How to hire a marketing professional

How to hire a marketing professional, step by step

Here's a step-by-step marketing professional hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing professional job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing professional
• Step 8: Go through the hiring process checklist

What does a marketing professional do?

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1. Identify your hiring needs

   The marketing professional hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing professional to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing professional that fits the bill.

   This list shows salaries for various types of marketing professionals.

   Type of Marketing Professional	Description	Hourly rate
   Marketing Professional	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$25-52
   Graphic Designer, Marketing	A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations... Show more	$16-33
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Digital Marketing
   • Real Estate
   • Marketing Campaigns
   • Email Marketing
   • Social Media Marketing
   • PowerPoint
   • CRM
   • Facebook
   • Project Management
   • Web Content
   • Photoshop
   • B2B Marketing
   • Integrated Marketing

   Check all skills

   Responsibilities:

   • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
   • Co-Produce PowerPoint and multimedia presentation.
   • Work directly with popular celebrities' representatives to coordinate logistics for their participation press conferences and media interviews.
   • Create trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.

   More marketing professional duties

3. Make a budget

   Including a salary range in the marketing professional job description is a good way to get more applicants. A marketing professional salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing professional in Maine may be lower than in Washington, and an entry-level engineer typically earns less than a senior-level marketing professional. Additionally, a marketing professional with lots of experience in the field may command a higher salary as a result.

   Average marketing professional salary

   $75,557yearly

   $36.33 hourly rate

   ---

   Entry-level marketing professional salary

   $52,000 yearly salary

   Updated December 30, 2025

   Average marketing professional salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$112,469	$54
   2	Delaware	$108,233	$52
   3	California	$107,458	$52
   4	Texas	$82,570	$40
   5	New Jersey	$81,774	$39
   6	Michigan	$80,972	$39
   7	New York	$80,057	$38
   8	Oregon	$78,790	$38
   9	Arizona	$78,442	$38
   10	Maryland	$78,341	$38
   11	District of Columbia	$78,053	$38
   12	Connecticut	$76,663	$37
   13	North Carolina	$72,463	$35
   14	Minnesota	$71,177	$34
   15	Pennsylvania	$70,963	$34
   16	Massachusetts	$69,832	$34
   17	Illinois	$69,585	$33
   18	Georgia	$67,940	$33
   19	New Mexico	$67,315	$32
   20	Louisiana	$66,723	$32

   Average marketing professional salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	The New York Times Company	$113,070	$54.36	2
   2	Fluke	$108,407	$52.12
   3	AlixPartners	$98,589	$47.40	1
   4	Lincoln Property Company	$97,110	$46.69	60
   5	Under Armour	$96,768	$46.52	62
   6	HP	$96,299	$46.30	5
   7	Amdocs	$96,245	$46.27
   8	Humana	$91,610	$44.04	225
   9	Moran & Company P.C. CPA	$90,937	$43.72
   10	Kindred at Home	$88,090	$42.35
   11	Samsung Electronics Device Solutions (Semiconductor & Display)	$87,348	$41.99	4
   12	Teradata	$87,063	$41.86	92
   13	BASF	$86,481	$41.58	3
   14	DSM Services USA Inc	$85,869	$41.28
   15	IBM	$84,707	$40.72	44
   16	HTLF	$84,057	$40.41
   17	Connecticut River Bank	$82,510	$39.67
   18	Teva Pharmaceuticals	$82,288	$39.56	5
   19	Gilbane Building Company	$81,071	$38.98	9
   20	Hyperion Materials & Technologies	$80,302	$38.61

4. Writing a marketing professional job description

   A good marketing professional job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing professional job description:

   Marketing professional job description example

   Are you passionate about applying technology to help solve the world's greatest challenges? Do you have experience working with nonprofit organizations and doing product marketing? Microsoft is on a mission to empower every person and every organization on the planet to achieve. To further that mission, Microsoft's Tech for Social Impact (TSI) is an industry vertical team serving over 300,000 nonprofits and United Nations agencies. TSI is mission-driven and balances social impact with the need to maintain a sustainable business model to scale digital transformation to nonprofits globally.
   
   The TSI Marketing Team is seeking an experienced integrated marketing professional with high energy, passion, and attention to detail to lead our internal and external event portfolio. This Senior Integrated Marketing Manager will be focused event strategy, planning, and execution end to end to drive awareness and demand of Microsoft's nonprofit solutions with target audiences. This role will partner closely with Industry Executives, Engineering, Sales, Partner, and Marketing to deliver outstanding event experiences.
   
   As part of the TSI Marketing Team, this role must embrace the company's marketing principles, drive marketing efficiency and scale, be customer-centric and serve as a Microsoft brand steward.
   Required/Minimum Qualifications
   
   * Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations,
   * or related field AND 1+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
   * OR equivalent experience.
   
   * Demonstrated experience owning internal or external event strategy and event execution, including experience executing an in-person event booth and online/virtual events
   * Demonstrated experience working with sales teams to drive a connected marketing and sales funnel
   
   Additional or Preferred Qualifications
   
   * Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations,
   * or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
   
   * Experience working at a Nonprofit/NGO
   * Proven track record for growing new businesses and building strong cross-company relationships with multi-discipline stakeholders and senior executives.
   * Solid understanding of cloud computing technologies, business drivers, and emerging trends.
   * Must thrive working across highly-matrixed organizational boundaries with strong ability to influence others
   * Results-driven self-starter who can prioritize and manage multiple projects, effectively driving to measurable results. The ability to work independently in ambiguous and changing environments, along with great listening and partnering skills.
   * Ability to present business results to senior executives.
   * Exceptional verbal and written communication skills.
   
   #CELA #TSI
   
   Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
   
   Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
   
   * Own the event strategy across Microsoft-owned events and third-party event sponsorship, according to our business priorities and local market needs.
   * Own the end-to-end planning, execution, and business results of events, as part of our broader go-to-market (GTM) strategy, including building demand generation, participant communications for in-person, hybrid and virtual events.
   * Leverage data to gain insights to maximize business impact of events
   * Drive alignment of events with our global demand center and marketing operations team
   * Own the content strategy for events, drive presenter readiness, event debriefs, and feedback across multiple stakeholders across segment teams, partner teams, and industry teams.
   * Incorporate inclusive marketing and accessibility principles, leading practices, and tools in the execution of event.
   * Drive and elevate Tech for Social Impact awareness and visibility across Microsoft and externally
   * Research, identify and recommend nonprofit/sector industry events

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing professional for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing professional job on Zippia to find and attract quality marketing professional candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with marketing professional candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing professional

   Once you have selected a candidate for the marketing professional position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new marketing professional. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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