What does a marketing professional do?
The duties of a marketing professional depend on their line of work or industry of employment. Typically, their responsibilities revolve around devising marketing strategies to identify new sales opportunities, performing market research to find out the needs of consumers, participating in marketing programs and campaigns, and even utilizing social media. There are also instances when a marketing professional must secure sales by reaching out to clients through calls or correspondence, managing sales efforts, and producing progress reports.
Marketing professional responsibilities
Here are examples of responsibilities from real marketing professional resumes:
- Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
- Co-Produce PowerPoint and multimedia presentation.
- Work directly with popular celebrities' representatives to coordinate logistics for their participation press conferences and media interviews.
- Create trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.
Marketing professional skills and personality traits
We calculated that 17% of Marketing Professionals are proficient in Customer Service, Digital Marketing, and Real Estate. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Marketing Professionals that have these skills listed on their resume here:
- Customer Service, 17%
Developed marketing activities with Call Center that motivated Customer Service Representatives to increase revenue.
- Digital Marketing, 16%
Develop and manage strategic digital marketing and advertising solutions for clients and businesses.
- Real Estate, 11%
Decided to not pursue real estate because of certain risks associated and began selling with Amazon FBA.
- Marketing Campaigns, 3%
Talented in communications and prospecting, well-versed in identifying market trends and customer needs to create highly-targeted marketing campaigns.
- Email Marketing, 3%
Lead and/or consult on email marketing initiatives, including structuring the most appropriate program and recommendations for a particular store.
- Social Media Marketing, 3%
Promote companies, executed live marketing events; promote sales of products marketing of clients and social media marketing.
"customer service," "digital marketing," and "real estate" are among the most common skills that marketing professionals use at work. You can find even more marketing professional responsibilities below, including:
Detail oriented. One of the key soft skills for a marketing professional to have is detail oriented. You can see how this relates to what marketing professionals do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a marketing professional resume shows how marketing professionals use detail oriented: "compile research and compose detailed press releases, media alerts and marketing collateral. "
Analytical skills. Another essential skill to perform marketing professional duties is analytical skills. Marketing professionals responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Marketing professionals also use analytical skills in their role according to a real resume snippet: "designed marketing plan, wrote press releases and compiled data for electronic press kit managed nationwide college viewing tour. "
Communication skills. This is an important skill for marketing professionals to perform their duties. For an example of how marketing professional responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing professional: "authored all marketing communications, industry/employee newsletters, print, radio, tv copy; media/press releases. ".
The three companies that hire the most marketing professionals are:
- Humana60 marketing professionals jobs
- Gilbane Building Company12 marketing professionals jobs
- HTLF9 marketing professionals jobs
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Compare different marketing professionals
Marketing professional vs. Graphic designer, marketing
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
These skill sets are where the common ground ends though. The responsibilities of a marketing professional are more likely to require skills like "customer service," "email marketing," "social media marketing," and "crm." On the other hand, a job as a graphic designer, marketing requires skills like "adobe creative suite," "brochures," "blog posts," and "adobe photoshop." As you can see, what employees do in each career varies considerably.
Graphic designers, marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $52,640. On the other hand, marketing professionals are paid more in the manufacturing industry with an average salary of $87,879.On average, graphic designers, marketing reach similar levels of education than marketing professionals. Graphic designers, marketing are 4.2% less likely to earn a Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.Marketing professional vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Each career also uses different skills, according to real marketing professional resumes. While marketing professional responsibilities can utilize skills like "real estate," "powerpoint," "photoshop," and "proofreading," senior managers of marketing use skills like "sr," "kpis," "patients," and "strong project management."
Senior managers of marketing may earn a higher salary than marketing professionals, but senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. On the other hand, marketing professionals receive higher pay in the manufacturing industry, where they earn an average salary of $87,879.Average education levels between the two professions vary. Senior managers of marketing tend to reach higher levels of education than marketing professionals. In fact, they're 11.1% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.Marketing professional vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
The required skills of the two careers differ considerably. For example, marketing professionals are more likely to have skills like "customer service," "real estate," "web content," and "proofreading." But a head of marketing is more likely to have skills like "kpis," "google analytics," "content strategy," and "brand management."
Heads of marketing make a very good living in the media industry with an average annual salary of $134,857. On the other hand, marketing professionals are paid the highest salary in the manufacturing industry, with average annual pay of $87,879.When it comes to education, heads of marketing tend to earn higher degree levels compared to marketing professionals. In fact, they're 11.9% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Marketing professional vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
Types of marketing professional
Updated January 8, 2025
