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Marketing planner vs marketing specialist

The differences between marketing planners and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing planner, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a marketing planner has an average salary of $62,684, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing planner vs marketing specialist overview

Marketing PlannerMarketing Specialist
Yearly salary$62,684$54,942
Hourly rate$30.14$26.41
Growth rate10%19%
Number of jobs91,29987,145
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Average age3937
Years of experience106

Marketing planner vs marketing specialist salary

Marketing planners and marketing specialists have different pay scales, as shown below.

Marketing PlannerMarketing Specialist
Average salary$62,684$54,942
Salary rangeBetween $45,000 And $87,000Between $36,000 And $82,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Google
Best paying industry-Technology

Differences between marketing planner and marketing specialist education

There are a few differences between a marketing planner and a marketing specialist in terms of educational background:

Marketing PlannerMarketing Specialist
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing planner vs marketing specialist demographics

Here are the differences between marketing planners' and marketing specialists' demographics:

Marketing PlannerMarketing Specialist
Average age3937
Gender ratioMale, 31.0% Female, 69.0%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing planner and marketing specialist duties and responsibilities

Marketing planner example responsibilities.

  • Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
  • Manage YouTube and assist with other social channels including Houzz.
  • Work with digital, social, and SEO leads on syndication and optimization of assets.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Assist in direct marketing content creation through graphic design and copywriting.
  • Provide copywriting, design, and project management for client online business applications and web sites.
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Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
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Marketing planner vs marketing specialist skills

Common marketing planner skills
  • Integrated Marketing, 21%
  • Digital Marketing, 8%
  • Marketing Campaigns, 8%
  • Creative Briefs, 6%
  • ROI, 6%
  • Sales Strategies, 5%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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