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What is a marketing operations director and how to become one
Marketing operations directors monitor and analyze the effectiveness of marketing initiatives and programs. They primarily manage marketing operations departments as well as any teams that are closely aligned with the marketing and sales departments. They analyze workflow within marketing departments to guarantee the achievement of the department's goals. Marketing operations directors earn a median sum of $133,000 annually or $64 per hour.
A director of marketing operations is a high-ranking official of a company leading a team that ensures effective strategy, efficient investment, and accountability across the departments of a company. They lead process development, budget administration, and marketing analytics. They also define the marketing operations vision and strategy that enables intelligent decisions through precise analysis.
In terms of academic qualifications, marketing operations directors usually hold a master's degree in a business-related field such as business administration, marketing, computer science, or many more. They are expected to have an ample amount of experience in marketing. They are also required to demonstrate knowledge of marketing best practices and multiple marketing channel execution.
What general advice would you give to a marketing operations director?
Ella Andreasen
Marketing Coordinator, Hiniker
Avg. Salary $119,422
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 47.79%
male 52.21%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Marketing operations director career paths
Key steps to become a marketing operations director
Explore marketing operations director education requirements
Start to develop specific marketing operations director skills
Skills Percentages Digital Marketing 10.07% Lead Management 7.74% Project Management 7.35% CRM 7.11% Email Campaigns 5.50% Complete relevant marketing operations director training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing operations directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing operations director based on U.S. Bureau of Labor Statistics data and data from real marketing operations director resumes.Research marketing operations director duties and responsibilities
- Initiate and manage social media accounts on Facebook and LinkedIn.
- Manage website strategy and content, including analysis of search engine optimization (SEO) and website metrics.
- Create and maintain reports and dashboards for measuring global leads, opportunities and tracking ROI for marketing events and programs.
- Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Get marketing operations director experience
Generally, it takes 8-10 years to become a marketing operations director. The most common roles before becoming a marketing operations director include marketing director, marketing manager team lead and account executive.Prepare your marketing operations director resume
When your background is strong enough, you can start writing your marketing operations director resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing operations director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing operations director resume templates
Build a professional marketing operations director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing operations director resume.
Apply for marketing operations director jobs
Now it's time to start searching for a marketing operations director job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing operations director job
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Average marketing operations director salary
The average marketing operations director salary in the United States is $119,422 per year or $57 per hour. Marketing operations director salaries range between $80,000 and $176,000 per year.
What am I worth?
How do marketing operations directors rate their job?
Marketing operations director reviews
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
Updated January 8, 2025
