Marketing product coordinator job description

A World-Changing Company

At Palantir, we're passionate about building software that solves problems. We partner with the most important institutions in the world to transform how they use data and technology. Our software has been used to stop terrorist attacks, discover new medicines, gain an edge in global financial markets, and more. If these types of projects excite you, we'd love for you to join us.

The Role

Apollo is the latest SaaS platform at Palantir and the company plans to adopt a product-led-growth (PLG) strategy, relying on high velocity, lower priced deals. In this role you will drive demand and visibility with press, analysts, sales and channels. You will work to understand the target audience, key challenges they are facing and our unique value proposition in the marketplace. Apollo targets the 30 million software engineers who must release applications at high speed but do it safely, securely and at the most optimal cost. We want to drive demand from developers, operators and security teams to self-select Apollo for the autonomous deployment of their applications. We seek a highly energetic, active marketing executive with hands-on experience of PLG execution.
Core ResponsibilitiesKnow the customer needs, buyer journey, language, and overall attitude of the market segments and turn those insights into messages and programs that resonate Provide recommendations on pricing, promotion, and packaging approaches Identify untapped opportunities and develop strategic marketing programs to meet these needs Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels, and create joint marketing programs with our technology partners Be a subject matter expert and develop clear and engaging content for our communities such as pitch decks, solution sheets, product demos, blogs, videos, and workshops Be present and available to customers and partners at Palantir events, webinars, and executive briefings Sales enablement and field support: communicate the value proposition of the products to the sales team in an effective way and develop the sales tools and content needed to support the selling process.
What We Value6-8 years of product management and marketing experience and/or technical pre-sales or related technology experience Product Marketing experience in DevTools is essential Track record of improving processes, methodologies, programs, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance Ability to envision and articulate end-to-end value propositions and customer scenarios Self-starter with outstanding organizational and prioritization skills, possessing the ability to run multiple projects, consistently delivering measurable results on key milestones Ability to work cross functionally and influence without authority
Life at Palantir

We want every Palantirian to achieve their best outcomes, that's why we celebrate individuals' strengths, skills, and interests, from your first interview to your longterm growth, rather than rely on traditional career ladders. Paying attention to the needs of our community enables us to optimize our opportunities to grow and helps ensure many pathways to success at Palantir. Promoting health and well-being across all areas of Palantirians' lives is just one of the ways we're investing in our community. Learn more at Life at Palantir and note that our offerings may vary by region.

Palantir is committed to promoting a culture of diversity, equity, and inclusion and is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe that all Palantirians share the responsibility of upholding our commitment to these values and encourage candidates from a wide range of backgrounds, perspectives, and lived experiences to join us in solving the world's hardest problems. Palantir does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Palantir is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.

Palantir is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible) and need to request a reasonable accommodation for any part of the application or hiring process, please reach out and let us know how we can help.

**Key Responsibilities**

Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

Recommends investment decisions for new product development

Conducts diverse competitive analysis for specific products or product lines. Drives Red Team Analysis

Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Understands technical and business environments. Assists with the development of strategies to meet business objectives

Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration

Manages release of diverse products through the end of their product life cycle

**Functional Knowledge**

+ Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines

**Business Expertise**

+ Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

**Leadership**

+ Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements

**Problem Solving**

+ Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information

**Impact**

+ Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies

**Interpersonal Skills**

+ Explains difficult or sensitive information; works to build consensus

**Qualifications**

**Education:**

Bachelor's Degree

**Skills**

**Certifications:**

**Languages:**

**Years of Experience:**

4 - 7 Years

**Work Experience:**

**Additional Information**

**Travel:**

Yes, 10% of the Time

**Relocation Eligible:**

Yes

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.

Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We've been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.

Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees' creativity and productivity wherever they are.
Check out our locations, benefits and more at cash.app/careers.

Cash App is looking for a strategic and results-oriented Product Marketing lead for Crypto. This role will be responsible for driving the adoption and growth of Cash App's crypto products. Building and expanding an enduring, engaging, and differentiated suite of cryptocurrency products is a critical ingredient for our long-term success. In this role, you will work closely with our Product, Creative, Brand, Research, and Marketing teams to achieve shared product and marketing objectives.

As our first product marketer for Crypto, you will define the marketing strategy to establish Cash App the definitive crypto app for our customers. You will develop and lead GTM plans for new product launches across the Crypto product portfolio - and make key decisions to prioritize our marketing investments. As part of these plans, you will define the target audience, positioning and messaging, and the channel strategy, rooted in clear objectives and insights. You will also identify new opportunities and obtain buy-in from key stakeholders to launch marketing initiatives that will accelerate the growth of our existing offerings for crypto. You'll develop a deep understanding of our customers, competition, and the overall market to help strengthen the value proposition and the Crypto product portfolio.

You will:

* Develop and drive the GTM strategy for Crypto products, defining goals, audience, positioning and messaging, and channel strategy.

* Lead campaign development and coordination across partner teams, driving targeted strategies and messaging across audiences and channels.

* Launch insights-driven marketing programs that drive key business metrics, customer behavior, and product objectives

* Champion Cash App's marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings.

* Influence Cash App's Crypto product by championing key market insights and representing the product marketing perspective in product development.

* Regularly interface with executive leadership, product, and creative to gain buy-in on product marketing strategies

* 10+ years of total experience

* 7+ years of experience in product marketing (fintech a strong plus)

* Deep understanding of the cryptocurrency space and community

* A strong track record of spearheading launches and marketing campaigns that drove significant business results

* Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives

* Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality

* Strong ability to synthesize insights and leverage to influence key decisions

* A scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.

* An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives.

* Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.

* A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.