Marketing planner job description

The Marketing Planner serves as the email channel expert and manages the integration of DSG business category, e-commerce, brand and storewide marketing campaigns. This position must evaluate email performance and make recommendations for future campaigns. The Marketing Planner is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals. This person must ensure clear communication of email marketing campaigns & events to all key stakeholders.

Develops integrated email marketing plans for specified DSG categories of business that achieve ROI goals

* Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs

* Defines email communication plans based on business needs and determines how they are integrated into the overall DSG email plan and strategies

* Applies learnings from historical email performance to develop plans that will meet established benchmarks and drive sales, both online and in-store.

* Understands the competitive environment and provides analysis on competitors' email campaigns to key stakeholders

* Collaborates with the Email Targeting & Capabilities team to determine the target audience and circulation for each email.
* Writes and edits subject lines that will engage customers and increase email open rate
* Recommends test and learn strategies that allow us to continuously improve our program

Manages the flow of information between key stakeholders

* Manages the flow of communication to ensure that key stakeholders are aligned, resulting in a positive experience for our customers
* Reviews and approves email requests in the workflow management system and ensures that all required information has been provided
* Coordinates coupon information by acquiring and providing critical information such as coupon offers, disclaimers and targeting
* Responsible for the integration of non-category specific content (i.e. e-commerce, brand and storewide messaging) into category emails
* Reviews and approves all emails during every stage of production. Provides final approval before deployment.
* Maintains accurate weekly, monthly and annual email calendars and provides timely and consistent communication to key stakeholders and various departments throughout the company.
* Facilitates Monthly Email Planning and Alignment Meetings with key stakeholders including Marketing-Planning, Merchandising, e-commerce Pricing & Promotions, and Site Merchandising

Collaborates with the Email Analytics & Email Targeting teams to evaluate the success of each email campaign

* Submits requests for ad hoc reporting that will help us to better understand the performance of a specified campaign or group of campaigns and address business needs
* Evaluates results and makes recommendations on future tactics
* Uses data to create recommendations and presentations for monthly alignment meetings for each line of business
* Develops integrated mobile "My Offer" marketing plans for the ScoreCard App for specified categories of business. Makes recommendations for ways to use the "My Offer" platform to build strong engagement with customers, produce revenue, and grow the customer Mobile App download database.
* Stays up to date on industry trends by collaborating cross-functionally with others, attending quarterly business reviews, reading white papers and attending conferences. Shares industry information with key stakeholders.
* Performs additional duties as assigned by the Manager and/or Director of Marketing-Planning

Qualifications

* Bachelor's Degree in Marketing or related field
* 3-5 years of experience in CRM, Email Marketing, Marketing Planning

#LI-NR1

Express Employment Professionals in Chanhassen are looking for an Events & Marketing Planner. The Events & Marketing Planner is responsible for the successful planning, marketing, and execution of the Chamber’s events and programs. Ideal candidate will possess a degree in a related field of study and/or have 3 years of experience in project/event management & marketing. This position reports directly to the Executive Director. The Events & Marketing Planner is responsible for the management and motivation of volunteers in addition to the timeline, tasks, and details involved with each event or program.

Major Job Responsibilities:

• Plan, market, and execute the following Chamber Signature* Events:
  • *First Responders Luncheon

*Taste of Chaska

• *Chanhassen July 3rd Business Expo
• *Chaska River City Days Business and Health Expo
• *Golf Classic
• *Annual Celebration
• Additionally—General Membership Luncheons (9—10 annually)

• Develop positive relationships with event sponsors, vendors, & other key stakeholders. Oversee and manage Chamber Brand, as well as sponsorships/bundles.
• Acts as the primary staff liaison for the Golf and Celebration Committees.
• Coordinate Annual Membership Directory Process as primary Chamber liaison.
• Other job-related duties as assigned by the Executive Director or developed in the Chamber’s Strategic Plan.

Knowledge, Skills, Abilities:

• Requires outstanding written/verbal & interpersonal communication skills and attention to detail.
• Represent the Chamber in a professional & enthusiastic manner—consistent with the Chamber’s mission/values.
• Manage multiple projects simultaneously and accurately.
• Problem solve & react quickly and resourcefully to problems and situations as they arise.
• High energy, enthusiasm, and creativity . . . a committed Team Player.
• Occasional weekend & evening hours and flexibility in work schedule.
• Reliable transportation and able to lift & move objects up to 50 pounds.
• Need to have a good understanding of social media.

#CMN

The Events & Marketing Planner is a full-time position, and the salary range is $45,000—$50,000 Annually. If interested, apply online to www.expresspros.com.

PandoLogic. Keywords: Marketing Planner, Location: Chanhassen, MN - 55317

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

* 25% - Prepare weekly reports for clients (internal & external) including communicating key metrics, goal attainment and opportunity identification

* 25% - Create, implement, track, analyze and optimize education performance media campaigns

* 20% - Provide technical support for specific new partner integrations and existing partner enhancements - work closely with our internal and partner ad operations teams to QA / implement tracking solutions across platforms and publishers

* 15% - Communicate with key partners driving volume to campaigns to optimize program performance.

* 10% - Provide detailed analysis of key performance metrics and program tracking techniques in order to increase overall performance efficiency and drive ROI for our clients.

* 5% - Work directly with team members to set and manage expectation of client and internal teams.

Who You Are

* A supporter of and advocate for diversity, equity and inclusion

* Enthusiastic, detail-oriented, hardworking professional

* Able to articulate clearly and effectively over the phone, through email, and in writing; strong interpersonal and verbal communication skills

* Able to juggle multiple responsibilities; excellent organizational skills

Preferred Skills & Experience

* 1+ years' experience in Affiliate / Performance Marketing with a focus on high-volume, high-touch affiliate relationships and direct response campaigns. [CPA, CPL]

* Exceptional analytical skills to measure the success of the affiliates programs and to expand upon that success and organically grow client accounts and improve performance metrics

* Experience in leveraging site analytics for analysis / insights

* Advanced MS Excel fluency required

Certificates, Licenses and Registrations

No requirements for certificates, licenses or registrations.

Physical Activity and Work Environment

No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.