How to hire a marketing product coordinator

How to hire a marketing product coordinator, step by step

Here's a step-by-step marketing product coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing product coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing product coordinator
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The marketing product coordinator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing product coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing product coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents marketing product coordinator salaries for various positions.

   Type of Marketing Product Coordinator	Description	Hourly rate
   Marketing Product Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$14-40
   Research Internship	A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn... Show more	$12-28
   Marketer	A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations... Show more	$8-41

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Product Development
   • Email Marketing
   • Market Research
   • Press Releases
   • Integrated Marketing
   • Marketing Campaigns
   • Product Management
   • Promotional Materials
   • Photo Shoots
   • Content Creation
   • SEO
   • Copywriting
   • Sales Data

   Check all skills

   Responsibilities:

   • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
   • Create and submit POs, expense reports, and device and seeding asset reports.
   • Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
   • Increase digital and traditional consumer engagement through Pinterest and blogs.

3. Make a budget

   Including a salary range in your marketing product coordinator job description is a great way to entice the best and brightest candidates. A marketing product coordinator salary can vary based on several factors:

   • Location. For example, marketing product coordinators' average salary in mississippi is 53% less than in new jersey.
   • Seniority. Entry-level marketing product coordinators earn 64% less than senior-level marketing product coordinators.
   • Certifications. A marketing product coordinator with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing product coordinator's salary.

   Average marketing product coordinator salary

   $50,873yearly

   $24.46 hourly rate

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   Entry-level marketing product coordinator salary

   $30,000 yearly salary

   Updated January 23, 2026

4. Writing a marketing product coordinator job description

   A job description for a marketing product coordinator role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing product coordinator job description:

   Marketing product coordinator job description example

   A World-Changing Company
   
   At Palantir, we're passionate about building software that solves problems. We partner with the most important institutions in the world to transform how they use data and technology. Our software has been used to stop terrorist attacks, discover new medicines, gain an edge in global financial markets, and more. If these types of projects excite you, we'd love for you to join us.
   
   The Role
   
   Apollo is the latest SaaS platform at Palantir and the company plans to adopt a product-led-growth (PLG) strategy, relying on high velocity, lower priced deals. In this role you will drive demand and visibility with press, analysts, sales and channels. You will work to understand the target audience, key challenges they are facing and our unique value proposition in the marketplace. Apollo targets the 30 million software engineers who must release applications at high speed but do it safely, securely and at the most optimal cost. We want to drive demand from developers, operators and security teams to self-select Apollo for the autonomous deployment of their applications. We seek a highly energetic, active marketing executive with hands-on experience of PLG execution.
   Core ResponsibilitiesKnow the customer needs, buyer journey, language, and overall attitude of the market segments and turn those insights into messages and programs that resonate Provide recommendations on pricing, promotion, and packaging approaches Identify untapped opportunities and develop strategic marketing programs to meet these needs Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels, and create joint marketing programs with our technology partners Be a subject matter expert and develop clear and engaging content for our communities such as pitch decks, solution sheets, product demos, blogs, videos, and workshops Be present and available to customers and partners at Palantir events, webinars, and executive briefings Sales enablement and field support: communicate the value proposition of the products to the sales team in an effective way and develop the sales tools and content needed to support the selling process.
   What We Value6-8 years of product management and marketing experience and/or technical pre-sales or related technology experience Product Marketing experience in DevTools is essential Track record of improving processes, methodologies, programs, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance Ability to envision and articulate end-to-end value propositions and customer scenarios Self-starter with outstanding organizational and prioritization skills, possessing the ability to run multiple projects, consistently delivering measurable results on key milestones Ability to work cross functionally and influence without authority
   Life at Palantir
   
   We want every Palantirian to achieve their best outcomes, that's why we celebrate individuals' strengths, skills, and interests, from your first interview to your longterm growth, rather than rely on traditional career ladders. Paying attention to the needs of our community enables us to optimize our opportunities to grow and helps ensure many pathways to success at Palantir. Promoting health and well-being across all areas of Palantirians' lives is just one of the ways we're investing in our community. Learn more at Life at Palantir and note that our offerings may vary by region.
   
   Palantir is committed to promoting a culture of diversity, equity, and inclusion and is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe that all Palantirians share the responsibility of upholding our commitment to these values and encourage candidates from a wide range of backgrounds, perspectives, and lived experiences to join us in solving the world's hardest problems. Palantir does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Palantir is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.
   
   Palantir is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible) and need to request a reasonable accommodation for any part of the application or hiring process, please reach out and let us know how we can help.

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5. Post your job

   To find the right marketing product coordinator for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing product coordinators they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing product coordinators who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing product coordinator job on Zippia to find and recruit marketing product coordinator candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing product coordinators, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing product coordinator

   Once you've selected the best marketing product coordinator candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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