What does a marketing operations director do?
The role of the director of marketing operations is to manage the whole marketing operations team and sales departments, monitoring, measuring, and analyzing the success of marketing programs and initiatives. They lead and analyze the flow within the marketing department to ensure targets and department's goals are achieved. They also work to bring additional insights and recommendations for innovation that boost the performance of the marketing department. Moreover, they oversee all marketing-initiated programs, campaigns, and branding in the achievement of its goals.
Marketing operations director responsibilities
Here are examples of responsibilities from real marketing operations director resumes:
- Initiate and manage social media accounts on Facebook and LinkedIn.
- Manage website strategy and content, including analysis of search engine optimization (SEO) and website metrics.
- Create and maintain reports and dashboards for measuring global leads, opportunities and tracking ROI for marketing events and programs.
- Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
- Code SEO to ensure top results combine with many landing pages and YouTube promotional videos.
- Maintain and report on month over month and week over week ROI analysis of all marketing activities.
- Used PhotoShop, Dreamweaver, and AutoCAD to develop new marketing tools for illustrating low-voltage solutions for prospecting.
- Used canon 60d to take pictures and video for promotions, use final cut pro, Photoshop to edit.
- Implement CRM system to improve productivity, referral capture and market penetration
- Develop strategy for campaign configuration across all marketing channels within CRM platform.
- Produce HTML email template and web letterhead for unify and interactive digital correspondence.
- Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
- Produce student testimonial videos for multichannel campaign strategy launch on YouTube and FB.
- Post YouTube videos of classes.
- Develop and successfully implement original marketing plans and sponsorship proposals for the women's soccer and women's basketball teams.
Marketing operations director skills and personality traits
We calculated that 10% of Marketing Operations Directors are proficient in Digital Marketing, Lead Management, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Operations Directors that have these skills listed on their resume here:
- Digital Marketing, 10%
Managed cross-channel digital marketing projects by making data-driven decisions, working toward strategic goals, and continually improving performance.
- Lead Management, 8%
Manage large volume B2B metric-driven demand generation including email campaign development, list selection and lead management.
- Project Management, 7%
Oversee all major contracting and improvement decisions including sole project management of construction and installation of a new retail location.
- CRM, 7%
Developed CRM programs that allowed our clients to communicate and operate effectively.
- Email Campaigns, 5%
Implement digital lead generation strategy leveraged by tactically focused email campaigns.
- Marketing Campaigns, 4%
Directed design and execution of strategic marketing campaigns, client/relationship partner including full range of new business development activities.
Most marketing operations directors use their skills in "digital marketing," "lead management," and "project management" to do their jobs. You can find more detail on essential marketing operations director responsibilities here:
Analytical skills. One of the key soft skills for a marketing operations director to have is analytical skills. You can see how this relates to what marketing operations directors do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing operations director resume shows how marketing operations directors use analytical skills: "perform competitive analysis of similar markets and businesses in the surrounding area. "
Communication skills. Another essential skill to perform marketing operations director duties is communication skills. Marketing operations directors responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Marketing operations directors also use communication skills in their role according to a real resume snippet: "lead marketing, communications and public relations programs including all content development and events. "
Creativity. Another skill that relates to the job responsibilities of marketing operations directors is creativity. This skill is critical to many everyday marketing operations director duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "created original content for regional and globally targeted press releases and marketing creatives. "
Interpersonal skills. A big part of what marketing operations directors do relies on "interpersonal skills." You can see how essential it is to marketing operations director responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing operations director tasks: "directed sales and customer relations while developing strong interpersonal skills. "
Organizational skills. Another common skill required for marketing operations director responsibilities is "organizational skills." This skill comes up in the duties of marketing operations directors all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real marketing operations director resume shows how this skill is central to what a marketing operations director does: "contributed to seamless organizational adoption of crm system salesforce by leading requirements gathering and project prioritization in conjunction with sales organization. "
The three companies that hire the most marketing operations directors are:
- Rocket Software52 marketing operations directors jobs
- Dataminr4 marketing operations directors jobs
- Bimbo Bakeries3 marketing operations directors jobs
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Compare different marketing operations directors
Marketing operations director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
While similarities exist, there are also some differences between marketing operations directors and director of communications and marketing. For instance, marketing operations director responsibilities require skills such as "crm," "email marketing," "sales strategies," and "seo." Whereas a director of communications and marketing is skilled in "web content," "strategic communications," "social media marketing," and "marketing collateral." This is part of what separates the two careers.
Directors of communications and marketing tend to make the most money working in the professional industry, where they earn an average salary of $78,844. In contrast, marketing operations directors make the biggest average salary, $117,783, in the media industry.On average, directors of communications and marketing reach similar levels of education than marketing operations directors. Directors of communications and marketing are 1.4% more likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Marketing operations director vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing operations director responsibilities requires skills like "digital marketing," "project management," "crm," and "email campaigns." But a director of sales and marketing might use other skills in their typical duties, such as, "customer service," "strategic sales," "sales process," and "sales growth."
Directors of sales and marketing may earn a lower salary than marketing operations directors, but directors of sales and marketing earn the most pay in the manufacturing industry with an average salary of $137,526. On the other hand, marketing operations directors receive higher pay in the media industry, where they earn an average salary of $117,783.directors of sales and marketing earn similar levels of education than marketing operations directors in general. They're 1.9% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing operations directors in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing operations director vs. Senior director of marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
The required skills of the two careers differ considerably. For example, marketing operations directors are more likely to have skills like "project management," "sales strategies," "seo," and "process improvement." But a senior director of marketing is more likely to have skills like "sr," "saas," "content strategy," and "kpis."
Senior directors of marketing earn the highest salary when working in the media industry, where they receive an average salary of $170,669. Comparatively, marketing operations directors have the highest earning potential in the media industry, with an average salary of $117,783.When it comes to education, senior directors of marketing tend to earn higher degree levels compared to marketing operations directors. In fact, they're 6.0% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Marketing operations director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Types of marketing operations director
Updated January 8, 2025
