How To Become A Marketing Officer: What It Is and Career Path

What is a marketing officer and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Shonna Snyder Ph.D., CHES,

Richard Tate

There is more than meets the eye when it comes to being a marketing officer. For example, did you know that they make an average of $46.59 an hour? That's $96,916 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a marketing officer?

Shonna Snyder Ph.D., CHES

Associate Professor, Gardner-Webb University

My general advice would be to stay up-to-date on the quickly-moving content, and skills needed in the health field. There are many resources out there that will help keep you knowledgeable, use them all.

ScoreMarketing OfficerUS Average

Salary

7.5

Avg. Salary $96,916

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 50.45%

male 49.55%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing officer

Explore marketing officer education requirements

Most common marketing officer degrees

Bachelor's

75.2 %

Master's

12.6 %

Diploma

5.2 %

Start to develop specific marketing officer skills

Skills	Percentages
Digital Marketing	12.35%
Website Content	10.45%
Promotional Campaigns	8.13%
Product Development	7.44%
Financial Products	5.72%

Complete relevant marketing officer training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing officers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing officer based on U.S. Bureau of Labor Statistics data and data from real marketing officer resumes.

Research marketing officer duties and responsibilities

Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create Facebook social media program to enhance search engine traffic.
Double Facebook fan base within the first year of its launch.
Produce an annual business plan for specific markets and demonstrate potential ROI.

Prepare your marketing officer resume

When your background is strong enough, you can start writing your marketing officer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing officer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing officer resume templates

Build a professional marketing officer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing officer resume.