Marketing & media manager demographics and statistics in the US
Marketing & media manager demographics research summary. Zippia estimates marketing & media manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing & media manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing & media managers after extensive research and analysis:
- There are over 73,163 marketing & media managers currently employed in the United States.
- 52.7% of all marketing & media managers are women, while 47.3% are men.
- The average marketing & media manager age is 39 years old.
- The most common ethnicity of marketing & media managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all marketing & media managers are LGBT.
- Marketing & media managers are 61% more likely to work at private companies in comparison to public companies.
On this page
Marketing & media manager demographics by:
Marketing & media manager gender statistics
52.7% of marketing & media managers are women and 47.3% of marketing & media managers are men.
- Female, 52.7%
- Male, 47.3%
Marketing & media manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
Marketing & media manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$82,356
Female income
$78,589
Marketing & media manager gender ratio over time
This data breaks down the percentage of men and women in marketing & media manager positions over time. Currently, 52.7% of marketing & media managers are female.
Marketing & media manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.18% | 32.82% |
| 2011 | 66.85% | 33.15% |
| 2012 | 67.46% | 32.54% |
| 2013 | 67.39% | 32.61% |
| 2014 | 65.60% | 34.40% |
| 2015 | 65.13% | 34.87% |
| 2016 | 65.01% | 34.99% |
| 2017 | 63.98% | 36.02% |
| 2018 | 49.58% | 50.42% |
| 2019 | 48.49% | 51.51% |
| 2020 | 46.88% | 53.12% |
| 2021 | 47.26% | 52.74% |
Marketing & media manager related jobs gender ratio
We compared marketing & media managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing & Media Manager | 47% | 53% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing & media manager demographics by race
The most common ethnicity among marketing & media managers is White, which makes up 74.6% of all marketing & media managers. Comparatively, 8.7% of marketing & media managers are Hispanic or Latino and 8.2% of marketing & media managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing & media manager race
| Marketing & media manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing & media manager race and ethnicity over time
See how marketing & media manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing & media manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing & media manager wage gap by race
According to our data, asian marketing & media managers have the highest average salary compared to other ethnicities. Black or african american marketing & media managers have the lowest average salary at $78,590.
| Ethnicity | Salary |
|---|---|
| Unknown | $82,013 |
| White | $81,710 |
| Black or African American | $78,590 |
| Asian | $88,292 |
| Hispanic or Latino | $81,478 |
Average marketing & media manager age
See how the average age of marketing & media managers varies based on ethnicity and gender.
Male
Female
Marketing & media manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing & media manager age breakdown
The average age of marketing & media managers is 40+ years years old, representing 44% of the marketing & media manager population.
Marketing & media manager age breakdown
| Marketing & Media Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing & media manager educational attainment
- Bachelor's, 78%
- Master's, 9%
- Associate, 8%
- High School Diploma, 2%
- Other Degrees, 3%
Marketing & media managers by degree level
| Marketing & media manager degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 9% |
| Associate | 8% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Marketing & media manager jobs you might like
Marketing & media manager wage gap by degree level
According to the data, marketing & media managers with a Doctorate degree earn more than those without, at $96,519 annually. With a Master's degree, marketing & media managers earn a median annual income of $93,139 compared to $84,196 for marketing & media managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $93,139 |
| Bachelor's Degree | $84,196 |
| Doctorate Degree | $96,519 |
Marketing & media manager employment statistics
Most marketing & media managers work for a private in the media industry.
Company size where marketing & media managers work
Below, you can see the size of companies where marketing & media managers work.
Marketing & media manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 24% |
Marketing & media manager jobs by company type
Employees with the marketing & media manager job title have their preferences when it comes to working for a company. For instance, most marketing & media managers prefer to work at private companies over public companies.
Marketing & media manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 7% |
| Public | 29% |
| Private | 61% |
| Government | 2% |
Marketing & media manager jobs by industry
The most common industries for marketing & media managers are media, retail and professional.
Marketing & media manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 14% |
| Retail | 12% |
| Fortune 500 | 11% |
| Professional | 10% |
| Technology | 9% |
| Education | 6% |
| Finance | 5% |
| Manufacturing | 5% |
| Hospitality | 4% |
| Health Care | 4% |
| Telecommunication | 3% |
| Real Estate | 3% |
| Internet | 2% |
| Transportation | 2% |
| Government | 2% |
| Automotive | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Construction | 1% |
Marketing & media manager turnover and employment statistics
Marketing & media manager unemployment rate over time
The unemployment rate for marketing & media managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing & media manager unemployment rate by year
| Year | Marketing & media manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing & media manager tenure
The average marketing & media manager stays at their job for 1-2 years, based on the 929 marketing & media managers resumes in Zippia's database.
Marketing & media manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 17% |
| 1-2 years | 32% |
| 3-4 years | 17% |
| 5-7 years | 17% |
| 8-10 years | 8% |
| 11+ years | 9% |
Marketing & media manager LGBT ratio compared to similar jobs
Review the percent of marketing & media managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Field Director | 7.25% | 65,051 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Marketing & Media Manager | 9.86% | - |
| Communications Station Manager | 16.11% | 21,337 |
Similar marketing & media manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Field Director | 7.25% | 65,051 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Communications Station Manager | 16.11% | 21,337 |
Foreign languages spoken by marketing & media managers
The most common foreign language among marketing & media managers is Spanish at 53.4%. The second-most popular foreign language spoken is French at 6.9% and Arabic is the third-most popular at 6.9%.
- Spanish, 53.4%
- French, 6.9%
- Arabic, 6.9%
- Portuguese, 5.2%
- Chinese, 5.2%
- Other, 22.4%
Marketing & media manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.4% |
| French | 6.9% |
| Arabic | 6.9% |
| Portuguese | 5.2% |
| Chinese | 5.2% |
| Other | 22.4% |
