FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Marketing Officer

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing Officer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $76,000

    Average Salary

What Does A Marketing Officer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Marketing Officer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Marketing Officer?

Send To A Friend

Marketing Officer Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Marketing Officer Career Paths

Marketing Officer
Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Manager Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Branch Manager Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Branch Manager Market Manager
Senior Market Manager
10 Yearsyrs
Branch Manager Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Business Development Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Account Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Product Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Product Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Product Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Supervisor Assistant Marketing Manager
Retail Marketing Manager
7 Yearsyrs
Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Marketing Supervisor Direct Marketing Manager
Marketing Campaign Manager
5 Yearsyrs
Show More
Share

Do you work as a Marketing Officer?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Officer 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Marketing Officer
Internship 11.6%
Volunteer 4.7%
Teacher 4.5%
Officer 4.2%
Teller 3.5%
Cashier 3.4%
Trainee 3.0%
Secretary 2.9%
Top Careers After Marketing Officer
Manager 7.4%
Officer 5.2%
Internship 4.7%
Cashier 3.9%
Director 3.6%
Consultant 3.5%

Do you work as a Marketing Officer?

Average Yearly Salary
$76,000
View Detailed Salary Report
$48,000
Min 10%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$119,000
Max 90%
Best Paying Company
Cigna
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
2.5 years
How much does a Marketing Officer make at top companies?
The national average salary for a Marketing Officer in the United States is $76,109 per year or $37 per hour. Those in the bottom 10 percent make under $48,000 a year, and the top 10 percent make over $119,000.

Real Marketing Officer Salaries

Job Title Company Location Start Date Salary
Cheif Marketing Officer Barry's Bootcamp Holdings LLC New York, NY Jul 18, 2016 $250,000
Marketing Officer NUVU Cambridge, MA Aug 09, 2016 $120,000
Authorized Officer, Analyst/Wma Marketing UBS Financial Services Inc. Weehawken, NJ Nov 28, 2011 $88,213 -
$90,000
Marketing Officer BANO ITAU International Miami, FL Sep 02, 2015 $75,000
Digital Marketing Officer Concern Worldwide Us New York, NY Feb 01, 2011 $72,000
Digital Marketing Officer Concern Worldwide Us New York, NY Oct 01, 2011 $72,000
Marketing Officer Hispanic Scholarship Fund San Francisco, CA Sep 15, 2009 $68,000
University Recruitment/Marketing Officer Lincoln University Oakland, CA Dec 31, 2014 $67,201
Universityrecruitment/Marketing Officer Lincoln University Oakland, CA Dec 31, 2014 $67,201
Senior Marketing Officer Doctor's Hospice of Georgia, Inc. Fayetteville, GA Oct 01, 2012 $66,100
University Recruitment/Marketing Officer Lincoln University Oakland, CA Dec 09, 2016 $61,755
Marketing Officer/Ad Council Hispanic Scholarship Fund San Francisco, CA Sep 15, 2009 $61,200 -
$68,000
Marketing Officer Global Poverty Project, Inc. New York, NY Jan 01, 2014 $60,000
International Marketing Officer Lampost Capital, L.C. Boca Raton, FL Dec 01, 2009 $60,000
Sales and Marketing Officer GHM (South Beach) LLC Miami Beach, FL Mar 01, 2010 $60,000
Marketing Officer III Union Bank, N.A. San Francisco, CA Apr 26, 2010 $58,700 -
$108,600
University Recruitment/Marketing Officer Lincoln University Oakland, CA Dec 01, 2011 $58,206
Marketing Officer Grand PRIX Driving School New York, NY Oct 03, 2011 $55,000
Marketing Officer Navitas USA Holdings LLC Lowell, MA Aug 30, 2016 $47,100 -
$52,100
Marketing Officer Navitas USA Holdings LLC Boston, MA Oct 24, 2011 $45,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Marketing Officer?

Have you worked as a Marketing Officer? Help other job seekers by rating your experience as a Marketing Officer.

Top Skills for A Marketing Officer

  1. New Product Development
  2. Promotional Events
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Promoted across multiple categories to drive new product development and brand initiatives * Launched multiple new lighting devices product development programs.
  • Executed marketing plans and arranged promotional events ensuring proper market distribution of products.
  • Collaborate with key University and Community stakeholders in developing web content that aligns with campus-wide branding goals.
  • Set sales goals, tracked results and created internal and external incentives.
  • Trained employees on new financial products and system changes.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Marketing Officers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Delaware
  6. California
  7. Washington
  8. Virginia
  9. District of Columbia
  10. Pennsylvania
  • (1,676 jobs)
  • (494 jobs)
  • (693 jobs)
  • (97 jobs)
  • (66 jobs)
  • (4,086 jobs)
  • (764 jobs)
  • (496 jobs)
  • (158 jobs)
  • (566 jobs)

Marketing Officer Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,180 Marketing Officer resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Officer Resume

View Resume Examples

Marketing Officer Demographics

Gender

Male

41.1%

Female

39.3%

Unknown

19.6%
Ethnicity

White

48.7%

Hispanic or Latino

18.2%

Asian

15.4%

Black or African American

11.4%

Unknown

6.4%
Show More
Foreign Languages Spoken

Spanish

29.8%

French

11.9%

Arabic

8.3%

Mandarin

6.5%

Chinese

5.4%

Hindi

4.8%

Japanese

4.8%

Thai

4.2%

Cantonese

4.2%

Italian

3.6%

German

3.0%

Tagalog

2.4%

Urdu

2.4%

Vietnamese

1.8%

Korean

1.8%

Bengali

1.2%

Russian

1.2%

Nepali

1.2%

Greek

1.2%

Swahili

0.6%
Show More

Marketing Officer Education

Schools

New York University

10.7%

University of Phoenix

7.3%

American University

7.3%

University of Delaware

6.2%

University of California - Los Angeles

5.6%

University of South Florida

5.1%

Arizona State University

5.1%

Southern New Hampshire University

5.1%

University of Florida

4.5%

University of the West

4.5%

University of Southern California

4.5%

Ohio State University

4.5%

University of Alabama

3.9%

Temple University

3.9%

Pennsylvania State University

3.9%

University of Missouri - Columbia

3.9%

More Tech Institute

3.9%

Syracuse University

3.4%

National University

3.4%

University of Washington

3.4%
Show More
Majors

Business

27.0%

Marketing

19.1%

Finance

8.3%

Management

6.4%

Communication

6.3%

Accounting

5.0%

Economics

3.9%

English

2.5%

Public Relations

2.5%

Psychology

2.4%

Computer Science

2.2%

Political Science

1.9%

Human Resources Management

1.9%

Graphic Design

1.7%

Journalism

1.7%

Business/Commerce

1.5%

Hospitality Management

1.5%

Small Business Management

1.4%

Education

1.4%

General Education, Specific Areas

1.4%
Show More
Degrees

Bachelors

47.2%

Masters

29.4%

Other

10.6%

Certificate

5.1%

Diploma

3.9%

Associate

2.3%

Doctorate

1.2%

License

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Marketing Officer?

Are you working as a Marketing Officer? Help us rate Marketing Officer as a Career.

Top Marketing Officer Employers

Jobs From Top Marketing Officer Employers

Marketing Officer Videos

Keith Weed - Chief Marketing Officer

Chief Marketing Officer: Why Public Relations - Janice Cosby Bridges Career Girls Role Model

The Role of the Chief Marketing Officer

Related to your recently viewed content