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Marketing operations analyst skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Carrie Trimble

Below we've compiled a list of the most critical marketing operations analyst skills. We ranked the top skills for marketing operations analysts based on the percentage of resumes they appeared on. For example, 13.0% of marketing operations analyst resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing operations analyst needs to be successful in the workplace.

15 marketing operations analyst skills for your resume and career

1. Digital Marketing

Here's how marketing operations analysts use digital marketing:

Managed daily, weekly, and monthly digital marketing performance reporting utilizing Google Analytics and Google AdWords.
Designed a regression analysis based on digital marketing campaign budgets and website traffic to maximize utility from campaign budgets.

2. SQL

Here's how marketing operations analysts use sql:

Utilize SAS and SQL data programming skills to tackle complex marketing campaigns and mentored fellow team members on these techniques.
Conducted SQL and Excel training with various team members in NY and remote offices including new hires.

3. Lead Management

Here's how marketing operations analysts use lead management:

Improved lead quality by working closely with lead management team to provide education and continual guidance
Subject Matter Expert for company's lead management program and coordinated with IT to make improvements.

4. Email Marketing

Here's how marketing operations analysts use email marketing:

Collaborated with the sales team to generate a 50% increase in leads using email marketing, and social media advertising.
Carry out market research of competitor sites, apps, email marketing, and additional collateral to determine best practices.

5. Marketing Campaigns

Here's how marketing operations analysts use marketing campaigns:

Research and identify market trends, competitors, and potential/existing customers while providing valuable insights into existing marketing campaigns.
Assisted with the creation of marketing campaigns; Email-Blasts, Press Releases, Sales Kits, Promotional Pamphlets.

6. KPIs

Here's how marketing operations analysts use kpis:

Collaborate with Sales and Marketing teams to improve and refine KPIs; Analyze to identify trends and opportunities.
Coordinated with business and technology teams to refine requirements and translate business goals and KPIs into technical specifications and reporting requirements.

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7. Data Analysis

Here's how marketing operations analysts use data analysis:

Perform comprehensive data analysis and report reviews, including monitoring of interactions and identification of trends in support of start-up initiatives.
Developed and maintained appropriate relationships with all data analysis stakeholders to facilitate the successful accomplishment of business objectives.

8. Data Quality

Here's how marketing operations analysts use data quality:

Enhance, test, & monitor the integration between LINK & Salesforce for data quality & lead processing.
Detail-oriented professional responsible for consistently ensuring data quality and developing reports necessary for executing effective marketing strategies.

9. Strong Analytical

Here's how marketing operations analysts use strong analytical:

Used strong analytical and forecasting skills that drove continuity and subscription based programs to year-over-year growth.
Position covered a broad range of direct responsibilities to support sales staff requiring strong analytical, written and presentation skills .

10. Sales Operations

Here's how marketing operations analysts use sales operations:

Contributed to marketing and sales operations to exceed quarterly goals by an average of 10%.

11. PowerPoint

Here's how marketing operations analysts use powerpoint:

Prepared reports of findings in an organized and effective manner, such as illustrating data graphically and building PowerPoint Presentations.
Prepared sales reports and presented findings to management using quantitative analysis and visuals in joined PowerPoint presentation.

12. ROI

Here's how marketing operations analysts use roi:

Devised methods to scrape Social Data and run Penetration AnalysisCreated systems for analyzing Marketing ROI
Analyzed campaign metrics to enhance marketing ROI and increase customer satisfaction.

13. Marketing Analytics

Here's how marketing operations analysts use marketing analytics:

Managed marketing analytics projects by prioritizing tasks and providing detailed instructions for implementation teams.
Provided state-of-the-art marketing analytics to support relationship marketing, acquisition, retention, and feedback/perception of programs.

14. SFDC

Here's how marketing operations analysts use sfdc:

Manage, track and report on marketing leads via Salesforce (SFDC), Lattice, Eloqua.

15. Process Improvement

Here's how marketing operations analysts use process improvement:

Recommend process improvements based on analysis and trending.
Identify key areas for operational and process improvement by providing detailed internal and external analysis of gaming and operating data.

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What skills help Marketing Operations Analysts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing operations analyst resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all marketing operations analysts possess?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.

What hard/technical skills are most important for marketing operations analysts?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.

What marketing operations analyst skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What type of skills will young marketing operations analysts need?

Anne Balazs Ph.D.

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

Do you want to know more?

List of marketing operations analyst skills to add to your resume

The most important skills for a marketing operations analyst resume and required skills for a marketing operations analyst to have include:

Digital Marketing
SQL
Lead Management
Email Marketing
Marketing Campaigns
KPIs
Data Analysis
Data Quality
Strong Analytical
Sales Operations
PowerPoint
ROI
Marketing Analytics
SFDC

Process Improvement
Channel Marketing
A/B
Lead Generation
B Testing
HTML
SEO
Market Research
WordPress
Integrated Marketing
Data Integrity
Facebook
Email Campaigns
Business Process

Ad-Hoc Analysis
SEM
QA
Identify Trends
Analyze Data
Funnels
SAS
Accruals
Internal Clients
Access Database
Campaign Results
Google Adwords
Eloqua

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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