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Marketing production manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical marketing production manager skills. We ranked the top skills for marketing production managers based on the percentage of resumes they appeared on. For example, 21.8% of marketing production manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing production manager needs to be successful in the workplace.

15 marketing production manager skills for your resume and career

1. Digital Marketing

Here's how marketing production managers use digital marketing:

Compose print and digital marketing collateral for ongoing, targeted communications to support and expand department product lines.
Facilitate brainstorming sessions for content development and strategy for digital marketing, radio, and social media.

2. Email Marketing

Here's how marketing production managers use email marketing:

Blog writing/updating Monthly Newsletter/Email marketing campaign
Manage Direct Mail, Outbound Telemarketing and Email marketing programs with pre and post mailing list analysis.

3. Integrated Marketing

Here's how marketing production managers use integrated marketing:

Created and led integrated marketing program to advance company's growth goals.
Collaborated inter-departmentally to develop integrated marketing programs across multiple communication channels.

4. Print Production

Print production is the process involved during the commercial and industrial act of printing. It involves the oversight function of printing images on paper or any printable material whether digital or manual. Print production is a term used majorly in the graphics design industry or any other industry related to the use of ink to print words, artworks, design, pictures, and many others on paper or other materials.

Here's how marketing production managers use print production:

Developed and implemented traffic and proofreading systems that improved accountability and time management in the creative and print productions process.
Coordinated print production for all textbook reprints and marketing materials including bi-annual catalog mailings.

5. Vendor Relationships

Vendor management is an activity or a program wherein it allows creating, managing and developing a good relationship for both the client and the service provider in a particular enterprise. It ensures constant communication with the vendors that benefit both parties. It provides engaging materials to promote further the product or service they provide.

Here's how marketing production managers use vendor relationships:

Managed vendor relationships for suppliers of out-sourced products/services.
Maintained vendor relationships for all media placements.

6. Production Process

The production process is a series of events and industrial activities that come into play when raw material are delivered onto the production facility for manufacturing. The process involves different steps of production from start to finish such as; research, design formation, design testing, product manufacturing, and assembly according to the design, product experimentations, and supply.

Here's how marketing production managers use production process:

Manage the overall creative production process for all promotional and sales related collateral materials.
Initiated the use of digital photography and electronic production processes for catalogs production.

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7. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing production managers use email campaigns:

Produced and implemented marketing email campaigns using Constant Contact.
Developed and executed email campaigns.

8. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing production managers use graphic design:

Develop new sales marketing tools through graphic design, web design and original video production, saving company thousands of dollars.
Related Skills: Team management, Adobe Creative Suite, SEO Marketing, Web design, Graphic design, Customer relations

9. Creative Development

Here's how marketing production managers use creative development:

Executed creative development and design from concept through final production of all marketing collateral, including an award-winning website.
Managed the creative development and production processes for all marketing collateral and Development and Community Impact support materials.

10. Brand Marketing

Here's how marketing production managers use brand marketing:

Championed creative brand marketing initiatives, including seminars with partners, customers and associates and speaking engagements on industry practices.
Crafted brand marketing strategy for Intel's industry technology leadership in multiprocessing microprocessor architecture, communications technology, and manufacturing capabilities.

11. Adobe Creative Suite

Here's how marketing production managers use adobe creative suite:

Work within the Adobe Creative Suite family on Macintosh and PC platforms.
Created advertisements in various forms using Adobe Creative Suite.

12. Creative Process

Here's how marketing production managers use creative process:

Set and manage creative process, budgets, and timelines to keep project deliveries on time and within budget.

13. Production Management

Here's how marketing production managers use production management:

Led executive team discovery processes for production management and summarized contracts for analysis.
Account and production management for multiple simultaneous campaigns, from concept to in the mail.

14. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how marketing production managers use pos:

Helped develop web-based POS data management portal that became a secondary business.
Managed promotional marketing agency for development of all channel-specific POS.

15. Internal Clients

Here's how marketing production managers use internal clients:

Supported and advised internal clients and technical management on production/technical matters.
Coordinated with outside agencies and internal clients to develop and track the production of datasheets, whitepapers and case studies.

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What skills help Marketing Production Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing production manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all marketing production managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for marketing production managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing production manager skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young marketing production managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing production manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of marketing production manager skills to add to your resume

The most important skills for a marketing production manager resume and required skills for a marketing production manager to have include:

Digital Marketing
Email Marketing
Integrated Marketing
Print Production
Vendor Relationships
Production Process
Email Campaigns
Graphic Design
Creative Development
Brand Marketing
Adobe Creative Suite
Creative Process
Production Management
POS
Internal Clients
SEO

Response Rates
Production Schedules
HTML
Trade Shows
External Agencies
YouTube
Photo Shoots
Press Checks
Print Projects
External Vendors
Facebook
B Testing
B2C
Press Releases
Event Planning
Print Vendors

Market Research
ROI
Intranet
Inventory Management
Twitter
Promotional Materials
Cost Savings
Content Management System
Print ADS
Copywriting
Business Development
Creative Direction
Rebranding
Search Engine Marketing
Lead Management

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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