What is a marketing professor and how to become one

Updated January 8, 2025

2 min read

Quoted expert

Fabio Lanza

There is more than meets the eye when it comes to being a marketing professor. For example, did you know that they make an average of $48.4 an hour? That's $100,675 a year! Between 2018 and 2028, the career is expected to grow 12% and produce 159,400 job opportunities across the U.S.

What general advice would you give to a marketing professor?

Fabio Lanza

Professor, Ashford University

I tell them not to expect that they can achieve the same, old-style academic career (like mine, for example). A tenure-track job in a research university to be clear. Those jobs exist but they are becoming rarer and rarer. I also tell them that if they forecast incurring in serious (or even non-serious) debt in order to get a PhD, they should not do it. They should not pursue that path at all. In the program, they should take all the chances they have to learn new skills, including skills that don't seem directly related to an academic career.

ScoreMarketing ProfessorUS Average

Salary

7.6

Avg. Salary $100,675

Avg. Salary $59,228

Stability level

5.7

Growth rate 12%

Growth rate 0.3%

Diversity

5.2

Race

American Indian and Alaska Native 0.28%

Asian 11.32%

Black or African American 7.04%

Hispanic or Latino 10.04%

Unknown 4.92%

White 66.41%

Gender

female 38.76%

male 61.24%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

5.7

Stress level is manageable

7.1 - high

Complexity level

10.0

Complexity level is advanced

7 - challenging

Work life balance

5.5

Work life balance is fair

6.4 - fair

Marketing professor career paths

Key steps to become a marketing professor

Explore marketing professor education requirements
Most common marketing professor degrees
Bachelor's
43.8 %
Master's
40.3 %
Doctorate
7.4 %
Start to develop specific marketing professor skills
Skills Percentages
Digital Marketing 22.43%
Marketing Analytics 20.99%
Organizational Behavior 11.37%
Business Management 6.12%
Entrepreneurship 5.68%
Show more
Research marketing professor duties and responsibilities
- Used blackboard online to manage students tests, grade papers and assign materials.
- Experiment with different surface chemistry to improve quality of yields -participate in poster session and presentation to faculty and graduate students.
- Create many Mathematica movies to help students understand important concepts in calculus.
Apply for marketing professor jobs
Now it's time to start searching for a marketing professor job. Consider the tips below for a successful job search:
1. Browse job boards for relevant postings
2. Consult your professional network
3. Reach out to companies you're interested in working for directly
4. Watch out for job scams

Skills	Percentages
Digital Marketing	22.43%
Marketing Analytics	20.99%
Organizational Behavior	11.37%
Business Management	6.12%
Entrepreneurship	5.68%

How did you land your first marketing professor job

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Average marketing professor salary

The average marketing professor salary in the United States is $100,675 per year or $48 per hour. Marketing professor salaries range between $62,000 and $162,000 per year.

Average marketing professor salary

$100,675 Yearly

$48.40 hourly

What am I worth?

How do marketing professors rate their job?

Updated January 8, 2025

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Marketing Professor

Updated January 8, 2025

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What is a marketing professor and how to become one

What general advice would you give to a marketing professor?

Marketing professor career paths

Key steps to become a marketing professor

Explore marketing professor education requirements

Most common marketing professor degrees

Start to develop specific marketing professor skills

Research marketing professor duties and responsibilities

Apply for marketing professor jobs

How did you land your first marketing professor job

Average marketing professor salary

How do marketing professors rate their job?