Marketing planner vs marketing coordinator

The differences between marketing planners and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing planner, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing planner has an average salary of $62,684, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Marketing planner vs marketing coordinator overview

	Marketing Planner	Marketing Coordinator
Yearly salary	$62,684	$48,326
Hourly rate	$30.14	$23.23
Growth rate	10%	19%
Number of jobs	91,299	91,281
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Average age	39	37
Years of experience	10	6

Marketing planner vs marketing coordinator salary

Marketing planners and marketing coordinators have different pay scales, as shown below.

	Marketing Planner	Marketing Coordinator
Average salary	$62,684	$48,326
Salary range	Between $45,000 And $87,000	Between $34,000 And $67,000
Highest paying City	-	New York, NY
Highest paying state	-	New Jersey
Best paying company	-	Keller Williams Capital Properties
Best paying industry	-	Technology

Differences between marketing planner and marketing coordinator education

There are a few differences between a marketing planner and a marketing coordinator in terms of educational background:

	Marketing Planner	Marketing Coordinator
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing coordinator demographics

Here are the differences between marketing planners' and marketing coordinators' demographics:

	Marketing Planner	Marketing Coordinator
Average age	39	37
Gender ratio	Male, 31.0% Female, 69.0%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing coordinator duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

Marketing planner vs marketing coordinator skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

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Marketing Planner vs Marketing Coordinator

Updated January 8, 2025

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