Marketing professional demographics and statistics in the US
Marketing professional demographics research summary. Zippia estimates marketing professional demographics and statistics in the United States by using a database of 30 million profiles. Our marketing professional estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing professionals after extensive research and analysis:
- There are over 246,386 marketing professionals currently employed in the United States.
- 59.2% of all marketing professionals are women, while 40.8% are men.
- The average marketing professional age is 36 years old.
- The most common ethnicity of marketing professionals is White (67.2%), followed by Hispanic or Latino (12.7%), Asian (9.5%) and Black or African American (5.3%).
- Marketing professionals are most in-demand in Miami, FL.
- Everett, WA pays an annual average wage of $112,469, the highest in the US.
- In 2022, women marketing professionals earned 96% of what men earned.
- Delaware is the best state for marketing professionals to live.
- Marketing professionals are 61% more likely to work at private companies in comparison to public companies.
On this page
Marketing professional demographics by:
Marketing professional gender statistics
59.2% of marketing professionals are women and 40.8% of marketing professionals are men.
- Female, 59.2%
- Male, 40.8%
Marketing professional gender ratio
| Gender | Percentages |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
Marketing professional gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$74,073
Female income
$71,064
Marketing professional gender ratio over time
This data breaks down the percentage of men and women in marketing professional positions over time. Currently, 59.2% of marketing professionals are female.
Marketing professional gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 49.14% | 50.86% |
| 2011 | 46.66% | 53.34% |
| 2012 | 46.91% | 53.09% |
| 2013 | 43.45% | 56.55% |
| 2014 | 43.49% | 56.51% |
| 2015 | 45.65% | 54.35% |
| 2016 | 44.88% | 55.12% |
| 2017 | 44.85% | 55.15% |
| 2018 | 43.89% | 56.11% |
| 2019 | 42.55% | 57.45% |
| 2020 | 40.10% | 59.90% |
| 2021 | 40.81% | 59.19% |
Marketing professional related jobs gender ratio
We compared marketing professionals with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Professional | 41% | 59% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing professional demographics by race
The most common ethnicity among marketing professionals is White, which makes up 67.2% of all marketing professionals. Comparatively, 12.7% of marketing professionals are Hispanic or Latino and 9.5% of marketing professionals are Asian.
- White, 67.2%
- Hispanic or Latino, 12.7%
- Asian, 9.5%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.3%
Marketing professional race
| Marketing professional race | Percentages |
|---|---|
| White | 67.2% |
| Hispanic or Latino | 12.7% |
| Asian | 9.5% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.3% |
Marketing professional race and ethnicity over time
See how marketing professional racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing professional race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.14% | 5.52% | 7.30% | 9.18% |
| 2011 | 74.44% | 5.52% | 7.73% | 10.14% |
| 2012 | 74.50% | 5.72% | 7.02% | 10.37% |
| 2013 | 74.26% | 5.94% | 6.47% | 10.39% |
| 2014 | 74.58% | 5.36% | 7.64% | 9.84% |
| 2015 | 73.54% | 4.95% | 7.93% | 10.54% |
| 2016 | 71.77% | 6.11% | 8.16% | 11.44% |
| 2017 | 71.74% | 5.97% | 8.23% | 11.05% |
| 2018 | 71.05% | 5.63% | 8.24% | 11.64% |
| 2019 | 71.38% | 5.53% | 8.45% | 11.70% |
| 2020 | 69.47% | 4.98% | 8.53% | 12.56% |
| 2021 | 67.20% | 5.33% | 9.55% | 12.75% |
Marketing professional wage gap by race
According to our data, asian marketing professionals have the highest average salary compared to other ethnicities. Black or african american marketing professionals have the lowest average salary at $69,161.
| Ethnicity | Salary |
|---|---|
| Unknown | $72,477 |
| White | $74,953 |
| Black or African American | $69,161 |
| Asian | $80,896 |
| Hispanic or Latino | $73,368 |
Average marketing professional age
See how the average age of marketing professionals varies based on ethnicity and gender.
Male
Female
Marketing professional age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing professional age breakdown
The average age of marketing professionals is 30-40 years years old, representing 35% of the marketing professional population.
Marketing professional age breakdown
| Marketing Professional Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing professional educational attainment
The most common degree for marketing professionals is bachelor's degree, with 74% of marketing professionals earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 8%.
- Bachelor's, 74%
- Associate, 9%
- Master's, 8%
- High School Diploma, 5%
- Other Degrees, 4%
Marketing professionals by degree level
| Marketing professional degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Associate | 9% |
| Master's | 8% |
| High School Diploma | 5% |
| Other Degrees | 4% |
Marketing professional jobs you might like
Marketing professional wage gap by degree level
According to the data, marketing professionals with a Doctorate degree earn more than those without, at $88,920 annually. With a Master's degree, marketing professionals earn a median annual income of $88,090 compared to $77,179 for marketing professionals with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $88,090 |
| Bachelor's Degree | $77,179 |
| Doctorate Degree | $88,920 |
Marketing professional employment statistics
Most marketing professionals work for a private in the professional industry.
Company size where marketing professionals work
Below, you can see the size of companies where marketing professionals work.
Marketing professional jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 28% |
Marketing professional jobs by company type
Employees with the marketing professional job title have their preferences when it comes to working for a company. For instance, most marketing professionals prefer to work at private companies over public companies.
Marketing professional jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 30% |
| Private | 61% |
| Government | 1% |
Marketing professional jobs by industry
The most common industries for marketing professionals are professional, manufacturing and technology.
Marketing professional industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 13% |
| Professional | 10% |
| Manufacturing | 8% |
| Technology | 8% |
| Health Care | 7% |
| Retail | 7% |
| Finance | 7% |
| Education | 6% |
| Real Estate | 5% |
| Media | 4% |
| Internet | 3% |
| Telecommunication | 3% |
| Start-up | 3% |
| Pharmaceutical | 2% |
| Hospitality | 2% |
| Construction | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Insurance | 1% |
Marketing professional turnover and employment statistics
Marketing professional unemployment rate over time
The unemployment rate for marketing professionals between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing professional unemployment rate by year
| Year | Marketing professional unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing professional tenure
The average marketing professional stays at their job for 1-2 years, based on the 1,220 marketing professionals resumes in Zippia's database.
Marketing professional tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 18% |
| 1-2 years | 25% |
| 3-4 years | 13% |
| 5-7 years | 19% |
| 8-10 years | 8% |
| 11+ years | 17% |
Marketing professional LGBT ratio compared to similar jobs
Review the percent of marketing professionals that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Transportation Analyst | 8.65% | 23,815 |
| Senior Human Resources/Recruiter | 8.93% | 75,304 |
| Marketing Professional | 10.00% | - |
| Operations Associate | 11.05% | 70,275 |
| Methods Examiner | 11.64% | 2,129 |
| Fund Raiser | 19.25% | 927 |
Similar marketing professional jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Transportation Analyst | 8.65% | 23,815 |
| Senior Human Resources/Recruiter | 8.93% | 75,304 |
| Operations Associate | 11.05% | 70,275 |
| Methods Examiner | 11.64% | 2,129 |
| Fund Raiser | 19.25% | 927 |
Foreign languages spoken by marketing professionals
The most common foreign language among marketing professionals is Spanish at 44.6%. The second-most popular foreign language spoken is French at 9.2% and German is the third-most popular at 7.7%.
- Spanish, 44.6%
- French, 9.2%
- German, 7.7%
- Mandarin, 4.6%
- Russian, 4.6%
- Other, 29.3%
Marketing professional languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.6% |
| French | 9.2% |
| German | 7.7% |
| Mandarin | 4.6% |
| Russian | 4.6% |
| Other | 29.3% |
