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  • Marketing Director

    Massachusetts Clean Energy Center 3.9company rating

    Remote Marketing Planner Job

    Job Type: Full-time Pay: $120,000 - $130,000 per year, dependent on experience and education Benefits: 457b plan and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; Tuition reimbursement; Monthly remote work stipend; and Supplemental Retirement Benefit plan; Schedule: Monday to Friday Work Location: Hybrid - minimum 1 day a week in the Boston office, some travel to events within Massachusetts Job Overview The Massachusetts Clean Energy Center (MassCEC) is seeking a Marketing Director (“Director”) to promote Massachusetts as a global leader in climate innovation. Reporting to the VP of Marketing and Communications, the Director will play a critical role in planning and executing strategies to enhance awareness of MassCEC and its programs. Responsibilities include developing, managing, implementing, measuring, and analyzing proactive marketing initiatives. The Marketing Director will lead MassCEC's multichannel marketing efforts, including, but not limited to, content, social media, public events, sponsorships, advertising, and email campaigns. They will also oversee the creation of marketing collateral and the corporate website, ensuring a consistent brand and voice across all platforms. In MassCEC's fast-paced environment, the Marketing Director must balance long-term projects with urgent short-term requests. This role includes managing three direct reports and collaborating closely with program teams and senior staff, including the CEO. The ideal candidate is a detail-oriented team player with excellent verbal and written communication skills. Job Duties Oversee and update on an ongoing basis MassCEC's marketing strategy, including policies, goals, and initiatives. Oversee and execute marketing programs across multiple channels including paid and owned media; Develop marketing collateral for public events and identify strategic trade shows, events, and conferences to increase program participation and brand awareness; Provide strategic oversight of marketing outreach at MassCEC events; Work closely with the VP of Marketing and Communications and other team members to enhance MassCEC's brand presence, raise the profile of Massachusetts' climatetech sector, and contribute to achieving the state's climate goals; Help partner organizations (municipal, federal, state government, and industry groups) plan, promote, and execute events that align with MassCEC's core missions; Proactively seek out advantageous promotional partnerships with industry, government, and community organizations; Lead the corporate marketing team including providing supervision, guidance, and feedback to marketing staff; Manage MassCEC's marketing vendors including overseeing performance on contracts; Monitor marketing program results using analytics and assess market penetration to make data-driven recommendations to reach new audiences; Provide regular reporting on marketing data and analysis to the VP of Marketing and Communications; Evaluate and recommend marketing activities and related software to optimize team efficiency; Develop and manage the annual marketing budget efficiently and ensure marketing investments yield the best possible return on investment; Maximize existing and identify new marketing channels including printed collateral, social media, direct marketing, outreach, search engine optimization, blogs, webinars, online and broadcast advertising, video, roadshows, and interactive/online marketing to effectively reach defined audiences; Ensure marketing work product meets the highest professional standards; Draft compelling marketing copy; and Perform other responsibilities as assigned. Qualifications Education: Bachelor's degree from an accredited college or university with a preferred area of study in marketing or in related fields including communications, public relations or business development. Experience: A minimum of 8+ years of experience developing and implementing strategic marketing plans; Experience developing and rolling out a rebrand and website overhaul; Demonstrated project management of large and multifaceted projects with the proven ability to present to small groups and larger audiences; Experience managing a team; Demonstrated growth in marketing positions of increasing responsibility; Experience with simplifying and clearly communicating technical and complex information for marketing purposes; Familiarity with the climatetech industry a plus; Experience working for and with government entities, including state agencies, a plus; Experience overseeing the design of print and digital marketing materials; Experience managing marketing vendors; Excellent writing and editing skills, ability to edit and deliver compelling website, ad and other marketing content; and Experience working closely with web development and design teams to improve campaigns, suggest user experience edits, and drive program success. Knowledge, Skills, and Abilities: Ability to balance strategic planning, hands-on implementation, and management; Excellent interpersonal, communication and presentation skills; Excellent project management and problem-resolution skills; Attention to detail and ability to effectively manage multiple projects and people at the same time; Strong analytical skills and the ability to translate data into actionable recommendations; Understanding of Google Analytics and general web performance metrics; Familiarity with email marketing best practices and software packages; Understanding of social media community platforms including but not limited to LinkedIn, blogs, X, Facebook, Instagram, YouTube, etc.; Experience with photo and video editing software and knowledge of HTML a significant plus; Excellent PC skills and ability to use related business applications e.g., Excel, PowerPoint, Word, Access, Sharepoint, databases and Demonstrated ability to meet tight deadlines. About the Massachusetts Clean Energy Center The Massachusetts Clean Energy Center (MassCEC), as a quasi-public entity, plays a critical role in fostering the success of our state's clean energy sector; MassCEC's mission is to accelerate the clean energy and climate solution innovation that is critical to meeting the Commonwealth's climate goals, advancing Massachusetts' position as an international climate leader while growing the state's clean energy economy. MassCEC undertakes targeted programmatic initiatives to accelerate cost reductions in clean energy, help consumers diversify their energy choices and address evolving energy needs, leverage public and private funds to drive investment into this rapidly-growing sector, and scale-up renewable energy deployment across the state. MassCEC is committed to creating a diverse, equitable, and inclusive organization where everyone is welcomed, supported, respected, and valued. We are committed to incorporating principles of diversity, equity, inclusion, and environmental justice in all aspects of our work in order to promote the equitable distribution of the health and economic benefits of clean energy and support a diverse and inclusive clean energy industry. MassCEC strives to lead and innovate in equitable clean energy and climate solutions. To apply Qualified candidates are encouraged to submit a resume and cover letter through our Online Career Center. Applicants with diverse backgrounds, experiences, ability and perspectives are encouraged to apply. PI9f2e5869a107-26***********6
    $120k-130k yearly Easy Apply 12d ago
  • Senior Marketing Specialist

    Sentry Insurance 4.0company rating

    Remote Marketing Planner Job

    The General, a subsidiary of Sentry Insurance, is currently seeking a Senior Marketing Specialist to join our team! This position is an integral member of the Brand Strategy team and is responsible for contributing to the strategy, planning, execution, measurement, and optimization of brand marketing initiatives. This position works to ensure that deliverables are designed with excellence and in accordance with brand standards, objectives and KPIs. What You'll Do As a Senior Marketing Specialist, you will: •Assists in management of the ad production process including brief creation, concept creation, ad testing, vendor selection, onsite production, and post-production. •Assists in review and approval of creative assets with internal teams, partner agencies, and executive leadership. •Assists with brand research initiatives including quarterly brand health tracking and creative asset testing: managing contractual paperwork, coordinating with research partners, sharing results with key internal stakeholders. •Contributes to high-level, long-term brand strategy and evolution, assist with medium-term communications and campaign planning, and shorter-term engagement strategies to accomplish communication objectives. •Assists with strategy projects including (but not limited to): brand positioning, evolution and brand tone of voice/verbal identity, and work closely with the creative team to grow and maintain our Brand Guidelines. •Contributes strategic recommendations related to experience planning such as channel strategy and tactical planning. •Manage, track, and communicate team assignments and deadlines, lead administrative coordination of team, act as primary liaison to external agency partners. Identify and communicate ways to improve the team and its processes. •Be a steward of the Brand -- Ensure companywide adherence to Brand Guidelines as well as help manage brand creative assets (photography, creative output, copy, brief templates, etc.) •Supports organization mission, vision, values, policies, and practices. •Other duties as assigned. What It Takes: •Bachelor's degree in communications, advertising, brand planning, business or related field. •5+ years of professional experience in crafting brand architecture, positioning, and strategy. What You'll Receive At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you'll receive. Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday in office. As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop you will receive prior to your start, Sentry will provide equipment for your home office. Meal Subsidy available for associates who report to an office. 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future. Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program. Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time Off. Group Medical, Dental, Vision, Life Insurance, Parental Leave, and our Health and Wellness benefits to encourage a healthy lifestyle. Well-being and Employee Assistance programs. Sentry Foundation gift matching program to encourage charitable giving. About Sentry We take great pride in making Forbes' list of America's Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction. Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we're one of the largest and financially strongest mutual insurance companies in the United States. We're rated A+ by A.M. Best, the industry's leading rating authority. Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth. Get ready to own your future at Sentry. Opportunities await! Sentry is an Equal Opportunity Employer. Who You'll Contact Talent Acquisition Specialist Schanna Washington ***************************** ********************************** Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.
    $71k-92k yearly est. 1d ago
  • Senior Marketing Manager

    Fresh Baguette

    Marketing Planner Job In Washington, DC

    Fresh Baguette is a fast-growing, artisanal bakery known for its high-quality standards and modern atmosphere. The company was founded in Bethesda, MD in 2013, to bring fresh, made-from-scratch organic breads, pastries, sweets, and croissant items inspired by bakeries in France to the DMV area. We have expanded to seven retail locations, two production bakeries, and a thriving wholesale business. We serve coffee shops, restaurants, hotels, and grocery stores with fresh products every day, 365 days a year . Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. We are passionate about quality and take great pride in everything we do. This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere. Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. We are passionate about quality and take great pride in everything we do. This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere. We are growing and constantly looking for passionate people to join our team. We are seeking a talented and dynamic Senior Marketing Manager to help grow our business. About The Role We are seeking a passionate and experienced Senior Marketing Manager to join our dynamic Marketing team at Fresh Baguette. This individual will be instrumental in driving sales growth for our bakeries through strategic and innovative marketing initiatives. As a key member of our team, you will focus on enhancing brand awareness, building customer loyalty, and fostering community engagement. With a flexible and goal-driven mindset, you will thrive in a fast-paced environment, leading local store marketing efforts, developing social media strategies, and executing multi-channel marketing campaigns. Your attention to detail and ability to build strong relationships with cross-functional teams and partners will be critical in ensuring the success of our marketing objectives. What You"ll Do Take charge of stimulating sales growth in our bakeries through various marketing channels, including social media and grassroots marketing strategies. Drive awareness of the brand, encouraging new guests to try Fresh Baguette and fostering loyalty among existing customers to increase repeat visits. Act as the community liaison and lead all local store marketing initiatives. Plan, execute, and evaluate social media campaigns to effectively engage with our audience. Develop, execute, and assess email and other digital media campaigns. Communicate marketing strategy and objectives to bakery management and staff to ensure alignment across all locations. Effectively deploy collateral, merchandise, and other communications in collaboration with the corporate support team. Analyze the effectiveness of marketing initiatives and provide informed strategic recommendations to optimize sales and marketing efforts. Participate in the creation and execution of weekly, monthly, and yearly marketing plans. Benefits: Compensation: 75,000$-85,000$ / year Paid Time off after 90 days Health and Dental Insurance after 90 days Wellness Reimbursement 40% Employee Discount 401K and 401K Match Free Lunch Anniversary Gift Card Exciting growth potential Qualifications Bachelor"s degree in Sales, Marketing, or Communications Proven experience in a marketing leadership role, ideally within a retail or hospitality setting. Possess a goal-driven, customer-focused, and detail-oriented mindset. Ability to remain flexible in a fast-paced environment and maintain composure under pressure. Strong skills in building and maintaining relationships with cross-functional teams and external partners. Experience in social media management, grassroots marketing, and digital marketing campaigns. Exceptional communication skills to effectively relay marketing strategies and objectives. Analytical mindset with the ability to evaluate marketing effectiveness and recommend data-driven solutions. Ability to independently manage and execute projects while meeting deadlines. Fluency in English is required. Proficiency in Microsoft Office (PowerPoint, Word, & Excel) and creative software is a plus. Work Location: In the office About 30%, in the field at our bakeries across the Washington, DC, Maryland, Virginia area Learn more about us at Freshbaguette.net PI472a5baddd72-26***********6
    $103k-134k yearly est. Easy Apply 12d ago
  • Marketing Manager

    FMI-The Food Industry Association

    Marketing Planner Job In Arlington, VA

    FMI - The Food Industry Association: We are hiring a Marketing Manager ( Hybrid Role ) Are you passionate about marketing, data analysis, and making a real impact in the food industry? If you're ready to transform insights into action and elevate industry standards, we want you! Quick Snapshot: In this role, you'll lead marketing and sales initiatives by identifying key data trends, optimizing campaigns, and driving revenue growth for FMI membership and SQF certification programs. You'll blend creativity with analytics to craft multi-channel campaigns, generate quality leads, and fuel FMI's mission to advance the food industry. What You'll Do in This Role? Create & Execute Campaigns: Develop data-driven marketing strategies to grow FMI membership and SQF certifications. Lead Generation: Manage marketing funnels, ensuring steady, qualified leads for sales teams. Data Analysis & Insights: Use HubSpot and other tools to track performance, refine messaging, and support sales goals. Collaboration: Partner with business development teams to create sales materials and drive revenue targets. Budget Management: Optimize resources and coordinate with vendors to achieve maximum ROI. Education and Skills That You'll Need to be Successful: A bachelor's degree in marketing or related field. Three to five years of experience working in marketing, communications, or sales. Strong skills in Excel, , HubSpot, HTML, Adobe, Photoshop, Canva and digital marketing. Experience with marketing automation and databases. Excellent oral and written communication skills. Strong project management skills with the ability to organize and prioritize tasks independently. A passion for data-driven strategies and teamwork. Why FMI? We are the champions for the food industry and the issues that make a difference to our members in the food industry. Our work touches the lives of over 100 million households in the U.S. and representing an $800 billion industry with nearly 6 million employees. By joining our team, you will be part of a diverse, engaging, and supportive environment where your contributions directly impact the future of the food retail industry. Our Benefits: We offer a generous benefits package that includes health benefits, 401(k), 11 paid holidays, paid leave benefits, a summer hours program allowing you to work only half days on Fridays during the summer, volunteer opportunities (if you want to give back to your community), the chance to join our employee wellness group and much more! This position only requires you to be in the Arlington office a minimum of two days per week. Apply Now: If you are looking for a new position where you can apply your analytical and creative skills while growing your career, we encourage you to apply now. Learn more about FMI by visiting our website at *********** #marketing #marketingjobs #DataDrivenMarketing #marketingautomation #sales #salesanalysis #budget #Dunn&BradstreetHoovers #database #Hubspot #Adobe #HTML #photoshop #leadgeneration #projectmanagement #hybridwork #remote #remotework #FoodIndustry #FMI #JoinFMI FMI is an Equal-Opportunity Employer.
    $79k-119k yearly est. 20d ago
  • Vice President Product Marketing

    Fluvio

    Remote Marketing Planner Job

    Fluvio is hiring a VP of Product Marketing on behalf of a high-growth marketing technology company that helps organizations reach and influence the most critical decision-makers in their industries. This company focuses on solving the challenge of influencing the hardest-to-reach decision-makers for organizations. By equipping C-suite leaders with tools to engage critical stakeholders, the company enables Fortune 500 companies, major agencies, trade associations, nonprofits, and governments to deliver targeted content to decision-makers and their trusted networks - from policymakers and investors to CEOs, key employees, and members of the media. The platform leverages publicly available and permissioned data to map billions of social relationships, allowing organizations to reach decision-makers through the people they know and trust, ultimately driving impactful outcomes. About the Role The company is seeking a VP of Product Marketing to grow and lead the Product Marketing function for their innovative platform. Reporting to the SVP, Platform, this individual will be responsible for driving product marketing strategy, executing go-to-market initiatives, and ensuring the successful commercialization of new products and features. Key Responsibilities: Build and Lead the Team: Recruit, develop, and mentor a high-performing product marketing team, fostering a culture of excellence, collaboration, and innovation. Set Strategic Direction: Define the overarching product marketing strategy, ensuring alignment with the company's goals and market opportunities. Drive Cross-Functional Collaboration: Establish strong partnerships with product, engineering, sales, and customer success teams to ensure alignment and seamless execution of strategies. Enable Team Execution: Oversee the development of product value propositions, positioning, and messaging by guiding the team and providing strategic direction. Guide Market Insights: Lead efforts to gather and synthesize market research, competitive analysis, and customer insights, ensuring findings are effectively leveraged by the team. Shape Go-to-Market Plans: Define and oversee comprehensive go-to-market strategies for product launches, ensuring coordination across teams and alignment with broader business goals. Oversee Commercialization: Provide strategic oversight for the commercialization process, ensuring successful launches of new products and features through cross-functional collaboration. Coach on Messaging and Collateral: Guide the team in crafting messaging and collateral that resonate with target audiences, enabling customer-facing teams to effectively position the product. Monitor Trends and Competitive Landscape: Lead the identification of industry trends and competitive movements, ensuring the team proactively integrates insights into strategies and recommendations. Empower Data-Driven Decisions: Establish frameworks for analyzing customer feedback and measuring the impact of product marketing initiatives, empowering the team to drive continuous improvement. Develop Personas and Use Cases: Oversee the creation and refinement of detailed customer personas and use cases, ensuring alignment with product and sales teams. Preferred Qualifications: 15+ years of experience in product marketing or related roles, preferably in B2B SaaS. Expertise in product marketing best practices, with a track record of successful product launches, positioning, and messaging. Strong storytelling abilities to distill complex product features into narratives for C-suite executives. Insightful understanding of market trends and the ability to stay ahead of industry developments. Proven leadership skills, including the ability to manage and mentor a team. Excellent communication and writing skills for creating engaging messaging. Work Environment: This is a hybrid role, with work from home or in the office on Monday and Friday, and in-office collaboration in New York City from Tuesday through Thursday. Compensation Package: Base salary range: $250,000 - $310,000, based on experience and skills. Annual discretionary cash bonus. Generous equity compensation. Additional Facts About the Company: The company's platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier communications and public affairs firms like Teneo, Sard Verbinnen, and Weber Shandwick. The company is growing quickly - 2023 was the fourth year in a row that they doubled the previous year's bookings. The senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle's online ad measurement platform, a former senior White House advisor, an early sales leader at Google and Twitter, two of the Democratic Party's most successful pollsters and strategists, and alums of top-tier organizations like Bain, Amazon and Simpson Thacher. Its investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel and Owl Capital Managing Partner Jennifer Fonstad serve on our board. It has been featured on Morning Joe on MSNBC, BloombergTV and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.
    $250k-310k yearly 20d ago
  • Marketing Manager (Contract)

    MBO Partners 4.7company rating

    Marketing Planner Job In Washington, DC

    Duration: 10-month contract Hours: Estimated 40 hours per week Description: Our client is seeking a Marketing Manager to support marketing strategies including new and evolving membership engagement. This role will involve providing member benefits support including personalization, marketing automation, and digital experience initiatives. Key Responsibilities: Provide support with various marketing strategies including an array of new and evolving membership engagement including AI/ML, personalization, marketing automation, and digital experience initiatives by providing strategic support and project management expertise across the breadth of AARP channels (e.g. Member Lifecycle Management, Member Benefits, etc.) Supports member onboarding tactics including welcome kits, SMS, digital welcome stream email series, paid search, paid social and undeliverable mail program. Assist with research, planning, and creation of strategic communications initiatives that support the enterprise and program areas. Support AARP Marketing Managers with administrative tasks as needed (brief writing, presentation decks, agendas, meeting notes, schedule meetings); Create and maintain status reports, project plans that include timelines milestones, schedules and key dates Assist AARP Marketing Managers with dashboard management and analytics and reporting; produce insights from data and translates findings into meaningful presentations and actionable insights for stakeholders Provide expertise in marketing best practices in key channels such as print, email, digital, and social. Author benefit content and direct response marketing landing pages in Adobe Experience Manager (AEM) to support member benefit engagement. Supports offline to online strategies to drive members online from offline touchpoints. Miscellaneous marketing planning and/or execution. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of marketing experience including marketing strategy development and execution. Familiarity with AI/ML, personalization, and marketing automation tools and practices. Knowledge of marketing best practices across channels such as print, email, digital, and social. Proven ability to develop and execute member onboarding tactics (e.g., welcome kits, SMS, digital email series). Strong project management skills with the ability to manage multiple projects and deadlines. Proficiency in Adobe Experience Manager (AEM) or similar content management systems for authoring landing pages and digital assets. Familiarity with dashboard management, analytics tools, and reporting software. Excellent written and verbal communication skills for creating strategic communications and presentations. Ability to collaborate effectively with cross-functional teams and stakeholders. Preferred: Experience supporting offline-to-online strategies to enhance digital engagement from traditional touchpoints Experience working in a membership-based organization or nonprofit setting.
    $88k-131k yearly est. 20d ago
  • Specialist, Marketing

    The American Institute of Architects 4.5company rating

    Marketing Planner Job In Washington, DC

    The American Institute of Architects (AIA) AIA will provide you with the opportunity to advocate for the value of architecture and give architects and design professionals the resources they need to do their best work. The collective voice of architects is essential and our work drives positive change through the power of design. Each one of us at AIA is a leader committed to demonstrating our mission and values and designing a better future for our country and planet. Even in times of change, AIA's values remain constant: We stand for equity and human rights We stand for architecture that strengthens our communities We stand for a sustainable future We stand for protecting communities from the impacts of climate change We stand for economic opportunity We stand for investing in the future We speak up, and policymakers listen The American Institute of Architects, as part of the global community, is building a culture of equity, diversity, and inclusion within the profession of architecture to create a better built environment for all. Achieving this vision has a direct impact on the relevance of the profession of architecture and the world's prosperity, health, and future. Job Summary: Reporting to the Sr. Director, Marketing on the Marketing & Digital Strategies team, the Specialist will support the development and execution of marketing strategies and tactics for a dynamic portfolio of AIA products and services, collaborating closely with other stakeholders and teams across the organization. The Specialist, Marketing will collaborate with the Marketing team and their broader MarCom colleagues (Creative, Content, Digital, Communications) to support the development of compelling value propositions for AIA's primary audiences: architecture and design professionals, AEC partners, and the general public. This role will support management of omni-channel marketing plans that align with the AIA mission, strategic and operational priorities, broader MarCom department plan, and revenue-driving programs and products, including AIA membership, events, education and research products, headquarters rental, and sponsorship and partnership. Job Duties Provide full support to the Marketing team in the ideation, planning, and execution of marketing campaigns to support revenue growth and audience engagement in an omni-channel approach. Work collaboratively to identify customer needs and work with Marketing team to develop campaigns with a lifecycle marketing strategic approach. Conduct customer and competitor analysis, ensuring products and services are positioned competitively in the marketplace―including brand, messaging, and pricing―and aligned with target audiences. Support project management for campaign execution: assign production tasks and manage follow up and timeline, ensuring successful campaign execution. In coordination with Marketing team and the Traffic Manager, support project prioritization and resource allocation. Support review processes for deliverables via Smartsheet, and coordinate distribution of approved materials to channel owners. Support the ideation and development of strong customer journeys, value propositions, and CTAs with a focus on lead generation and conversions. Contribute up-to-date tactical ideas in workshop and ideation sessions to support paid media, social, email, and marketing automation. Support campaign tracking and KPI progress leveraging marketing technology, including Google Analytics, Salesforce Marketing Cloud, and more. Under the guidance of the Sr. Director, Marketing, support smaller campaigns from ideation to execution. Ensure that marketing strategies reflect the diversity of the communities served by the organization, using a strategic lens of equity, diversity, and inclusion, as well as climate action. Qualifications Model and foster behavior that establishes a culture of belonging consistent with the values, goals, and objectives of the organization to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission. Experience with MarTech tools and platforms, including but not limited to, Google Analytics, CRM (Salesforce), CMS (WordPress/Drupal), Marketing Automation (Marketing Cloud), social media and SEO tools. Strong communication and writing skills with experience utilizing established brand and AP styles. Understanding of Marketing best practices including value proposition creation, calls to action, pricing strategies, and conversion rate optimization. Demonstrated project management skills and be a motivated self-starter able to work in an extremely fast-paced team environment, manage multiple projects simultaneously, and meet deadlines (experience in Smartsheet preferred). Demonstrated effectiveness through interpersonal, presentation, written, and oral communications. Effective time management skills and the ability to multitask. Strong attention to detail while understanding the bigger picture. Ability to effectively communicate and present to senior colleagues. Ability to take constructive feedback and consistently improve. College degree in Marketing, Business, or a related discipline with 2- 4 or more years of experience in a Marketing role with progressive responsibilities. Supervisory Requirements -N/A What we offer: We offer a comprehensive benefits package that reflects our company values and workplace culture, including: Medical, vision and dental 401(k) Flexibility Paid time off Flexible spending accounts Income protection (Life Insurance Coverage up to 2x salary) & disability plans at no cost. Tuition and membership reimbursements AIA employees have access to a variety of other programs, including: Employee Assistance Program (EAP) for employees and their family members Computer purchase program Fitness club discounts Prepaid legal services program Identity theft protection Work Location: Hybrid/Washington, DC metro area only All AIA employees in the DC metro area are currently working remotely during our office renovation. Employees in the DC Metro area will return to a hybrid work environment in the newly renovated office at the completion of the renovation in Spring 2025. . Travel Requirements: None Equal Opportunity Employer, including veterans and individuals with disabilities. Compensation details: 53500-65000 Yearly Salary PI5045caec7bc0-26***********8
    $59k-82k yearly est. Easy Apply 6d ago
  • Digital Marketing Manager (Contract-to-Hire)

    Industrial Strength Marketing (Industrial

    Remote Marketing Planner Job

    INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands. This position requires a skilled marketer with a background in B2B or industrial marketing and a passion for building the business and collaborating with stakeholders across all levels of the organization. The Digital Marketing Manager role may be performed remotely with the right candidate or located at our Nashville HQ in historic Germantown with hybrid work options available. This role will report to the President. RESPONSIBILITIES: Create a strategic marketing roadmap to deliver qualified lead generation goals for INDUSTRIAL's family of brands Execute targeted paid media campaigns including search, display, paid social and retargeting Build and manage email marketing campaigns and lead nurturing communications to current contacts, prospects and new leads Execute SEO strategies to increase organic traffic Execute the development and delivery of enhanced sales and education materials in support of key products and services Assist in the management of the annual marketing budget Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc. Ensure strategies ladder up to the overall business goals QUALIFICATIONS: Bachelor's degree 3+ years of marketing experience Experience in B2B marketing and/or Product Marketing preferred Experience with sales enablement strategies and CRM Experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making/implementing data driven decisions to improve performance. Experience using HubSpot or a similar marketing automation tool B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Instagram, and their ad platforms Experience and understanding of SEO, including keyword research, meta-data, link building, and best practices Experience collaborating with cross-functional teams Ability to manage multiple and changing priorities in a fast-paced environment Excellent written and verbal communication skills BONUS POINTS: Knowledge of SEMrush Agency experience Industrial domain expertise
    $76k-111k yearly est. 18d ago
  • Marketing Analytics Manager

    Aquent 4.1company rating

    Marketing Planner Job In Columbia, MD

    🚀 Marketing Analytics Manager 💼 Full-Time | Competitive Salary: $120K-$150K + 10% Bonus Department: Marketing & Product Development About the Role: This high-profile position serves as a critical liaison between the centralized marketing analytics team and institutional marketing leaders. You'll act as a unifying force, synthesizing complex data from multiple sources into actionable insights and narratives that drive marketing strategies and enrollment growth. Working across key performance indicators such as brand health, inquiry growth, and website engagement, this role is pivotal in influencing decisions that impact business outcomes. If you thrive on solving problems, distilling complex data into clear, compelling stories, and collaborating with diverse stakeholders, this role offers an exciting opportunity to shape the future of marketing analytics for a mission-driven organization. There are no supervisory responsibilities. Key Responsibilities: Strategic Analytics Leadership Serve as the primary analytics representative for institutional marketing, acting as a point of contact and consolidating insights across functional teams. Collaborate closely with analytics experts in areas such as media planning, forecasting, and web performance to identify root causes of performance gaps and opportunities. Oversees the application of analytical models and leads advanced studies, including segmentation, business driver analysis, marketing mix modeling, pricing studies, and forecasts. Guides predictive modeling for enrollment projection and media effectiveness, integrating insights into annual business and marketing plans. SAS/SPSS and/or other statistical package proficiency. Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, nonparametric analysis, conjoint, segmentation, factor analysis, and choice based design. Lead the charge in diagnosing and addressing challenges within the marketing funnel, emphasizing efficiency and speed in delivering insights. Data Storytelling and Communication Translate complex data into concise, compelling narratives that resonate with institutional leaders, including VPs of Marketing. Present regular updates on the state of the business, synthesizing metrics into a top-down narrative supported by robust data. Ensure alignment across marketing and institutional teams by communicating findings effectively and facilitating decision-making processes. Cross-Functional Collaboration Partner with institutional marketers to streamline analytics requests and prioritize initiatives. Act as a connector between institutional and centralized analytics teams, reducing redundancy and improving efficiency. Work closely with teams responsible for forecasting, data governance, and cross-functional analytics to ensure a unified strategy across business units. Process Improvement and Innovation Drive continuous improvement within the analytics function by adopting best practices and innovative methodologies. Simplify complex ecosystems of metrics to create diagnostic tools that support quick and effective decision-making. What Success Looks Like Achieving measurable improvements in key KPIs, such as inquiry growth, website performance, and enrollment. Delivering clear, actionable insights that inform marketing strategies and drive business outcomes. Building strong relationships across teams, earning trust as a dependable point of contact for institutional marketers. What You'll Need Bachelor's degree in Business or Marketing. 8+ years of experience in consumer marketing research or related fields, with expertise in survey design, tracking, and advertising research. Experience in higher education is a plus! Proficiency in statistical software (e.g., SAS/SPSS) and a deep understanding of quantitative research methods. Knowledge of some of the following: SAS, SPSS, R, Python, Tableau, Power BI, Looker, Salesforce Marketing Cloud, HubSpot, Marketo, Google Analytics (GA4), Adobe Analytics, Hotjar, Crazy Egg, Qualtrics, SurveyMonkey, Dedoose, Excel (with advanced add-ins like Solver and Power Query), Alteryx, Jira, Asana, Trello, Microsoft Teams, Slack, SQL, Google BigQuery, Snowflake, Nielsen, Comscore, Collibra, Informatica. Strong knowledge of analytics, including regression models, segmentation, and forecasting. Demonstrated ability to lead research projects from inception to completion. Strong problem-solving abilities and a proactive approach to identifying and addressing challenges. A balance of strategic thinking and tactical execution, with a focus on delivering results. Ability to thrive in a fast-paced, matrixed environment with minimal supervision. Extroverts and/or great communicators preferred! :) Why Join Us? Comprehensive benefits package, including health, dental, vision, life, and disability insurance. 401(k) with a 6% employer match. Flexible Time Off (FTO) policy and 12 paid holidays. Opportunities for professional growth in a fast-paced, innovative environment. Work Environment You must live within 50 miles of office locations in Columbia, MD or Chicago, IL Take the next step in your career by joining a team that values collaboration, creativity, and impact. Apply today!🔗
    $74k-95k yearly est. 9d ago
  • Senior Marketing Communications Manager

    Baggu 4.1company rating

    Remote Marketing Planner Job

    About Us BAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making bags and accessories for playful everyday living. For more information on our company visit us at baggu.com or follow us on Instagram and TikTok @baggu. Please note that ************** is used for Customer Experience inquiries - please do not use this channel for Application inquiries. About the Role BAGGU is looking for a Senior Marketing Communications Manager to join our growing marketing team! The Senior Marketing Manager will be a key leader within the marketing team, responsible for overseeing and executing comprehensive marketing campaigns across all customer touch points. This role will provide marketing support company-wide and leading BAGGU's communications strategy. Location and Working Hours Remote Open to CA, OH, IL, NJ and NY based candidates 10am - 6pm PT Responsibilities Build marketing calendars that support sales goals for all BAGGU revenue channels Create and direct marketing communications strategies that resonate with diverse audience segments across all marketing touchpoints Establish measurement frameworks and KPIs to assess marketing effectiveness across channels Collaborate with creative, sales, product development, stores, and customer service teams to ensure cohesive strategy implementation Provide marketing support to various departments within the company Identify and evaluate new marketing channels and opportunities Manage public relations efforts & inbound inquiries Manage the Digital Marketing Manager and Social Media Marketing Manager, ensuring cohesive and effective digital marketing efforts Requirements Minimum of 7 years in strategic omni-channel marketing, with 3+ years managing communications for a high-visibility brand with engaged audiences Proven track record of developing and executing successful marketing campaigns Proficiency in digital marketing tools and reporting on marketing KPIs Ability to think strategically and make data-driven decisions Proven experience scaling marketing teams and operations in high-growth environments Excellent communication and interpersonal skills Demonstrated success in public relations, including media relations and issue resolution Interested in the ever-evolving landscape marketing, keeping up with new trends and best practices Highly organized and able to work both independently/cross-departmentally Strong leadership skills with experience managing team members Enthusiastic and eager to grow and learn with the company Benefits Remote work PTO Health insurance 401(k) Commuter benefits WFH stipend Employee discount Yoga class Pay Transparency $120k Base Exempt (not eligible for OT)
    $120k yearly 20d ago
  • VP of Marketing (Growth-Focused), Fully Remote-LATAM/Europe welcome

    Mapsly

    Remote Marketing Planner Job

    We're looking for a VP of Marketing who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. This role requires someone who can own the entire marketing function-from branding to demand generation - while prioritizing data-driven, scalable, and high-ROI growth strategies. At Mapsly, we believe in product-led growth (PLG) combined with smart outbound and inbound marketing strategies. You'll work closely with leadership, sales, and product teams to drive the adoption, retention, and expansion of Mapsly. Responsibilities Growth Strategy & Execution: Develop and execute scalable, ROI-driven growth marketing initiatives, including organic and paid channels, product virality, and automation. Demand Generation: Optimize lead acquisition and conversion funnels across PPC, SEO, content, partnerships, and email automation. Brand Positioning & Messaging: Craft a compelling narrative that differentiates Mapsly in the CRM and field sales automation space. Partnerships & Integrations Marketing: Lead partnership-building and co-marketing with CRM platforms and leading industry-specific solutions and major players in their ecosystems. Product Marketing: Create compelling feature launches, case studies, and sales enablement materials to improve adoption and conversion. PLG and User Onboarding: Optimize the self-serve trial experience, collaborating with product teams on in-app prompts, tutorials, and guided tours (e.g., UserPilot or similar tools). Marketing Analytics & Experimentation: Implement A/B testing, tracking, and marketing automation to improve CAC, LTV, and churn metrics. Community & Referral Growth: Establish customer referral programs, ambassador programs, and build upon our existing revenue-sharing affiliate program. Team Leadership: Hire and manage marketing specialists (in-house and outsourced) as Mapsly scales. Key Skills & Experience 5+ years of experience in SaaS B2B marketing with a focus on growth hacking, performance marketing, or demand generation. Proven track record of scaling SaaS businesses through non-traditional, high-ROI growth strategies consistently meeting lead gen or revenue growth KPIs. Hands-on experience with marketing automation, SEO, PPC (Google Ads, LinkedIn Ads), email marketing, and content marketing. Strong understanding of CRM platforms and integration marketing. Experience with freemium and PLG models and knowledge of how to optimize free-to-paid conversion. Data-driven mindset with proficiency in tools like Google Analytics, Mixpanel, Amplitude, or equivalent. Ability to work in a fast-paced startup environment and prioritize high-impact projects. Nice-to-Have Previous experience marketing to field sales, field service, logistics, or other companies employing significant outside (traveling) teams. Experience scaling an affiliate program or managing revenue-sharing partnerships. Exposure to localization strategies for global expansion. Technical knowledge of APIs and SaaS integrations. What Mapsly Offers Ownership: A high-impact, high-visibility role where you'll own Mapsly's growth initiatives. Professional Growth: Opportunity to be a key driver in Mapsly's journey to a “unicorn.” Remote Work: Flexibility to work from anywhere. Cutting-Edge SaaS Product: Sell an innovative platform with broad industry applications beyond CRM. Compensation: A competitive base salary + performance-based bonuses tied to growth outcomes. Dynamic Culture: Join a collaborative, innovative team committed to driving results and making an impact. To apply, please submit your resume and cover letter explaining why you're excited about the opportunity to lead the marketing team at Mapsly.
    $119k-190k yearly est. 3d ago
  • Assistant Brand Manager (Entry Level)

    Aurum Marketing Co

    Marketing Planner Job In Greenbelt, MD

    Join Aurum Marketing - Where Innovation Fuels Success At Aurum Marketing in Greenbelt, MD, we pride ourselves on creating a collaborative environment where creativity and ambition flourish. With a proven track record of success, we empower our team to deliver outstanding results, strengthen client connections, elevate brand visibility, and drive growth through innovative marketing strategies. We're seeking motivated, visionary individuals ready to make an impact. If you're passionate about building brands, inspiring others, and achieving measurable success, the Assistant Brand Manager role is your chance to shine! What You'll Do Collaborate with marketing and communications teams to manage operations, track progress, and nurture client relationships. Assist in executing impactful marketing campaigns aligned with client objectives and revenue targets. Analyze target audience behaviors to design tailored strategies for brand growth and awareness. Partner with external stakeholders to develop integrated marketing initiatives. Serve as a brand ambassador, ensuring consistent and positive representation across all channels. Take on additional responsibilities to support team and client goals as needed. What You'll Bring A passion for connecting with others and contributing to a purpose-driven organization. The energy and adaptability to excel in a fast-paced, ever-changing environment. Strong verbal and written communication skills. A strategic mindset paired with creative problem-solving abilities. Qualifications 1-2 years of experience in marketing, sales, customer service, or brand management. Proven project management skills with the ability to meet deadlines. Familiarity with current marketing trends and best practices. A collaborative mindset with a willingness to contribute across departments. A drive to learn, grow, and excel in your professional journey. Location Requirement This is an in-office position based in Greenbelt, MD. Candidates must reside within a reasonable commuting distance. If you're ready to elevate your marketing career and join a team that values creativity, collaboration, and results, apply today with Aurum Marketing in Greenbelt!
    $75k-105k yearly est. 20d ago
  • Brand Manager

    McKinley Marketing Partners 3.6company rating

    Marketing Planner Job In Alexandria, VA

    The Brand Manager will oversee the development and execution of marketing strategies for flagship categories in the North American market. You will own the categories and be accountable for product plans. Key Responsibilities: Develop and implement marketing plans to meet business objectives. Conduct ongoing market analysis to provide insights and recommendations. Support innovation and product development initiatives. Collaborate with various teams to optimize marketing efforts and product strategies. Review and create promotional materials to ensure consistent messaging. Assist sales teams in achieving targets and distribution goals. Qualifications: Bachelor's degree in Marketing or related field; MBA preferred. 4+ years of experience in marketing, preferably in consumer or healthcare sectors. Proficient in market data analysis and reporting. Strong project management and leadership abilities. Budget management experience and financial reporting skills. McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
    $79k-111k yearly est. 13d ago
  • Marketing Specialist

    Development Services Group, Inc. 4.3company rating

    Marketing Planner Job In Bethesda, MD

    (DSG): Development Services Group, Inc. (DSG) is a leading national social sciences research and management consulting firm based in Bethesda, MD. Since 1977, we have partnered with the U.S. Departments of Justice (DOJ), Health and Human Services, and State, as well as various state and local agencies, to deliver high-quality, multidisciplinary services and solutions in criminal justice, juvenile justice, and victim services. We are seeking a Marketing Specialist to join our team, supporting communications efforts for the Department of Justice (DOJ) and its component agencies. Key Responsibilities: Collaborate with project leadership and cross-functional teams to develop and execute marketing strategies that align with federal government objectives. Coordinate the planning, design and development of various communication materials, including publications, reports, articles, briefing papers, talking points, and speeches in support of federal agency initiatives. Manage marketing campaigns and initiatives, including events and outreach efforts aimed at promoting agency programs and enhancing public awareness. Support strategic communications plan development, implementation, and execution, ensuring alignment with agency goals. Oversee content creation for social media, websites, awareness campaigns, and digital marketing efforts to increase audience engagement and visibility. Supervise subject matter research to ensure accurate and impactful communication strategies. Analyze and measure customer relationship management (CRM) tasks to enhance engagement and outreach effectiveness across various agency programs. Provide day-to-day marketing support and ensure ongoing initiatives meet programmatic and agency objectives. Qualifications: Minimum 5 years of experience in managing marketing and communication efforts for a federal department or its component agencies. Proven experience developing and executing strategic communications plans and managing diverse communication media, including digital content, social media strategies, and marketing campaigns. Strong background in producing and managing high-quality publications, reports, and other written content that supports agency objectives. Experience supporting conferences and exhibits as part of marketing and outreach efforts. Ability to analyze and evaluate marketing campaign performance and CRM activities to ensure agency goals are met. Education: Master's degree in Management, Marketing, Communications, or a related field is required. Proven ability to manage and deliver communication strategies on time and within scope, while working in a fast-paced environment. Why Join DSG? At DSG, we are passionate about delivering impactful solutions for public service agencies. As part of our team, you'll play a key role in shaping marketing strategies that enhance the mission of the Department of Justice and its agencies. Join us to drive meaningful change through innovative marketing and communication solutions. Equal Employment Opportunity (EEO) Statement: DSG is dedicated to creating a diverse and inclusive work environment. We are proud to be an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. How to Apply: Are you ready to bring your marketing expertise to support critical government programs? Apply today to join our dynamic team at DSG!
    $41k-59k yearly est. 4d ago
  • Marketing Specialist

    RTEC Treecare

    Marketing Planner Job In Falls Church, VA

    Marketing Specialist, Executes Strategy Grow with RTEC: Planting the seeds for a fruitful career! About Us: Welcome to RTEC, a leader in sustainable arboriculture and environmental stewardship. Since 1996, our mission has been to harmonize human and natural environments. We are not just tree experts; we are passionate advocates for the green world, dedicated to preserving and enhancing urban landscapes. The Opportunity: As a Marketing Specialist with RTEC, you will play a key role in expanding our brand presence and driving lead generation. Your role will be to: Manage digital marketing initiatives including email campaigns, online reputation monitoring, and oversight of 3rd party marketing agency. Develop and execute traditional marketing strategies such as direct mail, print materials, and local event sponsorships. Create engaging content, including case studies, success stories, and videos, to enhance brand awareness and generate leads. Implement and improve lead generation strategies while working closely with the sales team to ensure smooth handoff and nurturing. Maintain and uphold brand consistency across all marketing materials and communications. Support company-wide initiatives and adapt to changing business needs. Track and analyze marketing performance to refine strategies and improve results. Value Proposition: Career Pathway: Develop your skills and grow within a company committed to your success. Professional Development: Access training and resources to enhance your expertise in digital and traditional marketing. Dynamic Growth: Thrive in a fast-paced, supportive environment with opportunities for career advancement. Team Collaboration: Join a team that values innovation, creativity, and collaboration. Team Environment: Collaborate with a passionate, supportive team. We Offer: Competitive salary commensurate with experience. Comprehensive benefits package, including health insurance, 401(k), and paid time off. A dynamic work environment that values creativity, sustainability, and brand integrity. Career advancement paths and ongoing professional training. A stable and growing company with a strong community presence. Who You Are: A marketing professional with experience in digital and traditional marketing strategies. A creative thinker with strong content creation and branding skills. A detail-oriented strategist who can analyze marketing performance and optimize lead generation. Tech-savvy, with proficiency in marketing automation tools, CRM systems, and design platforms. A collaborative team player with strong communication skills and a growth mindset. Join Us: Become an integral part of a company that blends innovative marketing strategies with a passion for the environment. At RTEC, you're not just building a brand; you're growing a sustainable future. Apply today and start growing a new career!
    $44k-69k yearly est. 5d ago
  • Marketing Specialist

    BOMA International 3.8company rating

    Marketing Planner Job In Washington, DC

    With more than one hundred years of leadership and innovation, Building Owners, and Managers Association (BOMA) International and its institute, Building Owners, and Managers Institute (BOMI), serve the entire commercial real estate community, including owners, managers, property professionals, engineers, and service providers of all commercial building types. BOMA's mission is to advance a vibrant commercial real estate industry through advocacy, influence, and knowledge across a federation of 81 U.S. local associations and18 global affiliates with over 20,000 members. BOMI provides critical education and training to industry professionals and has delivered more than 400,000 courses and 43,000 credentials through its designations and certificate programs with a proven record of increasing job performance and company efficiency. BOMA and BOMI are committed to championing commercial real estate professionals, equipping them with cutting-edge insights and unparalleled value to propel their careers. BOMA and BOMI continue to grow their offerings of courses and certifications and continue to support developing policy related to support commercial real estate professionals and assist them in furthering their careers. To that end, BOMA International is hiring a Marketing Specialist to support our expanding Marketing team in growing audiences, boosting awareness of BOMA and its offerings, and driving revenue. Position Summary Reporting to the Director of Marketing, the Marketing Specialist will be a part of a seven-member team responsible for creating and maintaining a strong brand presence with internal and external stakeholders, and publicizing events and offerings to support BOMA's and BOMI's membership and revenue goals. The primary function of the Marketing Specialist will be to ensure that BOMA publications, events, advocacy, and products are promoted to BOMA local associations and CRE professionals, resulting in the achievement of sales, revenue, and profit targets for the organization. This role's dynamic nature requires keen attention to detail, and exemplary project management and organization skills. The ideal candidate will create and distribute effective marketing content, create a strong brand presence with innovative online and offline marketing campaigns, produce engaging video content, be able to pivot seamlessly between priorities, and excel in a fast-paced environment. Analytical skills are imperative for monitoring and reporting BOMA's marketing efforts. Primary Responsibilities: Design compelling graphics, video content, and digital product marketing assets for BOMA membership and related offerings (awards, building certifications, member communications, BOMA Foundation, scholarships), conveying a consistent brand identity aligned with BOMA's mission, strategy, and objectives. Effectively communicate BOMA and its offerings to key constituencies so they view BOMA as a leader in the CRE field and are drawn to take action to engage with BOMA. Create effective campaigns and internal and external communications that align with BOMA's core purpose and strategic initiatives, are effective and compelling, resulting in increased leads, sales, and revenue. Ensure stakeholders are involved in and informed of campaigns. Understand and differentiate between key audiences and tailor marketing strategies effectively. Respond to and create collateral for marketing requests from local associations. Increase engagement and retention levels on the local level through ensuring all communication is concise, clear, thorough, and delivered in the media the customer has requested. Analyze metrics, campaign performance, and generate reporting. Ensure all marketing content and campaigns align with designated budgets. Design email templates and html emails and distribute per the project plan. Provide administrative support to the BOMA marketing team, volunteer committees, and key stakeholders. Develop and maintain procedural SOPs. Additional responsibilities as needed. Required Qualifications: Bachelor's Degree or relevant work experience + High School diploma. Demonstrated Proficiency with Canva and Adobe Creative Cloud apps. 1-year of related work experience creating marketing content, and Graphic Design. Knowledge of direct marketing, digital marketing strategies, member engagement, audience segmentation and cultivation, and marketing analytics. Strong project management skills to ensure all assets are marketed effectively, strategically, and on time. Keen attention to detail and organization skills to support team goals and initiatives. 1-3 years of related work experience with video production. An ability to develop strong relationships and build buy-in with a wide variety of stakeholders. Strong ability to manage multiple projects and to thrive in a fast-paced environment that involves working on multiple content projects simultaneously. Experienced user of Microsoft Office Suite A passion for providing superior customer experiences. Preferred Skills and Personal Characteristics: Positive and energetic individual eager to problem-solve and tackle new projects. Collaborative, flexible, and open to others' ideas on a high-energy, fun, hard-working team. Committed to constant learning. 1 year of experience in an Association environment is preferred. Interest in the Commercial Building industry is preferred. Unrestricted authorization to work in the United States. Location: BOMA and BOMI have offices in Washington, D.C., and Annapolis, MD, respectively and operate on hybrid work schedules with the team in-office two-to-three days a week depending on location. Given the collaborative nature of this position, we are only considering candidates who are in or willing to relocate to the Washington, D.C., or Annapolis, MD, areas. Compensation & Benefits: The salary range for this position is $50,000 to $59,000. Additionally, BOMA provides a comprehensive benefits package including, but not limited to: Health benefits, including medical, dental and vision for employees and their families. Competitive 401(k) matching. Paid vacation time and paid sick and safe time. EAP Program. To Apply: Please email your resume and cover letter to ****************. Subject: Marketing Specialist . Applications will be considered on a rolling basis until the position is filled; however, preference will be given to applications received by the close of business on February 7, 2025. Only those selected for an interview will be contacted. No telephone inquiries, please. EEO Statement: BOMA is an equal-opportunity employer. The organization provides equal employment opportunities to qualified persons without regard to race, sex, religion, national origin, disability, age marital status, pregnancy, sexual orientation, veteran status, genetic information or make-up, or any other protected category enumerated by applicable local, state law, or federal law.
    $50k-59k yearly 20d ago
  • Marketing Specialist (ENTRY LEVEL)

    Cobalt 13

    Marketing Planner Job In Frederick, MD

    Cobalt 13 is a leading sales and marketing company known for our innovation and exceptional customer experiences. We are passionate about our brand and are dedicated to building strong connections with our customers. We're looking for a dynamic and enthusiastic Entry Level Marketing Specialists to join our team and represent our brand in the retail environment. As a Marketing Specialist at Cobalt 13, you will be the face of our brand, delivering exceptional customer service, driving sales, and creating memorable shopping experiences. You will engage with customers, educate them about our products, and ensure that our brand is represented to the highest standards in our retail locations. Key Responsibilities: Greet and assist customers, providing them with product knowledge and recommendations based on their needs. Drive sales by meeting or exceeding monthly targets and promoting current sales, promotions, and campaigns. Ensure that our brand is consistently represented through exceptional customer interactions and adherence to brand guidelines. Stay updated on the latest product offerings and industry trends to effectively communicate product benefits and features to customers. Qualifications: Previous retail, customer service, or sales experience is preferred but not required. Strong interpersonal and communication skills. Ability to work in a fast-paced environment and handle multiple tasks simultaneously. Flexible availability, including weekends Basic knowledge of sales techniques and customer service principles. A team player with a positive attitude and a commitment to delivering exceptional service. What We Offer: Paid WEEKLY Free Travel Opportunities Competitive Bonus structure Growth Opportunities Nationwide Networking Events **CURRENTLY HIRING LOCAL APPLICANTS ONLY**
    $42k-66k yearly est. 4d ago
  • Architectural Marketing Coordinator

    Designforce

    Marketing Planner Job In Fairfax, VA

    Now Hiring: Marketing Coordinator Make your next career move count! Our client is seeking a Marketing Coordinator who will utilize their expertise, detail-oriented eye, and dynamic capabilities to elevate their marketing operations in their light-filled, high-end Reston, Virginia office! Our client is an architecture and interior design consultancy with an expanding operations team. This award-winning design firm proudly serves a regional and national-level clientele featuring projects spanning across several industries such as: commercial, hospitality, education, workplace, sports and entertainment and more. Engage in company outings like happy hours, sporting events, company parties and more to further connect with your colleagues. Enhance your industry knowledge through in-house training and professional development workshops. At this mid-size company, you have the power to make a big impact. Key Responsibilities: Coordinate the proposal process including: planning, development and execution of high-quality proposals and qualifications in a deadline-driven environment. Communicate with outside vendors and consultants for submittal coordination. Proactively pursue and track RFI / RFQ / RFP opportunities. Create and maintain a digital library of marketing support materials (resumes, project sheets, images, brochures, presentations, other collateral). Provide graphic and design support and skills to produce a variety of marketing materials following brand standards. Additional Responsibilities: Source and develop submissions for company awards and accolades. Manage and update company website and social media (LinkedIn and Facebook accounts). Create and maintain a calendar of industry events and marketing initiatives. Update and maintain firm contact list. Compile quarterly company newsletter. Plan, organize, and coordinate events and meetings, including business development activities, marketing outreach and meetings, bi-monthly team social outings, Career Fairs, etc. Assist with research and development of large scale, strategic marketing pursuits. Preferred Qualifications BA/BS/BBA degree. Marketing, Communications, or Business preferred. 1-5 years of relevant professional experience. Experience in the engineering or architectural design industry is a plus! Demonstrated graphic design experience and proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.). Knowledge of Microsoft Office including Word, Excel, and PowerPoint. Ability to prioritize and complete simultaneous projects with minimal supervision; meeting deadlines and working well under pressure, while maintaining a high level of accuracy Excellent attention to detail and organizational skills. Drive to exceed expectations in an effort to consistently improve the company's position. Technologically savvy and resourceful with experience generating content for digital platforms; proficiency with WordPress. Strong verbal and written communication skills. What They Offer Our client is committed to their people. To show this commitment, they offer a comprehensive benefits package curated to ensure that their employees lead happy, healthy, and balanced lives. Benefits include: Medical & Dental Insurance Flexible Spending Account Profit-Sharing On-Site Professional Development Training + Workshops 401K Life Insurance Reimbursement for licensure exams Staff Outings + Social Events Hybrid Work Equal Opportunity Employer Our client is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, gender identity, protected veteran, or disabled status.
    $40k-60k yearly est. 5d ago
  • Marketing Coordinator

    Advisor Employee Services 4.3company rating

    Marketing Planner Job In Largo, MD

    Are you a creative sales-minded, strategy-driven individual with a passion for marketing and a genuine interest in communicating with clients daily? We are seeking a strong Marketing Coordinator whose job is to grow a sales pipeline by creating a comprehensive marketing strategy and setting appointments for a top national Financial Advisor in Largo, MD. The successful candidate will be able to demonstrate superb marketing and analytical skills. We are seeking an individual who can plan, execute, and iterate campaigns to drive engagement, quality leads, and qualified opportunities. A sharp phone presence with excellent listening skills, a love for the phones and the ability to build a rapport with our prospects and clients are a must. We're looking for a go-getter that is great at asking in-depth questions and getting our prospects engaged! This individual will execute email marketing, lead nurturing, direct mail, telemarketing, coordinate speaking engagements, and other marketing activities in an integrated fashion that results in a larger overall sales funnel of high-quality leads. Minimum Requirements: The desire to work long-term in the financial industry 4+ years of experience in a marketing/sales role Industry knowledge/experience preferred Experience with MS Office Suite and the ability to learn new software quickly This position requires that you possess the following skills: Strong ability to execute online and offline marketing campaigns and a sharp eye for detail High degree of creativity and very strong work ethic Very strong Microsoft Office Suite skills Social media skills Experience with email marketing Excellent communication; verbal and written Proven ability to work independently and complete assigned tasks on schedule Position Responsibilities: Communicate with CEO on a regular basis to ensure direct marketing efforts are delivering required results Be a liaison with FMO marketing department on any new marketing ideas Attend and coordinator seminars, client events and networking venues Coordinate day-to-day marketing activities to help ensure all efforts serve to achieve campaign objectives Coordinate with and respond to third-party marketing vendors Maintain inventory of marketing materials, ensuring all resources are accurate and available Write content for multichannel platforms, including social media posts, blogs, and newsletters Coordinate and schedule new segments and talking points Oversee and respond to incoming messages on social media and online appointment software Gather data and configure reports to support various data and analysis projects Be responsible for assembling marketing assets, such as gifts and literature packets, and for maintaining inventory of marketing materials Salary: $60,000-$70,000 Benefits 401(k) PTO Bonuses based on performance Hours: Monday - Friday 9:00am-5:30pm Some evenings required for client events Presented by Advisor Employee Services Thank you for your interest in the Marketing Coordinator role. Advisor Employee Services, a consulting firm located in Lenexa, Kansas, represents the top 1% of financial advisors in all 50 states in their hiring needs. Please take a moment to explore our website and the services provided ************************** We are not a staffing firm, but together have built a reputable and continuously expanding business model which allows us to pinpoint the exact personnel needs of these established financial advisors. If you feel that you have the skills it takes for the position responsibilities listed, please apply today!
    $60k-70k yearly 18d ago
  • Marketing Coordinator

    Carahsoft 4.1company rating

    Marketing Planner Job In Reston, VA

    Carahsoft is seeking creative, resourceful, and talented individuals to join the marketing team. This opportunity offers a recent graduate valuable experience in the professional arena of software marketing, event planning, webcasts, e-marketing and collateral development. The marketing team provides training in areas of marketing and public relations to support our government customers and vendor partners. This role is based out of our office in Reston, VA. Overall Responsibilities Produce marketing plans in conjunction with management team Create and coordinate onsite and online events, communications, advertising and collateral Draft press releases Execute tactical and creative marketing projects utilizing a variety of skills and mediums Coordinate and conduct informational webcasts, utilizing organizational skills to work with speakers, distribute content and liaise with sales teams for post event lead follow-up Develop and maintain strong relationships with clients to maximize the ROI of dual marketing projects Desired Qualifications & Experience Clear, concise communication skills Strong desire to learn about federal software marketing BA/BS degree (marketing or business preferred) Proven track record of responsibility and dependability Candidate must thrive in a fast-paced, changing environment Self-starter with marketing or business internship experience Knowledge of and/or experience with public relations and marketing functions Carahsoft is an equal opportunity company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
    $35k-45k yearly est. 8d ago

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