How To Become A Marketing Product Coordinator: What It Is and Career Path

What is a marketing product coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Jill Koehler,

Michelle R. Eubanks

Marketing is an integral aspect for business owners as, without it, people will not get wind of your products and the services you render. For marketing to yield optimum results, it must be done strategically.

The role of a marketing product coordinator is to create awareness for products via different marketing techniques. They think, plan, and research the best method to employ in getting to the hearts of buyers.

They also deploy different marketing principles and techniques to establish an amazing communication that would yield a great result and work with sales personnel to meet the target.

A marketing product coordinator could earn as much as $50,493 per year or $24.28 per hour. The skills a marketing product coordinator should possess include customer understanding, creativity, problem-solving skills, marketing skills, outstanding communication skills.

Many marketing product coordinators have a bachelor's or a master's degree, but you can attain this height with a college degree.

What general advice would you give to a marketing product coordinator?

Jill Koehler

Associate Dean, Career Development and Part-Time Faculty, Quinnipiac University

My advice for a graduate beginning their career with a degree in marketing would be to hit the ground running by learning as much as possible about the industry you are working in. Keep reaching, expanding, and challenging yourself while always remaining flexible and open to new ideas and situations. Stay hungry and vigilant.

Talk to your colleagues about what types of things they had to learn the hard way, the most valuable skills they have learned, and ask if there is anything they would recommend you add to your skillset that you may not currently possess.

Stay current on marketing trends - what is hot, what's not, the influencers, who are the major players, and make as many authentic connections as you go.

Take care of your network. By that, keep the people who helped you get to where you are apprised of where you have landed and offer genuine appreciation for any help they may have provided. At the same time, continue to build your network with the people you are meeting along the way.

LinkedIn is your friend. Share professional thoughts and share ideas on LinkedIn to keep yourself visible as someone who has something to say and contribute while making sure to steer clear from anything political or controversial.

ScoreMarketing Product CoordinatorUS Average

Salary

4.0

Avg. Salary $50,873

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 11.71%

Black or African American 5.10%

Hispanic or Latino 12.18%

Unknown 4.98%

White 65.89%

Gender

female 71.10%

male 28.90%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing product coordinator

Explore marketing product coordinator education requirements

Most common marketing product coordinator degrees

Bachelor's

79.4 %

Master's

11.0 %

Associate

7.1 %

Start to develop specific marketing product coordinator skills

Skills	Percentages
Digital Marketing	17.72%
Product Development	11.99%
Email Marketing	11.10%
Market Research	5.55%
Press Releases	5.14%

Complete relevant marketing product coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing product coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing product coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing product coordinator resumes.

Research marketing product coordinator duties and responsibilities

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Create and submit POs, expense reports, and device and seeding asset reports.
Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
Increase digital and traditional consumer engagement through Pinterest and blogs.

Apply for marketing product coordinator jobs

Now it's time to start searching for a marketing product coordinator job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do marketing product coordinators rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing product coordinator reviews

A zippia user wrote a review on Nov 2019

Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.