What does a marketing & media manager do?
Marketing and Media Managers are responsible for overseeing the marketing initiatives and social media strategy of an organization. Their duties include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. They are responsible for monitoring content optimization, supervising the creation of promotional materials, and executing social media and digital marketing campaigns. Marketing and Media Managers also track social media key performance metrics and develop budget reports.
Marketing & media manager responsibilities
Here are examples of responsibilities from real marketing & media manager resumes:
- Manage all client media buys and determine appropriate media spend for all clients SEM ,
- Manage global website, including establishing KPIs and ensuring regional teams adhere to brand guidelines.
- Manage online media assets for the website: HTML newsletters, recipes & Facebook posts.
- Manage brand presences through all paid, own, and earn digital media including developing social strategies for SEM.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Maintain and update company Facebook page along with e-newsletters.
- Develop marketing strategies for increasing views and plays on MySpace and YouTube.
- Report ROI on organizational and campaign level to senior executives.
- Implement advertising tracking procedures to evaluate ROI and maximize campaign performance.
- Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
- Organize and run several events in the community to communicate company information.
Marketing & media manager skills and personality traits
We calculated that 20% of Marketing & Media Managers are proficient in Digital Marketing, KPIs, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing & Media Managers that have these skills listed on their resume here:
- Digital Marketing, 20%
Secured, developed and executed all digital marketing initiatives for all projects.
- KPIs, 6%
Created Digital Display and Print media campaigns that integrated Marketing Automation and CRM KPIs for PGL Global Shipping.
- Project Management, 6%
Developed and executed marketing strategies for this software development company, which focused on the construction, project management vertical.
- Marketing Campaigns, 5%
Developed and implemented communication plans, internal marketing campaigns, and annual project- based budget strategies.
- Facebook, 4%
Create all social media programs - including the official Facebook and Twitter pages - to increase awareness and interact with participants.
- Media Management, 4%
Directed brand awareness and development activities through social media management, sponsorship organization, and trade show execution.
Most marketing & media managers use their skills in "digital marketing," "kpis," and "project management" to do their jobs. You can find more detail on essential marketing & media manager responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a marketing & media manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing & media managers often use analytical skills in their day-to-day job, as shown by this real resume: "maximized ongoing advertising campaigns with infusionsoft cms promotion codes to track, report and analyze campaign effectiveness. "
Communication skills. Many marketing & media manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing & media manager will need this skill often in their role. This resume example is just one of many ways marketing & media manager responsibilities rely on communication skills: "created all marketing communications for new cross-media division, including mission statement, media kit, brochures and press releases. "
Creativity. marketing & media managers are also known for creativity, which are critical to their duties. You can see how this skill relates to marketing & media manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A marketing & media manager resume example shows how creativity is used in the workplace: "lead creative services and news promotion teams to synergistic approach to station brand marketing without losing historic goals and accomplishments. "
Interpersonal skills. A big part of what marketing & media managers do relies on "interpersonal skills." You can see how essential it is to marketing & media manager responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing & media manager tasks: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. A commonly-found skill in marketing & media manager job descriptions, "organizational skills" is essential to what marketing & media managers do. Marketing & media manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how marketing & media manager duties rely on organizational skills in this resume example: "implemented and managed a channel marketing program of executive agents to quickly organizational growth and revenue. "
The three companies that hire the most marketing & media managers are:
- Randstad North America, Inc.52 marketing & media managers jobs
- Citrix
5 marketing & media managers jobs
- Amazon3 marketing & media managers jobs
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Compare different marketing & media managers
Marketing & media manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of a marketing & media manager are more likely to require skills like "instagram," "video production," "google adwords," and "cms." On the other hand, a job as a senior manager of marketing requires skills like "sr," "patients," "strong project management," and "salesforce." As you can see, what employees do in each career varies considerably.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, marketing & media managers make the biggest average salary, $93,006, in the manufacturing industry.senior managers of marketing tend to reach higher levels of education than marketing & media managers. In fact, senior managers of marketing are 9.8% more likely to graduate with a Master's Degree and 0.4% more likely to have a Doctoral Degree.Marketing & media manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing & media manager responsibilities are more likely to require skills like "kpis," "media management," "google analytics," and "sem." Meanwhile, a manager, field marketing has duties that require skills in areas such as "salesforce," "demand generation," "grass," and "social media marketing." These differences highlight just how different the day-to-day in each role looks.
Managers, field marketing earn a higher average salary than marketing & media managers. But managers, field marketing earn the highest pay in the technology industry, with an average salary of $100,565. Additionally, marketing & media managers earn the highest salaries in the manufacturing with average pay of $93,006 annually.In general, managers, field marketing achieve similar levels of education than marketing & media managers. They're 0.1% more likely to obtain a Master's Degree while being 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing & media managers in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing & media manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
The required skills of the two careers differ considerably. For example, marketing & media managers are more likely to have skills like "kpis," "media planning," "email marketing," and "wordpress." But a business development and marketing manager is more likely to have skills like "product development," "strategic partnerships," "revenue growth," and "seo."
Business development and marketing managers earn the highest salary when working in the finance industry, where they receive an average salary of $88,175. Comparatively, marketing & media managers have the highest earning potential in the manufacturing industry, with an average salary of $93,006.business development and marketing managers typically earn higher educational levels compared to marketing & media managers. Specifically, they're 6.6% more likely to graduate with a Master's Degree, and 0.9% more likely to earn a Doctoral Degree.Marketing & media manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Types of marketing & media manager
Updated January 8, 2025
