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Best states for a marketing professional
Quoted expert
Anne Balazs Ph.D.
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Marketing professional opportunities vary in different parts of the country. In order to help you determine the best states for marketing professionals, we ranked all fifty states from best to worst for marketing professionals.This way, if you are newly entering the job market, or you are looking to change jobs, you know which places are the best for marketing professional jobs.
The median salary for marketing professionals in Delaware is $108,091. Compare that to the median salary in Oklahoma of $51,980, which ranked worst for marketing professionals, and you can see how your location is important for your career.Delaware is the best state, and Vancouver is the city with the highest pay for marketing professionals.
10 best states for marketing professionals in 2025
1. Delaware
Total marketing professional jobs: 268 Average annual salary: $108,091 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $165,000 Location Quotient: 1.53
2. Washington
Total marketing professional jobs: 1,399 Average annual salary: $111,201 Lowest 10 percent earn: $73,000 Highest 10 percent earn: $167,000 Location Quotient: 1.37
3. New Jersey
Total marketing professional jobs: 1,493 Average annual salary: $81,017 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $124,000 Location Quotient: 1.35
4. Texas
Total marketing professional jobs: 2,786 Average annual salary: $79,677 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $128,000 Location Quotient: 0.99
5. Arizona
Total marketing professional jobs: 809 Average annual salary: $78,364 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $119,000 Location Quotient: 0.99
6. Michigan
Total marketing professional jobs: 892 Average annual salary: $80,646 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $124,000 Location Quotient: 0.83
7. Utah
Total marketing professional jobs: 726 Average annual salary: $70,056 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $104,000 Location Quotient: 1.63
8. Minnesota
Total marketing professional jobs: 1,406 Average annual salary: $71,020 Lowest 10 percent earn: $47,000 Highest 10 percent earn: $106,000 Location Quotient: 1.52
9. Connecticut
Total marketing professional jobs: 616 Average annual salary: $75,758 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $116,000 Location Quotient: 1.33
10. California
Total marketing professional jobs: 2,748 Average annual salary: $98,304 Lowest 10 percent earn: $63,000 Highest 10 percent earn: $152,000 Location Quotient: 0.67
Marketing professional jobsNear Columbus, OH
How Zippia determines the best states to be a marketing professional
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing professional
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $108,091 | $70,000 | 961,939 | 268 |
| 2 | Washington | $111,201 | $73,000 | 7,405,743 | 1,399 |
| 3 | New Jersey | $81,017 | $52,000 | 9,005,644 | 1,493 |
| 4 | Texas | $79,677 | $49,000 | 28,304,596 | 2,786 |
| 5 | Arizona | $78,364 | $51,000 | 7,016,270 | 809 |
| 6 | Michigan | $80,646 | $52,000 | 9,962,311 | 892 |
| 7 | Utah | $70,056 | $46,000 | 3,101,833 | 726 |
| 8 | Minnesota | $71,020 | $47,000 | 5,576,606 | 1,406 |
| 9 | Connecticut | $75,758 | $49,000 | 3,588,184 | 616 |
| 10 | California | $98,304 | $63,000 | 39,536,653 | 2,748 |
| 11 | North Carolina | $74,558 | $46,000 | 10,273,419 | 1,330 |
| 12 | Virginia | $78,481 | $50,000 | 8,470,020 | 1,265 |
| 13 | Pennsylvania | $72,602 | $47,000 | 12,805,537 | 1,895 |
| 14 | Hawaii | $84,710 | $63,000 | 1,427,538 | 160 |
| 15 | Nevada | $75,151 | $48,000 | 2,998,039 | 289 |
| 16 | New York | $79,260 | $51,000 | 19,849,399 | 1,654 |
| 17 | Alaska | $73,504 | $55,000 | 739,795 | 142 |
| 18 | Maryland | $78,162 | $50,000 | 6,052,177 | 884 |
| 19 | Oregon | $79,259 | $52,000 | 4,142,776 | 396 |
| 20 | Rhode Island | $67,629 | $43,000 | 1,059,639 | 290 |
| 21 | Montana | $68,231 | $46,000 | 1,050,493 | 227 |
| 22 | Illinois | $69,280 | $45,000 | 12,802,023 | 2,001 |
| 23 | South Dakota | $63,841 | $43,000 | 869,666 | 179 |
| 24 | Tennessee | $65,969 | $42,000 | 6,715,984 | 777 |
| 25 | Iowa | $65,651 | $43,000 | 3,145,711 | 480 |
| 26 | Colorado | $66,823 | $44,000 | 5,607,154 | 1,133 |
| 27 | District of Columbia | $77,980 | $50,000 | 693,972 | 164 |
| 28 | New Mexico | $67,472 | $43,000 | 2,088,070 | 231 |
| 29 | North Dakota | $61,703 | $42,000 | 755,393 | 193 |
| 30 | West Virginia | $61,432 | $39,000 | 1,815,857 | 257 |
| 31 | Missouri | $68,055 | $44,000 | 6,113,532 | 676 |
| 32 | Georgia | $67,904 | $42,000 | 10,429,379 | 1,299 |
| 33 | Indiana | $64,150 | $42,000 | 6,666,818 | 878 |
| 34 | New Hampshire | $64,969 | $42,000 | 1,342,795 | 269 |
| 35 | Wyoming | $59,214 | $39,000 | 579,315 | 151 |
| 36 | Massachusetts | $70,109 | $45,000 | 6,859,819 | 975 |
| 37 | Arkansas | $61,867 | $39,000 | 3,004,279 | 374 |
| 38 | Louisiana | $66,377 | $40,000 | 4,684,333 | 337 |
| 39 | Idaho | $65,838 | $43,000 | 1,716,943 | 180 |
| 40 | Nebraska | $63,297 | $42,000 | 1,920,076 | 305 |
| 41 | Ohio | $62,465 | $40,000 | 11,658,609 | 1,274 |
| 42 | South Carolina | $63,637 | $39,000 | 5,024,369 | 569 |
| 43 | Maine | $55,384 | $36,000 | 1,335,907 | 287 |
| 44 | Vermont | $53,324 | $34,000 | 623,657 | 203 |
| 45 | Kansas | $58,671 | $38,000 | 2,913,123 | 420 |
| 46 | Wisconsin | $54,425 | $35,000 | 5,795,483 | 959 |
| 47 | Kentucky | $56,838 | $36,000 | 4,454,189 | 475 |
| 48 | Florida | $52,241 | $32,000 | 20,984,400 | 2,107 |
| 49 | Alabama | $56,658 | $35,000 | 4,874,747 | 426 |
| 50 | Mississippi | $46,743 | $29,000 | 2,984,100 | 270 |
| 51 | Oklahoma | $51,980 | $33,000 | 3,930,864 | 288 |
Highest paying states for marketing professionals
| Rank | State | Avg. Marketing Professional Salary |
|---|---|---|
| 1 | Delaware | $108,091 |
| 2 | Washington | $111,201 |
| 3 | New Jersey | $81,017 |
| 4 | Texas | $79,677 |
| 5 | Arizona | $78,364 |
| 6 | Michigan | $80,646 |
| 7 | Utah | $70,056 |
| 8 | Minnesota | $71,020 |
| 9 | Connecticut | $75,758 |
| 10 | California | $98,304 |
| 11 | North Carolina | $74,558 |
| 12 | Virginia | $78,481 |
| 13 | Pennsylvania | $72,602 |
| 14 | Hawaii | $84,710 |
| 15 | Nevada | $75,151 |
| 16 | New York | $79,260 |
| 17 | Alaska | $73,504 |
| 18 | Maryland | $78,162 |
| 19 | Oregon | $79,259 |
| 20 | Rhode Island | $67,629 |
| 21 | Montana | $68,231 |
| 22 | Illinois | $69,280 |
| 23 | South Dakota | $63,841 |
| 24 | Tennessee | $65,969 |
| 25 | Iowa | $65,651 |
| 26 | Colorado | $66,823 |
| 27 | District of Columbia | $77,980 |
| 28 | New Mexico | $67,472 |
| 29 | North Dakota | $61,703 |
| 30 | West Virginia | $61,432 |
| 31 | Missouri | $68,055 |
| 32 | Georgia | $67,904 |
| 33 | Indiana | $64,150 |
| 34 | New Hampshire | $64,969 |
| 35 | Wyoming | $59,214 |
| 36 | Massachusetts | $70,109 |
| 37 | Arkansas | $61,867 |
| 38 | Louisiana | $66,377 |
| 39 | Idaho | $65,838 |
| 40 | Nebraska | $63,297 |
| 41 | Ohio | $62,465 |
| 42 | South Carolina | $63,637 |
| 43 | Maine | $55,384 |
| 44 | Vermont | $53,324 |
| 45 | Kansas | $58,671 |
| 46 | Wisconsin | $54,425 |
| 47 | Kentucky | $56,838 |
| 48 | Florida | $52,241 |
| 49 | Alabama | $56,658 |
| 50 | Mississippi | $46,743 |
| 51 | Oklahoma | $51,980 |
Expert opinions on the best states for marketing professionals
Are there any particularly good places in the United States for marketing professionals to find work opportunities?
Anne Balazs Ph.D.
Dean of College of Business, University of Toledo
Many parts of the country have suffered from "brain drain" over the years, as their college graduates leave for the coasts or high-tech centers, such as the Research Triangle, Silicon Valley, and Austin, TX. The fact is, there are pockets of growth taking place in a number of places that will attract new talent. As we become more agile and virtual, employers are more flexible about working remotely. Thus, the new normal will be the opportunity to work from wherever you want to be. This is a terrific advancement that we might not have achieved if we hadn't been forced to quarantine.
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Updated January 8, 2025