How to hire a marketing & media manager

How to hire a marketing & media manager, step by step

Here's a step-by-step marketing & media manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing & media manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing & media manager
• Step 8: Go through the hiring process checklist

What does a marketing & media manager do?

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1. Identify your hiring needs

   Before you post your marketing & media manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing & media manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing & media manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing & media manager that fits the bill.

   This list shows salaries for various types of marketing & media managers.

   Type of Marketing & Media Manager	Description	Hourly rate
   Marketing & Media Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$28-53
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • KPIs
   • Project Management
   • Marketing Campaigns
   • Facebook
   • Media Management
   • ROI
   • Integrated Marketing
   • Google Analytics
   • Media Planning
   • SEM
   • B2B Marketing
   • Content Marketing
   • Email Marketing

   Check all skills

   Responsibilities:

   • Manage all client media buys and determine appropriate media spend for all clients SEM ,
   • Manage global website, including establishing KPIs and ensuring regional teams adhere to brand guidelines.
   • Manage online media assets for the website: HTML newsletters, recipes & Facebook posts.
   • Manage brand presences through all paid, own, and earn digital media including developing social strategies for SEM.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Maintain and update company Facebook page along with e-newsletters.

   More marketing & media manager duties

3. Make a budget

   Including a salary range in your marketing & media manager job description helps attract top candidates to the position. A marketing & media manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing & media manager in Kansas may be lower than in Washington, and an entry-level marketing & media manager usually earns less than a senior-level marketing & media manager. Additionally, a marketing & media manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing & media manager salary

   $81,741yearly

   $39.30 hourly rate

   ---

   Entry-level marketing & media manager salary

   $59,000 yearly salary

   Updated December 5, 2025

   Average marketing & media manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$102,521	$49
   2	New Jersey	$99,494	$48
   3	District of Columbia	$93,651	$45
   4	North Carolina	$93,232	$45
   5	California	$92,953	$45
   6	North Dakota	$91,118	$44
   7	Connecticut	$90,933	$44
   8	Ohio	$89,052	$43
   9	South Carolina	$84,820	$41
   10	Maryland	$84,173	$40
   11	Delaware	$84,126	$40
   12	Nevada	$82,811	$40
   13	Virginia	$80,844	$39
   14	Texas	$79,647	$38
   15	Colorado	$78,812	$38
   16	Indiana	$77,432	$37
   17	New Hampshire	$76,932	$37
   18	Pennsylvania	$75,077	$36
   19	New York	$73,637	$35
   20	Iowa	$72,881	$35

   Average marketing & media manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$142,026	$68.28	689
   2	Rohde & Schwarz	$119,551	$57.48	1
   3	Roku	$118,275	$56.86	23
   4	The Walt Disney Company	$115,810	$55.68	40
   5	Amazon	$115,006	$55.29	432
   6	Gap Inc.	$113,913	$54.77
   7	Arrow Electronics	$111,486	$53.60	115
   8	Morgan Stanley	$111,159	$53.44	19
   9	The Washington Post	$109,129	$52.47	5
   10	Verisign	$109,040	$52.42	1
   11	NBCUniversal	$103,785	$49.90	89
   12	Shutterstock	$103,445	$49.73
   13	Citrix	$103,283	$49.66
   14	AT&T	$100,572	$48.35	1
   15	T-Mobile	$96,723	$46.50	24
   16	Salesforce	$84,524	$40.64	36
   17	Bamboo Solutions	$81,655	$39.26
   18	Randstad North America, Inc.	$77,258	$37.14	4
   19	LD Products	$76,624	$36.84
   20	Tecovas	$75,839	$36.46

4. Writing a marketing & media manager job description

   A marketing & media manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing & media manager job description:

   Marketing & media manager job description example

   Netflix is the world's leading streaming entertainment service with 221 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
   
   We're looking for a marketing leader who is passionate and capable of bringing world-class marketing campaigns to life. This role will focus specifically on managing marketing and media campaigns across our film slate. This person will play a vital role in launching Netflix films and creating US stunts to generate meaningful awareness and conversation around our robust commercial and critically acclaimed film slate.
   Key Responsibilities
   
   + Help to refine and evolve the overall Netflix film marketing strategy with the leadership team
   
   + Work closely with internal cross-functional teams, gathering information and analyzing data, to drive campaign optimization and future enhancement of all campaign touchpoints
   
   + Think big picture and make decisions for titles within the overall film slate and in consideration of US business priorities
   
   + Represent our team in planning and strategy meetings as well as presentations to key stakeholders such as talent and producers
   
   + Understand, interpret and apply insights/data from multiple teams early in a campaign's lifecycle to build the campaign's framework
   
   + Develop audience approach, channel strategy and distribution rollout (independent of agency)
   
   + Lead internal teams in developing innovative, cross-functional paid media marketing strategies for slate-level campaigns and title launches (inclusive of traditional media, digital, social, OOH, stunts, etc.), understanding the nuances of marketing film
   
   + Collaborate on campaign planning between creative, social, publicity teams, partner marketing, consumer products, agencies (experiential, media, etc.,), and operational teams to drive flawless execution of campaigns
   
   + Seek unique opportunities that build earned media in the marketplace
   
   + Liaise with cross-functional teams to manage talent relationships
   
   + Manage day-to-day plan execution and works alongside creative teams to ensure creative is well aligned to drive conversation around the Netflix film slate
   
   + Manage agency on the development of marketing tactics and ultimate execution of the campaign
   
   + Work closely with internal teams, such as Consumer Insights and Marketing Strategy & Operations, to drive information gathering and data analysis efforts that result in campaign optimization and future enhancement of media plans
   
   + Provide cross-functional teams with updates and POVs on key consumer trends
   
   Qualifications
   
   + Can flourish in our unique company culture
   
   + Natural team leadership skills with the ability to conceptualize and articulate a marketing plan
   
   + Experience and passion for building great marketing programs and product launches
   
   + A history of creating disruptive messaging that generates earned media and social buzz Fluency in managing large-scale media budgets responsibly and flexibly for a range of programs
   
   + An ability to effectively provide input on creative development from a regional and audience-led perspective
   
   + Solid digital skills and fluency in the digital space with an understanding of the various digital buying environments as well as tracking and testing
   
   + Strong analytical skills
   
   + Strong level of independence and efficiency
   
   + Great communication and interpersonal skills
   
   + 8+ years experience in a marketing role
   
   + Bachelor's degree preferred

   Copy this example

   

5. Post your job

   To find marketing & media managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing & media managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing & media managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing & media manager job on Zippia to find and attract quality marketing & media manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing & media managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing & media manager

   Once you've found the marketing & media manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new marketing & media manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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