Automatically apply for jobs with Zippia

Upload your resume to get started.

Marketing product coordinator skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing product coordinator skills. We ranked the top skills for marketing product coordinators based on the percentage of resumes they appeared on. For example, 17.7% of marketing product coordinator resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing product coordinator needs to be successful in the workplace.

15 marketing product coordinator skills for your resume and career

1. Digital Marketing

Here's how marketing product coordinators use digital marketing:

Manage all physical and digital marketing collateral - Ensure consistent brand messaging across platforms
Collaborated with Digital Marketing Manager and Graphic Designer on production and maintenance of division websites, emails and marketing material.

2. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how marketing product coordinators use product development:

Led consumer insights research and analysis of butane category target market for new product development.
Worked directly with the Product Development team to design banner ads and provide Flash support for advertising campaigns and products.

3. Email Marketing

Here's how marketing product coordinators use email marketing:

Executed and tracked email marketing campaigns through SalesForce.com, BusinessWise and Vertical Response.
Oversee & maintain email marketing database for over 150+ partners & affiliates with over 6 Million users.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing product coordinators use market research:

Developed innovative market research techniques to improve the research and analysis efficiency.
Conducted targeted market research and competitive analysis.

5. Press Releases

Here's how marketing product coordinators use press releases:

Maintained media relations by regularly crafting press releases and served as company spokesperson in the absence of VP.
Supported Public Relations Manager with the creation and distribution of press releases and press kits.

6. Integrated Marketing

Here's how marketing product coordinators use integrated marketing:

Collaborate with social, synergy, PR, CRM, and events teams to secure and execute integrated marketing support.
Project managed a team of 4 to develop and present an Integrated Marketing Communications Plan to Threads Worldwide founders.

7. Marketing Campaigns

Here's how marketing product coordinators use marketing campaigns:

Tracked marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
Delivered comprehensive global marketing campaigns for LucasArts games.

8. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how marketing product coordinators use product management:

Coordinate technical functionality information reports between product management, advanced product support group and sales channels regarding new products releases.
Work closely with Engineering and Product Management during the definition of specifications in the early stages of a product.

9. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing product coordinators use promotional materials:

Coordinated the distribution of marketing and promotional materials to regional marketing divisions.
Helped develop and implement strategic communication plans, digital marketing, and promotional materials that represented core values of the organization.

10. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how marketing product coordinators use photo shoots:

Developed strong relationship with apparel manufacturer to ensure product availability for photo shoots.
Coordinated promotion of new property listings by managing photo shoots and designing and producing promotional postcards, advertisements and fliers.

11. Content Creation

Here's how marketing product coordinators use content creation:

Managed internal employee communications including the design, editorial schedule and content creation of weekly and quarterly newsletters.
Developed digital strategies, marketing plan and executed individual campaigns through content creation and design.

12. SEO

Here's how marketing product coordinators use seo:

Collaborated with team members in auditing various client websites in order to compile several comprehensive SEO analysis reports for advisement.
Developed strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a targeted email campaign.

13. Copywriting

Here's how marketing product coordinators use copywriting:

Coordinate web-based marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
Press release copywriting and distribution, designed and delivered e-blasts and maintained advertising schedule and budget with trade magazines.

14. Sales Data

Sales data is usually statistics/ information about the performance of your sales team and key trends around your pipeline/ current customers. This data helps with forecasting and also understanding areas for improvement.

Here's how marketing product coordinators use sales data:

Evaluate sales data to identify trends and capitalize on potential opportunities.
Used inventory and sales data to derive par levels to regulate inventory as a means of stabilizing overhead costs.

15. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how marketing product coordinators use product line:

Collaborated with various departments and international markets by developing product line concept presentations for their local market introductions.
Developed programs, pricing and marketing strategies to move salon retail product lines through the distribution channel to the customer.

What skills help Marketing Product Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing product coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing product coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing product coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing product coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing product coordinator skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for a marketing product coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing product coordinator skills to add to your resume

The most important skills for a marketing product coordinator resume and required skills for a marketing product coordinator to have include:

Digital Marketing
Product Development
Email Marketing
Market Research
Press Releases
Integrated Marketing
Marketing Campaigns
Product Management
Promotional Materials
Photo Shoots
Content Creation
SEO
Copywriting
Sales Data

Product Line
Market Trends
Brochures
Event Logistics
Competitive Analysis
Global Product
Approval Process
Email Campaigns
Marketing Presentations
POS
Domestic Trade Shows
Web Content
Sales Presentations
Data Collection

Facebook
PowerPoint
Product Catalogs
Expense Reports
Product Performance
Vendor Relationships
Event Planning
Quantitative Data
CMS
Product Samples
Product Offerings
Travel Arrangements
YouTube

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs