How To Become A Marketing Planner: What It Is and Career Path

What is a marketing planner and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Andrew Gershoff Ph.D.

The average marketing planner salary is $62,684. The most common degree is a bachelor's degree degree with an marketing major. It usually takes 8-10 years of experience to become a marketing planner. Marketing planners with a Google Data Analytics Professional Certificate certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a marketing planner?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreMarketing PlannerUS Average

Salary

4.9

Avg. Salary $62,684

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 68.95%

male 31.05%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing planner

Explore marketing planner education requirements

Most common marketing planner degrees

Bachelor's

81.0 %

Master's

11.0 %

Associate

4.3 %

Start to develop specific marketing planner skills

Skills	Percentages
Integrated Marketing	21.25%
Digital Marketing	8.16%
Marketing Campaigns	7.98%
Creative Briefs	6.29%
ROI	6.21%

Complete relevant marketing planner training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing planners learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing planner based on U.S. Bureau of Labor Statistics data and data from real marketing planner resumes.

Research marketing planner duties and responsibilities

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.

Prepare your marketing planner resume

When your background is strong enough, you can start writing your marketing planner resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing planner resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing planner resume templates

Build a professional marketing planner resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing planner resume.