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Become A Marketing & Media Manager

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Working As A Marketing & Media Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $86,263

    Average Salary

What Does A Marketing & Media Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing & Media Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing & Media Manager Videos

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Marketing & Media Manager Jobs

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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Head Of Marketing 2.3 years
Top Careers Before Marketing & Media Manager
Internship 10.2%
Manager 4.1%
Top Careers After Marketing & Media Manager
Owner 6.1%
Manager 4.4%
Consultant 3.9%
President 3.9%

Do you work as a Marketing & Media Manager?

Marketing & Media Manager Demographics

Gender

Female

52.0%

Male

46.7%

Unknown

1.3%
Ethnicity

White

62.3%

Hispanic or Latino

15.2%

Black or African American

11.0%

Asian

7.9%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

52.5%

Chinese

7.5%

French

7.5%

Portuguese

5.0%

Mandarin

5.0%

Arabic

5.0%

Italian

5.0%

Dutch

2.5%

Norwegian

2.5%

German

2.5%

Turkish

2.5%

Greek

2.5%
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Marketing & Media Manager Education

Schools

University of Phoenix

13.3%

University of Southern California

6.7%

University of Washington

5.3%

DePaul University

5.3%

Towson University

5.3%

New York University

5.3%

State University of New York College at Buffalo

5.3%

Michigan State University

5.3%

Syracuse University

4.0%

University of Texas at Arlington

4.0%

Appalachian State University

4.0%

Illinois State University

4.0%

Temple University

4.0%

California State University - Fullerton

4.0%

Pennsylvania State University

4.0%

University of Hartford

4.0%

Drake University

4.0%

Columbia University

4.0%

George Washington University

4.0%

San Diego State University

4.0%
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Majors

Business

19.8%

Marketing

18.2%

Communication

17.6%

Management

5.2%

Journalism

4.3%

Graphic Design

4.0%

Advertising

3.1%

Photography

2.8%

English

2.8%

Psychology

2.8%

Public Relations

2.8%

Finance

2.5%

Kinesiology

2.2%

Liberal Arts

2.2%

Journalism And Mass Communications

2.2%

Fine Arts

1.9%

Writing

1.9%

Political Science

1.5%

Entertainment Business

1.2%

Agricultural Public Services

1.2%
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Degrees

Bachelors

54.7%

Masters

21.9%

Other

15.5%

Associate

3.9%

Certificate

2.8%

Diploma

0.4%

Doctorate

0.4%

License

0.2%
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Marketing & Media Manager Videos

How to become a Social Media Manager

6 Tasks Every Social Media Manager Should Daily Perform

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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Part Time
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Real Marketing & Media Manager Salaries

Job Title Company Location Start Date Salary
Marketing Manager, Small and Medium Business Facebook, Inc. Menlo Park, CA Apr 20, 2015 $160,000
Marketing Manager, Small & Medium Business Facebook, Inc. Menlo Park, CA Jul 22, 2016 $160,000 -
$180,000
Media Marketing Manager Super Bell Jewelry Company, Inc. Los Angeles, CA Jun 14, 2016 $112,278
Manager, Global Media and Marketing American Express Travel Related Services Company, Inc. New York, NY Nov 14, 2016 $110,000
Marketing Manager, Small & Medium Business Facebook, Inc. Menlo Park, CA Sep 14, 2015 $109,000
Media & Marketing Manager Asian Marketing Services, LLC Vienna, VA Jun 04, 2010 $77,323
Entertainment Media Marketing Manager Autonomous Entertainment New York, NY Aug 15, 2011 $77,000 -
$79,000
Entertainment Media Marketing Manager Autonomous Entertainment New York, NY Aug 15, 2011 $75,000 -
$78,000
Media Marketing Manager LKE International Us LLC New York, NY Nov 09, 2014 $68,000
Media Marketing Manager LKE International Us LLC New York, NY Sep 11, 2014 $68,000
Entertainment Media Marketing Manager Autonomous Entertainment New York, NY Apr 26, 2013 $67,932
Marketing and Media Manager Catapult Sports LLC Dallas, TX Jul 01, 2014 $67,517 -
$80,000
Marketing and Media Manager Long Meadow Ranch Saint Helena, CA Sep 02, 2009 $66,019 -
$75,000
Manager, Marketing Communications, Mediabrands VEN Mediabrands Worldwide, Inc. New York, NY Mar 15, 2011 $65,000 -
$80,000
Media Marketing Titan Robotics Ltd Colorado Springs, CO Jan 06, 2016 $62,000

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Top Skills for A Marketing & Media Manager

  1. Company Website
  2. Email
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Maintain contact database for campaign mailings/emails
  • Developed/maintained databases and online work areas that drove time-efficient collaboration for communications primes globally.
  • Create all social media programs - including the official Facebook and Twitter pages - to increase awareness and interact with participants.
  • Overhauled website, extending brand image and wrote/produced/edited video testimonial clips from satisfied customers for website.
  • Supervised corporate writer and assistant to create daily sales newsletter, distributed to over 1,000 internal sales professionals nationally.

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Top 10 Best States for Marketing & Media Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. California
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (2,781 jobs)
  • (817 jobs)
  • (1,123 jobs)
  • (148 jobs)
  • (990 jobs)
  • (6,682 jobs)
  • (103 jobs)
  • (1,203 jobs)
  • (296 jobs)
  • (942 jobs)

Top Marketing & Media Manager Employers

Jobs From Top Marketing & Media Manager Employers

Marketing & Media Manager Videos

How to become a Social Media Manager

6 Tasks Every Social Media Manager Should Daily Perform

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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