All other related and assigned tasks required for the success of the department:
May involve direct customer communication to be handled in a professional and timely manner.
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION AND EXPERIENCE:
High school graduate or GED preferred. Experience with computers, collectables, antiques, buying and selling on auction sites, and customer service will be considered.
LANGUAGE SKILLS:
Able to read and understand documents such as time cards, policy manuals, and online sales listings. Able to write routine reports and descriptive paragraphs. Effectively and clearly communicates with employees and customers.
MATHEMATICAL SKILLS:
General math skills potentially include calculation of refunds, creation of shipping estimates, and measurement of item and package dimensions.
WORK ENVIRONMENT:
While performing the duties of this job the employee is usually working in a warehouse environment. The employee must adhere to all warehouse and personal policies and procedures; follow good safety and security practices, including reporting safety hazards and injuries to their supervisor. The noise in this environment is usually moderate to loud.
PHYSICAL DEMANDS:
Physical Demands
Frequency
Never
Rarely
Seldom
Frequently
Always
Sitting
X
Standing
X
Walking
X
Bending over
X
Crawling
X
Reaching Overhead
X
Crouching
X
Kneeling
X
Balancing
X
Lifting and Carrying
10 lbs. or less
X
11 to 25 lbs.
X
26 to 50 lbs.
X
51 to 75 lbs.
X
76 to 100 lbs.
X
over 100 lbs.
X
Push/ Pull Max Force
0 to 20 lbs.
X
21 to 39 lbs.
X
40 to 59 lbs.
X
60 to 100 lbs.
X