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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Product Marketing Professional IV||Fluke Electronics Corporation||Santa Clara, CA||Oct 31, 2011||$117,400 -
|Product Marketing Professional IV||Fluke Electronics Corporation||Colorado Springs, CO||Nov 13, 2013||$115,000 -
|Product Marketing Professional||Tektronix, Inc.||Beaverton, OR||Jul 15, 2010||$115,000|
|Marketing Professional IV||Fluke Electronics Corporation||Everett, WA||Sep 30, 2015||$113,942 -
|Senior Product Marketing Professional||Aspen Technology, Inc.||Bedford, MA||May 27, 2016||$111,114|
|Marketing Professional III||Fluke Electronics Corporation||Everett, WA||Oct 03, 2014||$100,838|
|Product Marketing Professional III||Fluke Corporation||Everett, WA||Oct 01, 2012||$100,828 -
|Product Marketing Professional III||Fluke Electronics Corporation||Everett, WA||Oct 01, 2012||$100,828 -
|PSS Life Cycle Marketing Professional||Hewlett Packard Company||Marlborough, MA||Apr 29, 2010||$98,135 -
|Marketing Analytics Professional||Farmers Group, Inc.||Wilmington, DE||Jan 13, 2014||$95,000|
|Product Marketing Professional IV||Tektronix, Inc.||Beaverton, OR||Sep 30, 2009||$91,615|
|Senior Product Marketing Professional||Aspen Technology, Inc.||Bedford, MA||Oct 01, 2015||$90,000|
|Product Marketing Professional||Tektronix, Inc.||Beaverton, OR||Sep 01, 2012||$81,120|
|Marketing Services Procurement Professional||ICG Commerce, Inc.||King of Prussia, PA||Aug 23, 2010||$79,000|
|PSS Life Cycle Marketing Professional||Hewlett-Packard Company||Palo Alto, CA||Aug 19, 2015||$78,208 -
|PSS Life Cycle Marketing Professional||Hewlett Packard Enterprise Company||Littleton, MA||Feb 09, 2016||$73,039|
|Product Marketing Professional||Fluke Corporation||Everett, WA||Sep 17, 2011||$71,630 -
|Product Marketing Professional||Aspen Technology, Inc.||Burlington, MA||Feb 05, 2013||$70,000|
|Performance Marketing Professional||IBM Corporation||Englewood Cliffs, NJ||Jan 10, 2015||$68,000 -
|Performance Marketing Professional||IBM Corporation||Englewood Cliffs, NJ||Oct 01, 2015||$68,000 -
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