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Become A Marketing Operations Director

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Working As A Marketing Operations Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $112,000

    Average Salary

What Does A Marketing Operations Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Operations Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Operations Director Career Paths

Marketing Operations Director
Vice President
Managing Director
11 Yearsyrs
Director
Regional Director
9 Yearsyrs
Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Director Of Sales And Marketing
9 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Business Development Director
11 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Chief Operating Officer
Founder And Chief Executive Officer
7 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Managing Director
Chief Marketing Officer
10 Yearsyrs
Senior Director Of Marketing
Vice President & General Manager
12 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Sales And Marketing Vice President
Senior Vice President, Sales
14 Yearsyrs
Operations Vice President
Sales Vice President
12 Yearsyrs
Director Of Strategy
Product Management Director
12 Yearsyrs
Director Of Strategy
11 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Vice President & General Manager
Vice President And Manager
10 Yearsyrs
Chief Marketing Officer
Owner And Chief Executive Officer
7 Yearsyrs
Director, Product Marketing
Marketing Director
7 Yearsyrs
Director, Product Marketing
11 Yearsyrs
Service Director
Division Director
9 Yearsyrs
Senior Director
Development Vice President
10 Yearsyrs
Account Director
Senior Account Director
10 Yearsyrs
Account Director
9 Yearsyrs
Executive Director, Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Executive Director, Marketing
9 Yearsyrs
Director Of Sales, Marketing And Operations
Director Of Sales And Operations
10 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Marketing Operations Director
Manager 4.0%
Consultant 3.5%
Internship 3.5%
Top Careers After Marketing Operations Director
Consultant 8.1%
Owner 4.8%
Director 4.1%
President 3.9%

Do you work as a Marketing Operations Director?

Marketing Operations Director Demographics

Gender

Male

46.5%

Female

43.8%

Unknown

9.7%
Ethnicity

White

61.3%

Hispanic or Latino

16.1%

Black or African American

10.9%

Asian

7.9%

Unknown

3.8%
Show More
Foreign Languages Spoken

Spanish

37.5%

French

17.0%

Mandarin

6.8%

Portuguese

5.7%

Japanese

4.5%

Russian

4.5%

Chinese

3.4%

German

3.4%

Italian

3.4%

Arabic

2.3%

Swedish

1.1%

Dutch

1.1%

Hawaiian

1.1%

Turkish

1.1%

Greek

1.1%

Cantonese

1.1%

Malay

1.1%

Thai

1.1%

Korean

1.1%

Swahili

1.1%
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Marketing Operations Director Education

Schools

University of Phoenix

15.2%

New York University

10.0%

Arizona State University

6.7%

University of Texas at Austin

5.2%

University of South Florida

4.8%

University of Georgia

4.8%

University of California - Los Angeles

4.3%

Texas State University

4.3%

George Mason University

4.3%

Ohio State University

3.8%

Georgia State University

3.8%

Fordham University

3.8%

Babson College

3.8%

Texas A&M University

3.8%

University of Colorado at Boulder

3.8%

DePaul University

3.8%

University of Oregon

3.8%

California State University - Fullerton

3.3%

University of North Texas

3.3%

Michigan State University

3.3%
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Majors

Business

33.9%

Marketing

18.5%

Communication

7.9%

Management

5.4%

Psychology

4.1%

Political Science

3.2%

Finance

2.7%

Accounting

2.6%

Journalism

2.5%

English

2.5%

Public Relations

2.5%

Graphic Design

2.0%

Kinesiology

1.8%

Economics

1.8%

Education

1.7%

Liberal Arts

1.7%

Nursing

1.4%

Computer Science

1.3%

Health Care Administration

1.3%

Human Resources Management

1.2%
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Degrees

Bachelors

50.9%

Masters

26.8%

Other

13.8%

Associate

4.0%

Certificate

2.9%

Doctorate

1.1%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$112,000
View Detailed Salary Report
$63,000
Min 10%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$199,000
Max 90%
Best Paying Company
Under Armour
Highest Paying City
Windsor, CT
Highest Paying State
Hawaii
Avg Experience Level
3.5 years
How much does a Marketing Operations Director make at top companies?
The national average salary for a Marketing Operations Director in the United States is $112,702 per year or $54 per hour. Those in the bottom 10 percent make under $63,000 a year, and the top 10 percent make over $199,000.

Real Marketing Operations Director Salaries

Job Title Company Location Start Date Salary
Director-Costing, Materials & Marketing Operations Easton Sports, Inc. CA Nov 20, 2010 $180,000 -
$230,000
Director, US Marketing Operations & Americas Innov Novartis Consumer Health, Inc. (OTC) Parsippany-Troy Hills, NJ Aug 20, 2013 $173,565
Director of Marketing and Operations Whistleout, Inc. San Diego, CA Aug 11, 2014 $170,000
Director of Marketing Operations Linal, Inc. Windsor, CT Sep 29, 2014 $160,000
Director of Marketing Operations Linal, Inc. Windsor, CT Nov 01, 2012 $160,000
Director of Marketing Operations Venezolana Frigo-Tecnica Internacional, Inc. North Miami, FL Sep 10, 2015 $149,365
Director of Marketing Operations Triumph Marketing Solutions, LLC Davie, FL Aug 06, 2016 $144,186
Director of Marketing Operations Internacional Ch, LLC Tampa, FL Oct 27, 2016 $140,296
Director of Marketing and Operation Nowness, LLC (Formerly Luxury Newco, LLC) New York, NY Oct 01, 2012 $134,500 -
$145,000
Marketing and Operations Director Faria Systems, Inc. Redwood City, CA Jun 20, 2016 $130,000
Operations Director-Financial & Marketing System 2 Degrees Ventures LLC West Hollywood, CA Sep 16, 2014 $130,000
Director of Marketing Operations Brymill Corporation Ellington, CT Jan 20, 2011 $127,150 -
$127,500
Director of Marketing Operations Brymill Corporation Ellington, CT Dec 30, 2010 $127,150 -
$127,500
Marketing and Operations Director Faria Systems, Inc. Redwood City, CA Jan 07, 2016 $120,000 -
$150,000
Marketing and Operations Director Faria Systems, Inc. Redwood City, CA Jan 09, 2016 $120,000 -
$150,000
Marketing Operational Director Sopexa/Food & Wines From France, Inc. New York, NY Jan 01, 2011 $112,000
Marketing Operational Director Sopexa/Food & Wines From France, Inc. New York, NY Jun 30, 2012 $112,000
Director of Marketing and Operations Ultivue Inc. Brookline, MA Sep 15, 2015 $90,000

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Top Skills for A Marketing Operations Director

  1. Company Website
  2. Email
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Managed redesign of company website and logo including vendor selection and project management from inception to completion.
  • Analyzed email campaign performance metrics, including tracking campaigns on associated websites.
  • Have received numerous industry awards for successful marketing programs and per-location revenue growth.
  • Managed budget, timeline, and marketing and sales strategies.
  • Promote a culture of collaboration, accountability, innovation, and customer service within and around the marketing organization.

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Top 10 Best States for Marketing Operations Directors

  1. New York
  2. New Jersey
  3. Rhode Island
  4. Colorado
  5. California
  6. Virginia
  7. Delaware
  8. Pennsylvania
  9. Washington
  10. District of Columbia
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  • (1,060 jobs)
  • (128 jobs)
  • (627 jobs)
  • (5,459 jobs)
  • (882 jobs)
  • (84 jobs)
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  • (842 jobs)
  • (304 jobs)

Top Marketing Operations Director Employers

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Marketing Operations Director Videos

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