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What is a Marketing & Media Manager

The marketing media manager serves as the main overseer of marketing initiatives and media strategies of their organization. They lead a team of marketing professionals, which typically include campaign managers, graphic designers, and social media specialists, among others. As one would expect, the most number of job opportunities can be found in retail and media companies, but a marketing media manager can also work in the hospitality, manufacturing, and business consultancy industries.

The key responsibilities of a marketing media manager revolve around developing marketing plans, approving media designs, overseeing social media content, and managing the marketing pipeline. A marketing media manager also supervises the creation of promotional materials, analyzes campaign results, and reports progress to upper management and other key stakeholders of the company.

The ideal educational background for a marketing media manager is a bachelor's degree in business, marketing, or communication. Moreover, a marketing media manager must have at least three or more years of experience in the industry, with a proven track record of success in developing or leading marketing campaigns. The average salary of a marketing media manager is around $86,000, with the highest earners taking home about $131,000 per year.

There is more than meets the eye when it comes to being a Marketing & Media Manager. For example, did you know that they make an average of $48.01 an hour? That's $99,855 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing & Media Manager Do

There are certain skills that many Marketing & Media Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Marketing & Media Manager does

How To Become a Marketing & Media Manager

If you're interested in becoming a Marketing & Media Manager, one of the first things to consider is how much education you need. We've determined that 78.0% of Marketing & Media Managers have a bachelor's degree. In terms of higher education levels, we found that 9.4% of Marketing & Media Managers have master's degrees. Even though most Marketing & Media Managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing & Media Manager. When we researched the most common majors for a Marketing & Media Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing & Media Manager resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Marketing & Media Manager. In fact, many Marketing & Media Manager jobs require experience in a role such as Internship. Meanwhile, many Marketing & Media Managers also have previous career experience in roles such as Account Executive or Marketing Manager.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Meta Jobs (5)
  2. Microsoft Jobs (3)
  3. PricewaterhouseCoopers Jobs (2)
  4. Warner Bros. Jobs (3)
  5. American Express Jobs (3)
Average Salary
$99,855
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
145,601
Job Openings
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Marketing & Media Manager Career Paths

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Average Salary for a Marketing & Media Manager

Marketing & Media Managers in America make an average salary of $99,855 per year or $48 per hour. The top 10 percent makes over $141,000 per year, while the bottom 10 percent under $70,000 per year.
Average Salary
$99,855
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How much should you be earning as an Marketing & Media Manager? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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Choose From 10+ Customizable Marketing & Media Manager Resume templates

Zippia allows you to choose from different easy-to-use Marketing & Media Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing & Media Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing & Media Manager Demographics

Marketing & Media Manager Gender Distribution

Male
Male
47%
Female
Female
53%

After extensive research and analysis, Zippia's data science team found that:

  • Among Marketing & Media Managers, 52.7% of them are women, while 47.3% are men.

  • The most common race/ethnicity among Marketing & Media Managers is White, which makes up 71.8% of all Marketing & Media Managers.

  • The most common foreign language among Marketing & Media Managers is Spanish at 53.4%.

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Marketing & Media Manager Education

Marketing & Media Manager Majors

19.8 %
16.2 %

Marketing & Media Manager Degrees

Bachelors

78.0 %

Masters

9.4 %

Associate

8.2 %

Top Colleges for Marketing & Media Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
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Top Skills For a Marketing & Media Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.0% of Marketing & Media Managers listed KPI on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Marketing & Media Manager

Some places are better than others when it comes to starting a career as a Marketing & Media Manager. The best states for people in this position are Oregon, Washington, California, and Nevada. Marketing & Media Managers make the most in Oregon with an average salary of $148,742. Whereas in Washington and California, they would average $138,440 and $131,767, respectively. While Marketing & Media Managers would only make an average of $111,221 in Nevada, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Oregon

Total Marketing & Media Manager Jobs:
756
Highest 10% Earn:
$200,000
Location Quotient:
1.2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Marketing & Media Manager Jobs:
5,647
Highest 10% Earn:
$188,000
Location Quotient:
1.27
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Washington

Total Marketing & Media Manager Jobs:
1,270
Highest 10% Earn:
$186,000
Location Quotient:
1.14
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing & Media Managers

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Top Marketing & Media Manager Employers

Most Common Employers For Marketing & Media Manager

RankCompanyZippia ScoreAverage Marketing & Media Manager SalaryAverage Salary
1$172,442
2$147,859
3$128,437
4$119,144
5$119,030
6$118,249

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