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Marketing office assistant skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Jacob Craig Ph.D.,
Yaw Frimpong-Mansoh Ph.D.
Below we've compiled a list of the most critical marketing office assistant skills. We ranked the top skills for marketing office assistants based on the percentage of resumes they appeared on. For example, 12.4% of marketing office assistant resumes contained customer service as a skill. Continue reading to find out what skills a marketing office assistant needs to be successful in the workplace.

15 marketing office assistant skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing office assistants use customer service:
  • Demonstrated strong customer service skills through efficient response to customer inquiries and effective resolution of customer concerns
  • Managed payroll, provided excellent customer service to clients, coordinated all external written correspondence.

2. Front Desk

Here's how marketing office assistants use front desk:
  • Work front desk during office hours as well as events to direct patrons to the events.
  • Posted payments, verified insurance benefits, and supported the front desk as needed.

3. Flyers

Here's how marketing office assistants use flyers:
  • Create and update mailing lists, flyers, and graphics for use with MailChimp, website, and social media.
  • Created email marketing flyers with clever slogans/images using Constant Contact software to promote a small commercial real estate business.

4. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing office assistants use graphic design:
  • Develop context and content for various advertisements with regional graphic designer for use in print ads.
  • Worked with graphic designer to create new and improved graphics for the company.

5. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how marketing office assistants use real estate:
  • Communicate with local businesses on a quarterly basis to evaluate commercial real estate decisions and establish a relationship.
  • Provided administrative and executive support to a busy real estate development office.

6. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing office assistants use promotional materials:
  • Managed office; Developed and coordinated promotional materials; Controlled warehouse inventory and supervised order processing and distribution
  • Designed professional layouts for promotional materials utilizing Adobe Illustrator to reduce company cost.

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7. Website Content

Here's how marketing office assistants use website content:
  • Create and keep website content and news posts up-to-date, utilizing DistiSuite software on a daily basis.
  • Write and optimize website content to ensure both search engine viability and favorable user experience.

8. Mass Mailings

Here's how marketing office assistants use mass mailings:
  • Provided marketing support by generating customer leads, conducting mass mailings and custom-printed artwork.
  • Performed data entry and updated client database Implemented mass mailings

9. Scheduling Appointments

Scheduling appointments is the practice of finding a free slot with the person(s) you want to meet. The process of scheduling appointments involves finding mutually free time, negotiating follow-ups, sending reminders, and creating new appointments. Scheduling appointments is important to ensure that the timings of consecutive meetings do not clash with each other.

Here's how marketing office assistants use scheduling appointments:
  • Performed general office duties; answering phone, copying, faxing, emailing clients, scheduling appointments
  • Answer telephones, direct calls, and take messages, or scheduling appointments.

10. Administrative Tasks

Here's how marketing office assistants use administrative tasks:
  • Assisted with receptionist/scheduling database and administrative tasks to resolve patient issues quickly and efficiently.
  • Oversee and perform clerical and administrative tasks.

11. Facebook

Here's how marketing office assistants use facebook:
  • Researched and designed Facebook advertisements and promotions plus kept Facebook up-to-date.
  • Developed and maintained company Facebook page, monthly email newsletter via Constant Contact, and SAGE website.

12. Purchase Orders

Here's how marketing office assistants use purchase orders:
  • Prepared invoices and purchase orders utilizing QuickBooks accounting software.
  • Processed purchase orders and monitored inventory levels.

13. Press Releases

Here's how marketing office assistants use press releases:
  • Developed press contacts and press releases; coordinated press kits for various sample sale events.
  • Write all company blogs, press releases, radio ads, newsletters etc.

14. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how marketing office assistants use payroll:
  • Headed Accounts receivable; Run sales reports, run payroll and invoices; Received checks and credit card payments.
  • Maintained an accountability of employee work schedules and calculated working hours of employees for payroll.

15. Office Operations

Here's how marketing office assistants use office operations:
  • Directed day-to-day office operations, providing fundamental support to company director and team of Agents and Consultants.
  • Assisted with day-to-day office operations, providing support to company President.
top-skills

What skills help Marketing Office Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What type of skills will young marketing office assistants need?

Jacob Craig Ph.D.Jacob Craig Ph.D. LinkedIn profile

Assistant Professor of English, currently Director of Writing, Rhetoric, and Publication program, College of Charleston

In school, students are often taught to work by themselves. In some cases, they are even penalized for working with others. In some rare cases, students are asked to do a little group work but only for a short amount of time, at the end of their learning in a class.

The first thing that graduates need to know is that the workplace is nearly opposite from school. Employees, especially professional, technical, and content writer jobs, are more often than not collaborative and teams-based. The added wrinkle is that office culture is unlikely to go back to pre-pandemic occupancy rates.

So graduates need to know is that odds are good that at least part of their job will be remote. And that might be the case for at least part of the time. Announcements from tech, finance, and insurance about their latest work-from-home policies keep making the news. So not only are the chances good that they'll be working in teams, their team members and co-workers won't be in the same room with them. They'll be working collaboratively through writing. This is good news for English graduates. Much of the writing someone in a professional, technical, or content writing job are products meant for public readership. Like press releases that are sent to news outlets. But all of that writing is built on a network of notes, memos, policies, and text threads meant for co-workers. Remote work just means that co-workers will be writing each other more and more often. English graduates who can make texts for public audiences and write effectively to co-workers are positioned to do well.


The second thing that students need to know is how to start and stop writing in the context of someone else's draft. They will rarely begin with a blank screen and end with a finished text.

The third thing is that it's likely small businesses will take some time to bounce back. In those workplace settings, it is likely that an employee will need to have a range of knowledge and skills because their job will combine parts multiple roles. So a copywriter in a small marketing firm might need to also know something about SEO and social analytics and visual design. In larger offices, however, jobs tend to be much more specialized and team-based. So graduates need to be comfortable working in teams where they have an assigned role, and they need to be able to receive work in-process, complete their assigned part, and hand that work off still in-process.

And finally, students need to learn how to learn new technologies. Learn just through documentation, without a human tutorial. Even if employees are exclusively using the Microsoft Suite, it will be used for writing, editing, project management. It will be used to collaborate and present. Depending on where a student studies and what classes they take, those digital pieces might not be a part of their coursework. So, at the very least, students need to know that the workforce will constantly ask them to learn new technologies and new uses for familiar technologies.

What technical skills for a marketing office assistant stand out to employers?

Yaw Frimpong-Mansoh Ph.D.Yaw Frimpong-Mansoh Ph.D. LinkedIn profile

Professor of Philosophy and Acting Chair, Northern Kentucky University

Here is a brief description of the top nine transferable skills that student graduates vitally need to succeed effectively and efficiently in this constantly changing world.

Analytical and Critical Thinking. Employees with these competencies recognize there may be more than one valid point of view or one way of doing things. They evaluate an issue or problem based on multiple perspectives, while accounting for personal biases. They are able to identify when information is missing or if there is a problem, prior to coming to conclusions and making decisions. 

Applied Problem Solving. People with this skill recognize constraints and can generate a set of alternative courses of action. They are able to evaluate alternatives using a set of criteria in order to select and implement the most effective solution and monitor the actual outcomes of that solution. They are also able to recognize there may be more than one valid point of view or course of action.

Ethical Reasoning and Decision Making. Workers trained with these competencies can assess their own moral values and perspectives as well as those of others. They are able to integrate those values and perspectives into an ethical framework for decision making. They consider intentions and anticipate the consequences of actions, both at the personal and social levels, and understand the ethical principles that apply to a situation before making decisions. 

Innovation and Creativity. People with these competencies challenge existing paradigms and propose alternatives without being constrained by established approaches or anticipated responses of others. They bring their knowledge, skills, abilities, and sense of originality to the work that they do. They are willing to take risks and overcome internal struggle to expose their creative self in order to bring forward new work or ideas.    

Digital Literacy. People with this competency have expertise in evaluating sources of information for accuracy, relevance, purpose, and bias. They respond quickly and creatively to emerging communication technologies and to the changing uses of existing technologies. They recognize how the basics of effective communication persist as the technological landscape evolves and changes while also recognizing the opportunities created for new and innovative approaches to get a message across. 

Engaging Diversity. This competency makes employees understand that diversity provides a broader perspective, giving an organization a wider range of options toward resolving challenges. Such employees have the ability to see others points of view and recognize that only seeing things through one’s own culture and experiences is an impediment to achieving goals. They possess the cultural humility to acknowledge their own biases and to manage the conflicts that are inevitable in an increasingly diverse world. 

Active Citizenship and Community Engagement. Employees with this competency understand that creating change and opening paths to new futures starts with the active participation of citizens in their local communities and even spans globally. They actively engage with their communities, because they know that their contributions impact the community and that their engagement with the community in turn shapes them. Through coursework, participation in service-learning projects, and volunteering, they have developed and fine-tuned their awareness of social and cultural differences, of the dynamics and needs of the local as well as global communities and are active citizens who engage with their communities to find new futures. 

Teamwork and Leadership. Employees who possess this ability are able to both lead and be a part of a cohesive group. They understand their roles and responsibilities within a group, and how they may change in differing situations. They are able to influence others as leaders or as contributing members and have the willingness to take action. They leverage the strengths of the group to achieve a shared vision or objective. They effectively acknowledge and manage conflict toward solutions.

Oral and Written Communication. Employees with these vital skills have the ability to intentionally engage with various audiences to inform, persuade, and entertain. They are able to demonstrate their proficiency and expertise in various means of oral and written communication. They can create effective relationships with an audience as they keep in mind the needs, goals, and motivations of all involved. They are able to ensure that the communication they create is functional and clear to achieve a desired outcome.

What soft skills should all marketing office assistants possess?

Brandy BaileyBrandy Bailey LinkedIn profile

Career Coach, Ohio University - Lancaster Campus

Soft skills may vary depending on the employer, industry, and personal opinions. My biggest ones are communication skills, adaptability, self-awareness, teamwork, problem-solving, intercultural competency, creativity or innovation, and time management.

List of marketing office assistant skills to add to your resume

Marketing office assistant skills

The most important skills for a marketing office assistant resume and required skills for a marketing office assistant to have include:

  • Customer Service
  • Front Desk
  • Flyers
  • Graphic Design
  • Real Estate
  • Promotional Materials
  • Website Content
  • Mass Mailings
  • Scheduling Appointments
  • Administrative Tasks
  • Facebook
  • Purchase Orders
  • Press Releases
  • Payroll
  • Office Operations
  • Expense Reports
  • Business Cards
  • Travel Arrangements
  • Adobe Photoshop
  • QuickBooks
  • Twitter
  • PowerPoint
  • Trade Shows
  • Office Tasks
  • Market Research
  • Office Management
  • Event Planning
  • SEO
  • Office Equipment
  • Instagram
  • Promotional Events
  • Customer Inquiries
  • Word Processing
  • Social Media Sites
  • Direct Calls
  • Linkedin
  • Media Management
  • Telephone Calls
  • Office Administration
  • Outbound Calls
  • HR
  • Multi-Line Phone System
  • A/R
  • Business Development
  • MLS
  • Client Database
  • Community Events
  • Bank Deposits

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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