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  • Mgr, Advertising

    Fox & Roach/Trident Limited Partnership

    Marketing manager job in Devon, PA

    Purpose of Job The Advertising Manager is responsible for the operational management of all advertising programs including new product development and enhancements to existing programs and vendor relations. Also responsible for championing key initiatives for product development, implementation, and ongoing training. Additionally, responsible for the production management of the Home Buyers Guide or other real estate magazines. Job Duties and Responsibilities (Essential Job Functions) Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations. Coordinate all advertising and print media within intended deadlines. Develop project plans, provide direction and coordinate project activities associated with advertising. (40%) Supervise staff to ensure that projects are done well and on time. Analyze staff needs to successfully carry out any new or existing programs. Establish and maintain a positive, healthy working atmosphere. Perform supervisory activities, including employee safety, selection and development of employees, employee counseling and motivation, and salary administration. Assist in the administration of the department budget and reporting the work performed within the department. (25%) Assist in design, production and implementation of all marketing programs and campaigns. (10%) Continually monitor and report to management on utilization of current and new advertising programs and provide the management team with regular participation updates. (10%) Ensure that all advertising and marketing programs are being adequately promoted in all communication mediums to the sales associates and consumers. (10%) Create support pieces for sales associates and management to promote utilization of existing programs. (5%) Perform any additional responsibilities as requested or assigned. (0 - 5%) Performance Expectations Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management. Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism. Establish and maintain positive and productive work relationships with all staff, customers and business partners. Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development. Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities. Qualifications Education: Bachelor's degree in marketing, communications, business administration or related field; or equivalent work experience. Experience: Two years of advertising experience, with an emphasis in print media. Experience in a senior technical/leadership role. Knowledge and Skills: Strong personal computer skills; proficiency in PowerPoint and Word. Effective oral and written communication skills, including presentation skills. Effective interpersonal skills and leadership abilities. Effective analytical, problem-solving and decision-making skills. Project management skills; ability to prioritize and handle multiple tasks and projects concurrently. Ability to work within tight deadline environment. We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP) Equal Opportunity Employer
    $60k-94k yearly est. 4d ago
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  • Digital Experience Manager

    A. Duie Pyle, Inc. 4.5company rating

    Marketing manager job in West Chester, PA

    A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast and Mid-Atlantic. Supported by our vast network of Less-Than-Truckload (LTL) service centers, warehouse facilities, and dedicated locations, we have the ability to offer flexible and seamless integrated solutions tailored to our customer's needs. Simply put, when it comes to integrated supply chain solutions, Pyle People Deliver. Our promise is to provide outstanding service as it remains to be our first and foremost mission. Position Summary: We are seeking a strategic and detail-oriented Digital Experience Manager to play a pivotal role in shaping and enhancing our customers' journey across digital platforms, ensuring seamless interactions across all touchpoints. You will work closely with cross-functional teams to design, implement, and optimize digital experiences that delight our customers, drive engagement, and promote brand loyalty. This is an exciting opportunity for someone who is customer-centric, data-driven, and eager to make a significant impact on our business. Reporting to the Director of User Experience, this role will collaborate with the Marketing Strategy and IT teams to develop and execute a comprehensive digital customer experience strategy that aligns with business objectives. The Digital Experience Manager will lead UX design initiatives to create intuitive and visually appealing digital interfaces that enhance the overall customer experience. The responsibilities of the position include, but are not limited to: Coordinating cross-functional digital initiatives focused on improving user experience and ensuring our digital platforms effectively serve customers and stakeholders in the competitive logistics marketplace Overseeing the entire UX design process, including user research, wireframing, prototyping, and usability testing. Ensure projects are completed on time and within scope Conducting user research, collaborating with cross-functional teams like IT, sales, engineering and operations to ensure project execution remains on track and connected to overarching business goals Supporting marketing strategy in the campaign development process to optimize the user experience across all customer facing digital properties Managing the developmental priorities of our web properties across 4 sites (aduiepyle.com, careers, PyleNow and MyPyle) and responsible for prioritization of web development working alongside of internal IT developers as well external web development resources Analyzing and reporting on site performance, API and deep link connections Creating design specifications for web service APIs in collaboration with technical teams Evaluating API modification requests and work with developers to implement enhancements Providing support to web service API end-users and maintain documentation Ensuring the website has accurate and current domain and hosting information to prevent potential downtimes Evaluating and recommending new digital tools and platforms Managing relationships with any new third-party service providers added post recommendation Coordinating with vendors on service issues and upgrades Managing licenses and subscriptions for user experience related digital tools To be qualified for this position, you must possess the following: Bachelor's degree in Digital Marketing, User Experience Design, Computer Science, or related field 5+ years of experience in digital experience management, UX design, or related roles Proven track record of managing multiple web properties and digital platforms simultaneously Strong understanding of UX/UI design principles, methodologies, and best practices Experience with user research methods, including user testing, surveys, and analytics interpretation Proficiency with design and prototyping tools (e.g., Balsamiq, Figma, Adobe XD) Working knowledge of web analytics platforms (e.g., Google Analytics, Adobe Analytics) Demonstrated experience with API documentation and specifications Strong project management skills with ability to prioritize competing demands and manage multiple projects simultaneously Experience collaborating with cross-functional teams including IT, Marketing, Sales, and Operations Excellent communication and presentation skills with ability to articulate design decisions to both technical and non-technical stakeholders Understanding of web development technologies (HTML, CSS, JavaScript) and how they impact UX Experience managing vendor relationships and third-party service providers The following skillsets are preferred: Experience in the logistics, transportation, or supply chain industry Certification in UX design (e.g., Google, Nielsen Norman Group, UXPA) Familiarity with accessibility standards (WCAG) and inclusive design principles Knowledge of SEO best practices and their impact on user experience Experience with customer journey mapping and service design Proficiency with content management systems (CMS) and digital asset management platforms Experience with data visualization tools (e.g., Tableau, Power BI) For a full job description associated with this posting, please contact A. Duie Pyle's Human Resources department. This job posting is intended solely for external advertising purposes and does not represent a comprehensive list of all job-related duties and qualifications. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
    $83k-109k yearly est. 4d ago
  • Marketing Coordinator

    D'Iyanu

    Marketing manager job in Norristown, PA

    We are seeking a dynamic, proactive and highly organized , hands-on Marketing Coordinator to join our innovative marketing team. In this role, you will be the driving force behind the day-to-day marketing execution across social media, influencer managment, website updates and content production. We are looking for somone who is detail oriented, visually driven and thrives in a fast-paced e-commerce environment. This position is hybrid. Responsibilities · Manage and schedule content across Instagram, Facebook, TikTok, Pinterest, and YouTube · Coordinate influencer and UGC outreach, product seeding, and content tracking · Update website content including product pages, pricing, pre-orders, and blog posts · Shoot and edit short-form video content for social media · Assist with photo shoots (steaming garments, capturing content, behind-the-scenes) · Support campaign launches and maintains an organized content library Requirements 3-5 years of experience in marketing, social media, or e-commerce Strong understanding of social media platforms and trends Comfortable shooting and editing video content (CapCut, InShot, Adobe, or similar) Experience working in Shopify or similar e-commerce platform Highly organized with strong attention to detail Ability to manage multiple projects and meet deadlines Creative eye with an understanding of brand aesthetics Self-starter with a proactive mindset
    $38k-56k yearly est. 3d ago
  • Senior Brand Marketing Manager - Hotel

    Philadelphia International Airport

    Marketing manager job in Philadelphia, PA

    Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand Marketing Manager for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond. We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with: * Generous compensation package * An exceptional benefit plan for eligible associates & your family members * 401K matching program for eligible associates * Discounts with our Crescent managed properties in North America for you & your family members What will you be doing? The Senior Brand Marketing Manager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies. This is a dynamic role at the intersection of hospitality, culture, and creativity- ideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution. JOB SUMMARY * Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking. * Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies. * Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking. * Performance Analysis & Optimization * Monitor brand health of our focus brands * Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies. * Conduct ad-hoc research to fill in gaps in consumer understanding. * Stay abreast of industry trends, competitor activities, and consumer preferences. * Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives. * Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance. What is required? * Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency * Content strategy and creation, copywriting, photoshoots and video shoots * Digital images, ads and messaging * VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets * F&B activations and project management * Sales support/client site tour creative * Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred. * Bachelor's degree in Marketing, Communications, Business, or a related field. * Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience. * Passionate about creating a genuine customer experience while achieving revenue objectives. * Self-starting personality with an even disposition. * Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives * Ability to solve problems quickly, think creatively, and manage multiple streams of work * Excellent communication, interpersonal, and presentation skills * Demonstrate ability to project manage complex initiatives from conception to successful execution. * Must be willing to "pitch-in" and help co- workers with their job duties and be a team player. At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! Our Differences Are What Make Us Great: At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That's why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Source: Crescent Hotels & Resorts
    $79k-114k yearly est. 2d ago
  • Emerging Business Needs - Marketing Assoc - Sr. Assoc

    JPMC

    Marketing manager job in Wilmington, DE

    The emerging business needs team will be the “go-to,” Action Delivery arm of Planning & Activation. This will be a small, nimble and influential team of problem solvers focused on rallying around emerging business needs that need a rapid response, dedicated structure, and resources. The team is comprised of critical resources that are unafraid to roll up their sleeves and dig into a problem or opportunity, doing whatever it takes to drive to a resolution. This team will have the reputation of running towards complex challenges and embody our cultural principles of curiosity, ownership, and accountability. The emerging business needs team will lead the testing and scaling of new operating models, capabilities, and opportunities. They will be the connective tissues between Transformation and Activation. This team will be primarily focused on absorbing; designing; and scaling the rapid response / emerging needs operating model as part of BAU execution, onboarding new channels, and assessing new partnerships and the impact on the activation teams. We expect this team to set the tone for Transformation and Activation. They will set the new bar for talent. Job responsibilities Be the dedicated team to define emerging business challenges and problems needing a rapid response dedicated team (e.g. CCCA, Embedded benefits, Dark Patterns, Cash Line increase) Assessment and impact of new capabilities impacting MG&I campaigns/offers (e.g. Branch Modernization, Tier 5, Affiliate Bureau Tagging) Onboarding new channels into the activation workflow Assess new business opportunities in partnership with relationship leads and strategy - scope new products, new partnerships new capabilities and impacts to operations. Be the dedicated team upfront to assess and deliver impact against CMAT, for all new product launches or refreshes. Driving the assessment of the business opportunity to help ensure the value and priority against our primary goals (i.e. 4Cs & E) or value to the firm. Develop relationships with our business partners and communicate our collective roadmap around Emerging Business deliverables. Assist in improving both the quality of campaigns and our daily execution process as (i.e Dark Mode) Encourage a culture of innovation and continuous improvement within the team to stay ahead of industry trends and challenges. Foster collaboration across different departments to ensure alignment and integration of new business initiatives. Utilize data analytics to inform decision-making processes and measure the success of implemented strategies. Identify potential risks associated with new business opportunities and develop mitigation strategies. Required qualifications, capabilities, and skills 3-5+ years of related experience (new capabilities, product launches) Structuring the problem statement, organizing and leading teams to solution, design testing, and set the routines to test and learn and implement Ability to drive and influence required resources within and outside of CMAT Ability to work in fast pace environment with tight deadlines Help drive the overall voice - own communications (e.g. RAG reporting, metrics tracking) on emerging business needs Be a strategic leader - tell us where the organization needs to go; develop strategies to evolve our organization Ensure full visibility to the request and the value, complexity, impact if we should proceed End to end program delivery experience - including understanding of best practices, tools, and processes Demonstrated initiative and creativity to ensure successful and timely execution - strategic thinker with proven abilities Strong verbal and written communication skills to effectively convey complex ideas and strategies to diverse audiences. Ability to adapt to changing business environments and priorities.
    $80k-121k yearly est. Auto-Apply 60d+ ago
  • Vice President Marketing & Communications

    American Student Transportation Partners

    Marketing manager job in Media, PA

    The Vice President of Marketing and Communications will serve as the strategic and operational leader responsible for building and scaling an integrated marketing, brand, communications, and public relations function. This executive will own the full spectrum of outbound communications, internal engagement, crisis management, and talent marketing strategy. The VP will drive efforts to build brand awareness, strengthen culture, generate leads, and promote our mission externally and internally. Key Responsibilities: Lead the development and execution of a comprehensive outbound marketing strategy, including brand awareness, lead generation, digital marketing, social media, advertising, and campaign management. Serve as the organization's primary brand steward - ensuring consistency, clarity, and impact across all customer- and public-facing messaging. Develop and oversee internal communication strategies that foster employee engagement, celebrate our culture, and support organizational alignment. Direct internal platforms and employee engagement initiatives, including company newsletters, leadership messaging, town halls, employee recognition programs, and social sharing tools. Oversee recruitment advertising and employer branding strategies in partnership with the Talent Acquisition team. Provide communication support for major talent initiatives, including hiring campaigns, regional recruitment pushes, and employee value proposition (EVP) refinement. Lead storytelling efforts across all channels to amplify impact, promote employee stories, and engage diverse audiences. Manage all media and public relations functions, including relationship building with journalists, media outlets, and PR firms. Own and maintain a crisis communications strategy and act as the company's spokesperson when necessary. Write and edit high-quality content across a variety of formats, including executive messaging, speeches, op-eds, video scripts, media responses, press releases, and marketing materials. Collaborate with senior leaders on key communications initiatives and provide strategic counsel on messaging and brand alignment. Support M&A-related communication efforts in coordination with business development and executive leadership. Oversee the development, execution, and optimization of the organization's web presence, including SEO strategy and content updates. Manage paid and organic digital marketing efforts, including Google Ads, social media advertising, and retargeting. Establish and track key performance indicators (KPIs) to evaluate the success of marketing, communications, and engagement campaigns. Recruit, manage, and develop a high-performing marketing and communications team. Oversee contracts and relationships with external vendors, freelancers, creative agencies, and media partners. Manage the department's annual budget, including forecasting, reporting, and strategic investment planning. Represent the company at external events and engagements, including conferences, public forums, and press opportunities. Travel periodically to operational locations across the company footprint to build relationships, support events, and engage teams. Qualifications: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration or related field required; advanced degree preferred. 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role managing teams and cross-functional initiatives. Demonstrated success developing and executing integrated marketing and communications strategies. Experience overseeing digital marketing, PR/media relations, brand strategy, and internal communications. Proven success leading teams, driving organizational change, and managing agency/vendor partnerships. Exceptional writing, editing, and presentation skills with a strong understanding of audience segmentation and tone. Experience in crisis communication and serving as an organizational spokesperson or senior media contact. Strong understanding of digital platforms, SEO, Google Analytics, paid media, and CRM tools. Data-driven mindset with the ability to track, interpret, and act on campaign performance metrics. Comfortable working across departments and advising C-level leaders on communications strategy. Experience in high-growth or mission-driven organizations preferred.
    $128k-202k yearly est. 6d ago
  • AD - Present Customer Analytics

    Onemain (Formerly Springleaf & Onemain Financials

    Marketing manager job in Wilmington, DE

    We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies. This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers. Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle. In the Role * Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders * Partner with Present customer channel marketing teams to develop and drive loan renewal strategies. * Monitor PC loan renewal performance trends and comparisons to Plan. * Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools. * Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates. * Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets. * Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company. * Manage a team of high-performing analysts. Requirements * Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred. * 5+ years of analytical experience in digital/marketing space * 2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams. * Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus. * Experience leveraging digital marketing and data visualization tools. * Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives. * Lending or consumer finance industry experience preferred. Location: (hybrid) Wilmington, DE or Baltimore, MD Who we Are OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future. Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain. Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with: * Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances * Up to 4% matching 401(k) * Employee Stock Purchase Plan (10% share discount) * Tuition reimbursement * Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date) * Paid sick leave as determined by state or local ordinance, prorated based on start date * Paid holidays (7 days per year, based on start date) * Paid volunteer time (3 days per year, prorated based on start date) Target base salary range is $130,000 - $180,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance. OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
    $130k-180k yearly 3d ago
  • Marketing Communications Manager (60653)

    Tosoh Bioscience 3.9company rating

    Marketing manager job in Exton, PA

    Tosoh Bioscience LLC is a major supplier of chromatography products to the pharmaceutical, biotechnology, and chemical industries. Our product line includes:TSKgel , TOYOPEARL , and Ca++Pure-HA bulk media, TSKgel U/HPLC columns, process development products, dedicated systems for GPC analysis, and the LenS3™ MALS detector. We have optimal solutions for biological research, drug discovery, medicinal chemistry, agriculture, manufacturing, or other industrial applications. Summary We are looking for a digital-savvy strategist with both B2B/ B2C experience, someone who can bring e-commerce growth expertise from consumer industries and adapt it to the complexity of life sciences. As Marketing Communications Manager, you own revenue growth across our online storefronts by planning and executing data-driven campaigns, optimizing PDPs/funnels, and scaling lifecycle automation to lift traffic, conversion, AOV and retention. You will lead the Marketing Communications Team (EU & US) within the Global Marketing Communications and Branding team of Tosoh Bioscience Separations. This is not a generic campaign management role. You will be the driver of customer-centric, creative, analytics-led strategies that strengthen engagement in highly technical B2B markets and accelerate adoption of our new e-commerce platform. Your mission is to translate scientific insights into compelling, digital-first customer journeys - building trust, driving measurable impact, and connecting science with customers worldwide. Reporting Relationships The Marketing Communications Manager reports to the Director of Marketing. This position has two direct reports. Major Duties and Responsibilities Strategic Planning & Campaign Design Develop integrated marketing and e-commerce strategies aligned with global objectives. Design data-driven, omnichannel campaigns that build brand trust and drive measurable growth. Collaborate with BI/CRM and Operations teams to optimize campaigns with analytics and insights. Define a quarterly promo/test calendar (offers, bundles, thresholds) with clear hypotheses and guardrails. Content & Digital Experience Oversee the creation of high-quality content and assets tailored to scientific and technical audiences. Ensure consistency of brand messaging across digital channels, campaigns, and e-commerce listings. Partner with MarTech to implement personalized and automated marketing journeys. Own on-site merchandising and CRO: PDP/category optimization, search & filter tuning, bundling, cross-sell/upsell, trust signals, and zero-result search analysis. Campaign Execution & E-commerce Growth Lead Campaign Orchestration: Briefs, channel mix, budgets, execution and QA-end-to-end ownership of integrated campaigns. Apply e-commerce expertise to increase adoption, conversion, and online sales. Leverage analytics for segmentation, personalization, and funnel optimization. Set clear KPIs (traffic, CVR, AOV, ROAS/LTV) and run an experiment roadmap to improve them. Lifecycle & Automation: blueprint + build key flows (welcome, browse/cart abandonment, cross-sell, win-back) with segmentation, dynamic content, and suppression rules. Translate insight - action: weekly readouts, experiment results, and next-best tests; close the loop with Sales on revenue impact Events & Industry Engagement Plan and manage online & offline events (ex. congresses, webinars). Align offline events with digital and e-commerce campaigns to maximize impact. Leadership & Collaboration Lead and mentor the Marketing Communications Team, strengthening digital and strategic capabilities. Manage the Marketing Communications team by establishing clear goals and expectations, providing ongoing employee coaching and feedback, and supporting employee training and development. Recruit and train new team members as needed. Plan, prioritize, and delegate tasks to team to ensure proper functioning of the department. Work closely with scientists, commercial, and cross-functional teams to translate complex science into compelling narratives. Foster collaboration with Mar Tech, Operations, and BI/CRM teams for scalable delivery. Compliance & Continuous Improvement Ensure all campaigns comply with industry regulations and Quality Management System. Track competitor strategies and B2C-to-B2B innovation trends to keep Tosoh ahead. Other duties as required. Maintain regular and reliable attendance. Uphold and adhere to the Tosoh Bioscience guiding principles. Education Bachelor's degree in Marketing, Communications, Business, or Life Sciences; Master's degree is a plus. Skills and Qualifications 7+ years in digital marketing and campaign strategy, with proven success in e-commerce and omnichannel marketing. Experience from B2C industries (retail, consumer goods, sports, lifestyle) combined with exposure to B2B or regulated markets (biotech, pharma, diagnostics) is highly valued. Demonstrated ability to drive digital growth, adoption, and online sales through integrated e-commerce strategies. Strong ability to simplify complex or technical content into clear, engaging campaigns tailored to specialized audiences. Hands-on expertise in: Campaign orchestration & lifecycle automation in HubSpot/Pardot/Marketo (welcome, browse/cart, cross-sell, win-back). E-commerce platforms & feeds: Shopify/BigCommerce/SFCC/Magento; product feeds/marketplaces. CRM & reporting: Salesforce (preferred), data segmentation and dashboard building. SEO/SEM & PPC; performance marketing and on-site CRO (A/B testing, PDP/category optimization). Analytics & tagging: GA4, Google Tag Manager, UTM governance, experiment readouts. Paid media: Google Ads, LinkedIn Ads (retargeting a plus). Note: Advanced/technical SEO and large-scale initiatives are partnered with the Growth/SEO team; this role is expected to operate at a strong working level and collaborate on deeper items. Excellent analytical skills with experience in using dashboards, KPIs, and customer insights to optimize marketing ROI. Proven leadership and team management experience with the ability to inspire cross-functional teams. Strong interpersonal skills, able to work closely with scientists, product managers, and global teams. Strategic thinker, detail-oriented, and adaptable; curious to learn and succeed in complex life sciences markets. Creative mindset with the ability to design innovative campaigns and customer experiences while staying data-driven. Experience in the bioscience, pharma, or chromatography industry with understanding of scientific audiences. Familiarity with lead nurturing journeys and customer lifecycle marketing. Multilingual proficiency to collaborate effectively across global regions. Curiosity and passion for emerging marketing trends, creativity, and innovation. A collaborative mindset with the ability to connect people and create positive impact. Physical Requirements The physical demands of this job are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is a largely sedentary position; however the Marketing Communications Manager is occasionally required to lift and carry packages up to 25 pounds for trade show coordination. Ability to travel up to 25% of the time, both domestically and internationally, primarily via air & car. Tosoh Bioscience LLC is an Equal Opportunity Employer M/F/Disabled/Veterans
    $54k-75k yearly est. 16d ago
  • Global Senior Manager Marketing, Mid Market

    Vertex 4.7company rating

    Marketing manager job in King of Prussia, PA

    MM Global Integrated Demand Program Lead The Global Senior Marketing Manager, Mid-Market is responsible for designing, executing, and optimizing annual integrated demand programs for the mid-market that drive pipeline growth and align with organizational goals. You will own the end-to-end lifecycle of demand generation initiatives, from strategic planning through execution and performance delivery, ensuring programs are tailored to diverse regions, audiences, and product ecosystems. This role reports into the VP Global Integrated Demand Programs Key Responsibilities Strategic Demand Program Planning: Develop annual integrated demand programs incl. demand generation plans and demand strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models Own pipeline generation and the end-to-end program lifecycle - from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products Own the investment for the IDP, defining scope and investment levels (e.g., budget $, channel mix, country/language coverage) to guide campaign planning and resource allocation Ensure programs are tailored for different regions, audience, buying lifecycle Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand gen and demand extraction when pipeline targets are missed Multi-Channel Campaign Management: Ensure campaigns in demand programs are optimized for key segments, personas, and geographies. Maintain consistent messaging across all channels, for internal comms and external marketing Coordinate with digital media, social media, paid media, nurture emails and fields managers / partner marketing to provide comprehensive coverage throughout the buyer's journey Ensure program budget is optimally utilized & provide input to budget allocation decisions and trade-offs Cross-Functional Collaboration and Leadership: Act as the primary liaison with leadership for designated IDP, presenting demand generation priorities and gathering and acting on feedback on performance and improvement areas Maintain regular alignment with other IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights Interface with product, sales, and broader marketing teams to ensure demand programs align with future product launches and GTM/sales strategies Work with Partner Marketing team and Partner organisation to receive inputs for demand programs / campaigns to be executed with or through partners and tailor/create draft demand gen collateral (e.g., campaigns in a box) Conduct regular performance updates and interlock meetings to report on campaigns in IDP Program Optimization and Performance Tracking: Use appropriate analytics to continuously monitor & refine demand programs for better outcomes Track & analyze performance data to enhance lead generation, scoring, and routing processes Identify underperforming campaigns and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance Identify opportunities for automation, scalability, and process standardization to improve efficiency Key Skills Demand Programs Management Ability to define demand program strategy that aligns with business goals and navigate trade-offs Proven track record of managing complex projects and ensuring timely delivery Strong stakeholder management skills; ability to build cooperative partnerships of trust Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue Marketing Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements SaaS-specific experience-knowing the unique pressures, buying cycles, and customer needs in the mid-market. engagement preferences and significant global B2B marketing experience in a technology solution context Must have successfully carried demand / pipeline quotas before Deep knowledge of Demand Generation and Extraction tactics For Program Lead, experience in working with creating demand via marketplaces such as MSFT is essential as is Keeping up to date with tech trends and mid-market business requirements helps align marketing messages and strategies. Tech & Data AI-first mindset in creating campaign strategy, reviewing pipeline health for the solution ecosystem Data-driven decision-making with ability to utilize data to optimize program to support big picture business goals Other Qualifications The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners. Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback. Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule - better is the enemy of done. Don't spend hours when minutes are enough. Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results. Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes. Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you're unsure, ask. Demonstrate unwavering support for decisions. COMMENTS: The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time. Pay Transparency Statement: US Base Salary Range: $131,600.00 - $171,100.00 Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression. In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants. Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs. *In no case will your pay fall below applicable local minimum wage requirements .
    $131.6k-171.1k yearly Auto-Apply 18d ago
  • Marketing Analytics Senior Manager

    Ra 3.1company rating

    Marketing manager job in Wilmington, DE

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $101k-140k yearly est. 60d+ ago
  • TV Advertising Manager

    Artech Information System 4.8company rating

    Marketing manager job in Philadelphia, PA

    Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost. Job Description • Define, develop, and implement standard operational frameworks • Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time • Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way • Have full understanding of all campaign reporting, reviews internally and externally on a regular basis. • Simultaneously manages multiple campaigns for each programmer • Liaison between programmer and all vendors - manage client expectations to be consistent with program sponsor and take corrective action to address gaps • Contain and resolve issues within the program that do not require sponsor attention. • Maintain communication with all stakeholders • Consistent exercise of independent judgment and discretion in matters of significance. • Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes • Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting • Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized • Works with Account Manager and senior leadership team to support other advertising data initiatives • Other duties and responsibilities as assigned • Support on-boarded Programmers from a program management, data request and data product offering perspective • Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch • Provide customer support and manage day to day account management with all programmers • Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise • Work with internal teams to create repeatable reliable process and reporting outputs • Create playbook for Programmers to understand process, procedures and timelines EXPERIENCE NEEDED • Bachelor's Degree or Equivalent • Requires 5-7 years of related experience • Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy • Experience with Agency Planning or TV Sales in the Media and Advertising Industry • Experience with Campaign Planning and post-campaign reporting • Experience with market research/strategy, data visualization, and financial modeling for a Programmers • Experience in applying data insights to TV planning and buying • Knowledgeable with Set-top-box and watermark data analysis and reporting • Excellent communication skills (oral and written) at multiple levels of the organization • Core understanding of Advertising business and technologies that support it • Domestic travel TBD (25%) Top skills 1. campaign planning/ Post campaign reporting, campaign optimization 2. experience in advertising/media sales, media planning 3. knowledge of data insights 4. set top box experience 5. experience with bring your own data (BYOD) 6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused Additional Information If you are interested, please contact: Sophia ************
    $64k-91k yearly est. 60d+ ago
  • Events and Field Marketing Manager

    Artera

    Marketing manager job in Philadelphia, PA

    Our Mission: Make healthcare #1 in customer service. What We Deliver: Artera, a SaaS leader in digital health, transforms patient experience with AI-powered virtual agents (voice and text) for every step of the patient journey. Trusted by 1,000+ provider organizations - including specialty groups, FQHCs, large IDNs and federal agencies - engaging 100 million patients annually. Artera's virtual agents support front desk staff to improve patient access including self-scheduling, intake, forms, billing and more. Whether augmenting a team or unleashing a fully autonomous digital workforce, Artera offers multiple virtual agent options to meet healthcare organizations where they are in their AI journey. Artera helps support 2B communications in 109 languages across voice, text and web. A decade of healthcare expertise, powered by AI. Our Impact: Trusted by 1,000+ provider organizations - including specialty groups, FQHCs, large IDNs and federal agencies - engaging 100 million patients annually. Hear from our CEO, Guillaume de Zwirek, about why we are standing at the edge of the biggest technological shift in healthcare's history! Our award-winning culture: Our award-winning culture: Since founding in 2015, Artera has consistently been recognized for its innovative technology, business growth, and named a top place to work. Examples of these accolades include: Inc. 5000 Fastest Growing Private Companies (2020, 2021, 2022, 2023, 2024); Deloitte Technology Fast 500 (2021, 2022, 2023, 2024, 2025); Built In Best Companies to Work For (2021, 2022, 2023, 2024, 2025, 2026). Artera has also been recognized by Forbes as one of “America's Best Startup Employers,” Newsweek as one of the “World's Best Digital Health Companies,” and named one of the top “44 Startups to Bet your Career on in 2024” by Business Insider. ABOUT THE OPPORTUNITY Artera is seeking a high-impact Events & Field Marketing Manager to accelerate pipeline growth and strengthen brand trust across the healthcare industry. You'll design and execute in-person and virtual programs that engage decision-makers, amplify our market presence, and directly fuel revenue goals. You'll coordinate and execute event strategy end-to-end - from customer summits to major industry conference activations - creating memorable experiences that unify our brand story and convert prospects into champions. Partnering closely with Sales, Brand & Comms, Revenue Operations, and Customer Success, you'll ensure every initiative delivers measurable ROI and positions Artera as the leader in agentic healthcare. This is a player-coach role, meaning you bring strategic-thinking and know-how, and execute tactics yourself. This role is ideal for a marketer with a proven track record of blending creativity with accountability, and a passion for transforming healthcare through innovative, high-value experiences. Responsibilities Strategic Field & Event Strategy: Own Artera's annual event calendar across external conferences and internal company-wide kickoffs, partnering with internal stakeholders. End-to-End Event Execution: Lead planning and execution in all events including, sponsorships at industry events; Customer summits; Customer / VIP dinners; Regional field events, roadshows, partner activations and more. Event Logistics & Financial Management: Oversee and manage event logistics including venue sourcing, contracts, budget, shipments, booth setup, technology needs, travel, and onsite execution. This includes a strong handle on contracting, negotiating, vendor management and budgeting / finances related to event spend. Storytelling Alignment: Partnering with Brand Marketing to ensure events support business goals by telling the right stories about Artera, our products, our customers and the ROI we deliver. This includes prepping and coaching Artera team members so all speak from the same playbook during events. Demand Gen, Sales & Pipeline: Partner closely with Demand Generation, Sales, and Revenue Operations to accelerate pipeline and ensure maximum engagement around every event - pre, during and post-event - ensuring events are pipeline producers. Systems Management: Create and manage Salesforce campaigns for all aspects of events. Ensure rigorous lead capture, swift upload (within 24 hours), and efficient handoff processes, using Salesforce Campaigns as the central source of truth for all event-related activity. Event Staff & Preparation: Lead all event-related staff preparation, training and questions, including host staff prep meetings and materials to ensure all team members attending events know their role, our story, our event schedule & meetings, how to capture leads, manage follow up and more. Measurement and Revenue Accountability: Working with marketing and revenue operations, own and optimize event ROI reporting - what ROI did we achieve with each event, learnings and how to replicate moving forward. Requirements B2B Marketing Experience: 5-7 years of experience leading Event Marketing, ideally within SaaS or Healthcare. Pipeline & ROI Impact: Proven track record of executing events that deliver highly measurable pipeline and ROI and are able to report this impact. Cross Functional Collaboration: Exceptional collaboration and communication skills, with a history of driving alignment across Sales, Customer Success, and Marketing teams. Technical & Financial Acumen: Fluency in Salesforce (Campaigns, Reporting, Attribution) is required, along with experience managing large budgets and project management tools. Travel: Willingness to travel frequently (estimated 1-2 times per month) to ensure critical on-site presence and leadership. Our Interview Process We want this to be a fast, transparent, and mutually beneficial process. Here are the steps you can expect: Introductory Call with Talent Acquisition (20-30 min): A quick chat to learn about your background, understand your career aspirations, and share detailed insight into the AE role, team structure, and our high-performance culture. Hiring Manager Video Interview (30 min): A deeper conversation focused on your motivation, sales mindset, and demonstrating your potential for rapid growth within the AE function. Take Home Project/Presentation & Marketing Video Interview (1 hour): A 30 minute, 1:1 video presentation with the VP of Marketing to see what it would be like working together, as well as a 30 minute, 1:1 video meeting with a member of the Marketing Team. Cross Functional Partner Interview (30 min): Two, 15 minute video meetings with members of our Revenue Operations and Sales Teams to meet your cross functional partners and demonstrate what it would be like working together. OUR APPROACH TO WORK LOCATIONArtera has hybrid office locations in Santa Barbara, CA, and Philadelphia (Wayne), PA, where team members typically come in three days a week. Specific frequency can vary depending on your team's needs, manager expectations and/or role responsibilities. In addition to our U.S. office locations, we are intentionally building geographically concentrated teams in several key metropolitan areas, which we call our “Hiring Hubs.” We are currently hiring remote candidates located within the following hiring hubs:- Boston Metro Area, MA- Chicago Metro Area, IL- Denver Metro Area, CO- Kansas City Metro Area (KS/MO)- Los Angeles Metro Area, CA- San Francisco / Bay Area, CA- Seattle Metro Area, WA This hub-based model helps us cultivate strong local connections and team cohesion, even in a distributed environment. To be eligible for employment at Artera, candidates must reside in one of our hybrid office cities or one of the designated hiring hubs. Specific roles may call out location preferences when relevant. As our hubs grow, we may establish local offices to further enhance in-person connection and collaboration. While there are no current plans in place, should an office open in your area, we anticipate implementing a hybrid model. Any future attendance expectations would be developed thoughtfully, considering factors like typical commute times and access to public transit, to ensure they are fair and practical for the local team. WORKING AT ARTERA Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more! Career development - Manager development cohorts, employee development funds Generous time off - Company holidays, Winter & Summer break, and flexible time off Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join. EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENTArtera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status. Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind. Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws. If you need an accommodation, please reach out to ************. DATA PRIVACYArtera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy. SECURITY REQUIREMENTSAll employees are responsible for protecting the confidentiality, integrity, and availability of the organization's systems and data, including safeguarding Artera's sensitive information such as, Personal identifiable Information (PII) and Protected Health Information (PHI). Those with specific security or privacy responsibilities must ensure compliance with organizational policies, regulatory requirements, and applicable standards and frameworks by implementing safeguards, monitoring for threats, reporting incidents, and addressing data handling risks or breaches.
    $66k-90k yearly est. Auto-Apply 53d ago
  • Quant Analytics Manager - Marketing Data Analytics

    Jpmorgan Chase & Co 4.8company rating

    Marketing manager job in Wilmington, DE

    JobID: 210686300 JobSchedule: Full time JobShift: Base Pay/Salary: Chicago,IL $118,750.00-$195,000.00 We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager, where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration. Job Summary: As a Quant Analytics Manager on the Performance Marketing Analytics team, you'll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC, but also how the data and SFMC features can improve email channel performance. The focus will be on standing up a measurement plan and analytics for push notification, testing SFMC flow control features, and supporting strategy around preference center and opt outs. You will partner across the firm with data partners, marketers, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization. Job Responsibilities: * Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements * Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve 'Push Notification' strategy * Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels contact strategy * Collaborate with other teams to craft test designs, interpret and translate results to present to senior management * Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct * Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects * Report performance of campaigns to optimize resources towards high-potential initiatives * Identify areas of improvement in email campaign-level performance, delivering recommended optimizations to marketers and channel management * Guide and mentor new hires and/or interns as needed Required qualifications, capabilities, and skills: * Bachelor's degree in a quantitative, analytical, or related field * 5+ years of experience in an advanced analytics role * Strong SQL knowledge, including complex queries * Advanced analytics experience * Experience with relational databases and data prep to summarize large datasets * Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements * Critical and analytical thinking with a data-oriented mindset * Ability to develop advanced data visualization and presentations * Strong ability to translate data findings into business story telling for leadership * Excellent written and verbal communication skills * Comfort building and managing relationships with both analytics and business stakeholders Preferred qualifications, capabilities, and skills: * Master's degree in related field * Knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI preferred * Experience with Email Marketing/Push Marketing strategy * Experience with test experimental design and results analysis * Functional industry experience in marketing, operations, technology or finance * Team leadership experience
    $118.8k-195k yearly Auto-Apply 18d ago
  • Associate Director, US Marketing - Lymphoma

    Incyte 4.8company rating

    Marketing manager job in Chadds Ford, PA

    Overview Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value. The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules. Job Summary (Primary function): The Associate Director, US Marketing - Lymphoma will play a critical role in shaping and executing HCP strategy across the lymphoma franchise, including support of inline indications and upcoming launches. As a core member of the US Marketing / Product Strategy team, this individual will lead the development and execution of HCP-focused marketing strategies and promotional tactics that drive awareness, adoption, and differentiation across the lifecycle. This role combines strategic foresight with operational rigor, ensuring launch readiness, competitive differentiation, and innovative customer engagement across personal and non-personal channels. The Associate Director will work closely with Sales, Sales Training, Medical Affairs, Business Operations, MLR, and agency partners to ensure excellence in execution. Essential Functions of the Job (Key responsibilities): HCP Strategy & Launch Readiness Support development of marketing tactical plans to enable pre-launch, launch, and post-launch execution. Lead development of HCP messaging platforms and promotional tactics that support current and future indications. Translate clinical data and competitive insights into clear, differentiated HCP value propositions. Lead execution of lymphoma promotional tactics for US HCPs across personal and non-personal channels, including peer to peer educational content. Franchise & Lifecycle Support Support promotional execution across approved and emerging indications within the lymphoma portfolio. Ensure consistent messaging, positioning, and execution across brands, indications, and channels. Maintain deep therapeutic area expertise in lymphoma and evolving standards of care. Cross-Functional Leadership & Collaboration Collaborate closely with cross-functional teams including Sales, Sales Training, Business Operations, Medical Affairs, and MLR to ensure aligned, compliant, and effective execution. Partner with MLR to develop compliant and impactful promotional materials and ensure timely approvals. Support launch-related training and field enablement activities. Agency, Analytics & Insights Support and manage key vendor relationships, including the promotional agency of record. Collaborate with Analytics and Market Research teams to gather market insights, monitor the competitive landscape, and assess performance. Apply insights and learnings to optimize strategy and execution over time. Operational Excellence Ensure effective sharing of best practices and insights across the organization. Support budget planning, tracking, and stewardship. Perform all company business in accordance with regulations and company policies. Qualifications (Minimal acceptable level of education, work experience, and competency): • 5+ years of relevant work experience in pharmaceutical or biotechnology industry • 7+ years of experience in hematology and oncology marketing including US launch experience of new products or indications • Experience with developing and executing marketing strategies and tactics with field-based teams • Strong leadership skills and ability to manage project autonomously • Strong communication, presentation, analytic and strategic capabilities • Experience in lymphoma strongly preferred Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
    $95k-125k yearly est. 1d ago
  • Manager, Marketing Analytics

    Onemain (Formerly Springleaf & Onemain Financials

    Marketing manager job in Wilmington, DE

    OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design. The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives. The Role In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology. Responsibilities: * Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership. * Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue. * Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques. * Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages. * Manage multiple competing projects, setting clear expectations, and adhering to deadlines. Qualifications * Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science. * 5+ years of experience in complex, data-driven problem-solving. * Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau). * Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies. * Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity. * Ability to work independently, make sound, fact-based recommendations, and think strategically. * Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives. * Customer-focused mindset with a passion for delivering innovative marketing solutions. * Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling). Who We Are OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future. Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain. Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with: * Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances * Up to 4% matching 401(k) * Employee Stock Purchase Plan (10% share discount) * Tuition reimbursement * Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date) * Paid sick leave as determined by state or local ordinance, prorated based on start date * Paid holidays (7 days per year, based on start date) * Paid volunteer time (3 days per year, prorated based on start date) OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
    $94k-130k yearly est. 27d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Marketing manager job in Philadelphia, PA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $97k-135k yearly est. 60d+ ago
  • Executive Director, Chase Auto Commercial Solutions Marketing

    JPMC

    Marketing manager job in Wilmington, DE

    Our commercial business aims to advise our clients-from single rooftops to large, publicly traded dealer groups-on how to grow and run their businesses. We offer a comprehensive suite of commercial products and services, including floorplan lending, deposits and treasury services, acquisition financing, real estate lending, syndicated loans, and merchant services. This supports our overall value proposition in Chase Auto as we seek to meet the end-to-end needs of our dealer partners, who are critical to the auto ecosystem. As the Executive Director of Commercial Solutions Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channels and distribution, lead generation, and client engagement for dealer commercial segments. You must have demonstrable knowledge and experience in B2B marketing within a large enterprise with direct sales teams. Job Responsibilities Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals. Implement visual identity and brand voice for the dealer segment. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty. Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Position bundled solutions that align with segments such as large dealer groups, regionals, small franchises, independents, and private label franchises. Support the head of auto commercial banking by aggregating client experience feedback, market research, and insights to further differentiate value with undisputed reasons to believe, go-to-market messaging, and claims. Develop and maintain client contact strategies using campaigns and always-on communication of offerings and advisory, leveraging Salesforce Marketing Cloud. Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars or in-person venues. Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives. Collaborate with sales leadership, product, and other cross-line-of-business teams to align marketing strategies with business goals and drive integrated solutions. Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact. Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives. Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making. Required Qualifications, Capabilities, and Skills 10+ years of leadership with demonstrable experience in the development and implementation of B2B marketing strategies. Strong people leadership skills with experience managing and developing a team. Strong interpersonal skills with the ability to build relationships and influence stakeholders. Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications. Exceptional written, presentation, and verbal communication skills. Strong executive presence. Critical thinker with an analytical mindset to interpret data and make informed decisions. Creative thinker with a passion for innovation and continuous improvement. BS/BA degree Preferred Qualifications, Capabilities, and Skills MBA preferred. Auto industry expertise. Financial services experience. Proven experience in B2B marketing within a large enterprise and geographical sales team.
    $97k-154k yearly est. Auto-Apply 60d+ ago
  • Quant Analytics Manager - Marketing Data Analytics

    Jpmorganchase 4.8company rating

    Marketing manager job in Wilmington, DE

    We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager, where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration. Job Summary: As a Quant Analytics Manager on the Performance Marketing Analytics team, you'll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC, but also how the data and SFMC features can improve email channel performance. The focus will be on standing up a measurement plan and analytics for push notification, testing SFMC flow control features, and supporting strategy around preference center and opt outs. You will partner across the firm with data partners, marketers, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization. Job Responsibilities: Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve ‘Push Notification' strategy Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels contact strategy Collaborate with other teams to craft test designs, interpret and translate results to present to senior management Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects Report performance of campaigns to optimize resources towards high-potential initiatives Identify areas of improvement in email campaign-level performance, delivering recommended optimizations to marketers and channel management Guide and mentor new hires and/or interns as needed Required qualifications, capabilities, and skills: Bachelor's degree in a quantitative, analytical, or related field 5+ years of experience in an advanced analytics role Strong SQL knowledge, including complex queries Advanced analytics experience Experience with relational databases and data prep to summarize large datasets Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements Critical and analytical thinking with a data-oriented mindset Ability to develop advanced data visualization and presentations Strong ability to translate data findings into business story telling for leadership Excellent written and verbal communication skills Comfort building and managing relationships with both analytics and business stakeholders Preferred qualifications, capabilities, and skills: Master's degree in related field Knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI preferred Experience with Email Marketing/Push Marketing strategy Experience with test experimental design and results analysis Functional industry experience in marketing, operations, technology or finance Team leadership experience
    $100k-132k yearly est. Auto-Apply 18d ago
  • Marketing Analytics Senior Manager

    Ra 3.1company rating

    Marketing manager job in Philadelphia, PA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $97k-135k yearly est. 60d+ ago
  • Chase Auto - Head of Consumer Marketing, Executive Director

    JPMC

    Marketing manager job in Wilmington, DE

    As part of the prestigious JP Morgan Chase franchise, Auto serves vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services, ranging from retail lending and captive financing to commercial services like floorplan products, and treasury services including deposits, cash management, and payment processing. As the Head of Consumer Marketing within Chase Auto, you will lead a dynamic team of digital marketing innovators and retail network strategists. You will develop innovative go-to-market strategies to enhance our car shopping and financing platform. Additionally, you will play a crucial role in creating a seamless car buying and financing experience for consumers. Job responsibilities: Develop and execute a comprehensive consumer marketing strategy that aligns with business goals and enhances brand visibility and reputation. Oversee brand positioning and messaging to ensure consistency across all consumer touchpoints, driving unaided brand awareness, consideration, and purchase intent. Conduct consumer research and analyze the voice of the customer to derive insights, maintain needs-based customer segmentation, and identify solutions and gaps for new product enhancement. Partner with business leadership to understand context and business objectives. Maintain a pulse on market trends, competitive positioning, and differentiation to inform strategic decisions and drive innovation. Lead the creation and execution of integrated marketing campaigns that span digital, social, and traditional media channels, focusing on customer acquisition and retention. Oversee integrated owned, earned, and paid media strategies in partnership with brand, media, digital, communications, and other key audience stakeholder leads. Enable and provide tools, resources, and additional support to bankers across a nationwide branch network, ensuring they are equipped to deliver exceptional customer experiences and Chase Auto referrals. Inspire and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Ensure initiatives are focused and drive intended business outcomes. Required qualifications, capabilities, and skills: 10+ years of experience in B2C marketing, with a track record of inspiring teams, fostering high performance, and getting results. Expertise in integrated marketing, with the ability to navigate complex environments and provide clarity amidst ambiguity. Exceptional skills in developing trust and respect among internal and external partners. A creative mindset focused on continuous improvement and innovation, including demonstrable knowledge and use of AI. Superior written, presentation, and verbal communication skills. Confidence in senior executive engagement and interactions, effectively articulating ideas, persuading, listening, and demonstrating responsiveness to feedback for continuous excellence. BS/BA Preferred qualifications, capabilities, and skills: Digital marketing (including SEO) experience in consumer financial services, retail, and automotive sectors. MBA
    $97k-154k yearly est. Auto-Apply 60d+ ago

Learn more about marketing manager jobs

How much does a marketing manager earn in Upper Darby, PA?

The average marketing manager in Upper Darby, PA earns between $62,000 and $136,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.

Average marketing manager salary in Upper Darby, PA

$92,000

What are the biggest employers of Marketing Managers in Upper Darby, PA?

The biggest employers of Marketing Managers in Upper Darby, PA are:
  1. Aramark
  2. Anna & Bel
  3. GSK
  4. 4 Walls
  5. WSFS Bank
  6. Armanino
  7. Litera
  8. Apidel Technologies
  9. DLA Piper
  10. Macerich
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