Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing professionals in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 229,817 marketing professionals currently employed in the United States.
- 59.2% of all marketing professionals are women, while 40.8% are men.
- The average age of an employed marketing professional is 37 years old.
- The most common ethnicity of marketing professionals is White (71.4%), followed by Hispanic or Latino (11.7%), Asian (8.4%) and Black or African American (5.5%).
- Marketing professionals are most in-demand in Miami, FL.
- Everett, WA pays an annual average wage of $112,469, the highest in the US.
- In 2021, women earned 94% of what men earned.
- Delaware is the best state for marketing professionals to live.
- Marketing professionals are 54% more likely to work at private companies in comparison to public companies.
Marketing Professional Statistics By Gender
59.2% of marketing professionals are women and 40.8% of marketing professionals are men.
- Female, 59.2%
- Male, 40.8%
Marketing Professionals By Gender
| Gender | Percentages |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
Gender Pay Gap For Marketing Professional
Women Earn 94ยข For Every $1 Earned By Men
Marketing Professional Gender Over Time
This data shows how men and women predominate in the marketing professional position over time.
Marketing Professional Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 47.60% | 52.40% |
| 2011 | 45.14% | 54.86% |
| 2012 | 45.38% | 54.62% |
| 2013 | 41.95% | 58.05% |
| 2014 | 41.99% | 58.01% |
| 2015 | 44.12% | 55.88% |
| 2016 | 43.37% | 56.63% |
| 2017 | 43.33% | 56.67% |
| 2018 | 42.39% | 57.61% |
| 2019 | 41.05% | 58.95% |
Marketing Professional Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Professional | 41% | 59% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Marketing Professional Statistics By Race
The most common ethnicity among marketing professionals is White, which makes up 71.4% of all marketing professionals. Comparatively, there are 11.7% of the Hispanic or Latino ethnicity and 8.4% of the Asian ethnicity.
- White, 71.4%
- Hispanic or Latino, 11.7%
- Asian, 8.4%
- Black or African American, 5.5%
- Unknown, 2.7%
- American Indian and Alaska Native, 0.3%
Marketing Professional Race
| Marketing Professional Race | Percentages |
|---|---|
| White | 71.4% |
| Hispanic or Latino | 11.7% |
| Asian | 8.4% |
| Black or African American | 5.5% |
| Unknown | 2.7% |
| American Indian and Alaska Native | 0.3% |
Marketing Professional Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing professionals.
- White
- Asian
- Hispanic or Latino
- Black or African American
Marketing Professional Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.14% | 5.52% | 7.30% | 9.18% |
| 2011 | 74.44% | 5.52% | 7.73% | 10.14% |
| 2012 | 74.50% | 5.72% | 7.02% | 10.37% |
| 2013 | 74.26% | 5.94% | 6.47% | 10.39% |
| 2014 | 74.58% | 5.36% | 7.64% | 9.84% |
| 2015 | 73.54% | 4.95% | 7.93% | 10.54% |
| 2016 | 71.77% | 6.11% | 8.16% | 11.44% |
| 2017 | 71.74% | 5.97% | 8.23% | 11.05% |
| 2018 | 71.05% | 5.63% | 8.24% | 11.64% |
| 2019 | 71.38% | 5.53% | 8.45% | 11.70% |
Marketing Professional Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $71,708 |
| White | $72,001 |
| Black or African American | $70,476 |
| Asian | $75,119 |
| Hispanic or Latino | $71,075 |
Marketing Professional JOBS
Average Age of a Marketing Professional
We determined the average age of marketing professionals based on ethnicity and gender.
Marketing Professional Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 32 | 31.5 |
| White | 37 | 34 |
| Black or African American | 37 | 37 |
| Asian | 35 | 34 |
| Hispanic or Latino | 33 | 30 |
Marketing Professional Age Breakdown
This chart breaks down the ages of marketing professional employees. Interestingly enough, the average age of marketing professionals is 40+ years old, which represents 37% of the population.
Marketing Professional Age
| Marketing Professional Years | Percentages |
|---|---|
| 40+ years | 37% |
| 30-40 years | 34% |
| 20-30 years | 29% |
Types of Marketing Professional Degree Levels
The most common degree for marketing professionals is bachelor's degree 74% of marketing professionals earn that degree. A close second is associate degree with 9% and rounding it off is master's degree with 8%.
- Bachelors, 74%
- Associate, 9%
- Masters, 8%
- High School Diploma, 5%
- Other Degrees, 4%
Marketing Professionals By Education
| Marketing Professional Degree | Percentages |
|---|---|
| Bachelors | 74% |
| Associate | 9% |
| Masters | 8% |
| High School Diploma | 5% |
| Other Degrees | 4% |
Marketing Professional Jobs You Might Like
Marketing Professional Wage Gap By Education
| Education | Salary |
|---|---|
| Master's Degree | $80,365 |
| Bachelor's Degree | $69,993 |
| Doctorate Degree | $85,165 |
Marketing Professional Employment Statistics
This section highlights information about where marketing professionals work. We found most marketing professionals work for a private company. In addition, the industry that employs the most marketing professionals is the health care industry.
Company Size
We created this chart to show you the average size of companies that typically hire marketing professionals.
Marketing Professional Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 4% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 14% |
| 1,000 - 10,000 employees | 33% |
| > 10,000 employees | 30% |
The Types Of Companies Marketing Professional Work In
Employees with the marketing professional job title have their preferences when it comes to working for a company. For instance, most marketing professionals prefer to work at private companies over public companies.
Marketing Professional Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 3% |
| Public | 43% |
| Private | 54% |
Top Industries Hiring Marketing Professionals
Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing professionals. Those industries include health care, finance and professional.
Marketing Professional Industry Statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 16% |
| Technology | 14% |
| Retail | 12% |
| Professional | 7% |
| Manufacturing | 6% |
| Hospitality | 5% |
| Health Care | 5% |
| Media | 4% |
| Internet | 4% |
| Finance | 4% |
| Real Estate | 4% |
| Pharmaceutical | 3% |
| Construction | 3% |
| Telecommunication | 3% |
| Start-up | 3% |
| Insurance | 3% |
| Transportation | 2% |
| Non Profits | 2% |
| Education | 2% |
| Utilities | 1% |
| Energy | 1% |
Marketing Professional Turnover And Employment Statistics
Marketing Professional Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing professionals changed.
- Unemployment rate
Marketing Professional Unemployment Rate By Year
| Year | Marketing Professional Unemployment Rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
The Average Number of Years That Marketing Professional Stay in a Job
By looking over 1,220 marketing professionals resumes, we figured out that the average marketing professional enjoys staying at their job for 1-2 years for a percentage of 25%.
Marketing Professional Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 18% |
| 1-2 years | 25% |
| 3-4 years | 13% |
| 5-7 years | 19% |
| 8-10 years | 8% |
| 11+ years | 17% |
Comparing The LGBT Ratio of Marketing Professionals with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing professionals.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Automated Logistics Specialist | 4.48% | 18,235 |
| Estimator Project Manager | 5.12% | 112,100 |
| Senior Contract Specialist | 8.65% | 29,641 |
| Regulatory Specialist | 9.80% | 6,250 |
| Marketing Professional | 10.18% | |
| Wholesale Buyer | 10.52% | 14,580 |
| Director Of Capital Giving | 11.29% | 6,717 |
Marketing Professional LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Automated Logistics Specialist | 4.48% | 18,235 |
| Estimator Project Manager | 5.12% | 112,100 |
| Senior Contract Specialist | 8.65% | 29,641 |
| Regulatory Specialist | 9.80% | 6,250 |
| Wholesale Buyer | 10.52% | 14,580 |
| Director Of Capital Giving | 11.29% | 6,717 |
Foreign Languages Spoken By Marketing Professionals
The most common foreign language among marketing professionals is Spanish at 44.6%. The second-most popular foreign language spoken is French at 9.2% and German is the third-most popular at 7.7%.
- Spanish, 44.6%
- French, 9.2%
- German, 7.7%
- Mandarin, 4.6%
- Russian, 4.6%
- Other, 29.3%
Marketing Professional Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 44.6% |
| French | 9.2% |
| German | 7.7% |
| Mandarin | 4.6% |
| Russian | 4.6% |
| Other | 29.3% |
