How to hire a marketing planner

How to hire a marketing planner, step by step

Here's a step-by-step marketing planner hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing planner job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing planner
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the marketing planner you need to hire. Certain marketing planner roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing planner to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing planner that fits the bill.

   This list presents marketing planner salaries for various positions.

   Type of Marketing Planner	Description	Hourly rate
   Marketing Planner	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$21-41
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Sales And Marketing Consultant	A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing... Show more	$15-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Integrated Marketing
   • Digital Marketing
   • Marketing Campaigns
   • Creative Briefs
   • ROI
   • Sales Strategies
   • Lead Generation
   • Business Development
   • Business Objectives
   • Market Research
   • Competitive Analysis
   • Media Planning
   • Press Releases
   • Product Launches

   Check all skills

   Responsibilities:

   • Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
   • Manage YouTube and assist with other social channels including Houzz.
   • Work with digital, social, and SEO leads on syndication and optimization of assets.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Assist in direct marketing content creation through graphic design and copywriting.
   • Provide copywriting, design, and project management for client online business applications and web sites.

3. Make a budget

   Including a salary range in your marketing planner job description is one of the best ways to attract top talent. A marketing planner can vary based on:

   • Location. For example, marketing planners' average salary in montana is 38% less than in rhode island.
   • Seniority. Entry-level marketing planners 48% less than senior-level marketing planners.
   • Certifications. A marketing planner with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing planner's salary.

   Average marketing planner salary

   $62,684yearly

   $30.14 hourly rate

   ---

   Entry-level marketing planner salary

   $45,000 yearly salary

   Updated January 2, 2026

4. Writing a marketing planner job description

   A good marketing planner job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing planner job description:

   Marketing planner job description example

   The Marketing Planner serves as the email channel expert and manages the integration of DSG business category, e-commerce, brand and storewide marketing campaigns. This position must evaluate email performance and make recommendations for future campaigns. The Marketing Planner is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals. This person must ensure clear communication of email marketing campaigns & events to all key stakeholders.
   
   Develops integrated email marketing plans for specified DSG categories of business that achieve ROI goals
   
   * Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs
   
   * Defines email communication plans based on business needs and determines how they are integrated into the overall DSG email plan and strategies
   
   * Applies learnings from historical email performance to develop plans that will meet established benchmarks and drive sales, both online and in-store.
   
   * Understands the competitive environment and provides analysis on competitors' email campaigns to key stakeholders
   
   * Collaborates with the Email Targeting & Capabilities team to determine the target audience and circulation for each email.
   * Writes and edits subject lines that will engage customers and increase email open rate
   * Recommends test and learn strategies that allow us to continuously improve our program
   
   Manages the flow of information between key stakeholders
   
   * Manages the flow of communication to ensure that key stakeholders are aligned, resulting in a positive experience for our customers
   * Reviews and approves email requests in the workflow management system and ensures that all required information has been provided
   * Coordinates coupon information by acquiring and providing critical information such as coupon offers, disclaimers and targeting
   * Responsible for the integration of non-category specific content (i.e. e-commerce, brand and storewide messaging) into category emails
   * Reviews and approves all emails during every stage of production. Provides final approval before deployment.
   * Maintains accurate weekly, monthly and annual email calendars and provides timely and consistent communication to key stakeholders and various departments throughout the company.
   * Facilitates Monthly Email Planning and Alignment Meetings with key stakeholders including Marketing-Planning, Merchandising, e-commerce Pricing & Promotions, and Site Merchandising
   
   Collaborates with the Email Analytics & Email Targeting teams to evaluate the success of each email campaign
   
   * Submits requests for ad hoc reporting that will help us to better understand the performance of a specified campaign or group of campaigns and address business needs
   * Evaluates results and makes recommendations on future tactics
   * Uses data to create recommendations and presentations for monthly alignment meetings for each line of business
   * Develops integrated mobile "My Offer" marketing plans for the ScoreCard App for specified categories of business. Makes recommendations for ways to use the "My Offer" platform to build strong engagement with customers, produce revenue, and grow the customer Mobile App download database.
   * Stays up to date on industry trends by collaborating cross-functionally with others, attending quarterly business reviews, reading white papers and attending conferences. Shares industry information with key stakeholders.
   * Performs additional duties as assigned by the Manager and/or Director of Marketing-Planning
   
   Qualifications
   
   * Bachelor's Degree in Marketing or related field
   * 3-5 years of experience in CRM, Email Marketing, Marketing Planning
   
   #LI-NR1

   Copy this example

   

5. Post your job

   To find the right marketing planner for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing planners they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing planners who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find marketing planner candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit marketing planners, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing planner

   Once you've decided on a perfect marketing planner candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing planner. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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