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Marketing & media manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical marketing & media manager skills. We ranked the top skills for marketing & media managers based on the percentage of resumes they appeared on. For example, 19.9% of marketing & media manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing & media manager needs to be successful in the workplace.

15 marketing & media manager skills for your resume and career

1. Digital Marketing

Here's how marketing & media managers use digital marketing:

Secured, developed and executed all digital marketing initiatives for all projects.
Developed digital marketing strategies including performance analysis to identify value-creating opportunities.

2. KPIs

Here's how marketing & media managers use kpis:

Created Digital Display and Print media campaigns that integrated Marketing Automation and CRM KPIs for PGL Global Shipping.
Project oversight included qualitative and quantitative data collection that ultimately substantiated the value of the new foaming platform against customer KPIs.

3. Project Management

Here's how marketing & media managers use project management:

Developed and executed marketing strategies for this software development company, which focused on the construction, project management vertical.
Introduced project management tools such as basecamp to facilitate cooperation between teams.

4. Marketing Campaigns

Here's how marketing & media managers use marketing campaigns:

Developed and implemented communication plans, internal marketing campaigns, and annual project- based budget strategies.
Managed and augmented existing direct mail and print marketing campaigns for international markets.

5. Facebook

Here's how marketing & media managers use facebook:

Create all social media programs - including the official Facebook and Twitter pages - to increase awareness and interact with participants.
Manage and maintain social media accounts including Twitter, Facebook and Blog.

6. Media Management

Here's how marketing & media managers use media management:

Directed brand awareness and development activities through social media management, sponsorship organization, and trade show execution.
Conceptualized, planned and initiated all communication activities including media management, advertising, and sales training.

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7. ROI

Here's how marketing & media managers use roi:

Implemented advertising tracking procedures to evaluate ROI and maximize campaign performance.
Direct Marketing Increased direct mail ROI by 50% by introducing data mining techniques and statistical analysis into marketing department.

8. Integrated Marketing

Here's how marketing & media managers use integrated marketing:

Managed integrated marketing communications and team of three to launch entertainment properties for talent, film and web.
Developed hyper-local based integrated Marketing campaign consisting of Display, You Tube Search, Mobile, Print and Direct Mail.

9. Google Analytics

Here's how marketing & media managers use google analytics:

Monitored website traffic using Google Analytics and identify traffic patterns and stagnant pages.
Monitor and report monthly trends on Google Analytics.

10. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how marketing & media managers use media planning:

Work closely with the VP of Advertising at Infinity Insurance in Managing the Media planning and launches in various U.S. markets.
Partner in communications consultancy specializing in strategic and creative development and production, event planning, media planning and public relations.

11. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how marketing & media managers use sem:

Managed all client media buys and determined appropriate media spend for all clients SEM,
Developed integrated content while overseeing digital agency for website management and optimization of SEO, SEM.

12. B2B Marketing

Here's how marketing & media managers use b2b marketing:

Created and implemented first-ever corporate brand positioning, brand communication and inbound/outbound B2B marketing efforts for start-up.
Provided B2B marketing strategy, management and marketing/sales operational support for lead generation and customer retention.

13. Content Marketing

Here's how marketing & media managers use content marketing:

Generated new customer leads within local and national / international territories Curated content marketing via social media, and online publications.
Manage agencies for marketing programs execution, content marketing and public relations, developing programs for increased awareness and lead generation.

14. Email Marketing

Here's how marketing & media managers use email marketing:

Led transition from in-house email marketing delivery to outsourced supplier.
Manage commercial print buying, email marketing, search engine optimization (SEO), and new media campaigns.

15. WordPress

Here's how marketing & media managers use wordpress:

Managed website content, including conversion to WordPress in 2011 and to Light CMS in 2015.
Designed and built focused website using WordPress platform.

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What skills help Marketing & Media Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing & media manager resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all marketing & media managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for marketing & media managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing & media manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young marketing & media managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing & media manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of marketing & media manager skills to add to your resume

The most important skills for a marketing & media manager resume and required skills for a marketing & media manager to have include:

Digital Marketing
KPIs
Project Management
Marketing Campaigns
Facebook
Media Management
ROI
Integrated Marketing
Google Analytics
Media Planning
SEM
B2B Marketing
Content Marketing
Email Marketing
WordPress
CRM

Instagram
Twitter
Strategic Direction
Brand Awareness
Linkedin
Video Production
YouTube
Press Releases
Marketing Mix
Lead Generation
Channel Marketing
Email Campaigns
Google Adwords
Brand Marketing
CMS
Content Development

HTML
Search Engine Optimization
Market Research
PPC
B2C
Creative Development
Graphic Design
Real Estate
Trade Shows
Social Media Management
Media Buying
Direct Reports
Customer Engagement
Content Creation
Print ADS
Creative Content

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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