Marketing Manager
Marketing manager job in Irvine, CA
🌟 We're Hiring: Marketing Manager
💼 Type: Full-time
💰
Compensation:
$65,000 - 75,000/year and includes health, dental, and vision insurance as well as 401k plan
About Us
Step into the world of modern Korean skincare-where innovation meets tradition. We're a passionate team developing science-backed products that celebrate natural beauty and deliver real results. Our fast-paced, creative environment thrives on fresh ideas, bold storytelling, and a culture of support and growth.
Join a diverse group of professionals who believe in teamwork, open communication, and continuous learning. Whether you're brainstorming the next viral campaign or launching a new product, you'll be surrounded by colleagues who encourage you to think big and bring your best self to work.
If you're excited about shaping the future of beauty and being part of a brand that's redefining skincare for a new generation-this is the place for you.
What You'll Do
Lead day-to-day project management of marketing initiatives
Manage social media channels (Instagram and others)
Collaborate across departments to interpret creative direction
Track project progress and measure KPIs
Contribute to ideation and content creation
Write copy for social media, blogs, web, product/brand materials, and video scripts
Represent the brand in promotional and educational videos
Assist with communications plans for launches, promotions, and events
Manage marketing team's document storage (SharePoint, Dropbox)
Support brand messaging and collateral across platforms
Travel as needed for event-related creative projects
Key Responsibilities
Project & Team Management
Manage marketing projects from inception to delivery, ensuring alignment with creative briefs.
Schedule kick-off meetings with clients when necessary and track progress across marketing functions (copywriting, design, web, translations, etc.).
Maintain organized document storage systems (SharePoint for marketing files, Dropbox for creative assets).
Review materials for accuracy and compliance before final approval.
Content Creation
Develop copy for marketing materials, including social media, blogs, web content, product and brand collateral, and video scripts.
Represent our client in promotional and educational videos for social media and events.
Communications
Assist in creating and executing communication plans for product launches, promotions, and events.
Manage social media channels (Instagram and others), including content creation, audience engagement, and compliance monitoring.
Brand Identity
Support the Director of Marketing in maintaining consistent brand messaging across all platforms (print, video, web, social, and digital assets).
Event Support
Oversee creative projects related to events.
Travel as needed, including occasional weekends, to support event execution.
What We're Looking For
3+ years of marketing experience (beauty/wellness preferred)
Excellent organizational and written communication skills
Fast-paced, deadline-driven work style
Strong collaboration and proactive mindset
Ability to manage multiple projects simultaneously
Proficiency in Microsoft Office Suite; open to learning new tools
Willingness to work nights/weekends as needed
PMP certification preferred but not required
Marketing Director
Marketing manager job in Irvine, CA
Company: ELIXIR MD Inc.
Industry: Medical Devices (Global Aesthetic & Surgical Markets)
About Us
ELIXIR MD™ Inc. is a fast-growing, founder-led medical device company disrupting the aesthetics and plastic surgery space with innovations like ELIXIR MD™ and EVA 3D™. We've bootstrapped to multimillion-dollar revenue by obsessing over execution, creativity, and customer outcomes, and we're now hiring a Marketing Director to build the infrastructure for our next stage of greatness
Position Summary
The Marketing Director leads the planning and execution of ELIXIR MD™'s marketing initiatives across digital, social, and experiential channels. This role owns campaign performance, manages the marketing team and external partners, and ensures our brand presence, from social feeds to global conferences reflects our premium, science-luxury identity.
Key Responsibilities
· Strategic Execution
o Translate company-level strategy into actionable annual and quarterly marketing plans.
o Manage launch timelines, campaign calendars, and cross-functional coordination with Product, Sales, and Operations.
o Continuously analyze market trends, competitor activity, and surgeon feedback to refine positioning and messaging.
· Brand & Communications
o Serve as guardian of the ELIXIR MD™ brand-ensuring consistent tone, imagery, and storytelling across every touchpoint.
o Oversee content creation for website, print, and digital platforms, ensuring every asset meets luxury-medical standards.
o Direct PR, media relations, and key-opinion-leader (KOL) collaborations to enhance brand credibility and reach.
o Manage creative assets, brand guidelines, and photo/video production for campaigns and events.
· Digital & Social Media Leadership
o Lead all digital marketing channels including website, SEO/SEM, paid media, and email campaigns.
o Develop and implement a cohesive social-media strategy (Instagram, LinkedIn, TikTok, YouTube) focused on community growth, storytelling, and engagement with surgeons, partners, and patients.
o Oversee social content calendars, influencer partnerships, and paid-social campaigns.
o Use analytics to monitor engagement, conversions, and follower growth-translating insights into content and creative adjustments.
· Events & Experiential Marketing
o Plan and execute ELIXIR MD™-hosted educational events, including the NYC Facelift & Rhinoplasty Master Course, Beverly Hills Body Academy, and global Project Sunrise 2030™ summits.
o Coordinate event marketing campaigns-from invitation and sponsorship packages to on-site branding and media coverage.
o Support participation in major industry conferences, trade shows, and surgeon symposia to position ELIXIR MD™ as the category leader.
o Manage event budgets, logistics, and partner relationships to deliver seamless, high-impact experiences.
· Product Launch & Market Positioning
o Collaborate with Product Management and Sales to define go-to-market (GTM) strategy for new devices and programs.
o Ensure each launch communicates strong value propositions and scientific credibility while reinforcing luxury positioning.
o Create integrated campaigns that combine digital, PR, and event activations for maximum visibility.
· Team Leadership & Budget Management
o Lead and mentor a high-performing marketing team across brand, digital, design, and communications disciplines.
o Manage agencies and freelancers for creative, PR, and digital initiatives.
o Track key performance metrics, report on ROI, and optimize marketing spend to balance innovation with profitability.
Qualifications
Bachelor's degree in Marketing, Communications, or related field (Master's preferred).
7-10 years of marketing experience, including 3+ in a leadership role.
Proven success managing digital, event, and social-media marketing in medical, aesthetics, or luxury sectors.
Proficient in digital platforms (Meta Ads, LinkedIn Ads, Google Ads, GA4, HubSpot, Salesforce, etc.).
Strong creative sensibility combined with analytical rigor.
Exceptional communication, organization, and leadership skills.
Skills
· Empathetic and user-focused, with strong attention to detail.
· Able to balance creativity with regulatory and brand requirements.
· Excellent time management and ability to work on multiple projects.
· Professional, polished, and aligned with Elixir MD's brand and mission to represent the company as a trusted healthcare innovator.
Sr. Marketing Science Analyst
Marketing manager job in Fullerton, CA
Join a leading retail and consumer goods organization that's transforming how brands connect with customers through data-driven marketing. This role is ideal for analytical thinkers passionate about storytelling with data and influencing marketing strategy through measurable insights.
As a Senior Marketing Science Analyst, you'll play a pivotal role in campaign performance optimization, audience targeting, and client consultation-helping shape smarter marketing decisions across a rapidly growing retail media network.
This position is available in Boise, ID, Pleasanton, CA, Chicago, IL, or Fullerton, CA, with an on-site work requirement.
Benefits
Competitive annual salary range: $62,700 - $81,540 (based on experience, location, and qualifications)
Weekly pay and associate discounts
Comprehensive health and financial benefits (medical, dental, vision, 401k, life insurance, and more)
Paid time off, including vacation, holidays, and sick pay
Career growth and professional development with supportive leadership
A collaborative, inclusive environment that values innovation, belonging, and community impact
Responsibilities
Serve as a subject matter expert in analytics and audience strategy, supporting national media and client success teams.
Manage the end-to-end analytics lifecycle for marketing campaigns-from pre-launch audience targeting through live campaign QA and post-campaign insights.
Analyze complex data using SQL, Excel, and PowerPoint to deliver actionable, easy-to-understand insights for internal stakeholders and external clients.
Lead client-facing consultations, presenting campaign performance and optimization recommendations.
Build data-driven narratives and support Quarterly Business Reviews and Annual Plans for CPG clients.
Partner cross-functionally with internal media, analytics, and data teams to enhance measurement capabilities and media performance.
Conduct ad hoc analyses to identify trends, evaluate campaign outcomes, and drive continuous improvement.
Requirements
Bachelor's degree in Business, Marketing, Statistics, Consulting, or a related field
3+ years of experience in data analytics, marketing science, or media measurement within an advertising agency or retail media network
Strong SQL proficiency and experience querying complex data environments
Familiarity with industry data tools such as Nielsen, Circana/IRI, Symphony, and Mintel
Knowledge of digital media and ad tech platforms, including Ad Servers, LiveRamp, or DSPs
Excellent communication and presentation skills with the ability to translate analytical insights into strategic recommendations
Proven ability to manage multiple projects and collaborate across teams in a fast-paced environment
Lifecycle Marketing Manager
Marketing manager job in Irvine, CA
The Company:
Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channels
Key Responsibilities:
Mobile Retention Strategy Development
Design and Implement Retention Plans: Create and execute data-driven retention strategies that align with overall business goals
User Segmentation: Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively
Lifecycle Mapping: Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention
Campaign Management
Retention Campaigns: Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS
Personalization: Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments
A/B Testing: Conduct A/B and multivariate tests on retention initiatives to determine the most effective strategies and tactics
User Engagement Enhancement
Content Strategy: Collaborate with content and creative teams to develop engaging in-app content that keeps users returning
Feedback Loop: Implement mechanisms to gather user feedback and incorporate insights into retention strategies
Feature Utilization: Work with product teams to promote the use of key app features that drive sustained engagement
Cross-Functional Collaboration
Product Team Alignment: Partner with product managers and developers to align retention initiatives with product updates and feature releases
Acquisition Integration: Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement
Customer Support Coordination: Collaborate with customer support to address user issues that may impact retention
Data Analysis & Insights
Performance Tracking: Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV)
Cohort Analysis: Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off
Reporting: Generate regular reports on retention performance, providing actionable insights and recommendations for improvement
Qualifications:
3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry
Retention Tactics Knowledge: Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns
A/B Testing Proficiency: Ability to design, execute, and interpret A/B tests to optimize retention initiatives
Excellent Communication: Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams
Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns
UX/UI Understanding: Awareness of mobile UX/UI best practices to enhance user experience and retention
Creative Thinking: Ability to develop innovative retention initiatives that differentiate the app in a competitive market
Strong Analytical Skills: Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies
Marketing Automation Expertise: Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap)
Location and Compensation:
Hybrid: Irvine, CA (2x/week in office)
Base Salary: $100,000 - $130,000 (depending on experience) + bonus
Benefits:
Top-tier health benefits (medical, dental, vision, LTD, and life insurance)
Mental health benefits
Work-life balance support
Unlimited PTO
Flexible hybrid schedule
Marketing Manager
Marketing manager job in Irvine, CA
Marketing Manager - Beauty & Wellness Industry (Onsite | Irvine, CA)
Employment Type: Full-Time, Direct Hire Salary: $75,000 base + full benefits
Are you a creative, driven marketing professional with a passion for beauty, wellness, and consumer engagement? We're seeking a Marketing Manager to join a fast-paced, collaborative team at a growing skincare and wellness brand that operates through a distributor model. This is a high-visibility role with creative ownership and cross-functional collaboration across global teams.
What You'll Do:
Lead and execute marketing projects across digital, event, and content channels
Collaborate with IT, product, creative, and global teams to bring campaigns to life
Manage timelines, stakeholders, and deliverables with a project management mindset
Support major brand events, including conventions and experiential activations
Develop decks, video content, social media campaigns, testimonials, and event collateral
Translate creative briefs into actionable plans and deadlines
What We're Looking For:
3+ years of marketing experience, ideally in beauty, wellness, skincare, or lifestyle brands
Strong project coordination skills and comfort in fast-moving, creative environments
Experience with tools like Asana, Teams, or similar digital collaboration platforms
High initiative, polished communication, and ability to interface with executive leaders
Bonus: Background in product marketing, content creation, or trade show-heavy brands
Interest in biochemistry or product science is a plus
Culture & Perks:
Community-first culture with creative freedom and tight-knit team dynamics
Healthcare: 100% covered for employee (50% for one dependent) after 90 days
PTO: 84 hours annually + 40 hours of sick time
401K: 5% match
Full medical, dental, and vision coverage
Occasional travel and weekend work for brand events
This is a great opportunity for someone who thrives in a dynamic environment, loves storytelling, and enjoys building brand presence through engaging content and events.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
Director of Marketing
Marketing manager job in Baldwin Park, CA
As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You'll lead and develop the full suite of marketing functions-including brand, digital, content, performance marketing, and consumer insights-by guiding a high-performing team of 4-5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.
The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.
This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.
Essential Functions/Responsibilities:
1. Brand Strategy & Management
Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
Identify growth opportunities based on consumer insights, category trends, and competitive analysis
Oversee brand guidelines and ensure alignment across all customer-facing content and communication
2. Direct-to-Consumer Growth & Performance Marketing
Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization
Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns
Oversee budget allocation, KPI setting, and reporting for all D2C initiatives
Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams
3. Analytics, Insights & Reporting
Build and maintain dashboards and performance reporting across marketing activities
Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling
Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts
Use both quantitative and qualitative insights to inform ongoing brand and growth strategy
4. Team Leadership & Cross-Functional Collaboration
Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions
Manage agency partners and vendors to ensure strategic alignment and operational excellence
Collaborate with the executive team on business planning, brand development, and cross-functional initiatives
Promote a culture of accountability, innovation, and results within the marketing organization
5. Creative Development & Content Oversight
Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.
Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives
Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty
Ensure high standards of creative excellence, brand consistency, and customer resonance
Education and Experience:
Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
7-10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing
Experienced in coaching and leading teams
Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business
Deep understanding of performance marketing, customer journey optimization, and marketing analytics
Experience managing cross-functional teams, external agencies, and complex marketing programs
Strong commercial acumen, communication skills, and executive presence
Chief Marketing Officer
Marketing manager job in Anaheim, CA
Join the Pacsun Community
Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Chief Marketing Officer (CMO) will be responsible for leading and implementing comprehensive marketing strategies across brand marketing, digital marketing, and creative. The ideal candidate will have a proven track record of driving growth in fashion retail, Leading the Marketing team , and utilizing data-driven insights to enhance customer acquisition, engagement, and retention. This role requires an executive leader with exceptional experience in creating compelling brand narratives, delivering innovative marketing campaigns, and optimizing digital touchpoints to drive sales and elevate customer experience.
A day in the life, what you'll be doing:
Lead the development and execution of the overall marketing strategy across brand marketing, digital, and creative.
Collaborate with the executive team to align marketing strategies with the company's business goals and objectives.
Oversee the creation and evolution of the brand's positioning and ensure its consistent representation across all channels and touchpoints.
Drive cohesive marketing strategy and execute an integrated campaign around Pacsun's brand positions to drive in-store and online traffic and sales, facilitating Pacsun's growth and profitability targets.
Develop new sources of traffic and increase the effectiveness of current and new customer engagement vehicles such as social, mobile, SEM and Events.
Lead the brand marketing strategy, ensuring a unified and compelling brand voice across all marketing channels (social media, content, PR, campaigns).
Direct creative development, ensuring it aligns with brand vision and resonates with target consumers.
Manage seasonal campaigns, product launches, and partnerships to drive brand awareness and loyalty.
Oversee social media, and influencer strategies to support growth objectives.
Utilize customer and market data to inform marketing decisions and strategies, optimizing campaigns for ROI.
Regularly track and report on key performance metrics (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and return on ad spend (ROAS).
Lead the continuous optimization of digital marketing channels and creative performance.
Develop consumer insights, intelligence, and data analytics to leverage information for fact based decision making.
Create robust consumer segmentation strategies that enable the brand to communicate in a targeted way with current and prospective customers.
Develop and implement customer engagement strategies to enhance loyalty and lifetime value.
Identify emerging trends, new digital tools, and innovative marketing techniques to stay ahead of industry shifts and improve the customer experience.
Develop and nurture strong cross-functional partnerships, driving business results, inspiring collaboration and transparency.
Lead and mentor a diverse team of marketing professionals across brand and creative functions
What it takes to Join:
15+ years of experience of progressive experience in marketing leadership roles within the fashion or retail industry.
Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
Proven experience in leading brand marketing, digital marketing, and creative teams
Expertise in data-driven decision-making, with strong analytical skills and the ability to translate insights into actionable strategies.
Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
Creative thinker with a passion for fashion and understanding of current industry trends.
Experience in managing budgets, setting KPIs, and driving results.
Developing the Community/ Leadership Qualities:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as a Pacsun advocate in the industry and marketplace.
Recruit, identify, develop, and retain talent that delivers performance excellence.
As a manager, serve as a leader of company culture, norms, and conduct.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Salary Range: $373,575 - $431,257
Pac Perks:
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
Design Strategist
Marketing manager job in Irvine, CA
TCL Design Innovation Center (DIC) is seeking a passionate and forward-thinking Design Strategist to join our growing team. This role is instrumental in shaping the next-generation lifestyle experiences across TCL's diverse consumer electronics portfolio.
As part of the Design Strategy team, you will bridge American lifestyle trends with global design innovation, identifying near- and long-term opportunities informed by lifestyle insights, cultural shifts, and technology trends. You will partner closely with cross-functional teams to translate insights into actionable product strategies and compelling narratives.
Fluency in both Mandarin and English is essential for effective collaboration with global and local teams.
Key Responsibilities:
1.Opportunity Framing & Concept Design:
Research and analyze emerging lifestyle, mobility, and technology trends to identify opportunity areas.
Visualize future scenarios through concept sketches, design storyboards, and narrative-driven prototypes.
Translate complex research insights into clear, intuitive, and inspiring design directions.
2.Strategic Communication & Product Design Execution:
Develop impactful pitch decks and visual narratives for internal stakeholders and client presentations.
Support cross-functional documentation such as solution maps, concept briefs, and specifications to guide HQ product design roadmaps.
Explore design collaboration opportunities with Silicon Valley companies and American start-ups.
3.Cross-Team Collaboration & Marcom Design Integration:
Partner with Business Unit (BU) Product and local marketing teams to ensure key product messaging and Key Selling Points (KSPs) are reflected in Key Visuals (KV) design and Marcom outputs.
Propose and manage concept designs while liaising with design vendors to develop physical and digital showcases for major trade fairs (e.g., CES Las Vegas) and client demos.
Support local Go-To-Market (GTM) initiatives through retail space design, in-store audits, and store visits to collect market insights, collaborating closely with HQ Visual Design and GTM teams.
Candidate Profile:
We're seeking a design thinker with a strong storytelling mindset and a deep curiosity for AI-driven, lifestyle-led consumer electronics innovation. You bring:
0-8 years of experience in design strategy, industrial design, or innovation consulting, with exposure to consumer electronics, home appliances, or smartphones.
Strong visual storytelling and ideation skills-from quick sketches to polished customer-facing outputs-using Adobe Creative Suite, PowerPoint/Keynote, and AI-based tools (e.g., MidJourney, DALL·E). Experience with 3D modeling software (e.g., Blender, KeyShot) is a plus.
Bilingual proficiency (Mandarin & English) and ability to navigate cross-cultural, cross-time-zone collaboration.
A self-starter with strategic thinking, business awareness, and cultural sensitivity.
Comfort working in ambiguity and the agility to pivot between big-picture strategy and detailed execution.
Proven ability to manage cross-functional projects, working seamlessly with internal teams and external partners.
Marketing Analyst (Irrigation segment)
Marketing manager job in Beaumont, CA
Plan and execute point-of-sale (POS) actions in partnership with commercial and trade channel/category teams.
Ensure brand communication and visual standards at POS, including the availability of appropriate materials.
Develop action calendars for different channels to support sell-in and sell-out strategies.
Provide reports and indicators based on field data and operationalized actions to support future strategy development and course corrections.
Key Responsibilities
Respond to requests from market executives and product managers by following activity schedules and assessing specific needs of each task.
Prepare briefings for agencies/suppliers after scope approval by the requester.
Analyze creative materials (internal or agency-developed) to ensure alignment with desired outcomes and Tigre's visual communication standards; create internal communication pieces using available marketing tools.
Manage Cooperative Investment (IC) actions via the Services Portal, tracking request statuses and providing feedback based on market executive analysis.
Plan and budget for merchandising material purchases in line with procurement policies and compliance rules; handle negotiation, approval, and receipt.
Monitor merchandising material inventory in the logistics system to ensure availability for the sales force.
Track indicators such as share of voice and share of space; create and monitor POS indicators to guide strategy and budget control for promoter teams.
Develop policies and rules to ensure appropriate investment distribution by channel profile.
Create data collection methodologies at POS to monitor and measure execution results.
Maximize opportunities at POS and event spaces by identifying optimal locations ("hot spots") for Tigre communication materials.
Manage requests from the sales team for scheduling Tigre Mobile or Promoter visits; organize monthly visit routes to best engage clients.
Prepare, send, and manage monthly visit schedules in coordination with third-party companies.
Oversee contracts and ensure KPI compliance for promoter and third-party merchandising teams.
Support market managers in managing client merchandising projects, including printed, digital, and physical store communications; ensure proper installation of materials.
Submit purchase requests for marketing materials via SAP; monitor deliveries and manage invoice payments and issuance of marketing materials and services.
Requirements:
Education: Completed Bachelor's degree + Specialization
Specialization Area: Related to the field of activity
We offer competitive pay, career growth opportunities, and an outstanding benefits program that features: Paid Time Off 401(k) Medical, Dental, Vision Coverage Life Insurance (Self and Spouse/Children) STD and LTD Insurance Other benefits
Tigre USA maintains a continuing policy of non-discrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, disability, veteran status, or any other protected status. This applies to both Tigre USA employees and applicants for employment with the Company
Director of Sales & Marketing
Marketing manager job in Orange, CA
Job Title: Director of Sales & Marketing
Target Compensation Range: $170,000 - $195,000/year, depending on the relevant qualifications and experience.
About Us:
Astiva Health, Inc., based in Orange, CA, is a leading provider of healthcare, offering both Medicare and HMO services. We focus on providing thorough care that's specially designed for the needs of our diverse community, making sure our services are accessible, affordable, and high quality. We invite you to join us in our mission to improve how healthcare is delivered and to positively impact the lives of those we serve.
SUMMARY: The Director of Sales and Marketing is responsible for developing comprehensive marketing and sales programs that align with the organization's strategic vision, mission, and objectives. This role involves direct oversight and management of the marketing and sales teams, ensuring that all processes support the achievement of established goals. Additionally, the Director manages broker communications and sets targets to drive growth and maintain effective partnerships.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
I. Sales and Marketing Strategy and Execution
Collaborate with the Sales and Marketing teams to enhance brand positioning and deliver effective sales and marketing materials, with the goal of attracting new members and retaining the existing membership.
Define and promote marketing best practices throughout all target markets to ensure consistency and effectiveness in outreach.
Evaluate the effectiveness of programs and marketing campaigns, providing recommendations and implementing new initiatives as necessary to drive growth.
Communicate regularly with teams and Executive Leadership to assess sales and marketing needs and targets and develop new initiatives to meet organizational objectives.
Develop comprehensive sales and marketing programs that align with the organization's internal strategic vision, mission, and overall goals.
Create and oversee sales strategy and marketing content, including the management of materials, writing, design, and production processes.
Work closely with internal Sales and Marketing teams to maintain consistency in branding and program implementation.
Develop and foster relationship strategies for sales and marketing that align with internal business plans and drive desired revenue outcomes.
II. Broker and Community Engagement
Maintain frequent communication with Brokers of Influence, community leaders, industry leaders, and other important contacts to strengthen external relationships.
Ensure broker satisfaction and profitability in relation to Astiva products and services.
III. Internal Collaboration and Expertise
Partner and collaborate with internal departments to support the strategic branding of Astiva Health.
Proactively maintain advanced knowledge and expertise in healthcare sales and marketing at both macro and local levels, applying this knowledge to organizational strategies and programs.
EDUCATION and EXPERIENCE:
Bachelor's Degree in Marketing, Business, or a related field; an MBA is preferred.
Minimum 10 years of management experience in Sales or Marketing within a managed care organization or health plan.
A strong working knowledge of Medicare, MediCal, and Senior Health plans is essential.
The ability to build and foster strong working relationships is critical, both across the organization and within the teams managed.
Exceptional verbal and written communication skills are required, including proficiency in delivering presentations.
The ideal candidate will demonstrate a proven ability to motivate and positively influence others.
A deadline-driven approach and strong attention to detail are necessary attributes.
BENEFITS:
401(k)
Dental Insurance
Health Insurance
Life Insurance
Vision Insurance
Paid Time Off
Marketing Coordinator
Marketing manager job in Chino, CA
Marketing Coordinator - Commercial Retail Real Estate
About Us
Shin Yen Retail Property Management is a leading commercial real estate company specializing in retail property management, leasing, and investment services. We are looking for a creative and driven Marketing Coordinator to lead and support our marketing initiatives, elevate our brand presence, and enhance tenant and community engagement.
Position Overview
The Marketing Coordinator will plan, execute, and evaluate marketing campaigns, manage digital content and branding, support leasing and tenant engagement efforts, and contribute to strategic marketing initiatives. This role is ideal for a proactive and detail-oriented professional with a passion for commercial real estate marketing.
Key Responsibilities
Marketing & Branding Execution
Plan and manage content for social media platforms (LinkedIn, Instagram, etc.) to build brand awareness and engagement.
Lead website updates and coordinate ongoing enhancements to ensure a modern, user-friendly digital presence.
Design and manage branded materials including business cards, letterheads, envelopes, brochures, flyers, and postcards.
Develop marketing presentations and pitch decks for client meetings, leasing efforts, and investor updates.
Create visual assets such as banners and posters for trade shows, property events, and promotions.
Coordinate production and distribution of marketing collateral for campaigns and events.
Develop and manage gift card, voucher, and promotional incentive programs to support leasing and tenant engagement strategies.
Tenant & Community Engagement
Plan and coordinate tenant-focused and community events, collaborating with property managers and vendors.
Develop and send marketing emails, tenant newsletters, and promotional updates using email marketing tools.
Maintain marketing contact lists and databases to ensure accurate outreach and campaign targeting.
Act as a point of contact for tenants regarding marketing support, promotions, and sponsorships.
Reporting & Insights
Monitor and analyze the performance of marketing campaigns across all channels.
Track KPIs including social media engagement, website analytics, and tenant campaign results.
Create regular performance reports with insights and recommendations for improvement.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
1-3 years of marketing experience, ideally in commercial real estate, property management, or related industries.
Strong written and verbal communication skills.
Proficiency in Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience with social media management, content creation, and basic website CMS tools.
Organized, creative, and able to manage multiple projects with strong attention to detail.
Ability to work both independently and collaboratively in a fast-paced environment.
Proficiency in Microsoft Office Suite (Excel, Word, Outlook); bonus if familiar with CRM or email marketing platforms.
Job Type: Part-time
Pay: $20.00 per hour
Schedule:
Monday to Friday
No weekends
Work Location: In person
Go-to-Market Manager
Marketing manager job in Costa Mesa, CA
Job Title: Go-to-Market (GTM) Manager
About us:
OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Key Responsibilities
1. Market Insights & Opportunity Mapping
Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories
Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities
Translate macro trends into actionable product/brand strategies
2. Product Development & Positioning
Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain
Own product story: define core positioning, functional claims, visual identity, and educational narratives
Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards
3. Launch Strategy & Commercial Planning
Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator/influencer activation, and retail roadmap
Design content-led conversion journeys across social media, landing pages, and third-party platforms
Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution
4. Growth Performance Ownership
Own GMV, gross margin, ROI, and CAC metrics for new product launches
Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy
Build scalable GTM playbooks that enable repeatable success across product lines
Qualifications & Requirements
Must-Have
3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred)
Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok)
Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories
Data-literate: able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization
Excellent cross-functional leadership: able to work across product, supply chain, creators, and performance marketing
Nice-to-Have
Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly)
Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling
Ability to build brand from scratch and create full-funnel education systems for novel supplements
Ideal Candidate Profile
You are a consumer-obsessed builder who thrives on identifying unmet needs and translating them into high-velocity launches
You've worked in environments where brand positioning + content + channel execution need to move in lockstep
You are comfortable with ambiguity, love wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market
Brand Manager
Marketing manager job in Riverside, CA
About Us
MM CASA INC is a
U.S. kitchen & bath brand company
positioned in the
upper mid-range market.
Our mission is to provide consumers with luxury-inspired design and premium quality products at accessible prices, delivering everyday kitchen and bath solutions that blend elegance, functionality, and style.
We are accelerating our U.S. expansion through
e-commerce platforms (Amazon, Wayfair, Homedepot, Lowe's, Walmart, Shopify)
and offline showrooms and retail partnerships. We are now looking for a Brand Manager to lead the effort in building brand awareness, strengthening our positioning, and driving both online and offline sales growth.
Key Responsibilities
Brand Strategy
Develop and implement brand strategies that highlight our positioning as a
premium yet accessible brand inspired by luxury design.
Maintain consistent brand identity and tone across all platforms.
Leverage industry trends to differentiate the brand and strengthen competitiveness in the U.S. market.
Marketing & Promotion
Manage brand presence and performance on leading e-commerce platforms.
Drive digital marketing campaigns across multiple channels, including social media and influencer collaborations.
Lead brand participation in major trade shows and industry events to enhance reputation and credibility.
Product & Channel
Collaborate with supply chain and creative teams to launch new products effectively.
Expand U.S. retail partnerships and showroom presence, ensuring strong merchandising and consumer engagement.
Strengthen relationships with distributors and retailers to grow multi-channel sales.
Data & Reporting
Monitor brand and sales KPIs, ensuring continuous performance improvement.
Conduct competitive analysis and consumer insights to inform strategy adjustments.
Use advanced analytics tools to optimize campaigns and product positioning.
Requirements
Bachelor's degree or above in Marketing, Business, Communications, or related field.
Fluent in English; bilingual (Chinese) is a plus.
3+ years' experience in brand management/marketing;
experience in home/kitchen/bath/building materials preferred
.
Strong knowledge of e-commerce platforms (Amazon, Wayfair, Walmart, Shopify).
Experience with SKU management, product launches, and trade shows is a plus.
Excellent cross-cultural communication skills for global collaboration.
How to Apply
Please send your resume, portfolio or past brand campaigns (if available) to **************, with the subject line:“Brand Manager Application - [Your Name]”
Senior Growth Marketing Manager, Business Networking
Marketing manager job in Irvine, CA
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview:
TP-Link Systems Inc. is looking for a motivated and skilled Sr Growth Marketing Manager to help drive partner acquisition, engagement, and retention for our Omada business networking solution- ************************************************
As part of the marketing team, you will help develop and implement data-driven strategies aimed at optimizing the customer journey, boosting revenue growth, and expanding TP-Link's presence in the business networking industry. Using your knowledge of integrated marketing, analytics, and conversion optimization, you will collaborate with cross-functional teams to improve user acquisition, enhance conversion rates, and increase customer lifetime value.
Key Responsibilities:
Develop and execute comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across Omada business networking portfolio.
Conduct market research and customer analysis to identify audience targeting and shape messaging and positioning strategies.
Work with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing.
Drive partner and customer acquisition by attending industry shows and execute effective marketing events.
Analyze campaign data and performance metrics to help optimize effectiveness and identify opportunities for growth.
Collaborate with product management and sales teams to align marketing efforts with product launches, promotions, and sales goals.
Managing marketing budgets, tracking resource allocation, and helping to optimize marketing spend for better ROI.
Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.
Requirements
BA/BS degree in marketing or a related field.
8+ years of experience in B2B growth marketing and partner acquisition, or related roles in the business networking or related unified communication industries required.
Demonstrated success in developing and executing high-impact growth marketing strategies that drive significant customer acquisition, engagement, and retention at scale. Expertise in launching and managing global product marketing campaigns across diverse regions.
Extensive experience managing advertising campaigns thru digital channel, B2B channel and industry shows and events required.
Strong analytical skills with experience in data analysis tools such as Google Analytics or similar platforms.
Familiarity with marketing automation platforms, CRM systems, and email marketing tools.
Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
Problem-solving mindset with a focus on driving business growth through innovative marketing approaches.
Ability to manage multiple tasks in a fast-paced, dynamic environment.
Benefits
Salary: $150K - $210K DOE with Bonus potential
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Over four weeks of PTO per year
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
What we're all about
TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
Feel a connection? Send us your resume and a cover letter telling us why you believe you're the right fit for our team. For more details and to apply for this position, visit us at ****************
We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Auto-ApplyDirector, Marketing Operations & Technology
Marketing manager job in Aliso Viejo, CA
Glaukos - Director, Marketing Operations and Technology
We are seeking a highly organized and strategic leader to serve as Director Marketing Operations and Technology. This role is responsible for ensuring on-time campaign, content, and product launches while deploying and managing the marketing technologies required to drive execution at scale. The ideal candidate combines content operations expertise, program management discipline, and technical acumen to deliver seamless campaigns across channels, online and offline.
What You'll Do
Oversee coordination of all content across social media, search, websites, CRM, and other digital channels. Manage workflows between brand teams, agencies, and MLR/Compliance to ensure timely approvals and deployment.
Lead cross-functional alignment between Marketing, Sales, MLR, IT, and agency partners to ensure campaigns, launches, and initiatives are executed on time and on budget.
Manage CRM/content marketing programs, video production, and HCP digital initiatives to support brand growth and engagement.
Deploy, manage, and optimize key marketing technologies and website updates, including Google Marketing Platform, CDP, CRM, and other content management tools.
Define and refine processes, governance models, and project tracking to improve speed-to-market, compliance, and resource efficiency.
Act as a liaison across internal teams and external partners, ensuring alignment, accountability, and clear communication throughout campaign and product launch lifecycles.
What You Bring
15+ years of relevant industry experience
Bachelor's degree required; MBA or advanced degree preferred.
High degree of personal ownership, humility & servant leadership.
10+ years of experience in content operations, program & project management, digital marketing technology deployment.
Proven success in leading cross-functional programs and launching integrated campaigns in regulated industries (healthcare, pharma, medtech or tech preferred).
Strong background in CRM, content marketing, digital production, and martech tools.
Exceptional project and program management skills, with strong attention to timelines, process, and detail.
Strong technical literacy across marketing platforms (Google Marketing Platform, CDPs, CRMs, content management systems).
Excellent leadership, organizational, and communication skills, with the ability to align diverse stakeholders.
Ability to thrive in a fast-paced, highly matrixed environment with competing priorities.
#GKOSUS
Auto-ApplyMarketing Analytics Senior Manager
Marketing manager job in Orange, CA
Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of
Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other
statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Tradewind Services Paid Advertising Growth Manager
Marketing manager job in Irvine, CA
Who We Are:
Tradewind Services is the operating division of Archipelago Companies, a portfolio of highly successful consumer lifestyle brands including OluKai, Kaenon, Melin, and Roark. As the operational force behind Archipelagos vision, Tradewind Services drives brand growth by providing strategic insights, operational expertise, and tailored solutions that enable both owned and partner brands to thrive in todays fast-moving market. We are committed to integrity, excellence, and entrepreneurshipand were seeking a passionate, driven individual to join our dynamic team and help shape the future of consumer brands.
About The Role:
Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omni-channel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai, melin, Roark, Kaenon, and Amble).
Reporting to the Vice President of Ecommerce, the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader, identifying growth and retention opportunities across all paid and performance marketing channels, while ensuring best-in-class execution of campaigns.
They will be responsible for the day-to-day management of all ad accounts, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, inventory, digital technology, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition, and maximize return on ad spend (ROAS). Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving paid media landscape.
The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company.
Responsibilities include but are not limited to:
Paid Advertising Strategy & Campaign Management:
Develop and execute multi-channel paid media strategies across Meta, Google, TikTok, Applovin, Linear & Connected TV, print catalog, and emerging platforms.
Oversee daily budget allocations, campaign structure, audience segmentation, and testing programs to optimize performance and exceed growth targets.
Evaluate and recommend new paid acquisition channels to diversify media mix and unlock additional growth opportunities.
Maintain a full-funnel marketing approach, optimizing for both new customer acquisition and retention.
Data Analysis, Attribution & Reporting:
Lead daily, weekly, and monthly reporting on core KPIs such as customer acquisition cost (CAC), ad spend efficiency, ROAS, MER, ACOS, and conversion metrics.
Provide strategic insights and recommendations to ecommerce managers based on data trends and campaign performance.
Implement multi-touch attribution modeling and media mix modeling to enhance decision-making and optimize budget allocation.
Work with third-party analytics tools (Google Analytics, Triple Whale, Northbeam, etc.) to improve attribution accuracy.
Analyze customer segments for opportunities to test both acquisition and retention strategies to lower CAC and maximize lifetime value.
Advanced Performance Optimization & Automation:
Conduct A/B and multivariate testing on ad creatives, messaging, landing pages, and audience segments to improve conversion rates.
Implement audience segmentation strategies to target high-value customer cohorts and maximize lifetime value (LTV).
Optimize creative placements, dynamic ad formats, and storytelling strategies to improve engagement and performance.
Utilize predictive modeling and lookalike audiences to scale high-performing customer segments.
Leverage first-party data through CRM, CDP, and server-side tracking for personalized targeting.
Develop segmentation for acquisition vs. retention, optimizing messaging, and budget allocation accordingly.
Cross-Functional Collaboration & Inventory Management:
Partner with inventory and demand forecasting teams to align media spend with product availability and sales objectives.
Work closely with Ecommerce Managers and Merchandisers to develop demand-driving strategies for seasonal, evergreen, and new product launches.
Identify opportunities for post-click optimization, improving landing page performance and checkout flow.
Paid Digital Tech Stack Ownership & Signal Optimization:
Oversee the digital advertising tech stack, ensuring best practices in tracking, pixel health, and first-party data collection.
Implement Meta Conversion API (CAPI), Enhanced Match Quality (EMQ), server-side tracking, and CDP integrations to improve data accuracy and targeting capabilities.
Stay ahead of privacy regulations, iOS updates, and cookieless tracking developments to future-proof paid advertising efforts.
Creative Strategy & Execution:
Collaborate with brand, creative, and retention teams to develop high-performing ad creative tailored to platform best practices.
Provide creative performance insights to inform future campaign development and optimize ad messaging and storytelling.
Work with internal teams to ensure on-time asset delivery and execution against go-to-market schedules.
Test and learn new approaches to creative advertising focusing on unlocking new audience reach potential.
Work with the internal team structure to submit creative requests for all digital advertising deliverables for each campaign.
Other responsibilities as assigned.
Qualifications, Skills, Experience:
Bachelors degree in Business, Marketing, or a related field
5-7 years of experience in performance marketing with a focus on DTC brands and eCommerce growth
Proven day-to-day expertise in Meta, Google, TikTok Ads
Preferred experience with Snapchat Ads, X Ads, Linear and Connected TV, Print Catalog Distribution, OOH, Influencer Marketing, Applovin, and programmatic display advertising
Experience managing $5M+ annual ad budgets with a focus on efficiency and scale
Strong understanding of data analytics, attribution modeling, and incrementality measurement
Experience with advanced audience segmentation (i.e. high intent users, repeat purchasers, cart abandoners)
Ability to interpret complex data and translate insights into actionable strategies
Knowledge of customer retention strategies, CRM marketing, and full-funnel marketing.
Familiarity with performance analytics platforms (Google Analytics, Triple Whale, Northbeam, Haus, Measured, etc.).
Strong communication skills with the ability to collaborate across cross-functional teams
Experience in omni-channel marketing, including retail, wholesale, and direct-to-consumer mediums
Ability to work collaboratively with cross-functional teams
Ability to implement and learn new systems and processes quickly
Adaptability in a fast-paced, dynamic business environment
Excellent communication and problem-solving skills
Proficiency in Microsoft Excel, Google Sheets and other data analysis tools
Effective presentation of information and strong verbal & written communication skills
Goal-oriented, with high standards of honesty, ethics, and personal accountability
Awareness of market trends and consumer tastes
Prefer knowledge of lifestyle/footwear market
Tools To Utilize:
Paid Media & Ad Management Platforms (Meta, Google, and TikTok Ads Managers)
Analytics & Attribution Tools (GA4, Northbeam, Triple Whale, Haus, Measured, Segment, Amplitude, Mixpanel, etc.)
Audience Segmentation & Retargeting (Klaviyo, Postscript, Heap Analytics, etc.)
First Party Signal ID Matching tools: (Black Crow, Elevar, Blotout, Aimerce, etc.)
Creative and Landing Page Analysis (Motion App, Fermat, Marpipe, Unbounce, Hot Jar, Clarity, etc.)
Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.
Compensation: The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.
Benefits and Perks:
Complimentary chef prepared breakfast and lunch provided Monday - Thursday
Generous product gift program and all brand discounts
Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
Company bonus program
5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
Wellness program, including but not limited to in-office gym and group fitness classes
Medical, Dental, Vision insurance in accordance with plan guidelines
Company paid life insurance
401k with employer match in accordance with plan guidelines
15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
Paid beach and giveback days, bi annual team building events and other in person celebrations
Work with talented and great people who share a love of the ocean lifestyle
OluKai is a Certified B Corporation with paid company service days
Dog friendly office
Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at ***************. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Director, Digital Marketing
Marketing manager job in Anaheim, CA
Join the Pacsun Community:
Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Director, Digital Marketing is responsible for the development and management of the company's digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.
A day in the life, what you'll be doing:
Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
Identifies and launches new digital marketing initiatives to better acquire and retain customers
Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.
What it takes to Join:
Bachelor's Degree preferred, ideally in Marketing, Business, or Retail
5-7 years' experience in digital marketing and marketing analytics
5+ years within a retail environment; Apparel and Omni channel experience a plus
Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
Excellent written and verbal communication skills
Strong business, data analysis and interpretation skills
Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
Self-starter able to solve medium to complex problems
Developing the Community/ Leadership Qualities:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as a Pacsun advocate in the industry and marketplace.
Recruit, identify, develop, and retain talent that delivers performance excellence.
As a manager, serve as a leader of company culture, norms, and conduct.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Salary Range: $157,411 - $181,384
Pac Perks:
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
Equal Opportunity Employer
Marketing Coordinator - 2 Openings!
Marketing manager job in Irvine, CA
Ultimate Staffing Services is actively seeking a dedicated Marketing Coordinator to join their client's team in Irvine, California. The Marketing Coordinator will play a crucial role in managing and analyzing inventory for sales and marketing materials, ensuring smooth logistics for tradeshows and events, and maintaining compliance with company procedures. This position is 100% onsite and offers the opportunity to work in a dynamic and collaborative environment.
Responsibilities
Manage and analyze inventory of sales and marketing-related materials, including sterile and non-sterile samples, touch samples, brochures, and demo models.
Ensure accurate inventory tracking, timely replenishment, and compliance with internal procedures.
Support tradeshow and event logistics, including packing, shipping, and unpacking materials.
Coordinate shipping logistics, onsite setup, and warehouse support for events.
Maintain quality assurance and compliance in all inventory processes, including return and expiration management.
Provide training to the sales team on requesting samples, managing inventory, and returning expired items.
Assist with product tracking forms and Excel-based inventory documents.
Available for early mornings, evenings, weekends, and occasional travel for tradeshow support or team meetings.
Handle post-event unpacking, sorting, and restocking of returned materials.
Maintain professional communication and cross-functional collaboration.
Qualifications
Strong proficiency in Microsoft Excel (e.g., VLOOKUP, pivot tables, data entry and analysis).
Comfortable with warehouse tasks including packing, lifting, and organizing.
Power BI or similar data visualization tool experience (preferred).
1-3 years of experience in inventory management, logistics, or warehouse coordination.
Strong sense of accuracy and responsibility.
Clear and timely communication with internal teams.
Ability to manage recurring operational tasks with consistency and care.
Willingness to perform light physical work (e.g., packing boxes, lifting, standing).
Basic proficiency with Zoom or similar video conferencing tools.
Familiarity with FedEx or UPS shipping tools (preferred).
Work Hours
Monday - Friday, 1st Shift (8:30 AM - 5:00 PM)
Benefits
The position offers a competitive pay range of $23.00 - $25.00 per hour. Additional benefits and details will be discussed during the interview process.
Additional Details
Applicants must be able to see, hear, speak, and write clearly to communicate with employees and customers. Manual dexterity is required for occasional reaching and lifting of small objects, and operating office equipment. Must be able to sit for extended periods and operate a computer.
If interested, please apply directly to this job posting for consideration.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
Brand Manager
Marketing manager job in Baldwin Park, CA
The Brand Manager is responsible for developing and implementing strategies that drive brand awareness, consistency, and loyalty across all touchpoints for the WonderFold core business and emerging. This role focuses on building a cohesive brand identity, managing marketing campaigns, and ensuring all communications align with the brand's core values and vision. Additionally, the Brand Manager takes ownership of planning and executing brand events, handling logistics to ensure impactful and seamless experiences. The ideal candidate is a creative thinker with strong project management skills, a passion for storytelling, and a deep understanding of consumer behavior and market trends.
Essential Functions/Responsibilities:
Brand Strategy & Planning:
Implement brand strategies that align with the company's business objectives and overall growth plans.
Execute the development of annual brand plans, including marketing objectives, key initiatives and budget allocation.
Assist in the alignment with the Sr Leadership team on marketing plans including socializing with the larger marketing team to ensure full alignment on the plan for executing.
Be the voice of marketing in all collaboration sessions with design, sales, customer service, studio, creative development etc. ensuring that WonderFolds brand positioning, value proposition and core target are being represented.
Help Lead and inspire agency partners to deliver plans, programs and executions that are aligned with marketing objectives.
Market Research & Consumer Insights:
Utilize consumer research, loyalty data, competitive intelligence, and industry trends to identify growth opportunities, gaps and insights to enrich marketing plans and tactics.
Analyze market dynamics to inform product development, pricing strategies, and promotional tactics.
Brand Activation & Campaign Management:
Oversee the creation and execution of integrated marketing campaigns across multiple channels (digital, print, streaming, social media, etc.).
Collaborate with creative teams, media agencies, and external partners to ensure compelling brand communications and impactful activations.
Lead new product launches and ensure successful go-to-market strategies.
Plan, organize, and execute brand events, product launches, and activations.
Manage all event logistics, including venue selection, vendor coordination, and on-site setup.
Performance Tracking & Reporting:
Measure and analyze the effectiveness of brand campaigns and initiatives using KPIs, sales data, and market feedback.
Regularly report on brand health, market performance, and ROI to senior leadership, providing actionable insights and recommendations.
Budget & Resource Management:
Manage the brand's marketing budget, ensuring cost-effective allocation of resources for maximum ROI.
Ensure that all initiatives stay within budget and deliver against financial targets.
Leadership & Team Development:
Coach and guide the assistant brand manager on the core business to foster growth and ensure alignment with brand objectives.
Required Skills/Abilities:
Understanding of eCommerce strategies, platforms, and tools to support direct-to-consumer (DTC) growth.
Hands-on experience with major eCommerce platforms and digital marketing tools (Google Ads, Facebook Ads, email marketing, SEO/SEM) to drive customer acquisition, retention, and sales growth.
Proficiency with Google Suite or related software.
Proven track record of successfully managing brand campaigns and events.
Strong understanding of brand positioning, storytelling, and consumer behavior.
Exceptional project management and organizational skills.
Proficiency in digital marketing tools, analytics platforms, and creative software.
Outstanding communication, presentation, and interpersonal skills.
Creative thinker with a strategic mindset.
Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Strong problem-solving skills and attention to detail.
Collaborative team player with a passion for building impactful brand experiences.
High level of adaptability and resourcefulness.
Education and Experience:
Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
5+ years of experience in brand management, marketing, or a related role.
CPG experience preferred.
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 50 pounds without assistance
Must be able to stand for extended periods of time
Must be able to work weekends and/or evenings periodically for events