Marketing officer demographics and statistics in the US
Marketing officer demographics research summary. Zippia estimates marketing officer demographics and statistics in the United States by using a database of 30 million profiles. Our marketing officer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing officers after extensive research and analysis:
- There are over 86,294 marketing officers currently employed in the United States.
- 50.4% of all marketing officers are women, while 49.6% are men.
- The average marketing officer age is 39 years old.
- The most common ethnicity of marketing officers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing officers are most in-demand in New York, NY.
- The finance industry is the highest-paying for marketing officers.
- New York, NY pays an annual average wage of $110,498, the highest in the US.
- In 2022, women marketing officers earned 93% of what men earned.
- 10% of all marketing officers are LGBT.
- New York is the best state for marketing officers to live.
- Marketing officers are 48% more likely to work at private companies in comparison to public companies.
On this page
Marketing officer demographics by:
Marketing officer gender statistics
50.4% of marketing officers are women and 49.6% of marketing officers are men.
- Female, 50.4%
- Male, 49.6%
Marketing officer gender ratio
| Gender | Percentages |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
Marketing officer gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$98,021
Female income
$91,322
Marketing officer gender ratio over time
This data breaks down the percentage of men and women in marketing officer positions over time. Currently, 50.4% of marketing officers are female.
Marketing officer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 69.17% | 30.83% |
| 2011 | 68.85% | 31.15% |
| 2012 | 69.44% | 30.56% |
| 2013 | 69.38% | 30.62% |
| 2014 | 67.64% | 32.36% |
| 2015 | 67.18% | 32.82% |
| 2016 | 67.06% | 32.94% |
| 2017 | 66.07% | 33.93% |
| 2018 | 51.87% | 48.13% |
| 2019 | 50.78% | 49.22% |
| 2020 | 49.17% | 50.83% |
| 2021 | 49.55% | 50.45% |
Marketing officer related jobs gender ratio
We compared marketing officers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Officer | 50% | 50% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing officer demographics by race
The most common ethnicity among marketing officers is White, which makes up 74.6% of all marketing officers. Comparatively, 8.7% of marketing officers are Hispanic or Latino and 8.2% of marketing officers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing officer race
| Marketing officer race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing officer race and ethnicity over time
See how marketing officer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing officer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing officer wage gap by race
According to our data, asian marketing officers have the highest average salary compared to other ethnicities. Black or african american marketing officers have the lowest average salary at $91,324.
| Ethnicity | Salary |
|---|---|
| Unknown | $97,404 |
| White | $96,860 |
| Black or African American | $91,324 |
| Asian | $108,897 |
| Hispanic or Latino | $96,445 |
Average marketing officer age
See how the average age of marketing officers varies based on ethnicity and gender.
Male
Female
Marketing officer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing officer age breakdown
The average age of marketing officers is 40+ years years old, representing 44% of the marketing officer population.
Marketing officer age breakdown
| Marketing Officer Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing officer educational attainment
The most common degree for marketing officers is bachelor's degree, with 75% of marketing officers earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 5%.
- Bachelor's, 75%
- Master's, 13%
- Diploma, 5%
- Associate, 4%
- Other Degrees, 3%
Marketing officers by degree level
| Marketing officer degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 13% |
| Diploma | 5% |
| Associate | 4% |
| Other Degrees | 3% |
Marketing officer jobs you might like
Marketing officer wage gap by degree level
According to the data, marketing officers with a Doctorate degree earn more than those without, at $124,600 annually. With a Master's degree, marketing officers earn a median annual income of $118,063 compared to $101,351 for marketing officers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $118,063 |
| Bachelor's Degree | $101,351 |
| Doctorate Degree | $124,600 |
Marketing officer employment statistics
Most marketing officers work for a private in the finance industry.
Company size where marketing officers work
Below, you can see the size of companies where marketing officers work.
Marketing officer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 20% |
Marketing officer jobs by company type
Employees with the marketing officer job title have their preferences when it comes to working for a company. For instance, most marketing officers prefer to work at private companies over public companies.
Marketing officer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 40% |
| Private | 48% |
| Government | 3% |
Marketing officer jobs by industry
The most common industries for marketing officers are finance, education and non profits.
Marketing officer industry statistics
| Industry | Percentages |
|---|---|
| Finance | 47% |
| Fortune 500 | 8% |
| Education | 8% |
| Non Profits | 5% |
| Professional | 5% |
| Technology | 5% |
| Manufacturing | 4% |
| Insurance | 3% |
| Transportation | 2% |
| Government | 2% |
| Health Care | 2% |
| Construction | 2% |
| Real Estate | 2% |
| Start-up | 1% |
| Retail | 1% |
| Media | 1% |
| Energy | 1% |
| Pharmaceutical | 1% |
| Hospitality | 1% |
| Telecommunication | 1% |
Marketing officer turnover and employment statistics
Marketing officer unemployment rate over time
The unemployment rate for marketing officers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing officer unemployment rate by year
| Year | Marketing officer unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing officer tenure
The average marketing officer stays at their job for 1-2 years, based on the 2,180 marketing officers resumes in Zippia's database.
Marketing officer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 44% |
| 3-4 years | 17% |
| 5-7 years | 12% |
| 8-10 years | 4% |
| 11+ years | 4% |
Marketing officer LGBT ratio compared to similar jobs
Review the percent of marketing officers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Account Sales Manager | 7.25% | 162,921 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| Marketing Officer | 9.86% | - |
| Public Information Officer | 16.11% | 129,237 |
Similar marketing officer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Account Sales Manager | 7.25% | 162,921 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| Public Information Officer | 16.11% | 129,237 |
Foreign languages spoken by marketing officers
The most common foreign language among marketing officers is Spanish at 29.8%. The second-most popular foreign language spoken is French at 11.9% and Arabic is the third-most popular at 8.3%.
- Spanish, 29.8%
- French, 11.9%
- Arabic, 8.3%
- Mandarin, 6.5%
- Chinese, 5.4%
- Other, 38.1%
Marketing officer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 29.8% |
| French | 11.9% |
| Arabic | 8.3% |
| Mandarin | 6.5% |
| Chinese | 5.4% |
| Other | 38.1% |
