Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing professionals in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 229,817 marketing professionals currently employed in the United States.
  • 59.2% of all marketing professionals are women, while 40.8% are men.
  • The average age of an employed marketing professional is 37 years old.
  • The most common ethnicity of marketing professionals is White (71.4%), followed by Hispanic or Latino (11.7%), Asian (8.4%) and Black or African American (5.5%).
  • Marketing professionals are most in-demand in Miami, FL.
  • Everett, WA pays an annual average wage of $112,469, the highest in the US.
  • In 2021, women earned 94% of what men earned.
  • Delaware is the best state for marketing professionals to live.
  • Marketing professionals are 54% more likely to work at private companies in comparison to public companies.

Marketing Professional Statistics By Gender

59.2% of marketing professionals are women and 40.8% of marketing professionals are men.

  • Female, 59.2%
  • Male, 40.8%

Marketing Professionals By Gender

GenderPercentages
Female59.2%
Male40.8%

Gender Pay Gap For Marketing Professional

Women Earn 94¢ For Every $1 Earned By Men

male-income
Male Income
$74,158
female-income
Female Income
$69,993

Marketing Professional Gender Over Time

This data shows how men and women predominate in the marketing professional position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019

Marketing Professional Gender By Year

YearMaleFemale
201047.60%52.40%
201145.14%54.86%
201245.38%54.62%
201341.95%58.05%
201441.99%58.01%
201544.12%55.88%
201643.37%56.63%
201743.33%56.67%
201842.39%57.61%
201941.05%58.95%

Marketing Professional Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.

Job TitleMaleFemale
Wedding Coordinator9%91%
Conference Planning Manager9%91%
Human Resources Administrative Assistant9%91%
Marketing Professional41%59%
Electronic Security Specialist94%6%
Chief Estimator95%5%
Timber Buyer97%3%

Marketing Professional Statistics By Race

The most common ethnicity among marketing professionals is White, which makes up 71.4% of all marketing professionals. Comparatively, there are 11.7% of the Hispanic or Latino ethnicity and 8.4% of the Asian ethnicity.

  • White, 71.4%
  • Hispanic or Latino, 11.7%
  • Asian, 8.4%
  • Black or African American, 5.5%
  • Unknown, 2.7%
  • American Indian and Alaska Native, 0.3%

Marketing Professional Race

Marketing Professional RacePercentages
White71.4%
Hispanic or Latino11.7%
Asian8.4%
Black or African American5.5%
Unknown2.7%
American Indian and Alaska Native0.3%

Marketing Professional Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing professionals.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Marketing Professional Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201076.14%5.52%7.30%9.18%
201174.44%5.52%7.73%10.14%
201274.50%5.72%7.02%10.37%
201374.26%5.94%6.47%10.39%
201474.58%5.36%7.64%9.84%
201573.54%4.95%7.93%10.54%
201671.77%6.11%8.16%11.44%
201771.74%5.97%8.23%11.05%
201871.05%5.63%8.24%11.64%
201971.38%5.53%8.45%11.70%

Marketing Professional Wage Gap By Race

Asian marketing professionals have the highest average salary compared to other ethnicities. Black or african american marketing professionals have the lowest average salary at $70,476.
$76,000
$75,000
$74,000
$73,000
$72,000
$71,000
$70,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$71,708
White$72,001
Black or African American$70,476
Asian$75,119
Hispanic or Latino$71,075

Marketing Professional JOBS

Average Age of a Marketing Professional

We determined the average age of marketing professionals based on ethnicity and gender.

Male
Female

Marketing Professional Age By Race

RaceMale AgeFemale Age
Unknown3231.5
White3734
Black or African American3737
Asian3534
Hispanic or Latino3330

Marketing Professional Age Breakdown

This chart breaks down the ages of marketing professional employees. Interestingly enough, the average age of marketing professionals is 40+ years old, which represents 37% of the population.

40+ years

30-40 years

20-30 years


Marketing Professional Age

Marketing Professional YearsPercentages
40+ years37%
30-40 years34%
20-30 years29%

Types of Marketing Professional Degree Levels

The most common degree for marketing professionals is bachelor's degree 74% of marketing professionals earn that degree. A close second is associate degree with 9% and rounding it off is master's degree with 8%.

  • Bachelors, 74%
  • Associate, 9%
  • Masters, 8%
  • High School Diploma, 5%
  • Other Degrees, 4%

Marketing Professionals By Education

Marketing Professional DegreePercentages
Bachelors74%
Associate9%
Masters8%
High School Diploma5%
Other Degrees4%

Marketing Professional Jobs You Might Like

Marketing Professional Wage Gap By Education

Marketing professionals with a Doctorate degree earn more than those without, at $85,165 annually. With a Masters degree, marketing professionals earn a median annual income of $80,365 compared to $69,993 for marketing professionals with an Bachelors degree.
$86,000
$82,000
$78,000
$74,000
$70,000
$66,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$80,365
Bachelor's Degree$69,993
Doctorate Degree$85,165

Marketing Professional Employment Statistics

This section highlights information about where marketing professionals work. We found most marketing professionals work for a private company. In addition, the industry that employs the most marketing professionals is the health care industry.

Company Size

We created this chart to show you the average size of companies that typically hire marketing professionals.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Marketing Professional Jobs By Employer Size

Company SizePercentages
< 50 employees7%
50 - 100 employees4%
100 - 500 employees13%
500 - 1,000 employees14%
1,000 - 10,000 employees33%
> 10,000 employees30%

The Types Of Companies Marketing Professional Work In

Employees with the marketing professional job title have their preferences when it comes to working for a company. For instance, most marketing professionals prefer to work at private companies over public companies.

Education

Public

Private

Marketing Professional Jobs By Sector

Company TypePercentages
Education3%
Public43%
Private54%

Top Industries Hiring Marketing Professionals

Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing professionals. Those industries include health care, finance and professional.

Fortune 500

Technology

Retail

Professional

Manufacturing

Marketing Professional Turnover And Employment Statistics

Marketing Professional Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing professionals changed.

  • Unemployment rate

Marketing Professional Unemployment Rate By Year

YearMarketing Professional Unemployment Rate
20107.74%
20115.95%
20126.43%
20134.82%
20144.69%
20153.53%
20164.06%
20173.47%
20183.02%
20193.21%

The Average Number of Years That Marketing Professional Stay in a Job

By looking over 1,220 marketing professionals resumes, we figured out that the average marketing professional enjoys staying at their job for 1-2 years for a percentage of 25%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Marketing Professional Tenure

Number or YearsPercentages
Less than 1 year18%
1-2 years25%
3-4 years13%
5-7 years19%
8-10 years8%
11+ years17%

Comparing The LGBT Ratio of Marketing Professionals with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing professionals.

Job TitleLGBTJob Openings
Automated Logistics Specialist4.48%18,235
Estimator Project Manager5.12%112,100
Senior Contract Specialist8.65%29,641
Regulatory Specialist9.80%6,250
Marketing Professional10.18%
Wholesale Buyer10.52%14,580
Director Of Capital Giving11.29%6,717

Marketing Professional LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Automated Logistics Specialist4.48%18,235
Estimator Project Manager5.12%112,100
Senior Contract Specialist8.65%29,641
Regulatory Specialist9.80%6,250
Wholesale Buyer10.52%14,580
Director Of Capital Giving11.29%6,717

Foreign Languages Spoken By Marketing Professionals

The most common foreign language among marketing professionals is Spanish at 44.6%. The second-most popular foreign language spoken is French at 9.2% and German is the third-most popular at 7.7%.

  • Spanish, 44.6%
  • French, 9.2%
  • German, 7.7%
  • Mandarin, 4.6%
  • Russian, 4.6%
  • Other, 29.3%

Marketing Professional Languages Spoken

Foreign LanguagePercentages
Spanish44.6%
French9.2%
German7.7%
Mandarin4.6%
Russian4.6%
Other29.3%

Marketing Professional Jobs

Recently Added Marketing Professional Jobs

Marketing Professional Heatmaps

The amount you can make as a marketing professional can depend on where you live. For example, the highest salary of marketing professionals is $131,125. Use our chart to find out where that salary is located.

Which State Has The Most Marketing Professionals?

By looking through more than 1,220 resumes, we found that the most popular places for marketing professionals are New York, NY and Atlanta, GA.

Number of Marketing Professionals

Number Of Marketing Professional Jobs By State

RankStateNumber of JobsAverage Salary
1Texas2,786$79,677
2California2,748$98,304
3Florida2,107$52,241
4Illinois2,001$69,280
5Pennsylvania1,895$72,602
6New York1,654$79,260
7New Jersey1,493$81,017
8Minnesota1,406$71,020
9Washington1,399$111,201
10North Carolina1,330$74,558
11Georgia1,299$67,904
12Ohio1,274$62,465
13Virginia1,265$78,481
14Colorado1,133$66,823
15Massachusetts975$70,109
16Wisconsin959$54,425
17Michigan892$80,646
18Maryland884$78,162
19Indiana878$64,150
20Arizona809$78,364
21Tennessee777$65,969
22Utah726$70,056
23Missouri676$68,055
24Connecticut616$75,758
25South Carolina569$63,637
26Iowa480$65,651
27Kentucky475$56,838
28Alabama426$56,658
29Kansas420$58,671
30Oregon396$79,259
31Arkansas374$61,867
32Louisiana337$66,377
33Nebraska305$63,297
34Rhode Island290$67,629
35Nevada289$75,151
36Oklahoma288$51,980
37Maine287$55,384
38Mississippi270$46,743
39New Hampshire269$64,969
40Delaware268$108,091
41West Virginia257$61,432
42New Mexico231$67,472
43Montana227$68,231
44Vermont203$53,324
45North Dakota193$61,703
46Idaho180$65,838
47South Dakota179$63,841
48District of Columbia164$77,980
49Hawaii160$84,710
50Wyoming151$59,214
51Alaska142$73,504

Marketing Professional Demographics FAQs

How Many Marketing Professional Are There In The Us?

There are over 246,386 Marketing Professionals in the United States.

What Percentage Of Marketing Professionals Are Black?

5.5% of Marketing Professionals are Black or African American

What Race Are Most Marketing Professionals?

Most a are White, with 71.4% of Marketing Professionals belonging to this ethnicity. 11.7% of Marketing Professionals are Hispanic or Latino, 8.4% of Marketing Professionals are Asian, 5.5% of Marketing Professionals are Black or African American, 2.7% of Marketing Professionals are Unknown, and 0.3% of Marketing Professionals are American Indian and Alaska Native

Are Marketing Professional Jobs Male - Dominated?

No, Marketing Professional jobs are not male - dominated. 59% of Marketing Professionals are female, and 40% are male, so there are more female Marketing Professionals than male Marketing Professionals in the United States.

How Old Is The Average Marketing Professional?

The average Marketing Professional is 37 years old. 37% of Marketing Professionals are 40+ years old or older, 34% are between the ages of 30-40 years, and 29% are between 20-30 years old

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