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Become A Marketing Professional

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Working As A Marketing Professional

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $81,120

    Average Salary

What Does A Marketing Professional Do At Aegis Therapies

* Ability to create, implement and manage digital marketing plans designed to support company business objectives
* Ongoing development of B2C/B2B digital marketing strategies including budget recommendations and ROI tracking
* Identify and continuously evaluate target audiences and understand their wants, needs and motivation
* Review and report on website analytics using Google Analytics platform and implement strategies for increased engagement and traffic
* Review and report on website analytics to help determine relevant/desired content
* Work with Director of Communications to develop plans for content development and implementation based on website analytics and interests of our customers
* Continually analyze websites for SEO recommendations and coordinate/implement updates
* Maintain company websites Content Management Systems (CMS), including posting blogs, updating resources, webinar information, meta data, etc.
* Support the development and implementation of digital ad campaigns for all service offerings (e.g. general brand awareness and retail outpatient)
* Creation of digital ad campaigns, (e.g. native/pay-per-click (PPC)) to promote outpatient clinics with ROI tracking measures in place
* Development and implementation of digital strategies for reaching new B2C target audience, including, native advertising, pay-per-click (PPC) ad campaigns and social media ads
* Managing retail outpatient online presence, including implementation of pre-sell launch plan and Facebook post management
* Understand/follow web trends and provide insights and recommendations to the team
* Assist the Director of Communications in developing email communications and social media posts as needed
* Optimize CRM for enhanced marketing opportunities, including lead and ROI tracking
* Ensure integration of email communications through company CRM to assist with lead generation
* Complete other research, writing, and media projects as assigned
* CODE OF CONDUCT
* Must adhere to the Company’s Code of Conduct and Business Ethics policy including documentation and reporting responsibilities

What Does A Marketing Professional Do At Glaxosmithkline

* Individual will be responsible for leading the professional strategies and tactics for NUCALA asthma indication for the US Market.
* Responsibilities to include:
* Lead the strategy, development and execution, of personal and, non-personal selling materials for HCP's, HCP engagement and other promotional efforts to support asthma indication for NUCALA
* Ensure appropriate development of HCP materials in accordance with legal, regulatory, and medical policies.
* Develop and execute key elements of the NUCALA asthma sustainment and lifecycle plans
* Liaise with global team to input into and align with global strategy and tactical plans.
* Develop and execute on-going engagement plan for field-based personnel.
* Analyze primary and secondary market research, measure and track performance of key tactics.
* Effectively lead internal cross-functional teams, external partners, including the professional agency, and project teams to achieve excellence.
* Work closely with sales leadership to ensure field execution aligns with brand strategies.
* Lead and develop team of up to 5 individuals
* Why You

What Does A Marketing Professional Do At Bristol Myers Squibb

* Lead development of brand strategic priorities and creation of tactical plans to achieve brand objectives
* Lead market research projects necessary to effectively analyze customer insights, brand performance and market trends
* Partner with external agency to create and refine current professional campaign and messaging to incorporate new data
* Develop marketing content and tactics to drive the brand’s key promotional messages across a variety of channels including delivery through sales team, speakers and digital
* Lead marketing efforts at national transplant congresses including engagement with key thought leaders
* Participate in planning and execution of high impact meetings with the sales team
* Lead cross functional teams, manage external agencies, and work closely with the broader Immunoscience marketing, sales and matrix teams
* Potential involvement in projects related to life-cycle management opportunities across Immunoscience

What Does A Marketing Professional Do At Aon Corporation

* Production Consultation Services
* Provide production consulting advice to the creative and marketing team at the design/planning stage of a project.
* Provide recommendations and pricing estimates on ways to produce each project cost effectively within budget.
* Provide advice on ways to reduce costs and cycle time while maintaining high quality standards keeping the integrity of the creative approach and marketing effectiveness.
* Production Implementation Services
* Manage marketing projects produced with outside vendors to meet budget, deadlines and quality standards.
* Review all projects and select best production methods and suppliers to ensure all programs are produced cost effectively, on time and at high quality.
* Develop production schedules for each project from concept through final output for direct response and sales support marketing.
* Coordinate multiple direct marketing project schedules, quality review and production implementation tasks.
* Monitor workflow, performance and production utilizing project management software and Aon Time Tracking.
* Problem solving – research and explore options to address challenges in reducing production costs, meeting tight production timeframes and developing ways to produce smaller or more targeted offers more cost effectively.
* Production Vendor Relationships
* Facilitate relationships with outside print, data processing and lettershop vendors.
* Monitor and assess vendor performance to ensure they provide competitive costs, timely service and meet strict quality performance standards.
* Provide Marketing with recommendations to improve effectiveness of print, data processing, lettershop and premiums procurement.
* Manage production procurement of assigned projects totaling $4 million annually utilizing competitive bidding and selection of best supplier for the project based on price, capabilities, service.
* Assist in managing postal budget annually, by understanding and anticipating change in the USPS rates and regulations and implementing opportunities for cost savings
* Program Cost Estimates and Invoices
* Provide timely production cost estimates to Marketing on projects assigned.
* Actively partner with all stakeholders to drive & deliver effective creative material and cost effective solutions.
* Process invoices for approval and provide cost reporting and analysis in an accurate, timely manner.
* Includes review of production cost reports by project to ensure accuracy.
* You Bring Knowledge and Expertise
* years print production buyer experience
* Insurance industry or financial service experience
* Experience utilizing project management tools preferred: WorkZone
* Proven track record in managing relationship with multiple
* Well versed in the many facets of direct mail execution
* Strong understanding of print operations and vendor capabilities – what is currently utilized and emerging trends
* Experience in all aspects of purchase order creation and invoicing – prefer experience utilizing COUPA for expense management
* Highly skilled in the creation of data processing specification and vendor interaction
* Highly collaborative working with peer level marketing team and senior management
* Skilled in the area of Microsoft Office tools
* We offer you
* A competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization

What Does A Marketing Professional Do At Global Channel Management, Inc.

Serve as welcome center leader and concierge

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How To Become A Marketing Professional

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Professional jobs

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Real Marketing Professional Salaries

Job Title Company Location Start Date Salary
Product Marketing Professional IV Fluke Electronics Corporation Santa Clara, CA Oct 31, 2011 $117,400 -
$125,000
Product Marketing Professional IV Fluke Electronics Corporation Colorado Springs, CO Nov 13, 2013 $115,000 -
$150,000
Product Marketing Professional Tektronix, Inc. Beaverton, OR Jul 15, 2010 $115,000
Marketing Professional IV Fluke Electronics Corporation Everett, WA Sep 30, 2015 $113,942 -
$120,000
Senior Product Marketing Professional Aspen Technology, Inc. Bedford, MA May 27, 2016 $111,114
Marketing Professional III Fluke Electronics Corporation Everett, WA Oct 03, 2014 $100,838
Product Marketing Professional III Fluke Corporation Everett, WA Oct 01, 2012 $100,828 -
$111,517
Product Marketing Professional III Fluke Electronics Corporation Everett, WA Oct 01, 2012 $100,828 -
$111,517
PSS Life Cycle Marketing Professional Hewlett Packard Company Marlborough, MA Apr 29, 2010 $98,135 -
$102,497
Marketing Analytics Professional Farmers Group, Inc. Wilmington, DE Jan 13, 2014 $95,000
Product Marketing Professional IV Tektronix, Inc. Beaverton, OR Sep 30, 2009 $91,615
Senior Product Marketing Professional Aspen Technology, Inc. Bedford, MA Oct 01, 2015 $90,000
Product Marketing Professional Tektronix, Inc. Beaverton, OR Sep 01, 2012 $81,120
Marketing Services Procurement Professional ICG Commerce, Inc. King of Prussia, PA Aug 23, 2010 $79,000
PSS Life Cycle Marketing Professional Hewlett-Packard Company Palo Alto, CA Aug 19, 2015 $78,208 -
$86,000
PSS Life Cycle Marketing Professional Hewlett Packard Enterprise Company Littleton, MA Feb 09, 2016 $73,039
Product Marketing Professional Fluke Corporation Everett, WA Sep 17, 2011 $71,630 -
$100,000
Product Marketing Professional Aspen Technology, Inc. Burlington, MA Feb 05, 2013 $70,000
Performance Marketing Professional IBM Corporation Englewood Cliffs, NJ Jan 10, 2015 $68,000 -
$141,200
Performance Marketing Professional IBM Corporation Englewood Cliffs, NJ Oct 01, 2015 $68,000 -
$141,200

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Top Skills for A Marketing Professional

StrategyWebContentOnlineEmailCampaignsCustomerServiceFacebookClientDatabaseBusinessDevelopmentFinancialSEOInternetTwitterAnalyticsPressReleasesProjectManagementSalesGoalsCustomerSatisfactionBusinessPartnersMarketResearchSpecialEvents

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Top Marketing Professional Skills

  1. Strategy
  2. Web Content
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Recommended implementation strategy and effective updates to client s existing website using competitive analysis and SEO tools.
  • Developed web content, marketing and intellectual property to maximize exposure throughout the United States.
  • Provided consulting services in support of Online Marketing solutions for small businesses.
  • Spearheaded implantation of updated customer service practices
  • Design and development of Facebook Open Graph applications and meta data connections between Facebook and client websites.

Top Marketing Professional Employers

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Marketing Professional Videos

How To Become a Successful Technology Sales and Marketing Professional

A Day In The Life: Marketing Manager

Marketing Professional: My Marketing Career - Alison Simons Career Girls Role Model

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