Marketing planner demographics and statistics in the US
Marketing planner demographics research summary. Zippia estimates marketing planner demographics and statistics in the United States by using a database of 30 million profiles. Our marketing planner estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing planners after extensive research and analysis:
- There are over 3,649 marketing planners currently employed in the United States.
- 69.0% of all marketing planners are women, while 31.0% are men.
- The average marketing planner age is 39 years old.
- The most common ethnicity of marketing planners is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all marketing planners are LGBT.
- Marketing planners are 61% more likely to work at private companies in comparison to public companies.
On this page
Marketing planner demographics by:
Marketing planner gender statistics
69.0% of marketing planners are women and 31.0% of marketing planners are men.
- Female, 69.0%
- Male, 31.0%
Marketing planner gender ratio
| Gender | Percentages |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
Marketing planner gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$63,187
Female income
$60,111
Marketing planner gender ratio over time
This data breaks down the percentage of men and women in marketing planner positions over time. Currently, 69.0% of marketing planners are female.
Marketing planner gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 50.71% | 49.29% |
| 2011 | 50.33% | 49.67% |
| 2012 | 51.03% | 48.97% |
| 2013 | 50.95% | 49.05% |
| 2014 | 48.93% | 51.07% |
| 2015 | 48.41% | 51.59% |
| 2016 | 48.28% | 51.72% |
| 2017 | 47.16% | 52.84% |
| 2018 | 33.07% | 66.93% |
| 2019 | 32.11% | 67.89% |
| 2020 | 30.72% | 69.28% |
| 2021 | 31.05% | 68.95% |
Marketing planner related jobs gender ratio
We compared marketing planners with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Planner | 31% | 69% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing planner demographics by race
The most common ethnicity among marketing planners is White, which makes up 74.6% of all marketing planners. Comparatively, 8.7% of marketing planners are Hispanic or Latino and 8.2% of marketing planners are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing planner race
| Marketing planner race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing planner race and ethnicity over time
See how marketing planner racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing planner race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing planner wage gap by race
According to our data, asian marketing planners have the highest average salary compared to other ethnicities. Black or african american marketing planners have the lowest average salary at $60,112.
| Ethnicity | Salary |
|---|---|
| Unknown | $62,906 |
| White | $62,658 |
| Black or African American | $60,112 |
| Asian | $68,052 |
| Hispanic or Latino | $62,468 |
Average marketing planner age
See how the average age of marketing planners varies based on ethnicity and gender.
Male
Female
Marketing planner age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing planner age breakdown
The average age of marketing planners is 40+ years years old, representing 44% of the marketing planner population.
Marketing planner age breakdown
| Marketing Planner Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing planner educational attainment
The most common degree for marketing planners is bachelor's degree, with 81% of marketing planners earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 4%.
- Bachelor's, 81%
- Master's, 11%
- Associate, 4%
- High School Diploma, 2%
- Other Degrees, 2%
Marketing planners by degree level
| Marketing planner degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 11% |
| Associate | 4% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Marketing planner jobs you might like
Marketing planner wage gap by degree level
According to the data, marketing planners with a Doctorate degree earn more than those without, at $74,830 annually. With a Master's degree, marketing planners earn a median annual income of $72,041 compared to $64,692 for marketing planners with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $72,041 |
| Bachelor's Degree | $64,692 |
| Doctorate Degree | $74,830 |
Marketing planner employment statistics
Most marketing planners work for a private in the retail industry.
Company size where marketing planners work
Below, you can see the size of companies where marketing planners work.
Marketing planner jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 35% |
Marketing planner jobs by company type
Employees with the marketing planner job title have their preferences when it comes to working for a company. For instance, most marketing planners prefer to work at private companies over public companies.
Marketing planner jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 34% |
| Private | 61% |
| Government | 1% |
Marketing planner jobs by industry
The most common industries for marketing planners are retail, media and technology.
Marketing planner industry statistics
| Industry | Percentages |
|---|---|
| Retail | 16% |
| Media | 14% |
| Fortune 500 | 14% |
| Technology | 11% |
| Manufacturing | 9% |
| Professional | 7% |
| Hospitality | 4% |
| Finance | 4% |
| Education | 4% |
| Automotive | 3% |
| Health Care | 3% |
| Telecommunication | 3% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Construction | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Marketing planner turnover and employment statistics
Marketing planner unemployment rate over time
The unemployment rate for marketing planners between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing planner unemployment rate by year
| Year | Marketing planner unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing planner tenure
The average marketing planner stays at their job for 1-2 years, based on the 565 marketing planners resumes in Zippia's database.
Marketing planner tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 42% |
| 3-4 years | 13% |
| 5-7 years | 9% |
| 8-10 years | 5% |
| 11+ years | 5% |
Marketing planner LGBT ratio compared to similar jobs
Review the percent of marketing planners that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales And Event Manager | 7.25% | 89,744 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Marketing Planner | 9.86% | - |
| Vice President Of Public Relations | 16.11% | 55,300 |
Similar marketing planner jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales And Event Manager | 7.25% | 89,744 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Vice President Of Public Relations | 16.11% | 55,300 |
Foreign languages spoken by marketing planners
The most common foreign language among marketing planners is Spanish at 34.4%. The second-most popular foreign language spoken is Chinese at 21.9% and Mandarin is the third-most popular at 18.8%.
- Spanish, 34.4%
- Chinese, 21.9%
- Mandarin, 18.8%
- French, 6.3%
- Cantonese, 4.7%
- Other, 13.9%
Marketing planner languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 34.4% |
| Chinese | 21.9% |
| Mandarin | 18.8% |
| French | 6.3% |
| Cantonese | 4.7% |
| Other | 13.9% |
