Marketing professional job description

Are you passionate about applying technology to help solve the world's greatest challenges? Do you have experience working with nonprofit organizations and doing product marketing? Microsoft is on a mission to empower every person and every organization on the planet to achieve. To further that mission, Microsoft's Tech for Social Impact (TSI) is an industry vertical team serving over 300,000 nonprofits and United Nations agencies. TSI is mission-driven and balances social impact with the need to maintain a sustainable business model to scale digital transformation to nonprofits globally.

The TSI Marketing Team is seeking an experienced integrated marketing professional with high energy, passion, and attention to detail to lead our internal and external event portfolio. This Senior Integrated Marketing Manager will be focused event strategy, planning, and execution end to end to drive awareness and demand of Microsoft's nonprofit solutions with target audiences. This role will partner closely with Industry Executives, Engineering, Sales, Partner, and Marketing to deliver outstanding event experiences.

As part of the TSI Marketing Team, this role must embrace the company's marketing principles, drive marketing efficiency and scale, be customer-centric and serve as a Microsoft brand steward.
Required/Minimum Qualifications

* Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations,
* or related field AND 1+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
* OR equivalent experience.

* Demonstrated experience owning internal or external event strategy and event execution, including experience executing an in-person event booth and online/virtual events
* Demonstrated experience working with sales teams to drive a connected marketing and sales funnel

Additional or Preferred Qualifications

* Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations,
* or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

* Experience working at a Nonprofit/NGO
* Proven track record for growing new businesses and building strong cross-company relationships with multi-discipline stakeholders and senior executives.
* Solid understanding of cloud computing technologies, business drivers, and emerging trends.
* Must thrive working across highly-matrixed organizational boundaries with strong ability to influence others
* Results-driven self-starter who can prioritize and manage multiple projects, effectively driving to measurable results. The ability to work independently in ambiguous and changing environments, along with great listening and partnering skills.
* Ability to present business results to senior executives.
* Exceptional verbal and written communication skills.

#CELA #TSI

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

* Own the event strategy across Microsoft-owned events and third-party event sponsorship, according to our business priorities and local market needs.
* Own the end-to-end planning, execution, and business results of events, as part of our broader go-to-market (GTM) strategy, including building demand generation, participant communications for in-person, hybrid and virtual events.
* Leverage data to gain insights to maximize business impact of events
* Drive alignment of events with our global demand center and marketing operations team
* Own the content strategy for events, drive presenter readiness, event debriefs, and feedback across multiple stakeholders across segment teams, partner teams, and industry teams.
* Incorporate inclusive marketing and accessibility principles, leading practices, and tools in the execution of event.
* Drive and elevate Tech for Social Impact awareness and visibility across Microsoft and externally
* Research, identify and recommend nonprofit/sector industry events

Iveric Bio is preparing for the potential launch of Avacincaptad Pegol, a breakthrough treatment for Geographic Atrophy (GA). The Director, Professional Marketing - Eyecare will play a critical role in building the pre-launch and launch plan with broad ownership and accountability for all Optometry and Comprehensive Ophthalmology professional engagement, education, and promotion.

THE THERAPEUTIC AREA: GA is an advanced, progressive, and irreversible form of Dry Age-Related Macular Degeneration. It is one of the leading causes of legal blindness and is the most significant unmet need remaining in retina. GA affects ~5.5 million individuals worldwide, including ~1.5 million in the United States. GA has a devastating effect on health-related quality of life and on patients' ability to read, drive, see faces, and perform day-to-day activities. Currently, there are no medical or surgical treatments available to halt the progression of GA.

THE ROLE: The Director, Professional Marketing - Eyecare will shape and execute the pre-launch and launch plans for Avacincaptad Pegol with focus on Optometry and Comprehensive Ophthalmology customers. This person will collaborate closely with the retina specialist marketing team and medical team to ensure strategy and execution alignment across customers.
Key responsibilities include:

* Market research, advisory, and insight generation.
* Customer segmentation, mapping, and targeting.
* Unbranded and branded campaign and tactical plan development.
* Key Opinion Leader identification, development, and engagement.
* Peer-to-Peer education development and delivery (virtual and live).
* Congress strategy and engagement.
* Digital, non-personal promotion (NPP) including trade and general media planning, placement, and monitoring.
* Field force messaging development, engagement tools, and communications.
* Partner agency management.
* Promotional review committee (PRC) submission, review, and approval of content.

EXPERIENCE REQUIRED: The ideal candidate will possess the following experiences and attributes.

* 5+ years of pharma, biotech, medical device, or other related healthcare professional marketing experience.
* Experience leading and/or working on a product launch team.
* Optometry and Comprehensive Ophthalmology customer experience is preferred.
* Direct or indirect people leadership experience.
* Operates with integrity and accountability.
* Results and performance driven.
* Passionate, proactive, and solutions oriented.
* Relationship builder, collaborator, and connector.
* Digital first mindset.

ADDITIONAL INFORMATION: This role is hybrid (approximately 2 days a week) based in our Parsippany, New Jersey office and reports to the Executive Director of ECP & Patient Marketing. Would consider applicants out of state if willing to travel. Candidates offered employment must show proof of COVID-19 vaccination or secure an approved accommodation to the commencement of employment to support the well-being of our employees, their families, customers, and the communities in which we live and work.

The Community Management Professional 2 cultivates the organization's social community through community advocacy programs and active engagement with community members. The Community Management Professional 2 work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

This position is a combination remote work at home and field facing position that requires about 50-75% travel surrounding West Palm Beach Florida counties. Please review full job description to learn more.
Responsibilities

The Community Management Professional 2 builds visibility and credibility of organization's products and services throughout community via chats, posts, and interactions. Strategizes methods to scale communities and drive greater connections among community members. Engages new community members. Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

Required Qualifications

* Bachelor's degree or 6 years of experience working in a community serving organization, healthcare or government programs serving Medicaid beneficiaries or vulnerable populations
* Proficient in general administration and data management systems
* Knowledge of and ability to navigate community resources
* Ability to manage multiple priorities in a fast-paced environment
* Goal-oriented, and a team player
* Comfortable Public Speaking
* Strong knowledge of CBO/FBO operating structures, SDOH and health equity
* Understanding of marketing, social media and public relations and its connection to a field-based role
* Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Additional Requirements / Adherence

Work Style: Combination remote work at home and travel within local region

Location: West Palm Beach Florida

Hours: Monday through Friday 8:00 AM to 5:00 PM Eastern Time

Travel:

* 50-75% travel to onsite locations attending events to communicate with members, and organizations.throughout multiple counties.
* This position must be willing to commute through multple surrounding counties.
* Ocassional overnight and weekend stay only as needed to meet business needs.
* Leader will discuss schedule modifications as overnight and weekend needs apply.

Driver's License, Insurance, and Automobile Policy

* Must have a valid driver's license with reliable transportation and the ability to travel within the state of Florida, as required
* This role is part of Humana's Driver safety program and therefore requires an individual to have a valid state driver's license and proof of personal vehicle liability insurance with at least 100,000/300,000/100,000 limits.

Remote Work at Home Requirements

* Must have the ability to provide a high speed DSL or cable modem for a home office. (Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.)
* A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.
* Satellite and Wireless Internet service is NOT allowed for this role.
* A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Covid Policy

* Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters.
* Associates who remain unvaccinated must either undergo weekly negative COVID testing

OR

* wear a mask at all times while in a Humana facility or while working in the field.

Preferred Qualifications

* Florida Health Insurance License
* Background in marketing, community outreach, education and/or nonprofits
* Experience in supporting Medicaid health plans and/or underserved populations
* Familiarity with Florida geography and culture, particularly the assigned territory of this position
* Bilingual English and Spanish/Creole -

Additional Information

Interview Format

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Montage Voice to enhance our hiring and decision-making ability. Modern Hire Voice allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a Modern Hire Voice interview. In this interview, you will listen to a set of interview questions over your phone and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Scheduled Weekly Hours

40