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Become A Marketing Operations Director

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Working As A Marketing Operations Director

  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Coordinating the Work and Activities of Others
  • Guiding, Directing, and Motivating Subordinates
  • Deal with People

  • Make Decisions

  • Stressful

  • $127,150

    Average Salary

What Does A Marketing Operations Director Do At 8X8

* Oversee 8x8’s marketing technology stack, systems and processes.
* Manage all of marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations.
* Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.
* Develop and implement strategy for data governance (acquisition, validation, augmentation and enhancement).
* Includes evaluation and selection of various data suppliers and enhancement technologies.
* Develop and implement strategy for ongoing control, maintenance and enhancement of existing marketing database: process, standards, access control, documentation, etc.
* Target key potential prospects, and define audience specific marketing campaigns across different channels.
* Implement testing methodologies (e.g.
* A/B and multivariate testing to improve conversion rates, content, email templates, landing pages, offers, etc.) optimize campaign results, and measure the relative impact of various tactics, messages, and media.
* Provide the marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting.
* Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure database health.
* Develop new ways to mine data to guide marketing investments.
* Define and execute a QBR process.
* Run quarterly/monthly marketing metrics review processes and meetings across all geos

What Does A Marketing Operations Director Do At Crown Equipment Corporation

Will assist with researching, developing, writing and editing content for types of communication, both print and digital

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How To Become A Marketing Operations Director

Although education and training requirements vary widely by position and industry, many top executives have at least a bachelor’s degree and a considerable amount of work experience. 

Education

Many top executives have a bachelor’s or master’s degree in business administration or in an area related to their field of work. Top executives in the public sector often have a degree in business administration, public administration, law, or the liberal arts. Top executives of large corporations often have a master’s degree in business administration (MBA).

College presidents and school superintendents are typically required to have a master’s degree, although a doctorate is often preferred.

Although many mayors, governors, or other public sector executives have at least a bachelor’s degree, these positions typically do not have any specific education requirements.

Work Experience in a Related Occupation

Many top executives advance within their own firm, moving up from lower level managerial or supervisory positions. However, other companies may prefer to hire qualified candidates from outside their organization. Top executives who are promoted from lower level positions may be able to substitute experience for education to move up in the company. For example, in industries such as retail trade or transportation, workers without a college degree may work their way up to higher levels within the company to become executives or general managers.

Chief executives typically need extensive managerial experience. Executives are also expected to have experience in the organization’s area of specialty. Most general and operations managers hired from outside an organization need lower level supervisory or management experience in a related field.

Some general managers advance to higher level managerial or executive positions. Company training programs, executive development programs, and certification can often benefit managers or executives hoping to advance.

Important Qualities

Communication skills. Top executives must be able to communicate clearly and persuasively. They must effectively discuss issues and negotiate with others, direct subordinates, and explain their policies and decisions to those within and outside the organization.

Decisionmaking skills. Top executives need decisionmaking skills when setting policies and managing an organization. They must assess different options and choose the best course of action, often daily.

Leadership skills. Top executives must be able to lead an organization successfully by coordinating policies, people, and resources.

Management skills. Top executives must shape and direct the operations of an organization. For example, they must manage business plans, employees, and budgets.

Problem-solving skills. Top executives need to identify and resolve issues within an organization. They must be able to recognize shortcomings and effectively carry out solutions.

Time-management skills. Top executives do many tasks at the same time, typically under their own direction, to ensure that their work gets done and that they meet their goals.

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Marketing Operations Director jobs

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Marketing Operations Director Demographics

Gender

  • Male

    53.1%
  • Female

    43.9%
  • Unknown

    3.1%

Ethnicity

  • White

    80.7%
  • Hispanic or Latino

    9.6%
  • Asian

    8.0%
  • Unknown

    1.3%
  • Black or African American

    0.4%
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Languages Spoken

  • Spanish

    33.9%
  • French

    17.7%
  • Portuguese

    8.1%
  • Mandarin

    6.5%
  • Japanese

    4.8%
  • Chinese

    3.2%
  • Arabic

    3.2%
  • Italian

    3.2%
  • Swedish

    1.6%
  • Dutch

    1.6%
  • Hawaiian

    1.6%
  • Turkish

    1.6%
  • German

    1.6%
  • Russian

    1.6%
  • Cantonese

    1.6%
  • Malay

    1.6%
  • Greek

    1.6%
  • Thai

    1.6%
  • Korean

    1.6%
  • Swahili

    1.6%
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Marketing Operations Director

Unfortunately we don’t have enough data for this section.

Marketing Operations Director Education

    Schools

    • University of Phoenix

      15.3%
    • New York University

      10.2%
    • Arizona State University

      6.8%
    • George Mason University

      5.9%
    • Georgia State University

      5.1%
    • University of Oregon

      5.1%
    • California State University - Fullerton

      4.2%
    • Texas State University

      4.2%
    • University of Texas at Austin

      4.2%
    • Florida International University

      4.2%
    • Boston University

      4.2%
    • University of Alabama

      3.4%
    • University of South Florida

      3.4%
    • Cardinal Stritch University

      3.4%
    • Saint Louis University-

      3.4%
    • University of North Texas

      3.4%
    • Michigan State University

      3.4%
    • San Jose State University

      3.4%
    • Temple University

      3.4%
    • University of Northern Iowa

      3.4%
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    Degrees

    • Bachelors

      49.4%
    • Masters

      29.0%
    • Other

      14.1%
    • Associate

      3.7%
    • Certificate

      2.3%
    • Doctorate

      1.2%
    • License

      0.1%
    • Diploma

      0.1%
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Marketing Operations Director

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Part Time
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Real Marketing Operations Director Salaries

Job Title Company Location Start Date Salary
Director-Costing, Materials & Marketing Operations Easton Sports, Inc. CA Nov 20, 2010 $180,000 -
$230,000
Director, US Marketing Operations & Americas Innov Novartis Consumer Health, Inc. (OTC) Parsippany-Troy Hills, NJ Aug 20, 2013 $173,565
Director of Marketing and Operations Whistleout, Inc. San Diego, CA Aug 11, 2014 $170,000
Director of Marketing Operations Linal, Inc. Windsor, CT Sep 29, 2014 $160,000
Director of Marketing Operations Linal, Inc. Windsor, CT Nov 01, 2012 $160,000
Director of Marketing Operations Venezolana Frigo-Tecnica Internacional, Inc. North Miami, FL Sep 10, 2015 $149,365
Director of Marketing Operations Triumph Marketing Solutions, LLC Davie, FL Aug 06, 2016 $144,186
Director of Marketing Operations Internacional Ch, LLC Tampa, FL Oct 27, 2016 $140,296
Director of Marketing and Operation Nowness, LLC (Formerly Luxury Newco, LLC) New York, NY Oct 01, 2012 $134,500 -
$145,000
Marketing and Operations Director Faria Systems, Inc. Redwood City, CA Jun 20, 2016 $130,000
Director of Marketing Operations Brymill Corporation Ellington, CT Jan 20, 2011 $127,150 -
$127,500
Director of Marketing Operations Brymill Corporation Ellington, CT Dec 30, 2010 $127,150 -
$127,500
Marketing and Operations Director Faria Systems, Inc. Redwood City, CA Jan 07, 2016 $120,000 -
$150,000
Marketing and Operations Director Faria Systems, Inc. Redwood City, CA Jan 09, 2016 $120,000 -
$150,000
Marketing Operational Director Sopexa/Food & Wines From France, Inc. New York, NY Jun 30, 2012 $112,000
Marketing Operational Director Sopexa/Food & Wines From France, Inc. New York, NY Jan 01, 2011 $112,000
Director of Marketing and Operations Ultivue Inc. Brookline, MA Sep 15, 2015 $90,000

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Top Skills for A Marketing Operations Director

CompanyWebsiteStrategicPlanRevenueGrowthFinancialManagementOnlineCustomerServiceDatabaseHumanResourcesFacebookBusinessDevelopmentCRMProjectManagementDailyOperationsTradeShowsTwitterAdditionalSEOPPressReleasesNewProductDevelopment

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Top Marketing Operations Director Skills

  1. Company Website
  2. Strategic Plan
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Create and maintain company website.
  • Directed marketing strategic planning sessions and departmental communications.
  • Owned and operated bakery averaging 15% revenue growth each year of ownership.
  • Administered annual marketing expenditures in excess of $50MM and directed the financial management of the marketing operations budget.
  • Developed the Online and Social Media Marketing strategy that resulted in sales over $450,000 during the first year of operations.

Top Marketing Operations Director Employers

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Marketing Operations Director Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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