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Become A Marketing Professional

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Working As A Marketing Professional

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $81,120

    Average Salary

What Does A Marketing Professional Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Professional

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Professional jobs

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Average Length of Employment
Sales/Marketing 3.6 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Planner 2.2 years
Marketing Advisor 2.1 years
Marketing Liaison 2.1 years
Marketing Analyst 2.1 years
Brand Consultant 2.0 years
Top Employers Before
Manager 5.3%
Internship 4.7%
Director 4.1%
Top Employers After
Consultant 4.1%
Owner 3.1%
Internship 3.1%
Founder 2.6%

Marketing Professional Demographics

Gender

Female

60.6%

Male

37.7%

Unknown

1.7%
Ethnicity

White

78.3%

Hispanic or Latino

11.8%

Asian

7.0%

Unknown

2.2%

Black or African American

0.6%
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Languages Spoken

Spanish

53.3%

Russian

6.7%

Portuguese

4.4%

German

4.4%

French

4.4%

Filipino

2.2%

Ukrainian

2.2%

Cantonese

2.2%

Japanese

2.2%

Mandarin

2.2%

Danish

2.2%

Hindi

2.2%

Norwegian

2.2%

Dakota

2.2%

Urdu

2.2%

Swedish

2.2%

Italian

2.2%
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Marketing Professional Education

Schools

University of Phoenix

8.5%

Stanford University

7.3%

Pennsylvania State University

6.1%

West Virginia University

6.1%

Northeastern University

6.1%

Georgia Southern University

4.9%

DePaul University

4.9%

Western Washington University

4.9%

Metropolitan State University of Denver

4.9%

Michigan State University

4.9%

Northwestern University

4.9%

Florida State University

4.9%

American InterContinental University

4.9%

University of Maryland - College Park

4.9%

University of Tennessee - Knoxville

3.7%

Emerson College

3.7%

University of Iowa

3.7%

University of Wisconsin - Madison

3.7%

Saint Leo University

3.7%

New York University

3.7%
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Majors

Business

27.1%

Marketing

19.6%

Communication

8.0%

Management

4.4%

English

4.4%

Public Relations

3.9%

Psychology

3.3%

Advertising

3.3%

Computer Science

3.0%

Education

3.0%

Finance

2.8%

Graphic Design

2.8%

Journalism

2.5%

Kinesiology

2.5%

Political Science

2.2%

Criminal Justice

1.7%

General Studies

1.4%

Economics

1.4%

Digital Media

1.4%

Accounting

1.4%
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Degrees

Bachelors

56.3%

Masters

19.6%

Other

14.8%

Associate

4.7%

Certificate

3.3%

Doctorate

0.8%

Diploma

0.4%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Professional Salaries

Job Title Company Location Start Date Salary
Product Marketing Professional IV Fluke Electronics Corporation Santa Clara, CA Oct 31, 2011 $117,400 -
$125,000
Product Marketing Professional IV Fluke Electronics Corporation Colorado Springs, CO Nov 13, 2013 $115,000 -
$150,000
Product Marketing Professional Tektronix, Inc. Beaverton, OR Jul 15, 2010 $115,000
Marketing Professional IV Fluke Electronics Corporation Everett, WA Sep 30, 2015 $113,942 -
$120,000
Senior Product Marketing Professional Aspen Technology, Inc. Bedford, MA May 27, 2016 $111,114
Marketing Professional III Fluke Electronics Corporation Everett, WA Oct 03, 2014 $100,838
Product Marketing Professional III Fluke Corporation Everett, WA Oct 01, 2012 $100,828 -
$111,517
Product Marketing Professional III Fluke Electronics Corporation Everett, WA Oct 01, 2012 $100,828 -
$111,517
PSS Life Cycle Marketing Professional Hewlett Packard Company Marlborough, MA Apr 29, 2010 $98,135 -
$102,497
Marketing Analytics Professional Farmers Group, Inc. Wilmington, DE Jan 13, 2014 $95,000
Product Marketing Professional IV Tektronix, Inc. Beaverton, OR Sep 30, 2009 $91,615
Senior Product Marketing Professional Aspen Technology, Inc. Bedford, MA Oct 01, 2015 $90,000
Product Marketing Professional Tektronix, Inc. Beaverton, OR Sep 01, 2012 $81,120
Marketing Services Procurement Professional ICG Commerce, Inc. King of Prussia, PA Aug 23, 2010 $79,000
PSS Life Cycle Marketing Professional Hewlett-Packard Company Palo Alto, CA Aug 19, 2015 $78,208 -
$86,000
Marketing Research Professional Federal Reserve Bank of Chicago Chicago, IL Sep 28, 2010 $76,851
PSS Life Cycle Marketing Professional Hewlett Packard Enterprise Company Littleton, MA Feb 09, 2016 $73,039
Product Marketing Professional Fluke Corporation Everett, WA Sep 17, 2011 $71,630 -
$100,000
Product Marketing Professional Aspen Technology, Inc. Burlington, MA Feb 05, 2013 $70,000
Performance Marketing Professional IBM Corporation Englewood Cliffs, NJ Jan 10, 2015 $68,000 -
$141,200
Performance Marketing Professional IBM Corporation Englewood Cliffs, NJ Oct 01, 2015 $68,000 -
$141,200

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Top Skills for A Marketing Professional

StrategyWebContentOnlineEmailCampaignsCustomerServiceFacebookClientDatabaseBusinessDevelopmentFinancialSEOInternetTwitterAnalyticsPressReleasesProjectManagementSalesGoalsCustomerSatisfactionBusinessPartnersMarketResearchSpecialEvents

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Top Marketing Professional Skills

  1. Strategy
  2. Web Content
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Recommended implementation strategy and effective updates to client s existing website using competitive analysis and SEO tools.
  • Developed web content, marketing and intellectual property to maximize exposure throughout the United States.
  • Provided consulting services in support of Online Marketing solutions for small businesses.
  • Spearheaded implantation of updated customer service practices
  • Design and development of Facebook Open Graph applications and meta data connections between Facebook and client websites.

Top Marketing Professional Employers

Marketing Professional Videos

How To Become a Successful Technology Sales and Marketing Professional

A Day In The Life: Marketing Manager

Marketing Professional: My Marketing Career - Alison Simons Career Girls Role Model

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