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Job outlook for marketing officers in the United States
Marketing officer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing officer job growth rate is 10% from 2018-2028.
About 33,700 new jobs for marketing officers are projected over the next decade.
Marketing officer salaries have increased 8% for marketing officers in the last 5 years.
There are over 86,294 marketing officers currently employed in the United States.
There are 132,204 active marketing officer job openings in the US.
The average marketing officer salary is $96,916.
Are marketing officer jobs in demand?
Marketing officer job and salary trends over time
Marketing officer jobs over time
Marketing officer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 86,294 | 0.03% |
| 2020 | 83,675 | 0.02% |
| 2019 | 81,807 | 0.02% |
| 2018 | 74,741 | 0.02% |
| 2017 | 68,337 | 0.02% |
Average marketing officer salary over time
Marketing officer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,916 | $46.59 | +3.9% |
| 2024 | $93,289 | $44.85 | +1.9% |
| 2023 | $91,544 | $44.01 | +1.6% |
| 2022 | $90,140 | $43.34 | +0.8% |
| 2021 | $89,424 | $42.99 | +1.9% |
Marketing officer jobs by state
Most common states for marketing officers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Massachusetts | 6,859,819 | 2,212 | 32% |
| 2 | Minnesota | 5,576,606 | 1,720 | 31% |
| 3 | New Hampshire | 1,342,795 | 421 | 31% |
| 4 | Delaware | 961,939 | 296 | 31% |
| 5 | District of Columbia | 693,972 | 216 | 31% |
| 6 | North Dakota | 755,393 | 230 | 30% |
| 7 | Virginia | 8,470,020 | 2,454 | 29% |
| 8 | Rhode Island | 1,059,639 | 306 | 29% |
| 9 | South Dakota | 869,666 | 231 | 27% |
| 10 | Nebraska | 1,920,076 | 488 | 25% |
| 11 | Idaho | 1,716,943 | 426 | 25% |
| 12 | Vermont | 623,657 | 154 | 25% |
| 13 | Colorado | 5,607,154 | 1,358 | 24% |
| 14 | Maine | 1,335,907 | 314 | 24% |
| 15 | Maryland | 6,052,177 | 1,368 | 23% |
| 16 | Washington | 7,405,743 | 1,661 | 22% |
| 17 | Oregon | 4,142,776 | 929 | 22% |
| 18 | North Carolina | 10,273,419 | 2,194 | 21% |
| 19 | New Jersey | 9,005,644 | 1,860 | 21% |
| 20 | Connecticut | 3,588,184 | 736 | 21% |
Most common cities for marketing officers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Cambridge | 1 | 1% | $79,280 |
| 2 | Tampa | 1 | 0% | $67,604 |
| 3 | Washington | 1 | 0% | $105,834 |
Marketing Officer job outlook: Expert opinions
Our panel of marketing officer experts
The University of Texas at San Antonio
San Jose State University
University of South Florida
Eastern University
Pace University
City University of Seattle
Saint Peter's University
North Dakota State University
Siena College
Siena College
Siena College
University of North Georgia
What will help Marketing Officers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What will help Marketing Officers increase their earning potential?
Amy Mehaffey: People like being a Marketing Specialist because it offers creativity, strategic thinking, and the opportunity to see tangible results from their efforts. It can be fulfilling to help a business grow. However, individuals in this field may dislike the fast-paced environment, tight deadlines, and the constant need to stay updated with rapidly changing marketing trends and technologies. It requires risk-taking, trusting instincts, and a commitment to lifelong learning to succeed in the marketing field.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What Marketing Officer skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What Marketing Officer skills would you recommend for someone trying to advance their career?
Dr. Mithila Guha: For a marketing graduate stepping into the field, my first advice would be to stay curious and proactive. Embrace every opportunity to learn and grow, whether it's through hands-on experience, further education, or networking with industry professionals. My second advice would be to not be afraid to take on challenges and push yourself outside your comfort zone – it's often where the most growth occurs. Develop a strong foundation in both traditional and digital marketing techniques, and stay updated on the latest trends and technologies shaping the industry. Lastly, prioritize building meaningful relationships and fostering a positive reputation within the industry. These connections can serve as valuable assets, opening doors to exciting opportunities as your career progresses.
What will help Marketing Officers increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
Jay Civitillo
University of South Florida
Business/Commerce
What Marketing Officer skills would you recommend for someone trying to advance their career?
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
What Marketing Officer skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What Marketing Officer skills would you recommend for someone trying to advance their career?
Jeff James: Businesses will always need customers! A good Marketing Specialist, regardless of which marketing discipline they focus on, is always an advocate for the customer. The global marketplace is getting more competitive, not less, so there will always be a need for Marketing Specialists who continually embrace the latest tools to help the organization build and maintain profitable relationships. Today, the key skills to add to any marketing discipline are data analytics and AI. I always advise future marketers to focus on their passion, whether that is creative design, content development, customer experiences, or advertising, and then add data analytics and AI skills to their skill set. Companies are desperate for data and AI-savvy marketers to optimize their marketing investments.
What will help Marketing Officers increase their earning potential?
Jeff James: Most marketers love the thrill of seeing the results of their work. It's a lot of fun to release a campaign and see how the customers respond, whether that is immediately (such as in most digital marketing categories) or longer-term (such as in customer satisfaction or relationship marketing). Marketing is typically fast-paced, so you are rarely bored. Some of the downsides of the role may also involve the pace of work; it can get overwhelming at times! Also, it can be frustrating to convince upper management, including the CFO, to invest at the right levels in marketing so you can achieve tangible results. Make sure you work for an organization where upper management understands the value of marketing and holds the marketing team accountable for results.
What general advice would you give to a Marketing Officer?
Dr. Anna McAlister Ph.D: I have so many answers to this question! Here are a few answers:
* Be yourself and let people get to know you. If you want interesting opportunities to come your way, you need to let people know what interests you. This might be about your hobbies and interests, a sport you play, your favorite food, your pets, etc. Let's say you love animals. If you're working in an ad agency and there's a pet food brand that's a new client for the agency, maybe that's a project you want to work on. If your colleagues know you love animals, you might be more likely to be assigned to work on that project. But that won't happen if you don't present your authentic self at work.
* Finding the perfect job is all about "fit". There's more to a workplace than the work you do day to day. Every workplace has culture and some workplace politics. Some places are rigid, others are more casual. Some pay well but take a greater toll on your work/life balance. Sometimes you'll be happier in a slightly lower paying job if it offers flexibility in work hours or requires a shorter commute. Think about the things you truly value. If income is priority #1, go for the high paying job. If you can't stand a long commute and don't like public transport, maybe you're better off at a slightly lower paying job closer to home as opposed to being in the center of the city.
* Don't put yourself in a box. Your degree doesn't define you. There are (typically) several decades between your entry level job and your retirement. Continue to explore and grow and don't be afraid to step outside of the "box" you feel you belong in. As an example, I'm a marketing professor but I don't have a marketing degree. I have a doctoral degree in psychology and I was a psychology major as an undergrad. I conduct research on the effects of marketing on young children's food and beverage choices. I study food and beverage marketing because I find it interesting, but I never formally studied health and nutrition either. It's okay to explore your interests. Your first job is simply the starting point. You'll most likely end up somewhere far from where you started. Talk to people who are close to retirement. Ask them where they started and how they got to where they are now. You'll may be surprised to find that the majority of folks will describe "happy accidents" or "detours" they took along their career paths. Do not feel like you have to stick to the path you dreamed up when you were a freshman! Your career is likely to make many twists and turns. Don't resist them! You are not a failure if you start over or go back to school at some point!
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat will help Marketing Officers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Marketing Officer?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Marketing Officer skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Prof. Dennis Sandler
Professor of MarketingPace University
Data Processing
What will help Marketing Officers increase their earning potential?
Prof. Dennis Sandler: An individual should have a degree of self-awareness when choosing a career path. Personalities differ, and different marketing areas are more "in-tune" with different personality types. Marketing is more of a "people-oriented" career, although some areas, such as research, require more quantitative analysis. Preparing for a Marketing Specialist career, individuals should have both the content skills and the social skills necessary to relate their expertise to interested parties. Specializing in one area of marketing, while developing a unique expertise, may nevertheless limit a person. The "specialist" interested in advancing to upper management should understand areas of the organization outside their expertise. Advanced degrees, such as an MBA, would give the person a broader base of knowledge.
While in university, students should develop their content skills through coursework as well as through outside activities such as student clubs, internships, international field trips or overseas semesters. These outside activities will also help develop the social skills needed to advance within organizations. The American Marketing Association has student chapters in over 300 colleges in the U.S., including one at Pace University, providing an excellent opportunity for students to gain marketing knowledge an
What general advice would you give to a Marketing Officer?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Marketing Officer skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Marketing Officers increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Nicholas Gerlich Ph.D.
Hickman Professor of MarketingWhat general advice would you give to a Marketing Officer?
Nicholas Gerlich Ph.D.: If a graduate is not skilled in digital business methods, they will be at a huge disadvantage in the years ahead. While we will never see the end of brick-and-mortar retailing, corporate offices, and so forth, a growing percentage of day-to-day operations will be conducted electronically. Knowing how to do e-commerce and digital advertising will be increasingly important, but primarily in a hybrid environment that encompasses old-school (think store fronts, offices, warehouses, etc.) and new-school (social media advertising, the role of influencers, social and mobile shopping, etc.). Any Marketing major caught without these skills will find it tough sledding.
What Marketing Officer skills would you recommend for someone trying to advance their career?
Nicholas Gerlich Ph.D.: It's always nice when you major in a field you actually like, but we should never discount how important it is not only to major in a field that is in demand, but also to possess skills within that field that are highly marketable. You will maximize your salary potential by having skills that most other people do not have. For example, a marketing major who knows how to use online survey generators and data analysis software will be head and shoulders above a similar major who took an easier route. This is also true for those who understand SEO and all the KPIs needed to run successful campaigns and companies.
What general advice would you give to a Marketing Officer?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Marketing Officer skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Marketing Officers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Barna Donovan
Professor, Department of Communication and Media Culture. Director, Graduate Program in Communication and Public RelationsSaint Peter's University
Business/Corporate Communications
What Marketing Officer skills would you recommend for someone trying to advance their career?
Barna Donovan: First, graduates with a communication degree should be optimistic about their future because their education has prepared them with very much in-demand skills. It is not just careers in public relations, marketing, branding, or the media fields that require well-honed communication skills, but all businesses, all industries will prosper based on how effectively they communicate their mission, how they promote their products and their brand image to both existing customers, potential customers, and stakeholders in general. Effective writing and persuasive public-communication skills of employees are the bedrock any successful organization is founded on and they are the key skills of people who will excel as managers and organizational leaders. So, with strong communication skills, people starting their careers are in a position to consider wide spectrum of career opportunities. And the recent graduate should definitely be open to all opportunities, even if they are not necessarily starting out in their dream jobs. They should be willing to always plan ahead to take advantage of any new avenues that might open up. Most people no longer spend their entire lives at one company, or even one field, so young people should always be attuned to and receptive to new opportunities.
To that end, young professionals should always keep building their networks and also keep building their skills and work on important specializations that might suddenly become in demand in their fields. This need to be a lifelong learner is especially the case when it comes to communication technology, emerging social media platforms, and how users interact with social media platforms.
I would also very strongly argue that professionals should always keep an eye on the trends in their industries and what directions the near future might be taking those industries. One must have a meta-analytic mindset in his or her field and how it functions in the greater economy and the greater culture. They should read all the major trade publications to see what future the most respected thought leaders in the field, the CEO's of the biggest companies, and academic research is predicting about the future. People who become the innovators, the next generation of influencers, disruptors, and thought leaders are the ones who are able to hone this kind of broad, forward-looking, meta-analytic mindset.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Marketing Officer?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Marketing Officer skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Marketing Officers increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Marketing Officers earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Marketing Officer resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Marketing Officers possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Marketing Officers?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Marketing Officers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Marketing Officers?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Marketing Officers earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Marketing Officer resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Marketing Officers possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
What skills stand out on Marketing Officer resumes?
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
What soft skills should all Marketing Officers possess?
Mary Norman: -Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty
What hard/technical skills are most important for Marketing Officers?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
What skills will help Marketing Officers earn the most?
Mary Norman: While knowledge of the "hard skills" is very important in getting hired and excelling in a marketing career, soft skills (people skills) often support career progression the most. The following skills are important for career success today:
-Decision making
-Communication
-Adaptablility / Time management
-Teamwork
-Project management / Attention to Detail
-Problem Solving
-Analytical Thinking
-Creativity
-Confidence
-Customer knowledge