Automatically apply for jobs with Zippia

Upload your resume to get started.

Marketing planner skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Timothy Weaver Ph.D.,

Andrew Gershoff Ph.D.

Below we've compiled a list of the most critical marketing planner skills. We ranked the top skills for marketing planners based on the percentage of resumes they appeared on. For example, 21.3% of marketing planner resumes contained integrated marketing as a skill. Continue reading to find out what skills a marketing planner needs to be successful in the workplace.

15 marketing planner skills for your resume and career

1. Integrated Marketing

Here's how marketing planners use integrated marketing:

Integrated marketing strategy to launch of bundled products in existing and expanded markets.
Develop integrated marketing strategies to support organizational goals and objectives to effectively position the company in front of end the user.

2. Digital Marketing

Here's how marketing planners use digital marketing:

Managed digital marketing campaigns for high-profile entertainment and gaming advertisers, including NBC, E!
Established the branches social media strategy and other digital marketing campaigns.

3. Marketing Campaigns

Here's how marketing planners use marketing campaigns:

Analyzed the success of marketing campaigns and promotions and provided actionable recommendations.
Identify long-term goals and objectives while developing strategies and tactics to achieve measurable success both with marketing campaigns and internal processes.

4. Creative Briefs

Here's how marketing planners use creative briefs:

Develop creative briefs that stretch brand equities in order to addresses individual category and consumer needs.
Analyzed proprietary and secondary data to uncover insights, inform creative briefs and guide campaign elements and communication development.

5. ROI

Here's how marketing planners use roi:

Introduced enhanced ROI measurements and marketing assessments for effectiveness and streamlined various operational processes while enhancing quality of product.
Managed budgets and evaluated the performance of the marketing activities to ensure financial goals and ROI were achieved.

6. Sales Strategies

Here's how marketing planners use sales strategies:

Executed sales strategies by identifying and qualifying customer needs and positioning the appropriate solutions.
Leveraged consultative sales strategies combined with strong territory management discipline.

Choose from 10+ customizable marketing planner resume templates

Build a professional marketing planner resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing planner resume.

7. Lead Generation

Here's how marketing planners use lead generation:

Produced and evaluated Lead Generation, SEO, SEM, CRM, SNS activities using PDCA operation.
Managed and coordinated marketing communications campaigns and promotional activities, providing branding, and lead generation to reach revenue goals.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing planners use business development:

Advised leadership on strategic marketing and business development opportunities.
Helped to develop Dell's 3 Yr Services Business Development Strategy to help achieve $80 billion annual revenue goal.

9. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how marketing planners use business objectives:

Advocated user experience in formulation of online marketing strategies and content planning against business objectives.
Worked with internal marketing managers to identify strategic marketing opportunities and made event recommendations based on business objectives.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing planners use market research:

Performed ongoing customer/market research and demographic profiling to identify unmet market needs.
Learned how to do market research, plan and promotion.

11. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how marketing planners use competitive analysis:

Performed competitive analysis, conducted price-sensitivity analysis.
Researched global markets for photocopiers and laser printers and provided competitive analysis data.

12. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how marketing planners use media planning:

Support McDonald's media planning and develop tactics to drive brand relevancy and preference among African American consumers.

13. Press Releases

Here's how marketing planners use press releases:

Organized and planed public events or meetings, prepares press releases, invitations, agendas and other materials.
Publicized Radio DePaul through events and press releases to attract favorable publicity and media attention.

14. Product Launches

Product launches are events scheduled to reveal a new product the public. These launches are often planned by a marketing team to promote the event so that as many company employees and clients know about the product as possible. Depending on what product is revealed, the developers may have demonstration products for the event attendees to test.

Here's how marketing planners use product launches:

Developed marketing strategies and led cross-functional teams through 3 new product launches including the #1 selling car in America.
Planned and executed brand and product launches for Indiana's largest healthcare system.

15. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how marketing planners use sales support:

Serve as the primary sales support contact for the Sales Reps and as a secondary contact for Sales Reps clients.
Provided Inside sales support with pricing and delivery information for western area region, OEM/Distribution customers.

5 Marketing Planner resume examples

Build a professional marketing planner resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your marketing planner resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Marketing Planners find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing planner resumes?

Dr. Timothy Weaver Ph.D.

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

What marketing planner skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What soft skills should all marketing planners possess?

Charles Gamble

Adjunct Professor, Southern Connecticut State University

Be a good communicator (internally and externally). Marketing is all about effective communication. Most of the roles in marketing are basically managing the various channels through which the communications are disseminated (Events, PR, Paid Search, Web, Social Media, etc.). If you can communicate effectively, you will be a strong asset to the team, and your skills will be easily transferable to multiple roles within the marketing organization. This will provide you security in your current role and a path for career advancement. Three things help to make you a more effective marketing communicator:
-Empathy - Have deep empathy for your prospective customer and the challenges that they are facing. Understand their industry, language, motivation, what their day is like, why they do what they do, who their customers are, etc.
-Product Knowledge - Have a deep understanding of the product or service that you are marketing. Understanding how the functionality of a product or a solution can solve a prospective customers pain point
-Macro Mindset - Think about how content layers together to create a hierarchy or matrix. Understanding how a content theme can be expanded or contracted can help you see the "big picture" and offer more granular detail on a particular topic.

What hard/technical skills are most important for marketing planners?

Jennifer Burton Ph.D.

Associate Professor of Marketing, Vice President of the Faculty Senate, The University of Tampa

The hard skills required for a successful career as a marketing specialist are those involved with building a marketing plan. A candidate needs to be able to: 1) use marketing segmentation to select the target audience, 2) develop a strong positioning strategy and execute it, 3) establish good objectives that align with business goals, 4) execute strategies regarding products, channels, pricing, and promotion. To do these things, you need to have a good understanding of marketing research and be able to use the results to identify the right business strategies to move the company ahead.

Do you want to know more?

List of marketing planner skills to add to your resume

The most important skills for a marketing planner resume and required skills for a marketing planner to have include:

Integrated Marketing
Digital Marketing
Marketing Campaigns
Creative Briefs
ROI
Sales Strategies
Lead Generation
Business Development
Business Objectives
Market Research
Competitive Analysis
Media Planning
Press Releases
Product Launches
Sales Support

Business Plan
Copywriting
Trade Shows
External Vendors
B2C
Event Planning
Brand Marketing
Facebook
Promotional Strategies
Executive Management
Marketing Analytics
KPI
SEM
POS
Promotional Events

SEO
External Communications
Promotional Materials
Sales Revenue
Lead Planning
PowerPoint
Toyota
Google Adwords
Creative Development
YouTube
Cost Savings
Product Development
Print ADS
Brand Development
Shopper Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs