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Job outlook for marketing office assistants in the United States
Marketing office assistant job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing office assistant job growth rate is -8% from 2018-2028.
About -286,900 new jobs for marketing office assistants are projected over the next decade.
Marketing office assistant salaries have increased 12% for marketing office assistants in the last 5 years.
There are over 26,021 marketing office assistants currently employed in the United States.
There are 133,710 active marketing office assistant job openings in the US.
The average marketing office assistant salary is $37,024.
Are marketing office assistant jobs in demand?
Marketing office assistant job and salary trends over time
Marketing office assistant jobs over time
Marketing office assistant job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 26,021 | 0.01% |
| 2020 | 26,029 | 0.01% |
| 2019 | 28,085 | 0.01% |
| 2018 | 29,239 | 0.01% |
| 2017 | 29,957 | 0.01% |
Average marketing office assistant salary over time
Marketing office assistant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $37,024 | $17.80 | +3.1% |
| 2024 | $35,919 | $17.27 | +2.9% |
| 2023 | $34,909 | $16.78 | +2.9% |
| 2022 | $33,917 | $16.31 | +2.2% |
| 2021 | $33,184 | $15.95 | +2.7% |
Marketing office assistant jobs by state
Most common states for marketing office assistants
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 217 | 35% |
| 2 | Alaska | 739,795 | 242 | 33% |
| 3 | Utah | 3,101,833 | 861 | 28% |
| 4 | Montana | 1,050,493 | 289 | 28% |
| 5 | Rhode Island | 1,059,639 | 290 | 27% |
| 6 | District of Columbia | 693,972 | 178 | 26% |
| 7 | New Hampshire | 1,342,795 | 337 | 25% |
| 8 | Wyoming | 579,315 | 143 | 25% |
| 9 | Washington | 7,405,743 | 1,776 | 24% |
| 10 | Colorado | 5,607,154 | 1,274 | 23% |
| 11 | North Dakota | 755,393 | 177 | 23% |
| 12 | Virginia | 8,470,020 | 1,811 | 21% |
| 13 | Minnesota | 5,576,606 | 1,193 | 21% |
| 14 | Connecticut | 3,588,184 | 740 | 21% |
| 15 | Nebraska | 1,920,076 | 375 | 20% |
| 16 | Maine | 1,335,907 | 258 | 19% |
| 17 | New Jersey | 9,005,644 | 1,605 | 18% |
| 18 | Wisconsin | 5,795,483 | 1,027 | 18% |
| 19 | South Dakota | 869,666 | 159 | 18% |
| 20 | North Carolina | 10,273,419 | 1,761 | 17% |
Most common cities for marketing office assistants
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Pompano Beach | 1 | 1% | $30,879 |
Marketing Office Assistant job outlook: Expert opinions
Our panel of marketing office assistant experts
Ohio University - Lancaster Campus
College of Charleston
Northern Kentucky University
West Liberty University
Brandy Bailey
Career CoachOhio University - Lancaster Campus
Student Services, Career Services
What certifications/licenses/courses can have the biggest impact for Marketing Office Assistants?
Brandy Bailey: Take a look at the job description for which you are applying, what certifications/licenses/courses do they list? If you personally have any of them that are included in the job description, be sure to include them on your resume. Tailoring your resume, including your skills and experiences, to the job description will have the biggest impact on your job prospects. If you have taken a course that the employer deems as necessary to be able to perform the job, list it on your resume and talk about it during your interview. If you are not quite ready to graduate and apply for jobs, you may still have some time to squeeze in a course or experience that will meet the qualifications of a job that you are interested in applying for in the future. Do your research and tailor your resume and experiences to the job you are applying for to increase your job prospects.
What soft skills should all Marketing Office Assistants possess?
Brandy Bailey: Soft skills may vary depending on the employer, industry, and personal opinions. My biggest ones are communication skills, adaptability, self-awareness, teamwork, problem-solving, intercultural competency, creativity or innovation, and time management.
What type of skills will young Marketing Office Assistants need?
Jacob Craig Ph.D.: In school, students are often taught to work by themselves. In some cases, they are even penalized for working with others. In some rare cases, students are asked to do a little group work but only for a short amount of time, at the end of their learning in a class.
The first thing that graduates need to know is that the workplace is nearly opposite from school. Employees, especially professional, technical, and content writer jobs, are more often than not collaborative and teams-based. The added wrinkle is that office culture is unlikely to go back to pre-pandemic occupancy rates.
So graduates need to know is that odds are good that at least part of their job will be remote. And that might be the case for at least part of the time. Announcements from tech, finance, and insurance about their latest work-from-home policies keep making the news. So not only are the chances good that they'll be working in teams, their team members and co-workers won't be in the same room with them. They'll be working collaboratively through writing. This is good news for English graduates. Much of the writing someone in a professional, technical, or content writing job are products meant for public readership. Like press releases that are sent to news outlets. But all of that writing is built on a network of notes, memos, policies, and text threads meant for co-workers. Remote work just means that co-workers will be writing each other more and more often. English graduates who can make texts for public audiences and write effectively to co-workers are positioned to do well.
The second thing that students need to know is how to start and stop writing in the context of someone else's draft. They will rarely begin with a blank screen and end with a finished text.
The third thing is that it's likely small businesses will take some time to bounce back. In those workplace settings, it is likely that an employee will need to have a range of knowledge and skills because their job will combine parts multiple roles. So a copywriter in a small marketing firm might need to also know something about SEO and social analytics and visual design. In larger offices, however, jobs tend to be much more specialized and team-based. So graduates need to be comfortable working in teams where they have an assigned role, and they need to be able to receive work in-process, complete their assigned part, and hand that work off still in-process.
And finally, students need to learn how to learn new technologies. Learn just through documentation, without a human tutorial. Even if employees are exclusively using the Microsoft Suite, it will be used for writing, editing, project management. It will be used to collaborate and present. Depending on where a student studies and what classes they take, those digital pieces might not be a part of their coursework. So, at the very least, students need to know that the workforce will constantly ask them to learn new technologies and new uses for familiar technologies.
Yaw Frimpong-Mansoh Ph.D.
Professor of Philosophy and Acting ChairNorthern Kentucky University
Department of Sociology, Anthropology, and Philosophy
What technical skills for a Marketing Office Assistant stand out to employers?
Yaw Frimpong-Mansoh Ph.D.: Here is a brief description of the top nine transferable skills that student graduates vitally need to succeed effectively and efficiently in this constantly changing world.
Analytical and Critical Thinking. Employees with these competencies recognize there may be more than one valid point of view or one way of doing things. They evaluate an issue or problem based on multiple perspectives, while accounting for personal biases. They are able to identify when information is missing or if there is a problem, prior to coming to conclusions and making decisions.
Applied Problem Solving. People with this skill recognize constraints and can generate a set of alternative courses of action. They are able to evaluate alternatives using a set of criteria in order to select and implement the most effective solution and monitor the actual outcomes of that solution. They are also able to recognize there may be more than one valid point of view or course of action.
Ethical Reasoning and Decision Making. Workers trained with these competencies can assess their own moral values and perspectives as well as those of others. They are able to integrate those values and perspectives into an ethical framework for decision making. They consider intentions and anticipate the consequences of actions, both at the personal and social levels, and understand the ethical principles that apply to a situation before making decisions.
Innovation and Creativity. People with these competencies challenge existing paradigms and propose alternatives without being constrained by established approaches or anticipated responses of others. They bring their knowledge, skills, abilities, and sense of originality to the work that they do. They are willing to take risks and overcome internal struggle to expose their creative self in order to bring forward new work or ideas.
Digital Literacy. People with this competency have expertise in evaluating sources of information for accuracy, relevance, purpose, and bias. They respond quickly and creatively to emerging communication technologies and to the changing uses of existing technologies. They recognize how the basics of effective communication persist as the technological landscape evolves and changes while also recognizing the opportunities created for new and innovative approaches to get a message across.
Engaging Diversity. This competency makes employees understand that diversity provides a broader perspective, giving an organization a wider range of options toward resolving challenges. Such employees have the ability to see others points of view and recognize that only seeing things through one’s own culture and experiences is an impediment to achieving goals. They possess the cultural humility to acknowledge their own biases and to manage the conflicts that are inevitable in an increasingly diverse world.
Active Citizenship and Community Engagement. Employees with this competency understand that creating change and opening paths to new futures starts with the active participation of citizens in their local communities and even spans globally. They actively engage with their communities, because they know that their contributions impact the community and that their engagement with the community in turn shapes them. Through coursework, participation in service-learning projects, and volunteering, they have developed and fine-tuned their awareness of social and cultural differences, of the dynamics and needs of the local as well as global communities and are active citizens who engage with their communities to find new futures.
Teamwork and Leadership. Employees who possess this ability are able to both lead and be a part of a cohesive group. They understand their roles and responsibilities within a group, and how they may change in differing situations. They are able to influence others as leaders or as contributing members and have the willingness to take action. They leverage the strengths of the group to achieve a shared vision or objective. They effectively acknowledge and manage conflict toward solutions.
Oral and Written Communication. Employees with these vital skills have the ability to intentionally engage with various audiences to inform, persuade, and entertain. They are able to demonstrate their proficiency and expertise in various means of oral and written communication. They can create effective relationships with an audience as they keep in mind the needs, goals, and motivations of all involved. They are able to ensure that the communication they create is functional and clear to achieve a desired outcome.
Dr. Darrin Cox
Professor of HistoryWest Liberty University
College of Liberal Arts
What are the biggest trends we'll see in the Marketing Office Assistant job market given the pandemic?
Dr. Darrin Cox: The need for adaptability. Companies are going to focus more on hiring people with a wide array of skills and abilities that provide them the kind of adaptability needed for the modern workspace. It's one of the reasons why I think humanities and social science degrees will be in more demand in the coming years. At their core, these degrees are about analyzing how we interact in the social world while providing specific training in critical thinking, reasoning, and writing. Basically, employers will be looking for those who are tech savvy, but less so in terms of how to operate specific applications or technology and more so in ways that they can be adapted to best suit the needs of the company.