How To Become A Marketing & Media Manager: What It Is and Career Path

What is a marketing & media manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Ella Andreasen,

Richard Tate

The marketing & media manager serves as the main overseer of marketing initiatives and media strategies of their organization. They lead a team of marketing professionals, which typically include campaign managers, graphic designers, and social media specialists, among others. As one would expect, the most number of job opportunities can be found in retail and media companies, but a marketing & media manager can also work in the hospitality, manufacturing, and business consultancy industries.

The key responsibilities of a marketing & media manager revolve around developing marketing plans, approving media designs, overseeing social media content, and managing the marketing pipeline. A marketing & media manager also supervises the creation of promotional materials, analyzes campaign results, and reports progress to upper management and other key stakeholders of the company.

The ideal educational background for a marketing & media manager is a bachelor's degree in business, marketing, or communication. Moreover, a marketing & media manager must have at least three or more years of experience in the industry, with a proven track record of success in developing or leading marketing campaigns. The average salary of a marketing & media manager is around $86,000, with the highest earners taking home about $131,000 per year.

What general advice would you give to a marketing & media manager?

Ella Andreasen

Marketing Coordinator, Hiniker

Marketing is a dream job for me, and I'm thrilled with my decision. I recommend tailoring your classes to what you view you may need, not just taking standard, required courses. For example, I was not required to take Graphic Design, but I thought it would help me be more well-rounded, and it has helped me quite a bit. I'd also recommend trying out different internships, with companies of various sizes, to gauge if you enjoy being a big part of a little company or a small part of a big company.

ScoreMarketing & Media ManagerUS Average

Salary

6.4

Avg. Salary $81,741

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 52.74%

male 47.26%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing & media manager

Explore marketing & media manager education requirements

Most common marketing & media manager degrees

Bachelor's

78.0 %

Master's

9.4 %

Associate

8.2 %

Start to develop specific marketing & media manager skills

Skills	Percentages
Digital Marketing	19.88%
KPIs	6.00%
Project Management	5.82%
Marketing Campaigns	4.65%
Facebook	4.07%

Complete relevant marketing & media manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing & media managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing & media manager based on U.S. Bureau of Labor Statistics data and data from real marketing & media manager resumes.

Research marketing & media manager duties and responsibilities

Manage all client media buys and determine appropriate media spend for all clients SEM ,
Manage global website, including establishing KPIs and ensuring regional teams adhere to brand guidelines.
Manage online media assets for the website: HTML newsletters, recipes & Facebook posts.
Manage brand presences through all paid, own, and earn digital media including developing social strategies for SEM.

Prepare your marketing & media manager resume

When your background is strong enough, you can start writing your marketing & media manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing & media manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing & media manager resume templates

Build a professional marketing & media manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing & media manager resume.