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Job outlook for marketing product coordinators in the United States
Are marketing product coordinator jobs in demand?
Marketing product coordinator job and salary trends over time
Marketing product coordinator jobs over time
Marketing product coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 360 | 0.00% |
| 2020 | 342 | 0.00% |
| 2019 | 336 | 0.00% |
| 2018 | 316 | 0.00% |
| 2017 | 295 | 0.00% |
Average marketing product coordinator salary over time
Marketing product coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $50,873 | $24.46 | +3.2% |
| 2025 | $49,312 | $23.71 | +1.1% |
| 2024 | $48,794 | $23.46 | --0.2% |
| 2023 | $48,879 | $23.50 | +1.1% |
| 2022 | $48,361 | $23.25 | +0.7% |
Marketing product coordinator jobs by state
Most common states for marketing product coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | North Dakota | 755,393 | 318 | 42% |
| 2 | Kansas | 2,913,123 | 1,071 | 37% |
| 3 | South Dakota | 869,666 | 314 | 36% |
| 4 | Delaware | 961,939 | 319 | 33% |
| 5 | Arkansas | 3,004,279 | 932 | 31% |
| 6 | New Mexico | 2,088,070 | 638 | 31% |
| 7 | Wyoming | 579,315 | 160 | 28% |
| 8 | Virginia | 8,470,020 | 2,211 | 26% |
| 9 | Colorado | 5,607,154 | 1,481 | 26% |
| 10 | District of Columbia | 693,972 | 178 | 26% |
| 11 | Nebraska | 1,920,076 | 456 | 24% |
| 12 | Maine | 1,335,907 | 309 | 23% |
| 13 | Alaska | 739,795 | 171 | 23% |
| 14 | Pennsylvania | 12,805,537 | 2,800 | 22% |
| 15 | Georgia | 10,429,379 | 2,261 | 22% |
| 16 | Maryland | 6,052,177 | 1,305 | 22% |
| 17 | Wisconsin | 5,795,483 | 1,252 | 22% |
| 18 | Idaho | 1,716,943 | 381 | 22% |
| 19 | New Hampshire | 1,342,795 | 298 | 22% |
| 20 | Vermont | 623,657 | 134 | 21% |
Most common cities for marketing product coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Santa Clara | 1 | 1% | $77,224 |
| 2 | Sunnyvale | 1 | 1% | $77,306 |
Marketing Product Coordinator job outlook: Expert opinions
Our panel of marketing product coordinator experts
University of Akron
Eastern University
Southern University and A & M College
Xavier University
Lasell University
Slippery Rock University of Pennsylvania
Endicott College
Webster University
Western Connecticut State University
Saint Peter's University
Coastal Carolina University
University of North Georgia
Webster University
University of Redlands
University of Central Oklahoma
Southeast Missouri State University
Southern Connecticut State University
Millikin University
What general advice would you give to a Marketing Product Coordinator?
Dr. Héctor Lozada Ph.D.: First, define and build your personal brand. Know your strengths and weaknesses and identify opportunities to develop your strengths further and overcome or at least minimize your weaknesses. Answer the question, “What is your unique value proposition?” This means identifying what sets you apart and is based on your analysis of your strengths and weaknesses. Do your analytical skills set you apart? Is it your domain knowledge or your creativity? Make sure that your strengths are stated effectively in your resume and that you can have a conversation that supports them. Establishing a robust online presence is also helpful in solidifying your unique value proposition. Showcase your expertise, projects, and insights on platforms like LinkedIn. Did you work on class projects that demonstrate your expertise? Network with market research professionals and share your passion for market research (or your career of choice). Embrace change and stay curious about emerging trends, technologies, and methodologies. In my experience, adaptability is key.
What will help Marketing Product Coordinators increase their earning potential?
Sydney Chinchanachokchai: Unlike the old days, marketing has now become a field that heavily relies on data and analytics. So, the ability to understand metrics and analytics tools, as well as the ability to interpret data to improve the campaign performance and strategies are important. In the next 3-5 years, Artificial Intelligence (AI) will be more common in the field so graduates should know AI tools and their usage in marketing. More importantly, they should also know the limitations and ethical issues in AI.
What will help Marketing Product Coordinators increase their earning potential?
Jeff James: Most marketers love the thrill of seeing the results of their work. It's a lot of fun to release a campaign and see how the customers respond, whether that is immediately (such as in most digital marketing categories) or longer-term (such as in customer satisfaction or relationship marketing). Marketing is typically fast-paced, so you are rarely bored. Some of the downsides of the role may also involve the pace of work; it can get overwhelming at times! Also, it can be frustrating to convince upper management, including the CFO, to invest at the right levels in marketing so you can achieve tangible results. Make sure you work for an organization where upper management understands the value of marketing and holds the marketing team accountable for results.
Vanessa Ferchaud Ph.D.
Assistant Research ProfessorSouthern University and A & M College
Agriculture
What will help Marketing Product Coordinators increase their earning potential?
Vanessa Ferchaud Ph.D.: General advice that I would give is:
- Research the job before you start
Always be punctual for work
Develop Good Work Ethics
Be a good Team Player
Be Approachable
Learn something New daily
Accept Constructive Criticism
Join Social Media Groups at work
Keep your promises (what you say you would do)
Catherine Cuckovich
Assistant Professor of TeachingWhat will help Marketing Product Coordinators increase their earning potential?
Catherine Cuckovich: As a Marketing professional, you are the expert on all things customers. People within the organization but outside of Marketing rely on you to look at and solve problems using customer insight. Societal changes and technological advances have revolutionized marketing in recent years creating more career paths for Marketers. The creation of two-way communication between consumers and companies through social media has made it more important than ever to understand customers. This has raised the profile of marketing within organizations.
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What will help Marketing Product Coordinators increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
Meryl Perlson MFA
Professor & Chair, CommunicationLasell University
Communication And Media Studies
What general advice would you give to a Marketing Product Coordinator?
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
Jeananne Nicholls MBA, DBA
Professor of MarketingSlippery Rock University of Pennsylvania
Marketing
What general advice would you give to a Marketing Product Coordinator?
Jeananne Nicholls MBA, DBA: Keep an open mind, be willing to try anything related to marketing-including sales, since many marketers start in sales and can learn a lot about all products a company offers
Do a lot of networking, attending job fairs, events hosted by companies, professional associations.
Ask anyone you meet to introduce you to marketers just so you can talk to them, buy them a coffee, and do what is called an "informational" interview. Just learning about positions, opportunities, the marketer's career path, etc. NOT interviewing for a job per se.
Career Committee
Endicott College
Radio, Television, And Digital Communication
What general advice would you give to a Marketing Product Coordinator?
Career Committee: Don't stop networking once you start your career. It's easy and tempting to tap the breaks a bit on networking as you learn your role in a new organization. However, this is when networking is even more important. Learn how you fit into the bigger picture of the organization and even the field. Attend conferences, look for affinity groups inside and outside of organization, connect on LinkedIn with people you meet, do it all. The more you network, hopefully the more you will feel you belong in the field. It also helps hearing about new ideas and staying connected to what's happening in the field.
Rebecca Guth-Metzler
Assistant Professor of ChemistryWebster University
Radio, Television, And Digital Communication
What Marketing Product Coordinator skills would you recommend for someone trying to advance their career?
Rebecca Guth-Metzler: The integration of captured media such as sound and image recordings with computer-assisted elements will continue to define the digital creator toolbox, and I believe that motion graphics, visual effects, image retouching, sound design, and especially what we're now calling "virtual cinema production" will all continue to grow in importance in the next few years.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What Marketing Product Coordinator skills would you recommend for someone trying to advance their career?
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.
Barna Donovan
Professor, Department of Communication and Media Culture. Director, Graduate Program in Communication and Public RelationsSaint Peter's University
Business/Corporate Communications
What Marketing Product Coordinator skills would you recommend for someone trying to advance their career?
Barna Donovan: First, graduates with a communication degree should be optimistic about their future because their education has prepared them with very much in-demand skills. It is not just careers in public relations, marketing, branding, or the media fields that require well-honed communication skills, but all businesses, all industries will prosper based on how effectively they communicate their mission, how they promote their products and their brand image to both existing customers, potential customers, and stakeholders in general. Effective writing and persuasive public-communication skills of employees are the bedrock any successful organization is founded on and they are the key skills of people who will excel as managers and organizational leaders. So, with strong communication skills, people starting their careers are in a position to consider wide spectrum of career opportunities. And the recent graduate should definitely be open to all opportunities, even if they are not necessarily starting out in their dream jobs. They should be willing to always plan ahead to take advantage of any new avenues that might open up. Most people no longer spend their entire lives at one company, or even one field, so young people should always be attuned to and receptive to new opportunities.
To that end, young professionals should always keep building their networks and also keep building their skills and work on important specializations that might suddenly become in demand in their fields. This need to be a lifelong learner is especially the case when it comes to communication technology, emerging social media platforms, and how users interact with social media platforms.
I would also very strongly argue that professionals should always keep an eye on the trends in their industries and what directions the near future might be taking those industries. One must have a meta-analytic mindset in his or her field and how it functions in the greater economy and the greater culture. They should read all the major trade publications to see what future the most respected thought leaders in the field, the CEO's of the biggest companies, and academic research is predicting about the future. People who become the innovators, the next generation of influencers, disruptors, and thought leaders are the ones who are able to hone this kind of broad, forward-looking, meta-analytic mindset.
What general advice would you give to a Marketing Product Coordinator?
Matthew Gilbert: The most important lesson is that everyone is replaceable; complacency is anathema to advancement. Making yourself an invaluable organizational asset is the key to a successful career. Fortunately, there are plenty of options to do this. Enhancing your skill set through continuous learning and certifications can make you stand out. Specializing in high-demand areas or acquiring unique skills in short supply can boost your market value. Developing strong networking and negotiation skills can leverage salary discussions, ensuring you are adequately compensated for your contributions. Lastly, maintaining a positive attitude, acting as a team player, and being "coachable" is paramount to professional potential.
What skills stand out on Marketing Product Coordinator resumes?
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
What soft skills should all Marketing Product Coordinators possess?
Mary Norman: -Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty
What hard/technical skills are most important for Marketing Product Coordinators?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
What skills will help Marketing Product Coordinators earn the most?
Mary Norman: While knowledge of the "hard skills" is very important in getting hired and excelling in a marketing career, soft skills (people skills) often support career progression the most. The following skills are important for career success today:
-Decision making
-Communication
-Adaptablility / Time management
-Teamwork
-Project management / Attention to Detail
-Problem Solving
-Analytical Thinking
-Creativity
-Confidence
-Customer knowledge
Sung Eun Park
Assistant Professor, Advertising and Marketing CommunicationsWebster University
Communications & Journalism
What skills stand out on Marketing Product Coordinator resumes?
Sung Eun Park: Companies hiring marketing consultants look for someone with strong communication and leadership skills that can translate to great candidates. In addition, a strong background in data analysis will definitely stand out from other candidates. Unlike many beliefs, people who get jobs as marketing consultant comes from various education backgrounds including advertising and English major. It is an indication that companies are open to people with diverse perspectives that can bring fresh eyes to the team. The resumes showcasing a person with various experiences highlighting strong leadership skills (not just strictly marketing) in a team environment will get noticed.
Xin Zhao Ph.D.
ProfessorUniversity of Redlands
School of Business
What skills stand out on Marketing Product Coordinator resumes?
Xin Zhao Ph.D.: The most common responsibilities of a marketing coordinator include the following: conducting research of the industry, competitors, and customers in preparation of marketing campaigns, working with other departments to produce marketing collaterals, tracking campaign and sales data as well as helping with sales forecast. As a result, strong research, analytical, and communication skills would stand out on the resume.
What soft skills should all Marketing Product Coordinators possess?
Xin Zhao Ph.D.: As mentioned above, a marketing coordinator needs to organize efforts among different departments to successfully design and launch campaigns. Therefore, collaborative, organizational (especially time management) and communication skills are most important for this position to keep things on track.
What hard/technical skills are most important for Marketing Product Coordinators?
Xin Zhao Ph.D.: Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.
What skills will help Marketing Product Coordinators earn the most?
Xin Zhao Ph.D.: Ever since marketing became a profession, creativity has been considered one of the most important skills for marketing professionals. Being creative used to have a narrow definition and only apply to design work to make your brand unique and stand out in the market. With AI and automation becoming more prevalent in the marketing field, creativity has a broader meaning. Specifically, AI and automation help businesses streamline data collection and analysis, identify patterns, and highlight insights, which could eliminate some traditional marketing coordinator jobs. However, marketers who can think outside the box would apply their business instinct to make meaningful connections between data and action. They can understand analytics and make a decision that transcends machine intelligence. Therefore, in the long run, creative skills would help you stay in demand for your work and earn the most.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What skills stand out on Marketing Product Coordinator resumes?
Stacia Wert-Gray Ph.D.: Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.
What soft skills should all Marketing Product Coordinators possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What hard/technical skills are most important for Marketing Product Coordinators?
Stacia Wert-Gray Ph.D.: Data analysis is important. Understanding metrics adds value to your employer as you are able to design attractive marketing campaigns
What skills will help Marketing Product Coordinators earn the most?
Stacia Wert-Gray Ph.D.: Currently, employers are looking for candidates who understand social media and search engine optimization. These forms of marketing communication are red hot in today's world because they are relatively inexpensive when compared to traditional media, and they are easier to measure outcomes. Companies are emphasizing return on marketing investment, and traditional media expenditures are not easy to quantify benefits.
Scott Thorne Ph.D.
InstructorSoutheast Missouri State University
Department of Marketing
What skills will help Marketing Product Coordinators earn the most?
Scott Thorne Ph.D.: In today's market, a strong grounding in social media as well as the soft skills of leadership, teamwork, and taking the initiative. Also, I always point out to students that, in marketing, there are more millionaires in the field of selling than any other, so skill in both B2B and B2C sales is vital.
What skills stand out on Marketing Product Coordinator resumes?
Scott Thorne Ph.D.: In general, most employers in the marketing field today are looking for the following: Leadership, working with others, internships, working with the internet and social media platforms, statistical analysis.
Charles Gamble
Adjunct ProfessorSouthern Connecticut State University
Marketing Department
What skills stand out on Marketing Product Coordinator resumes?
Charles Gamble: The core value of any marketing effort is measured by its ability to promote or sell the business's products/services. To that end, some of the most valued marketing skills are those that can drive revenue. A few skills that stand out are:
-Project/Campaign Management - Most of the work that a marketer does is project-based. Having strong project/campaign management skills can help you increase the velocity at which projects are completed. With all of the various projects that a marketing team takes on, this is critical for your time management and the rest of the marketing team.
-Paid Search/SEO - You can't win business if your prospective customers don't know you exist. The most common way to gain market exposure is online and online engagement is often broken down into primary categories:
-Paid - Google Ad Words, display advertising, retargeting, etc.
-Organic - Driven by SEO and other tactics.
-Marketing Automation - A marketing automation platform (or MAP) helps you coordinate, manage, execute and measure all of your marketing campaigns.
-Data Analysis and Reporting - What's measured can be improved. A strong foundation in analyzing and reporting trends/performance can be a force multiplier for a marketing department.
What soft skills should all Marketing Product Coordinators possess?
Charles Gamble: Be a good communicator (internally and externally). Marketing is all about effective communication. Most of the roles in marketing are basically managing the various channels through which the communications are disseminated (Events, PR, Paid Search, Web, Social Media, etc.). If you can communicate effectively, you will be a strong asset to the team, and your skills will be easily transferable to multiple roles within the marketing organization. This will provide you security in your current role and a path for career advancement. Three things help to make you a more effective marketing communicator:
-Empathy - Have deep empathy for your prospective customer and the challenges that they are facing. Understand their industry, language, motivation, what their day is like, why they do what they do, who their customers are, etc.
-Product Knowledge - Have a deep understanding of the product or service that you are marketing. Understanding how the functionality of a product or a solution can solve a prospective customers pain point
-Macro Mindset - Think about how content layers together to create a hierarchy or matrix. Understanding how a content theme can be expanded or contracted can help you see the "big picture" and offer more granular detail on a particular topic.
What skills will help Marketing Product Coordinators earn the most?
Charles Gamble: -Lead Generation - Customers are the lifeblood of the business. Having the ability to generate leads will make you a valuable team member.
-Writing - Positioning, value proposition, messaging, and effective written communication are foundational to promoting or selling a product or service
-Data Analysis - Almost everything in marketing can be measured now. Data analytics can help to measure, improve and report on the performance of all marketing activities.
-Scalability - Always look to make a greater impact and operate on a larger scale.
-Leadership - As a marketer, you have the opportunity to work with almost every department in the business. Look how you can empower your team, as well as other departments, to be successful.
Dr. Carrie Trimble
Associate Professor of MarketingMillikin University
Tabor School of Business
What skills stand out on Marketing Product Coordinator resumes?
Dr. Carrie Trimble: Marketing applicants must demonstrate that they understand the nature of an employer's business and how marketing can help the employer achieve its objectives.
That means key skills include:
-customer problem-solving--how can the business help?
-communication--can I share relatable and actionable information with clients?
-and data analytics skills--can I measure the impact of the marketing efforts & use that insight to inform our future efforts?
Nothing about the pandemic has changed that, but now you must add the ability to work independently and remotely as well.
What soft skills should all Marketing Product Coordinators possess?
Dr. Carrie Trimble: Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.
What skills will help Marketing Product Coordinators earn the most?
Dr. Carrie Trimble: Pandemic or no, marketing applicants who can show that they've improved an employer's bottom line--often in sales-related positions-- will always be the quickest hired and paid the best because it's easier for employers to see those candidates as revenue-generating.