What does a marketing officer do?
Marketing officer responsibilities
Here are examples of responsibilities from real marketing officer resumes:
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Create Facebook social media program to enhance search engine traffic.
- Double Facebook fan base within the first year of its launch.
- Produce an annual business plan for specific markets and demonstrate potential ROI.
- Launch web service platform that synchronize content across the web for better SEO.
- Assess and revamp social media marketing strategies to optimize ROI and increase revenue growth.
- Used key performance indicator tools and SEO to improve the performance of the campaign.
- Update and create PowerPoint presentation during various meetings.
- Prepare and present PowerPoint presentation to potential clients and governmental entities.
- Facilitate the development, execution and management of CRM marketing activities, including e-marketing programs and strategies, and campaign management.
- Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.
Marketing officer skills and personality traits
We calculated that 12% of Marketing Officers are proficient in Digital Marketing, Website Content, and Promotional Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Officers that have these skills listed on their resume here:
- Digital Marketing, 12%
Handled media sales, digital marketing, revenues, cost, profitability and distribution for weekly journal and city enclosure.
- Website Content, 10%
Manage all website content including customer and event spotlights, product announcements, online banking announcements and property listings.
- Promotional Campaigns, 8%
Coordinated all internal and external marketing and promotional campaigns.
- Product Development, 7%
Worked with pricing, product development, business development, relationship management.
- Financial Products, 6%
Developed new financial products and enhanced existing ones; conducted market research and data analysis.
- Sales Strategies, 5%
Identified and qualified customer needs, developing sales strategies, and negotiated profitable projects with 80% success rate.
Most marketing officers use their skills in "digital marketing," "website content," and "promotional campaigns" to do their jobs. You can find more detail on essential marketing officer responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a marketing officer to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing officers often use analytical skills in their day-to-day job, as shown by this real resume: "worked to expanded customer relationships using analysis and proactive sales effort. "
Communication skills. Many marketing officer duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing officer will need this skill often in their role. This resume example is just one of many ways marketing officer responsibilities rely on communication skills: "produced marketing communications including newsletters, powerpoint presentations, event promotions and press releases. "
Creativity. Another skill that relates to the job responsibilities of marketing officers is creativity. This skill is critical to many everyday marketing officer duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "reviewed creative collateral, packaging, merchandising, press releases, training, forecasts, and online copy. "
Interpersonal skills. A big part of what marketing officers do relies on "interpersonal skills." You can see how essential it is to marketing officer responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing officer tasks: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another common skill required for marketing officer responsibilities is "organizational skills." This skill comes up in the duties of marketing officers all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real marketing officer resume shows how this skill is central to what a marketing officer does: "identify organizational and market trends that may cause significant problems or present new opportunities for the cso. "
The three companies that hire the most marketing officers are:
- Massachusetts Institute of Technology3 marketing officers jobs
- City of Henderson2 marketing officers jobs
- Bank of the Ozarks1 marketing officers jobs
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Compare different marketing officers
Marketing officer vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a marketing officer are more likely to require skills like "promotional campaigns," "financial products," "customer relationships," and "credit card." On the other hand, a job as a business development and marketing manager requires skills like "marketing campaigns," "crm," "integrated marketing," and "strategic partnerships." As you can see, what employees do in each career varies considerably.
Business development and marketing managers really shine in the finance industry with an average salary of $88,175. Comparatively, marketing officers tend to make the most money in the finance industry with an average salary of $93,242.On average, business development and marketing managers reach similar levels of education than marketing officers. Business development and marketing managers are 3.4% more likely to earn a Master's Degree and 0.7% more likely to graduate with a Doctoral Degree.Marketing officer vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing officer responsibilities are more likely to require skills like "website content," "promotional campaigns," "financial products," and "sales strategies." Meanwhile, a marketing manager/project manager has duties that require skills in areas such as "project management," "marketing campaigns," "email marketing," and "project scope." These differences highlight just how different the day-to-day in each role looks.
Marketing manager/project managers may earn a lower salary than marketing officers, but marketing manager/project managers earn the most pay in the technology industry with an average salary of $95,863. On the other hand, marketing officers receive higher pay in the finance industry, where they earn an average salary of $93,242.Average education levels between the two professions vary. Marketing manager/project managers tend to reach similar levels of education than marketing officers. In fact, they're 2.5% more likely to graduate with a Master's Degree and 0.7% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing officers in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing officer vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
The required skills of the two careers differ considerably. For example, marketing officers are more likely to have skills like "website content," "financial products," "sales strategies," and "customer relationships." But a head of marketing is more likely to have skills like "integrated marketing," "marketing campaigns," "kpis," and "google analytics."
Heads of marketing earn the best pay in the media industry, where they command an average salary of $134,857. Marketing officers earn the highest pay from the finance industry, with an average salary of $93,242.When it comes to education, heads of marketing tend to earn higher degree levels compared to marketing officers. In fact, they're 7.4% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Marketing officer vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
Even though a few skill sets overlap between marketing officers and marketing and operations managers, there are some differences that are important to note. For one, a marketing officer might have more use for skills like "promotional campaigns," "financial products," "sales strategies," and "customer relationships." Meanwhile, some responsibilities of marketing and operations managers require skills like "salesforce," "lead management," "project management," and "crm. "
The professional industry tends to pay the highest salaries for marketing and operations managers, with average annual pay of $96,074. Comparatively, the highest marketing officer annual salary comes from the finance industry.marketing and operations managers reach similar levels of education compared to marketing officers, in general. The difference is that they're 0.1% more likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Types of marketing officer
Updated January 8, 2025
