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Marketing Planner Careers

There is more than meets the eye when it comes to being a marketing planner. For example, did you know that they make an average of $29.48 an hour? That's $61,309 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Planner Do

There are certain skills that many marketing planners have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

When it comes to the most important skills required to be a marketing planner, we found that a lot of resumes listed 9.0% of marketing planners included key stakeholders, while 8.5% of resumes included creative concepts, and 8.4% of resumes included roi. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing planner job title. But what industry to start with? Most marketing planners actually find jobs in the retail and technology industries.

How To Become a Marketing Planner

If you're interested in becoming a marketing planner, one of the first things to consider is how much education you need. We've determined that 75.5% of marketing planners have a bachelor's degree. In terms of higher education levels, we found that 10.4% of marketing planners have master's degrees. Even though most marketing planners have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing planner. When we researched the most common majors for a marketing planner, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing planner resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing planner. In fact, many marketing planner jobs require experience in a role such as marketing manager. Meanwhile, many marketing planners also have previous career experience in roles such as marketing internship or marketing coordinator.

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Average Salary
$61,309
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
53,599
Job Openings

Marketing Planner Career Paths

Top Careers Before Marketing Planner

Top Careers After Marketing Planner

Marketing Planner Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Planner

Marketing Planners in America make an average salary of $61,309 per year or $29 per hour. The top 10 percent makes over $90,000 per year, while the bottom 10 percent under $41,000 per year.
Average Salary
$61,309
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Online Marketing Planner
Online Marketing Planner
XXX
XXX
05/10/2019
05/10/2019
$138,96505/10/2019
$138,965
Marketing & Promotion Planner
Marketing & Promotion Planner
XXX
XXX
12/20/2018
12/20/2018
$69,45112/20/2018
$69,451
Senior Marketing Planner
Senior Marketing Planner
Nbcuniversal Media, LLC
Nbcuniversal Media, LLC
06/19/2018
06/19/2018
$65,00006/19/2018
$65,000
Senior Marketing Planner
Senior Marketing Planner
Telemundo Network Group, LLC
Telemundo Network Group, LLC
06/05/2018
06/05/2018
$65,00006/05/2018
$65,000
PSS Life Cycle Marketing Planner
PSS Life Cycle Marketing Planner
HP Inc.
HP Inc.
05/30/2018
05/30/2018
$128,90005/30/2018
$128,900

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Marketing Planner Demographics

Gender

female

61.7 %

male

26.9 %

unknown

11.5 %

Ethnicity

White

73.1 %

Hispanic or Latino

10.9 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

34.4 %

Chinese

21.9 %

Mandarin

18.8 %
See More Demographics

Marketing Planner Education

Majors

Marketing
26.6 %
Business
20.9 %

Degrees

Bachelors

75.5 %

Masters

10.4 %

Certificate

7.4 %

Top Colleges for Marketing Planners

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
See More Education Info

Online Courses For Marketing Planner That You May Like

Successful Events: Event Planning, Marketing & Management
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4.3
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Create a single successful event or event-series with effective event promotion, planning, management and monetization...

Become a Product Marketing Manager Product Management
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Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Facebook Marketing: Next Level List Building Strategies
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Discover how these three Facebook marketing strategies will add thousands of subscribers to your list instantly!...

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Top Skills For a Marketing Planner

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.0% of marketing planners listed key stakeholders on their resume, but soft skills such as creativity and interpersonal skills are important as well.

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Top Marketing Planner Employers

1. General Mills
4.8
Avg. Salary: 
$65,936
Marketing Planners Hired: 
15+
2. Sears Holdings
4.3
Avg. Salary: 
$78,074
Marketing Planners Hired: 
10+
3. Williams-Sonoma
4.7
Avg. Salary: 
$48,723
Marketing Planners Hired: 
10+
4. Tech Data
4.7
Avg. Salary: 
$73,939
Marketing Planners Hired: 
10+
5. Target
4.7
Avg. Salary: 
$76,015
Marketing Planners Hired: 
8+
6. Best Buy
4.8
Avg. Salary: 
$73,688
Marketing Planners Hired: 
8+

Marketing Planner Videos

Updated October 2, 2020