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Become A Marketing Production Manager

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Working As A Marketing Production Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $76,519

    Average Salary

What Does A Marketing Production Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Production Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.3 years
Top Careers Before Marketing Production Manager
Internship 6.0%
Owner 3.0%
Top Careers After Marketing Production Manager
Owner 6.0%
Manager 4.1%
Director 3.7%
Consultant 3.2%

Do you work as a Marketing Production Manager?

Marketing Production Manager Demographics

Gender

Female

49.0%

Male

48.2%

Unknown

2.8%
Ethnicity

White

64.6%

Hispanic or Latino

15.7%

Black or African American

9.8%

Asian

6.0%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

48.6%

French

11.4%

Mandarin

8.6%

Portuguese

5.7%

Chinese

5.7%

Italian

5.7%

Filipino

2.9%

Vietnamese

2.9%

German

2.9%

Japanese

2.9%

Greek

2.9%
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Marketing Production Manager Education

Schools

University of Phoenix

9.5%

Pennsylvania State University

6.8%

Southern New Hampshire University

6.8%

University of California - Los Angeles

5.4%

Towson University

5.4%

University of Massachusetts Amherst

5.4%

Old Dominion University

5.4%

Michigan State University

5.4%

University of Denver

5.4%

Eastern Michigan University

4.1%

University of Connecticut

4.1%

University of Washington

4.1%

University of Illinois at Chicago

4.1%

Full Sail University

4.1%

Truman State University

4.1%

Northeastern University

4.1%

Columbia College Chicago

4.1%

Fairleigh Dickinson University

4.1%

Villanova University

4.1%

Columbia University

4.1%
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Majors

Business

23.8%

Marketing

13.9%

Communication

10.6%

Graphic Design

6.6%

Fine Arts

4.6%

Management

4.6%

Political Science

3.6%

English

3.3%

Public Relations

3.0%

Journalism

3.0%

Project Management

2.6%

History

2.6%

Entertainment Business

2.3%

Photography

2.3%

Computer Science

2.3%

Psychology

2.3%

Advertising

2.3%

Education

2.0%

Writing

2.0%

Finance

2.0%
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Degrees

Bachelors

52.6%

Other

17.2%

Masters

16.8%

Associate

5.9%

Certificate

5.0%

Doctorate

1.4%

Diploma

0.9%

License

0.2%
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Top Skills for A Marketing Production Manager

  1. Company Website
  2. Email
  3. Print ADS
You can check out examples of real life uses of top skills on resumes here:
  • Managed and assisted in the re-design of company website.
  • Created and executed high-profile bi-weekly email newsletter, distributed to over 1.5 million customers.
  • Directed 100th birthday media campaign (events, performances, all print ads, all media buys, sweepstakes).
  • Developed and managed the publication's promotional campaigns for advertising events and trade shows including publication distribution and staffing.
  • Performed competitor and customer market research for internal product service lines and presented reports that assisted management with strategy development functions

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